Southern rock band the Allman Brothers Band has become the latest music group to create a cannabis brand. The Allman Brothers Band is launching a strain of flowered in Illinois called Chocolate Chunk. It is an indica dominant strain available in 3.5g and will be exclusively sold at Verilife dispensaries, which are owned by Pharmacann.
“The Allman Brothers Band pioneered the Southern rock sound that is synonymous with cannabis,” said Erika Salgado, Chief Marketing Officer of Verilife. “With this collaboration, our goal is to create cannabis products that capture the essence of the band.”
Dramatic Back Stage Stories
The products are marketed as enhancing life’s simple pleasures through relaxation, connection, healing, and having fun and suggesting this is a hallmark of the band’s music. However, the band was mostly known for its dramatic ups and downs.
The Allman Brothers band was formed in 1969 and was known as a jam band. It was also marred by tragedy when the leader Duane Allman died in a motorcycle accident in 1971. The Allman Brothers have stopped performing and regrouped several times over the past few decades. The band retired for good in October 2014 after their final show at the Beacon Theatre in New York City. Band member Butch Trucks died of a self-inflicted gunshot wound on January 24, 2017, in West Palm Beach, Florida, at the age of 69. Gregg Allman died from complications arising from liver cancer on May 27, 2017, at his home in Georgia, also at the age of 69. Gregg Allman was accused of being a “snitch” when he got involved in a drug charge with the band’s security manager and took a deal from the state. However, Allman maintained that he was asked to testify by Scooter Herring who agreed to take the fall for the drug charges. He was eventually pardoned by President Jimmy Carter.
Launching with flower and pre-rolls, this new product line will eventually include edibles and vapes. Verilife is operated by PharmaCann Inc., one of the nation’s largest privately held, vertically integrated cannabis companies. The products will be available beginning Saturday, May 28, at all eight Illinois Verilife locations.
“It has been the honor of my life to play in this band and it continues to be an honor to extend our brand in ways my bandmates could never have imagined,” said Jaimoe, founding member of the Allman Brothers Band. “This collaboration with Verilife is an opportunity to share the Allman Brothers Band experience with fans. We cannot wait to hear how people enjoy matter. and what it brings to their lives.” Jai Johanny Johanson (Jaimoe) was chosen by Duane Allman to be in the band as its drummer.