2023 Notable Leaders in Cannabis: Jesus Burrola

Jesus Burrola

CEO, POSSIBL

Jesus Burrola has focused on building an amazing culture and team that supports and operates a high-tech smart greenhouse cultivation that produces flower and pre-roll products for more than 15 brands in California today. He led the creation and building of a Top 35 California flower brand, Humo, in only 12 months. When building the mission and vision of Humo, it was important to Jesus to build a mission-driven brand that supported an untapped demographic in the cannabis industry, the Latino community. With Jesus’ leadership, Humo and POSIBL support those who may have been affected by the War on Drugs by offering career opportunities, supporting philanthropic organizations, and valuing diversity, equity and inclusion as part of their daily operation.

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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