At the recent Green Market Summit on September 14, 2018, a group of top cannabis industry professionals discussed The Economics of the Cannabis Consumer. David Dancer, Chief Marketing Officer at MedMen, Jeff Stein Managing Partner at Consumer Research Around Cannabis and Bethany Gomez Director of Research at Brightfield Group talked about which consumers were the most loyal cannabis consumers and what they bought.
Understanding who is using cannabis can help businesses gain a significant advantage over
competitors. According to a recent research study from DIG Insights, approximately 25% of
Americans have used cannabis in the past year. At present, the majority of current cannabis
users are men under the age of 40, with roughly 86% of all cannabis purchases nationwide
being illegal purchases. Read more in the Economics of Cannabis Consumers report.