Devika MaskeySeptember 26, 2017
As the legal cannabis industry continues to evolve, luxury cannabis prepares for its time in the spotlight. Here are 5 key trends that define luxury cannabis.
- Quality Product – What are you putting into your body?
As more and more cannabis brands enter the market, quality of product distinguishes a luxury brand from the rest. Quality can be demonstrated through thorough testing at all stages of flower to oil resulting in a pesticide free, clean product. This is especially apparent when creating cannabis oil from flower because levels of pesticides get concentrated in the extraction process.
Quality of hardware will also be important in distinguishing luxury. All materials that you are using to smoke, vape, or grind should be medical grade. That means no aluminum grinders or plastic mouthpieces.
- Promote a Health Conscious Lifestyle
Luxury Cannabis Brands will not only be focused on creating a healthy product, but also promote the wellness lifestyle by facilitating experiences. Brands that will succeed in defining the luxury cannabis market will influence the consumer lifestyle through cannabis related experiences. Whether it is a yoga class, infused dinner party, or wellness retreat, connecting with the customer on a social and emotional level is key.
Brands that represent stewardship of the land can build a sense of local and global community with other health conscious people. To succeed you must enter a partnership with your customer, a partnership where trust is of the utmost importance.
- Appeal to the broader demographic
A cannabis brand that can reach the broader population with a message of positivity and sophistication will succeed. A luxury cannabis brand will promote healthy benefits of cannabis to give the customer aspirations for a satisfying life.
- Account for the Female
To be considered a luxury brand, you have to take into account the female perspective. Because the female demographic has traditionally been in the shadows, this audience has been neglected marketing wise.
- Tap into customers emotional awareness of wellness and self-care
Time is considered my many to be a key component of luxury. Most people do not have enough of it. A luxury product can offer an overworked professional a sense of self-care or a special treat. The luxury aspect is infused in the product by offering the customers a sense of giving time for themselves.
