Anne-Marie Fischer, Author at Green Market Report



An increasing number of North American cannabis companies are reaching out to college students, offering summer internships as an opportunity to get their foot in the door in the growing industry.

Students now are being given opportunities that students only 5 years ago could have only dreamed of!

A Full Resume Required

Upon graduating from college, students can no longer rely on their college credentials to land a job; experience and evidence of engagement are becoming increasingly important for recruiters as they seek to fill entry- and mid-level spots in their growing companies.

Internships within the cannabis industry provide new graduates a professional advantage because they have received a baseline of business acumen, have learned how to engage in professional environments, and have been able to focus their studies to meet their desired career path.

Students who have engaged in an internship, a form of experiential learning, enter industry job ready, resulting in a new crop of graduate ready to take to the cannabis industry.

An Industry Growing at Exponential Speeds

According to Vangst, the industry’s top recruiting platform, the cannabis industry showed a 690% growth in job listings from 2017 to 2018, forecasting an additional 220% growth this year.

Average salaries in the cannabis industry also increased over 16% from 2017 to 2018, and aren’t showing any signs of slowing down.  To anyone about to enter the professional job market, these statistics look promising.

Cannabis internships are going to be the new norm across college campuses as more states and countries legalize cannabis, and more educational institutions recognize and embrace the wealth of opportunity available to their students within the cannabis industry.

Summer Internships Offered in 2019

The following North American cannabis companies are offering summer internships to college students in 2019:

U.S. Opportunities

  • Springbig is located in Boca Raton, FL, and is a cannabis dispensary CRM and loyalty rewards software company. Growing like wildfire, Springbig is looking to hire interns in the following departments: marketing, client services, development, and sales.
  • CannaSafe is California’s #1 accredited cannabis testing laboratory. Located in Los Angeles, CannaSafe is looking to hire lab technicians and assistants for the summer. As an added enticement to future recruits, a few of their interns from last summer are returning this year with full-time positions!
  • LeafLink is the cannabis industry’s #1 wholesale e-commerce platform and is looking to hire both a Graphic Design intern and a Sales & Development intern for their New York, NY office.
  • Green Thumb Industries (CSE: GTII) is a national cannabis consumer packaged goods company and retailer located in Chicago. They are looking to hire a full-time Corporate Sales intern for what they call a “cannabis career immersion” experience, offering an in-depth look into the inner-workings of one of the largest multi-state cannabis companies in the world.
  • High There! is cannabis social network, directory, and community, that just relaunched their app in April. They are looking for undergraduate students that are eager to learn about marketing in the cannabis industry to join their Venice, CA team.

Canadian Opportunities

  • Canadian Cannabis Chamber, which is focused on promoting cannabis businesses and enabling policies, is hiring a summer student to act as a Marketing Analyst at their Calgary, Alberta office
  • Cronos Group, which sells cannabis at the federal level in Canada, is hiring an HR Intern to work within their Human Resources Offices in Toronto.
  • Tilray, a cannabis licensed producer located in Nanaimo, British Columbia, is offering a Health, Safety and Environment Assistant summer internship

Students who complete internships demonstrate a record of employability in their chosen field, planning and purpose for their chosen career field or industry, and oftentimes find themselves in full-time positions with the companies for which they interned.

Brush up your resume, students, and take advantage of these incredible opportunities to ensure you’re job-ready within the growing cannabis industry.


Anne-Marie FischerAnne-Marie FischerApril 25, 2019


It was a significant move for the financial industry and the cannabis industry when Bank of America Merrill Lynch (BAML) released a 62-page report entitled “A cannabis world… and more people are living in it.”

The opening line “Cannabis has been vilified, but as governments re-assess economic, social, and medical benefits, we estimate a global $166bil industry is emerging from the shadows,” sets the overall tone of the highly informative and detailed report that covers a global financial current snapshot and future projections along with a high degree of cannabis education as a necessary accompaniment.

Green Market Report combed through this detailed report to find some poignant highlights brought forth by Bank of America Merrill Lynch in their analysis of the growing global cannabis market:

Global Current Worth and Future Worth

The report estimates the total addressable market (TAM) to be $166 billion, with $150 billion being housed in illicit markets. This is comparable to BDS’ estimate of the current legal market worth being $15 billion in 2019.

Global Cannabis Market Cap

With the top 4 cannabis companies in the world being Canadian Licensed Producers (LPs), the current global cannabis market cap is $150 billion across 150 companies worldwide.

Canadian Cannabis Stocks & Retail Value

BAML quotes Canada’s legalization process as “a choppy start”, with retail stores bringing in an average of $50 million per month between November 2018 and January 2019. They cite the lack of retail stores within Canadian provinces and cities as a challenge that is preventing further financial growth.

U.S. Cannabis is the Largest Global Market

The U.S. based publicly traded cannabis companies account for $25 billion in market cap – roughly 1/3 of the global sector’s value. In the U.S. 73% of all licenses are in 5 states.

