Ascend Wellness (OTC: AAWH) was excited to open its store in Rochelle Park, New Jersey for legal adult-use cannabis sales. The company opted to start opening day with appointment-only visits. If a walk-in customer was able to book an appointment immediately, they could shop, otherwise, Ascend gave them a $5 coupon if they had to wait for an appointment. The company wanted a controlled open versus lines of customers. Police were helping to direct traffic and the parking lot next to the store was active with cars coming and going.