Prissilla Ramsey, Author at Green Market Report

Prissilla RamseyMarch 1, 2021


Editors Note: This is the last article in a month-long series celebrating Black History Month. (We know that ended yesterday, but we didn’t want this wonderful story to get lost over the weekend.)

In the 1980s, African Americans were arrested for drug offenses at a rate 10 times higher than their white counterparts. And while there has been some improvement since then, African Americans are still nearly four times more likely to be arrested for marijuana possession than whites.

Cannabis is still illegal at the federal level, and that makes it difficult for people to trust their local dispensary.

Karim Mayfield was a world champion boxer who turned his passion into a career as a cannabis entrepreneur. He knows first-hand how hard it can be to find trustworthy information on your products and services, which is why he’s dedicated his life to creating an environment where you can buy with confidence.

War on drugs hit the African American community hardest. Karim Mayfield was first arrested at 18 as a result of a cannabis charge that threatened to derail Karim’s life.

While living in San Francisco’s historic Black neighborhood, the Fillmore, Karim was suddenly chained to an arrest record. This seemingly ordinary occurrence made getting a job nearly impossible.

Karim Mayfield had a chance visit to the gym which led to his boxing career, which would eventually lead him to become a Golden Gloves and NABO junior welterweight champion.

Now Karim Mayfield, an African American entrepreneur, owns his own cannabis dispensary in San Francisco.

California voters passed Proposition 64 which legalized the recreational use of marijuana for adults over 21 years old. However, there are still restrictions on who can own and operate a cannabis business within the state.

The current system has led to an environment where only those with access to capital have been able to enter into this industry—leaving most people from communities that were historically targeted by drug laws behind in terms of creating wealth through legal means.

Karim has always been a cannabis enthusiast, but for him, it was more of a hobby.

The opportunity to own his own dispensary came through the San Francisco Cannabis Equity Program, which seeks to create prosperity and secure ownership in the cannabis industry for those hardest hit by the War on Drugs—primarily low-income residents who live in neighborhoods disproportionately impacted by drug enforcement efforts and individuals convicted of nonviolent marijuana offenses.

Karim Mayfield is also the owner of SoulChamp, a boxing gym dedicated to providing the kind of youth mentorship that helped turn his own life around. He has joined a new generation of professional athletes who incorporate ca into their training and wellness regimens.

After many states recently voted to repeal cannabis restrictions, all against the backdrop of the nation confronting an ongoing reckoning for social justice, Karim’s store opening was an especially poignant milestone.

An up-close and personal reckoning hits Mayfield’s life and family as they continue to fight for justice for his unarmed brother who was shot by BART police in Oakland.

“The store is called Authentic 415 because I’m authentically 415, and being authentic means giving back to the city and the people who raised me.” Karim Mayfield stated.

“I’ll use my new position as CEO of a cannabis business to help people be safer by giving them a trusted place to purchase a product that’s finally being recognized for its benefits. On a more personal level, I’ll also serve my community by continuing the fight for social and racial justice in memory of my brother.”

Authentic 415’s first day of operation was January 23, 2021.

The store carries a curated collection of cannabis products including Elyon, Ball, Family Farms, STIIIZY, and more.

While the cannabis industry is poised to create billions of dollars over the next 30 years, Karim Mayfield plans to take part in this historic journey, with his feet on the ground ready to continue the fight for social justice while serving the community.


Prissilla Ramsey shares the byline for this story with John Ramsey.


Prissilla RamseyFebruary 22, 2021


Editors Note: This is part of a month-long series for Black History Month featuring cannabis industry leaders. 

A lot of the public still thinks that cannabis is harmful to your health and leads to addiction. The NFL has a long history of players getting suspended or fired for marijuana use, but this attitude is changing because more people are starting to recognize the benefits of cannabis. Cannabis has been shown to reduce pain and anxiety while providing the potential for a better quality of life.


Reuben Droughns knows firsthand how cannabis can help you manage pain and reduce anxiety in stressful situations. Reuben, an outspoken Black American supporter of cannabis consumption since his retirement from the NFL in 2009, claims that medicinal marijuana helped him manage pain and anxiety while he played professional football. He still actively promotes its benefits today.

Athletes are often afraid to admit they use cannabis for fear of losing their endorsements and sponsorships. But the benefits of using marijuana as a safer alternative to opioids or other prescription drugs by far outweigh any potential consequences, both in the short term and long run. That’s why former NFL player and current cannabis advocate Reuben is advocating for reform in the NFL. He has been one of many players to call on the league to remove cannabis from its list of banned substances.

He also wants other athletes suffering from chronic pain or mental stress to know about its benefits so they can make informed decisions about their own bodies. Reuben not only is trying to change the NFL for the better, but he’s also educating the general population on cannabis products and benefits.

In an effort to help consumers make more informed decisions about cannabis products and benefits, Reuben Droughns teamed up with Lightshade. Lightshade is on the front lines of cannabis education as a dispensary that caters to both recreational and medical marijuana users.