Mergers, Acquisitions & Capital Raises

The report detailed that there had been an increase of 108% year over year in mergers and acquisitions for 2018. In 2018 there were 245/74 public/private transactions vs. 121/32 public/private transactions in 2017. There were 597 capital raises (an increase of 295% year over year) in 2018 vs 436 in 2017.

Potential for Canadian Investment in U.S. Companies

BAML makes a strong suggestion that Canadian companies invest in U.S. companies before the federal laws change, citing CBD as the first investment opportunity and “locking in” asset prices for companies that won’t be active until laws change as another way to take advantage of investing in U.S. companies.

Product and Brand Development as Key

In their projections, BAML offers that product and brand development will have the highest margin potential, with innovation being a key indicator. Specific brand and product development innovation indicators include products with increased bioavailability and those who have demonstrated onset/offset.

Areas Exposed to Market Risk

While all areas of cannabis are proving to have short-term results, BAML predicts that cultivation, extraction, distribution, and retail will have significant future challenges due to low market structure. Among the factors affecting this future, change is the improvement of the supply chain, predicting cannabis supply will surpass domestic consumption by 2021. This will result in “pricing pressure” and lower pricing and cultivation margins.

Within these areas of future risk, it’s predicted that extraction companies have a current advantage due to high demand in the near-term, but in the long-term do not offer a competitive advantage, unless they evolve into their own brand and product development. Distribution companies have a current advantage with brands that resonate with consumers, but due to low margin structure may not have a long-term advantage. Existing retailers have a profit advantage due to their scarcity, yet they too will become affected by the pricing pressure.

Cannabis as a “Disruptive Ingredient”

BAML calls cannabis a “disruptive ingredient” with a $600 billion potential in North America. The report expects that we’ll be seeing more of this disruptive ingredient in energy and sports drinks, pharmaceuticals, beverages and alcohol, and skin care. Globally, cannabis could potentially be a disruptive ingredient to the tune of $2.6 trillion.

CBD as Key to Increased Spending

Not surprisingly, BAML credits CBD spending as one of the largest sources of global growth, with $6.6 billion in global spending on CBD growing to $39.2 billion by 2032.

If anything, this report demonstrates a significant paradigm shift from cannabis once being the green villain, to now bringing green dollar signs to the eyes of the financial industry’s biggest giants.


Anne-Marie FischerAnne-Marie FischerDecember 14, 2018


Edibles and microdosing reign supreme in pre-holiday cannabis sales

Despite the fact that 45% of Americans would rather skip the holiday season altogether, the holiday season is yet upon us, giving most of us no choice but to participate either willingly or unwillingly in the hustle and bustle of the month.

ThinkFinance reported that 69% of Americans see the holiday time as incredibly stressful, citing lack of time, lack of money, and the pressure to buy and give gifts as specific stressors.

This is where the legal cannabis industry steps in, giving consumers cannabis-based options other than spiked eggnog to help take the edge off the stress of the season.

Convenience is Key

According to Headset and Baker, the week before Christmas is “the biggest time of the year” for cannabis retail, with average weekly sales increasing by 11.2% and the average basket value (the total of what individuals purchase) increasing by 5%.

During this time of year, beverages, edibles, and pre-rolls become the most popular products of choice for cannabis consumers prepping for the holiday.

Jamie Garzot, founder and CEO of Synergy and 530 Cannabis in Shasta County, CA can testify to this. Products like bite-sized edibles such as cannabis-infused mints, honey sticks, and gummies are flying off the shelves of her cannabis retail spaces. According to Garzot, microdosed edibles are gaining popularity as more embrace this consumption trend around the hectic holidays. Concentrates are also up in sales since Halloween.

Taking the Stress out of Gift Giving

Cannabis retailers can use creative strategies to help address some of the above-mentioned stressors, including gift giving. Creating gift boxes or gift baskets with various samples can help reduce the stress of gift-giving (especially now that it’s legal to give the gift of cannabis in places like California) while enticing new customers into the store.

Gift guides are a popular way for cannabis retailers to offer special deals while building awareness around their available products. These resources give customers, who usually start looking at their holiday gift options early in the season, a plan for their gift buying while using the opportunity to engage them in the post-Christmas sales.

Gift Recommendations from Green Market Report

We’ve kept our ears to the ground all year to understand what consumers are looking for while witnessing hundreds of new products hit the market to enhance the cannabis experience.

Here is Green Market Report’s list of some of the cannabis-themed gifts that are guaranteed to please the cannabis consumer in your life:

Green Dot Labs, Colorado’s premier and longest-running cannabis extraction brand, is releasing Black Label Experience Tasting Flights, each featuring a pair of uncut .5 ML Black Label Full Spectrum Extract (FSE) Cartridges that have been carefully curated to highlight vivid and unique tasting notes from Green Dot Labs’ unparalleled genetic library of 150-plus rare and exotic varietals.

