Green building allows architects and homebuilders to differentiate
their real estate offerings. The Leadership in Energy and Environmental Design (LEED)
certification has established green building as a legitimate product offering.
Home buyers who want the convenience of urban living have revitalized cities that
were blighted by the growth of suburbia. New home builders are catering to the same
customers with developments that mimic the design of traditional urban neighborhoods.
The American Lung Association has developed a program called Health House that
works to educate builders and homebuyers about indoor air quality. According to an
Environmental Protection Agency study, indoor air can be 2 to 5 times worse, and
sometimes 100 times worse, than the air outdoors.
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