Amber E. Senter was honored with the Leadership Award by the Industry Power Women (IPW) at their brunch and awards show on November 16 in Las Vegas. The Leadership Award was presented to Senter for her influence on the cannabis industry and her role in the advancement of women in it.
Senter has had successful careers both in and out of the cannabis industry. She is a Coast Guard veteran and has spent her life helping others. Senter also had a lucrative career providing design and marketing services to Fortune 500 companies.
After moving to California to work full-time in the cannabis industry, Senter co-founded Leisure Life, a lifestyle and infused edibles company, where she is Chief Executive Officer (CEO). Her infused popcorn was well-reviewed in 420Reviews. Senter is also CEO and co-founder of the preroll brand California Rolls. Her vast knowledge of both medical and recreational cannabis are revered by others in the industry, making her a sought-after speaker at business conferences.
In 2015, Senter co-founded Supernova Women, a nonprofit organization committed to helping women of color prosper in the cannabis industry. Supernova Women focuses on helping women network and on empowering them through education.
Since becoming Chief Operations Officer (COO) of Magnolia Wellness and COO of Eureka Management Services, Senter has continued to mentor and lead women, especially women of color, who look to her for coaching and as a role model.
The IPW launch event was a brunch event with mimosas the same week as MJBizCon, the biggest cannabis industry event in the country. They presented three awards including The Business Woman of the Year award, Influencer of the Year, and the award for Leadership.
“The launch at MJBizCon is important because last year the issue of how women are viewed was encapsulated by the scandal #meatgate, where an edible company covered a woman with deli slices as a platter,” said co-Founder Ophelia Chong. “This year, the launch of IPW shows the power women have, the changes we have made, and most importantly, that we do this because the industry does not deign us a piece as a ‘feel-good’ move, it is because we are a major part as entrepreneurs and consumers and should be recognized as so.”
IPW is a networking organization for female entrepreneurs and business leaders in the cannabis industry. It was started in 2017 by Cynthia Salarizadeh, founder and CEO of the Salar Media Group, Debra Borchardt, founder of the Green Market Report, and Ophelia Chong, founder of Stock Pot Images, in order to give women an alliance and an opportunity to support one another. IPW plans to recognize exceptional women in the cannabis industry at an annual awards ceremony.