Jane West CBD Coffee is a wonderful gift for those looking for an easy and nourishing way to add the health and wellness benefits of CBD to their daily lives. Developed in collaboration with SteepFuze, a Boulder-based pioneer in CBD-infused coffee and tea, Jane West CBD Coffee combines responsibly sourced small-batch coffee beans with full-spectrum CBD derived from Colorado-grown organic hemp.

Bhang‘s Ice Chocolate bar is the perfect way to start your holidays off with a Bhang. This cannabis-infused chocolate has a refreshing mint flavor, derived from natural peppermint oils. Bhang’s award-winning chef and Bhang CEO, Scott Van Rixel, created this chocolate to appeal to all the senses. Unlike competitors in the space, Bhang tastes like chocolate – not cannabis. Available in compliant packaging, a variety of flavors and at an excellent price point with Fair Trade, sustainable-sourced cacao.

Lowell Herb Co. is best known for their pre-roll packs as the #1 pre-roll in CA, but their line also includes sleek jars of vacuum-sealed flower and lifestyle merchandise. For the holidays, Lowell Herb Co. is offering beautifully curated tasting sets and the ultimate rolling kit to satisfy every gifting need. All the flower at Lowell Herb Co. is 100% organically-grown and pesticide-free, cultivated in greenhouses and triple-lab-tested ensuring only top quality all while remaining affordable for everyone.

Ideal for gifting your favorite cannabis loving friend or hanging up at your next holiday party, this product is sure to make a statement. Zoma Cannabis introduces Mistletoke, mistletoe with a cannabis twist. The limited edition holiday décor features boughs of mistletoe intertwined with three perfectly trimmed stems of Zoma Envirocann organic cannabis. More than a decoration, Mistletoke is the gift that will definitely heighten your holiday spirits! The best thing is, the buds can be broken off and smoked following the holiday season.

Relax and Enjoy!

While the holiday season may be full of stress, it’s also a time to put on the brakes, indulge, and find ways to kick back and relax. Do your planning early, and take advantage of all the awesome offers that existing and emerging cannabis businesses have to offer like these ideas above. Skip the booze and hangovers, and find your relaxation (and fun!) in cannabis.

Anne-Marie FischerAnne-Marie FischerNovember 28, 2018


Staying true to their goals to be part of a history-making company that believes in a world that celebrates diversity of thought, race, gender and background, Portland’s Cura Cannabis Solutions announced the hiring of two female executives to lead their global expansion.

To make this global expansion possible, Amy McClintick moves from Chief Operating Officer to Chief Expansion Officer, while Jenny Diggles joins the Cura team as Vice President of International Expansion.

Cura, the maker of the Select brand of cannabis oils, names itself as one of the largest cannabis companies in the world.

Now with a team of 505 employees after a recent hiring spree focusing on senior and mid-level professionals, Cura has been recognized as the fastest-growing cannabis company in Portland’s history by Portland Business Journal. This year, Cura was voted one of the top 100 companies to work for in Oregon by Oregon Business Magazine.

McClintick has been with Cura since its inception, beginning in sales and operations and growing within the company to occupy the role of Chief Operating Officer and now taking on this new role that will bring the Select brands to the globe. She brings in-depth knowledge of the cannabis industry, operations, compliance and regulation with a proven ability to fast-track the company into new markets to her new position.

“The role of Chief Expansion Officer allows me to apply my experience and expertise to take Cura to the next level,” McClintic said in a company press release. The goal for her leadership is to create a focused and powerful team of sales superstars achieving history-breaking numbers for the cannabis industry.

Diggles joins the Cura team with experience in business development, fundraising, investments, and marketing in the cannabis and technology industries. With her most recent role as President of Global Expansion at MacArthur Capital LLC, she has been at the forefront of Oregon’s cannabis movement since its inception.

“I’ve always been a person who jumps at the opportunity to build something great, and this role will allow me to do just that, in an industry I care deeply about,” said Diggles in a company press release, “I look forward to bringing the Cura’s ‘Everything is Possible’ values with us around the world.”

MJBizDaily released a report on women and minorities in the cannabis industry in 2015; at the time, women held 36% of leadership positions within the industry. The same report was updated in 2017, showing this number had fallen to 27%. McClintick and Diggles’ roles will be an example to the cannabis industry for tipping the scales to include more women in executive, global-reaching roles.

“The growth of Cura would not be possible without the work of an incredible team that we’ve carefully selected,” said President and Chief Executive Officer Cameron Forni in a press release issued prior to the recruitment of new executive positions. “One of the most exciting elements of Cura is that we continue to hire the most incredible people. It is those incredible people from diverse backgrounds, genders, and ethnicities that are helping the Select brand establish itself as an integral part of the future of cannabis.”

