420 Virtual Events Get Creative

So this year, cannabis companies couldn’t help but go all out in creating a number of unforgettable activations that far surpass last year’s muted 4/20 celebrations. They pulled together their party-planning committees to produce a mix of virtual and socially distanced in-person events that you definitely shouldn’t miss. Who doesn’t want to learn how to make hash-infused brunch items from a renowned cannabis chef? The upcoming festivities include musical performances, dance parties, inspiring artwork and Snoop Dogg (‘nough said).

Waking + Baking: Cannabis Cooking Class and Dance Party, PLUS Products

  • I can’t think of a better way to kick off my lazy Sunday than by attending a brunch party hosted by Michelle Lhooq

  • Learn how to make cannabis-infused scones and marmalades, hear all there is to know about hash and PLUS’ new limited-edition Hash Gummies and jam out to live tunes from  LA-based DJ MASHA. This is the perfect event for those unable to celebrate mid-week.

  • Date: April 18th, 11am PST

  • Where: Virtual

  • Tickets: Free (registration includes a discount code on PLUS products!)

“Year of Essential” 4/20 campaign, Green Thumb Industries (GTBIF)

  • Celebrating a milestone: one year of cannabis being deemed essential

  • Green Thumb Industries has partnered with Lizzie Post, author of Higher Etiquette, to host a livestream event centered around creating a deeper understanding and respect for cannabis culture and to usher in a new 4/20

  • Each Rise retail  location will be decked out in 4/20 decorations with product promotions running the whole month of April

  • Date: April 19th, 4:20m PST

  • Where: Virtual

  • Tickets: Free

Glass House Fest, Glass House Group

  • Everyone misses live music and Glass House Group is giving us the chance to bring music and weed together

  • Private socially-distanced hybrid digital-and-in-person music festival in LA, produced in collaboration with Jam in the Van and featuring critically acclaimed rapper/producer Flying Lotus, Duckwrth and comedian Mike E. Winfield

  • Event includes fully immersive, interactive virtual tour through Glass House Farms’ cannabis greenhouse

  • Date: April 20th, 7pm PST

  • Where: Virtual & at a secret location in LA

  • Tickets: Sold out

Community-Curated Virtual 4/20 Experience, NuggClub

  • Nugg Club will connect with cannabis enthusiasts through an immersive online experience featuring cannabis, music, art and deals from local restaurants

  • Art and music will be created by members of the local community, influencers and NuggClub staff

  • Launching a 4/20 Home Edition Nugg Club box specially-designed with 4/20 in mind

  • Date: currently Live

  • Where: nuggclub.com/420

  • Tickets: Free

“Even Higher Together,” Weedmaps

  • Snoop Dogg hosts this virtual 4/20 celebration featuring music, comedy, inspirational discussions and a lineup of surprise special guests.

  • Never-before-scene performances from Wiz Khalifa with appearances by G-Eazy, Mike Tyson, Berner, A$AP Rocky, Jhene Aiko and more

  • Last Prisoner Project Session hosted by rapper/activist Talib Kweli to highlight the importance of criminal justice reform, decarceration and equity in cannabis for BIPOC entrepreneurs.

  • When: April 20, 1pm PST

  • Where: weedmaps.com/wm-420

  • Tickets: Free

Cannabis Opportunities in 2021 And Beyond, Brooklyn Capital Collective

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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