Reuban and Lightshade created a series of cannabis videos called Doobin’ with Reuben. The show will explore his personal insights on the wide variety of different cannabis products and provide consumers with crucial information they can use when buying their next product.

Doobin’ with Reuban will discuss all things cannabis in this episode.

  • They’ll explore effects consumers can expect from each type of product reviewed and share some ideal use cases for each cannabis experience.
  • Key takeaways from their experience including cannabinoid levels in milligrams and whether it is a vape, edible, or tincture being reviewed will also be highlighted as well.

With all the choices and options available today, it is difficult to navigate through a saturated market. There’s a way to know which products are worth their cash: Doobin’ with Reuban.

“People have a lot of questions about different products, how much to ingest and what to expect when they’re enjoying cannabis. I hope my reviews help folks gain the knowledge they need to make the best decisions and that they have fun while watching them, too. We definitely have fun making them.” Reuben Droughns

Reuben is a man on a mission. He wants to make the world a better place by educating people about cannabis products and advocating for NFL players.


Prissilla RamseyFebruary 11, 2021


Editors Note: This story is part of a month-long series for Black History Month honoring cannabis industry leaders.

The cannabis industry is a billion-dollar industry, but most people who want to get involved can’t because of the legal restrictions.

It’s a sad fact that many of the minorities grow up in the inner city with no hope of getting ahead. Many kids are stuck in a cycle of poverty and crime, but Larry wanted to change this pattern for young people.

Larry Smith, the CEO, and founder of GFIVE Cultivation is the first-ever African-American to have a licensed medical retail cannabis cultivation farm in Clark County, Nevada. He is committed to empowering young men and women in his community and breaking the barriers that prevent others from participating in this booming cannabis industry.

For as long as Smith can remember, he has been a visionary, dreamer, and doer. He is breaking barriers to the “status quo” by always thinking outside of the box. Smith’s own success has helped him to shape the lives of others, and he is committed to continuing that trend.

By using his more than 20 years of experience in the business enterprise industry, Smith works tirelessly each day to help youths find their entrepreneurial spirit so they may build their own wealth.

Smith’s passion for business and leadership has led him to invest in other companies, as well as ultimately starting his own successful Cannabis Operating company. As an entrepreneur in the ever-expanding marijuana industry, he has been heavily involved with cannabis development laws and the rapidly changing legal landscape surrounding this emerging market.

GFive Cultivation is a mission-driven family-owned cannabis cultivation company that prides itself on the quality of its premium-grade cannabis products. They offer an array of cannabis strains cultivated and processed in a way that is both ethical and sustainable for the environment by using top-quality equipment to ensure the best possible process from start to finish.

They built their facility from scratch with high standards of sustainability in mind at every turn. Through their environmentally conscious approach along with a mission to grow the best cannabis for their customers, GFive Cultivation has partnered with the best experts and consultants on the West Coast to successfully implement hydroponic cultivation and has been regarded with the highest standards and quality by many of their clients.

GFive Cultivation has confidently claimed to be among the best growers in the Cannabis industry through the use of rockwool growing media that ensures the marijuana have enough space to stretch their roots, providing a high level of day-to-day care that ensures plants are given attention on an individual basis, and using top-rated nutrient products that ensure the plants get everything they need.

As a pioneer in the cannabis industry, GFive Cultivation is proud to have a certified staff of professionals that is dedicated to providing the highest quality cannabis experience possible. The company’s innovative products are sold to licensed dispensaries and production facilities in Nevada.

GFive Cultivation has made its mark in the entertainment industry and continues to create new ideas with its own unique culture. This includes unique collaborations on exclusive strains, including the new signature cannabis line, Pynk Mynk in collaboration with hip hop legend Cam’ron, and the Big Baby Bud strains with Wild ‘N Out Star Big Baby. They also bring in different artists to perform at their events.

In various ways, GFive Cultivation is committed to promoting growth in the local communities, including hosting signature events, global partnerships and charitable efforts. As a result, #GFIVEGIVES emerged in 2018 as an initiative to rally online communities in support of locally owned businesses, with a key focus on minorities, women, and veteran based businesses who are often overlooked by mainstream business opportunities.

#GFIVEGIVES brought American hip hop group Dipset to a local, minority-owned establishment to treat attendees to an unforgettable night full of fun and laughter. GFIVE Cultivation provides opportunities to promote local businesses or services at their #GFIVEGIVES events and also with social media exposure. They have a growing following on Instagram, Youtube, and Facebook @GFiveCultivation.

Larry Smith’s contributions have played a vital role in the company’s given support, and the introduction of many Las Vegas-based businesses to the community.

Despite his gratitude for the acknowledgment, the African American CEO honestly believes that he has not done enough for the community, and is looking forward to doing even more things, providing more community support, and continuing to make a difference through the GFive Cultivation movement.

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.

 Sign up

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.