Private Placement

Cura  also announced that it has completed a private placement funding round of approximately $75 million.
Cura’s President and Chief Executive Officer Cameron Forni said, “Since our founding in 2015, Cura Partners has now attracted more than $125 million in private capital and we are on pace to generate sales in excess of $120 million in 2018. This latest capital raise included investments from leading cannabis industry institutional investors in North America, Europe, Asia, Australia and the United Kingdom, reflecting increasing global interest in the cannabis industry and, more specifically, in our unique strategy and growth opportunities. We plan to invest the proceeds in product development, brand marketing, leadership talent and operational infrastructure to drive demand and fulfillment capabilities in the increasing number of legal U.S. and International markets.”


Anne-Marie FischerAnne-Marie FischerNovember 21, 2018


As more traditional retailers gear up for door-crashing sales days like Black Friday and Cyber Monday, the cannabis community is gearing up for another day: Green Wednesday.

Green Wednesday, or “Weed Wednesday” happens the Wednesday before Thanksgiving; it’s a day for everyone to stock up on their cannabis products of choice before entering into the fun, family-filled holiday season.

A Celebrated Day for Sales in Cannabis

For some companies like the delivery service Eaze, Green Wednesday is the second-largest sales day after 4/20, which isn’t something that other industry players should ignore. In 2017, the delivery platform saw a 98% increase in deliveries over any regular Wednesday of the year. For the new cannabis holiday, Eaze will be offering a major site-wide discount with 40% off products in every category.

Caliva, a San Jose based retailer saw sales for both Weed Wednesday and Black Friday double over regular sales days. Caliva prepares for the holiday season by ensuring inventory is high to serve the needs of those stocking up for the holiday weekend. “Were well stocked for the holidays because we know people count on our products to help them keep their stress levels low, to inspire good dinnertime conversation, to stimulate their appetites, to remedy their hangovers, to get a good laugh out of grandma and to kick back and relax while they have some time off,” said Rosie Rothrock, VP of Marketing at Caliva.

Making New Family Traditions

Some cannabis brands are using the holidays to engage new consumers, especially Baby Boomers. California Dreamin’, a brand offering a low-dose cannabis soda is launching Parents Appreciation Week. Between November 18 and 25, customers who bring a parent into a California dispensary and buy 2 bottles of the cannabis soda will get the third bottle for a penny, and a code for a free “I got my [Mom/Dad/Parents] high” t-shirt.

“Baby Boomers are the fastest growing segment of the cannabis market, but there is apprehension when buying cannabis products,” said Jonathan Bishop, VP of Marketing at California Dreamin’, “We wanted to create an event that takes away the stigma of purchasing marijuana for older adults.”

The holiday week is perfect for families to discuss cannabis as more evidence emerges about the medical and therapeutic benefits of cannabis, especially later in life.

Creative Offerings

Dispensaries are making sure they offer products that offer discretion and convenience as people embrace moments to “step out” during holiday events. Items like Caliva’s Toasties are a huge seller as they offer discretion looking no different than a cannabis cigarette. Retailers offer up seasonal teas and drinks, in-store demos with different brands like Dosist, product specials, and holiday games to keep the fun around the holiday table.

With California legalizing this year, all brands are expecting a strong upswing in sales on Weed Wednesday and the subsequent days of Black Friday and Cyber Monday. Eaze reports that deliveries went up 23% on Cyber Monday as opposed to other Mondays, and they expect their largest increase yet with California’s legalization.

We can expect soon that Canada will follow suit, with Black Friday and Cyber Monday catching on up North, where nationwide legalization will be sure to create a new niche market for “Weed Wednesday” as the markets level out and are able to engage customers with creative sales.

Looking For Deals?

Cannabis Deals for Weed Wednesday, Green/Black Friday

MJ Arsenal: Stock up for the Holidays!

Our biggest sale of the year has begun — Stock up on MJ Arsenal glass for the holidays now and get the best savings! Receive 25% storewide through November 20th with the code: MJAGREEN25.

Goldleaf Cooking Journeyman Giveaway— Prizes: Cooking Journal, Recipe Card Pack, Vegan Leather Cover & Pen. Sign up with an email address to enter:

Promo runs from Nov 12 – 23rd. Winner announced on the 26th.

18% Off Everything

18% Off Orders of 25$ or more. Running from Nov. 22-26th

Use code: TDAY18 at checkout.

The Daily Leaf’s Green Friday Giveaway— 1 lucky person will win their own hydroponic grow system from My Urban Greenhouse, plus a bunch of other great prizes from NugTools, Cannador, MagicalButter and more! Text 420 to 228-28 to enter!

Visit for more info.’s Holiday Bundle

Retails: $224.95 | Sale: $209.95

Launch: November 23rd – December 31st

Includes: MB2e 110v Machine (LoveGlove, PurifyFilter 190, MB Cookbook, Power cord included) + DecarBox Thermometer Combo Pack + MB 21UP Butter Mold + Free Shipping (Continental US only- Excluding Alaska, Hawaii, Puerto Rico)

Available: USA Only

MagicalButter Machine (MB2e 110v)

The MagicalButter device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butter, oil, alcohol, lotions, and more! Combining an immersion blender with a programmable thermostat and heating unit, the MB machine is designed to create incredible recipes and botanical infusions with little or no labor. The MagicalButter machine grinds, heats, stirs, and steeps your herbal extract, all at the correct time intervals and temperature for a perfect infusion every time. As a result, you achieve your desired infusion easily, safely, and consistently.

DecarBox Thermometer Combo Pack

The DecarBox™ features an integrated digital probe thermometer. This device lets you easily calibrate your oven for precise accuracy during decarboxylation and baking. The stay-cool external digital display lets you monitor the temperature inside your DecarBox without opening the oven, saving money and keeping temperatures from fluctuating. The DecarBox™ allows you to effortlessly activate fresh herbs to your specific desired potency! (See Decarb Directions on pages 6-8 for a step-by-step guide.) Food-grade silicone shell prevents loss of valuable plant compounds.

MB 21Up Butter Mold

MagicalButter’s 21UP Butter Trays identify medicated butter as “for adults only”. Full sticks are divided into eight tablespoons, each clearly marked with the distinctive 21UP logo. Flexible, high-quality silicone provides a premium surface for infused butter and oils. Makes a total of four full-size sticks plus one fun-size stick.




Anne-Marie FischerAnne-Marie FischerNovember 12, 2018


Early insights reveal out-of-stocks remain elevated in Canada’s first 3 weeks of legalization

An analysis of the e-commerce platforms of Alberta, British Columbia, New Brunswick, and Newfoundland & Labrador, represented approximately 65% of the Canadian population, shows that Canadians are taking full advantage of the products available from their provincial retailers.  

The report released by Cowen & Co.’s  Vivien Azer focused on the issue of out-of-stock rates as Canada falls deeper into its market shortage following legalization on October 17 while providing an up-to-date profile on the who and what of legal cannabis from Health Canada.  

The Out-of-Stock Issue

Out-of-stock levels across suppliers show that the product shortage is nothing to scoff at, as supply fell far short of the demand for Canadians accessing legal cannabis immediately after legalization took effect.

Overall, out-of-stock levels remain flat from the prior week at 57%. For Canopy Growth (NYSE: CGC), out-of-stock rates fell to 54% from 65% in the prior week. Tilray’s (TLRY) out-of-stock rates remained flat. Aphria (APHA), which is still recovering from dips in its inventory levels, continues to see out-of-stock rates climb.

Canopy and Tilray Rate an Outperform

Canopy Growth, which had the second highest number of products offered (169 SKUs), rated an outperform with an C$82 price target.

Tilray’s product SKU data was not able to be obtained because the company doesn’t have supply agreements with three of the four analyzed provinces. Tilray also rated an outperform at a C$172 price target.

Market Leading Products

Azer notes that in the provinces examined, loose leaf cannabis is making up 80% SKUs noting that this is likely due to the unavailability of other products like concentrates on the legal market. High-THC flower, made of 20% THC or higher, and oil-based products measured at 20 mg/ml, are proving to be popular products for both offerings and consumer take up. While the purchase of flower (i.e. bud) is most common, pre-rolls are also proving popular with the out-of-stock levels increasing for these particular products; out-of-stock rates for pre-rolls outweigh those of flower.

With the rise in popularity of CBD, out-of-stocks for these products rose to 100%; CBD-focused and CBD-balanced products were sold out at 67% and 61% respectively.

The report noted that oils and capsules make up only 8% of SKUs on the market with these out-of-stock rates climbing faster than other categories.

Capsules carry the highest out of stock rates 75%, but this data is based on a small sample.

The Price Factor

Azer notes that 70% of flower SKUs are priced at $11, while the data is showing that people are willing to pay more for premium pre-rolls, at the equivalent of $10 per gram. Products in the higher end price range (up to $20/pre-roll) are proving to be bigger sellers than those of a lower price category (as low as $12/pre-roll).

As Canada adjusts through its growing pains, we can expect firms like Cowen & Co. to keep a close eye on the who, what, and how much of Canadian cannabis.

Profile of Canadian Cannabis Users

Azer’s report revealed some interesting statistics from Health Canada about cannabis use amongst Canadians. It’s showing a decline in use among 15-19-year-olds by 7%, while use among 20-24 and 25+ is increasing. At the same time, alcohol use among these latter two groups is decreasing.

Females are trailing men at 11% in reporting instances of cannabis use, in comparison to 18% of men, but that gap is beginning to close as more women turn to cannabis. Interestingly, alcohol use among women is on the increase along with a reported increase in women using cannabis.

More incidences of cannabis use were reported in British Columbia over any province; with Ontario falling slightly under the provincial average, and Quebec reporting the lowest incidences of cannabis use in the country.


Anne-Marie FischerAnne-Marie FischerNovember 9, 2018


“Beverage companies are already placing bets on cannabis-infused beverages,” says Ryan Smith, CEO of LeafLink, and industry-leading B2B e-commerce platform, “They present an exciting new frontier.”

While places like Canada have started off slow in allowing regulated products into the market, places like California have an already thriving infused food and beverage market, with products like colas to infused drops to kombuchas to functional beverages flying off the shelves and into the hands of the health-conscious consumer.

A Notable Rise in Popularity

Infused-beverages sales in legal states are on the rise and are demonstrated by year over year results. Flowhub, a POS company, has indicated that beverage sales have increased 88% year over year from 2016 to 2017, with that trend seemingly continuing in 2018. When Flowhub compares data from the first half of 2018 against data from the second half of 2017, beverage sales have increased 18%.

According to LeafLink, these are the industry leading beverages:

  1. Pearl 20 Minis by Tarukino in California
  2. Sprig Lemon Tea 20mg CBD & Sprig Original 10mg THC by Sprig in California 
  3. Orange Kush Soda 10mg by Keef Cola by K.I.N.D. Concentrates in Arizona
  4. 100mg Passionfruit by HIGHDRATE by Evergreen Herbal in Washington
  5. “Yippee Ki-Yay” – High Energy Blend Drops by ZOOTS by Bronnor in Colorado
  6. “Waking Giant” – 10 mg (Sativa) by Mirth Provisions in Washington

“Purchasing trends on our platform have shown an accelerating shift toward branded, consistent products that resemble recognizable consumer packaged goods,” says Smith of the growth in popularity in cannabis-infused beverages. “They are incredibly discreet, hide the taste of cannabis well, and provide a fast-acting dosage without the guesswork of a typical edible,” adds Smith.

A Health-Conscious Driven Demand

Move over kombucha! As a representative for mood33, a cannabis-infused “functional beverage” herbal tonic company says, “We know that the modern consumer is actively searching for ways to reduce their alcohol consumption and the adverse effects that come with overconsumption, drunk driving, and hangovers.”

“Once consumers realize that cannabis can be consumed like an alcoholic beverage via products like mood33, we will see even more demand for cannabis beverages – as we expect the cannabis beverage category to consist of 20-25% of the overall market share within the next 5-7 years due to these developments and elements of market/category maturation,” mood33 adds.

The news has been rife with beverage companies eyeing the cannabis market, with the likes of Coca-Cola and now Pepsi moving in on the promises for infused beverages. Earlier this year, Constellation Brands (STZ) made a huge investment into Canopy Growth Corp (CGC) that Moody’s referred to as a speculative bet.

These investments and partnerships “have brought tremendous awareness to the nascent cannabis beverage category, and we predict every sophisticated cannabis company will have a cannabis beverage program in the coming years,” says mood33.

mood33 is hyper-focused on providing a cannabis beverage consumption experience for everyday people: the stressed-out soccer mom, the overworked professional, the sore runner, and the health & wellness/fitness maven.

The Global Future for Cannabis-Infused Beverages

The deals being made between cannabis and food and beverages industry big-wigs are something to pay attention to. While cannabis-infused beverages are not permitted in Canada’s legal market yet, these deals indicate that cannabis-infused beverages can have a global demand outside of established legal markets.

“There is great opportunity for the Canadian industry to offer a wider variety of products to serve patients and consumers with different preferences, while capitalizing financially,” says LeafLink’s Ryan Smith, “The demand for non-smokable product categories like beverages will only increase as long as people pursue the wellness benefits of cannabis.”

As for mood33’s plans, they want to see cannabis-infused beverages hit the mainstream: “we are eager to help develop a national framework where manufacturers and marketers can develop mainstream inspired, regulated cannabis food and beverage products that could one day sit on a Whole Foods shelf.”


Anne-Marie FischerAnne-Marie FischerOctober 31, 2018


Cannabis could be the issue that tips the ballots towards certain candidates around the U.S. as the country heads into mid-term elections on November 6.

Up for vote will be all 435 seats in the House of Representatives, 35 of the 100 seats in the U.S. Senate, 39 state governorships, and various state and local elections as Americans exercise their democratic right of the vote.

Many are calling these elections the “tipping point” for cannabis, with 4 states going to vote on major cannabis laws, and cannabis measures showing up on local ballots across states. As an example, California itself, which legalized cannabis recreationally earlier this year, will still have 82 ballot measures across the state related to cannabis.

Not sure about your state? Green Market Report offers Bill Track 50, a state-by-state overview of the bills across each U.S. state.

Major Changes for 4 States

The whole country will have their eyes on four states who may or may not join the 30 states who have legalized medical cannabis and 9 states (plus Washington, D.C.) who permit recreational cannabis.

On November 1 in Michigan, Proposal 1 will show up on the ballots across the state. Proposal 1 is worded as follows: A proposed initiated law to authorize and legalize possession, use and cultivation of marijuana products by individuals who are at least 21 years of age and older, and commercial sales of marijuana through state-licensed retailers. Proposition 1 would allow the purchase and possession of cannabis for adults over 21, and will allow cultivation of up to 12 plants for personal consumption. The Proposition also includes a 10% excise tax dedicated to implementation costs, clinical trials, schools, roads, and municipalities where marijuana businesses are located. 

Having failed to implement the medical cannabis laws in 2016, North Dakota is going full stop on their path to legalize cannabis across the board. Proposition 3 legalizes the use, sale, possession, and distribution of marijuana for anyone 21 years or older.  For anyone under the age of 21, the law creates a new specific subset of non-felony penalties. Additionally, the law legalizes “paraphernalia” for marijuana exclusively. Finally, records are expunged for anyone that followed the new law even if it occurred in the past, except for cases of someone being under the age of 21. The Proposition focuses heavily on the harmful effects of alcohol and opiate abuse in comparison to cannabis and seeking a relief of cannabis-related penalties.

In a previously conservative cannabis state, Utah is finally moving to legalize medical cannabis through Proposition 2. Led by the grassroots Utah Patients Coalition (UPC), there was enough signatures collected to add medical cannabis to the ballots for this November across the state. Proposition 2 namely seeks to protect terminally and seriously ill patients with specific debilitating medical conditions from arrest and prosecution if using medical cannabis pursuant to their doctor’s recommendation as well as allow a patient who needs assistance to designate a caregiver to help the patient to obtain and administer their medication among other cannabis-related rights unseen before in the state.

Finally, Missouri is also adding medical cannabis to the ballot. In the state, voters will be able to choose from several different medical cannabis measures that will appear on their ballots. All three measures would provide general legal protections to patients and create regulated systems of cannabis production, processing and retail sales. One proposed constitutional amendment would allow medical cannabis doctors to recommend cannabis for any medical condition to see fit. Another constitutional amendment limits doctors to prescribing per a list of qualifying conditions. Another statutory amendment would tax medical cannabis at 2% while limiting cannabis prescriptions to qualifying conditions. Ballot measures like these allow citizens to vote in the more conservative state to levels where they are more comfortable. Baby steps, right?

Other States to Watch

The gubernatorial race in Florida may determine the outcome of the future of the legalization of recreational cannabis in the Sunshine State, following a strong emergent medical legalized market. Both governor candidates Andrew Gillum and Ron DeSantis may not have similar ideas when it comes to health care, climate change, and gun control, but they both aren’t opposed to full cannabis legalization, with Gillum being more fervent in his support.

Voters in 16 counties around Wisconsin will see a question on their ballot regarding cannabis policy similar to “do you believe that marijuana should be legalized and regulated like alcohol?”, which will possibly forward cannabis progress within the state.

6 municipalities in Ohio – Dayton, Fremont, Garrettsville, Norwood, Oregon, and Windham – will be able to vote on the decriminalization of cannabis.

Engaging Youth Through Cannabis Laws

This year, cannabis has been put on the table yet again in big ways and is proving to be a strategy to engage young voters. These elections are pretty monumental, actually, because for the first time Millennials will surpass Baby Boomers as the largest generation eligible to vote. There are 8 million more voters eligible in the USA to vote now than there were when President Donald Trump was elected to office.

Young voters are said to be what can tip the election, as long as they get to the ballot box.

With 2 in 3 people or 66% of people now supporting the legalization of cannabis in the United States, we could expect to see a pro-cannabis result come in across the board as individual states administer their midterm election votes.

Become Informed on Cannabis Progress in Your State

Two helpful resources have been designed to help people understand the cannabis initiatives happening within their state.

Green Market Report offers Bill Track 50, which is an up-to-date, state-by-state overview of the bills being supported across each U.S. state. The interactive map allows you to click on each state to see that state’s trending bills, along with an up to date accounting of actions on the bill and a list of sponsors.

The National Cannabis Industry Association has released a Congressional Scorecard that shows state-by-state the voting history of members of the House of Representatives on marijuana-related appropriations amendments that were considered between 2014 and 2016 as well as identifying cosponsors of the legal cannabis industry’s priority legislation in both the House and Senate.

Cast Your Vote

Voters have a democratic choice on which side of the cannabis movement they choose to be on. My is an online sportsbook where people wager more than just sports bets but also weigh in on important political and legislative issues as well. The platform was excited to announce that their online community bet 2 to 1 that cannabis would be federally legalized by 2020 in the United States.

Your important vote on November 6 can get the country one step closer.

Anne-Marie FischerAnne-Marie FischerOctober 29, 2018


As everyone who owns a cannabis retail store knows, compliance is key to running a successful legal cannabis business, and tech companies have seriously stepped up to make compliance a seamless process.

Metrc, is a well-known seed-to-sale traceability platform that helps cannabis companies manage their inventory and the movement of cannabis products through the supply chain. Operating in Colorado, Oregon, Alaska, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada and Louisiana, and Washington, D.C., Metrc helps fulfill state reporting requirements and has become known as the “de facto track-and-trace system” for government entities that regulate the legal cannabis markets.

Metrc announced its first outside round of funding in the form of $50 million from Tiger Global Management and Casa Verde Ventures, the 3-year-old, cannabis-focused venture firm co-founded by notorious cannabis enthusiast and investor Snoop Dogg, but managed largely by Goldman Sachs and Nomura Securities alum Karan Wadhera.

The partnership between Tiger Global Management and Casa Verde Ventures, where each entity “shares deal flow quite regularly”, funded Point of Sale software company GreenBits, which is designed to integrate into seed-to-sale systems like Metrc.

Metrc was formerly part of Franwell, focusing on cold chain management and fresh foods, which helped gain the supply chain management knowledge and expertise needed to transition into seed-to-sale traceability for cannabis.

Metrc CEO Jeff Wells says that the over 100-employee company plans to “look to expand our regulatory focus,” with the $50 million investment, including potential expansion into “other regulated markets and products that need the type of tools that Metrc has created.”

“Compliance is the backbone of the cannabis industry. If a license holder isn’t compliant, their business will cease to exist,” said Karan Wadhera.


Anne-Marie FischerAnne-Marie FischerOctober 18, 2018


As the clock rolled onto 12:00 am in Newfoundland, eager cannabis users lined up around city blocks as the first legal cannabis was sold within the country of Canada on legalization day, October 17.

Cannabis is now legal for production, sale, consumption and personal growing in Canada, but early critics of Canada’s legalization warn that we should be wary of the “green rush”.

Rollercoaster Stocks

Shares of Canadian companies Canopy Growth (CGC), Cronos (CRON), and Tilray (TLRY) have been soaring all year, but saw a plunge on Wednesday with the turn of legalization, causing critics to warn that the hype doesn’t meet the promise for profits.

Other stocks such as Aurora Cannabis (ACBFF), and Aphria (APHQF) took a plunge in light of recent news that big consumer products like Coca-Cola and Marlboro respectively have been poking their noses into cannabis looking to cash in.

Despite estimates that Canada’s recreational market could be worth $4.3 billion within the first year, critics scoff at the idea that the cannabis boom is akin to the dot-com boom of previous decades. Paul Rosen, CEO of Cronos joked to CNN earlier this week that not every cannabis company will become the Google of cannabis; with some having to settle for Ask Jeeves status.

Customer Feedback on Pricing

“An eighth cost me $56!,” said Emily, who logged on early on Wednesday to the Ontario Cannabis Store’s online shop. “The prices alone may keep me in the grey market”. Another Ontario consumer purchased 2 (yes, only two!) pre-rolled joints for $30. While there is certainly a privilege of purchasing legal cannabis, the high pricing and Harmonized Sales Taxes make a “dime bag” feel more like a hefty investment.

Of course, one of the goals of The Cannabis Act is to stamp out the black market and ensure that “keeps profits away from organized crime”, as Prime Minister Justin Trudeau puts it.

It was recently announced to Access to Cannabis for Medical Purposes (ACMPR) patients that prices for medical cannabis would go up by $1 per gram (or the equivalent of 10% of the purchase price) and would be subject to higher taxation. Licensed Producers like Emblem are working to resolve these issues to make cannabis remain accessible to ACMPR patients.

Product Shortages

Winnipeg’s Delta 9 cannabis store reported that within the first minute of online sales, there were 100 orders and that sales for the day totaled $50,000. Products sold out within the first few hours.

“[All cannabis is] all sort of spoken for across the entire country,” said Living Skies Cannabis, a Saskatchewan-based retailer who was ready to open their doors, but had no inventory to offer customers.

The Alberta Liquor and Gaming Commission’s website was so overloaded that it failed to load for some consumers, with 11,000 customers in the queue waiting to purchase cannabis at one time. The platform had to tweet that they’d be back up and running soon.

For the largest consumer province in Canada, Ontario Cannabis Stores’ website ran smoothly, but consumers saw the availability of products dwindle throughout the day.

It was estimated just days before legalization that Canada’s cannabis supply could meet only 30-60% of demand, causing the black and grey markets to continue to thrive as people continue to get cannabis from their pre-legalization sources.

Time to Iron out the Kinks

We’ve gotten through the first day of legal cannabis in Canada. This is the dawning of a new Canada, where certain privileges are granted, while others are taken away. It may be a while before we can properly assess the social and economic impact of legal cannabis in Canada, but at least this is a start.


About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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