Staff, Author at Green Market Report

StaffStaffDecember 2, 2020
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4min460

SprinJene and its partner Zelira Therapeutics (ASX: ZLD, OTCQB: ZLDAF) today officially launch their new CBD oral care line. In September, we reported on their partnership announcement and the future launch of their new hemp-derived CBD oral care line. The companies said their product would be available by Q4 of 2020. In a press release the companies announced the first product from its line will be available on Monday, December 7th at SprinJene.com.

This new launch already expands upon SprinJene’s premium natural oral care products which are Gluten-Free, Cruelty-Free, Vegan, Kosher, USDA Bio-preferred, and Halal oral care. The New Jersey based company which recently received its first ADA (American Dental Association) seal of acceptance for its Fresh Boost toothpaste. The formula for SprinJene products holds a patented formula of zinc and black seed oil, which together can provide relief from dry mouth, control tartar growth, and deliver long-lasting oral freshness. Black Seed oil and zinc have been shown to fight gingivitis (gum disease) and reduce gum inflammation. Their products are nationwide and can be found in such retails as Costco, Bed Bath & Beyond, and VitaCost and online at Walmart.com and Amazon.

Dr. Sayed Ibrahim, CEO of SprinJene said, “Our brand is built on harnessing the power of natural ingredients to protect and improve our oral health, and CBD, with its inherent anti-inflammatory, antibacterial and homeostatic properties are shown to be powerful tools in that fight.”

In its release, the company said research shows that incorporating CBD into oral/dental care results in health benefits such as: naturally eliminating decay-causing bacteria, reducing gum inflammation, restoring pH balance and increasing remineralization, reducing bone loss associated with gum disease, and helping to improve overall health.

SprinJene’s formulation was created with Zelira and uses hemp-derived broad-spectrum, THC-free CBD, unlike other brands that use hemp seed oil with no CBD. With their unique formulation which includes black seed oil as well, consumers will receive the benefits of CBD with no psychoactive “feeling of high” effects.

“We are thrilled to enter the national oral care market alongside our remarkable partner. SprinJene shares our values of aligning nature and science,” said Dr. Oludare Odumosu, Zelira’s CEO & Managing Director (USA).  “As you can see SprinJene continues to innovate and with this expansion, consumers will receive the benefits of the effectiveness of CBD and other cannabinoids improving our health from head-to-toe.”

 


StaffStaffDecember 2, 2020
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6min370

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mike Beaudry is the founder and CEO of HERBL, which has quietly become California’s largest distributor – with dozens of popular brands (Raw Garden, Select, and Garden Society, etc.) and 850+ dispensary customers. Mike came out of the natural foods space – he was president of UNFI as the organic industry came to the forefront. While Mike and HERBL are all about helping the CA cannabis industry grow to its fullest potential, Mike feels it’s equally important to ensure the success of the OG’s as this happens. HERBL is the largest supply chain and distributor of recreational cannabis in California serving 98% of all storefronts statewide. It has revenues of more than $250 million thus far in 2020; EBIDTA positive for 2020.

Full birth name: Michael Beaudry

Title: Founder and CEO

Company: HERBL Solutions (“HERBL”)

Years at current company: Four 

Education profile: 

High school was as far as I made it academically. My business education has always been in the real world. College was never a consideration and as an eager 18 year old fresh out of high school, I owned and operated a small Italian restaurant in Rhode Island that was financed by my parents. For the five years straight I worked 85+ hours a week–it was a crash course in learning how to run a business, and I didn’t know enough to stop. It was a business with a high failure rate and to me, failure was not an option. I bought it in 1982 and sold in 1987, and that was the education I needed to further my drive as an entrepreneur.

Most successful professional accomplishment before cannabis: 

Given where I am today, my most successful professional accomplishment prior to founding HERBL was certainly my time in the organic food space, and specifically as president of UNFI, the largest wholesale distributor of natural foods in the U.S. It prepared me for this endeavor in cannabis.

Cannabis is on the same trajectory of the boom of the organic foods space in the early 2000s, and the similarities are remarkable. Legalized cannabis is only here today because of all those who fought to establish it, and who never gave up on what they believed in. Like natural foods, cannabis has centered upon lots of smaller, quality brands developed by people passionate about their product and the plant. Today’s multi-billion natural food industry was also established by artisans who came together with a communal mission.

While president of UNFI, within ten years we rapidly scaled from a multi-regional company with $800 million in sales to a national company with $5 billion+ in the books. I see the enormous potential again now. With all that has transpired with the recent election and cannabis reforms, we are now more than ever on the cusp of the same boom.

Company Mission: To connect the cannabis community. 

Has the company raised any capital (yes or no): Yes

If so, how much?: Undisclosed 

Any plans on raising capital in the future? Yes

Most important company 5-year goal: In five years we’d like to have helped all of our partners, both brands and retail, meet each of their growth goals, and hence to be known for delivering exceedingly great services that create loyal customers, appreciative brands, and happy employees. I’d love to look back and feel we have lived up to our core principles of demonstrated passion, unrelenting integrity, flawless execution, and to have honored the legacy of California cannabis while helping create its future. 

 


StaffStaffNovember 30, 2020
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7min1441

Republished with permission from Microdose. 

Marijuana Measures Fall Short of Providing Free Development of Personality 

The crux of Rivera and his team’s demands are simple: to ensure the right to freely develop one’s personality, on equal terms as tobacco and alcohol. To do that, you need to end prohibition and discrimination in the system. . In my interview with him, Rivera describes how the lack of free homegrown cultivation suggests these new laws are meant to support a big business instead of all of Mexico’s citizens who are asking for non profit cultivation that is free from unjustified limitations of differentiated treatment before the law.

Furthermore, Rivera adds that since possession isn’t “free” and requires one to have purchased their cannabis instead of being able to carry cannabis grown at home, that these measures are actually discriminatory. Finally, the measure completely lacks any and all efforts to provide reparations for those marginalized communities deeply affected by the drug war to begin with. In Rivera’s words, the government is simply “changing the address of prohibition”–and this simply isn’t enough.

Primero Derechos, Despues Mercado: “First Our Rights, Then the Market”

On the back of Pepe’s t-shirt was the phrase Primero Derechos, Despues Mercado, which stands for “first our rights, then the market”. Rivera’s team is adamant that cannabis reform needs to prioritize human rights and ensure basic freedoms before seeking to capitalize–especially when the capital does nothing to help those affected most by oppressive prohibitionist policies. The fact that 28-200 grams of cannabis are only allowed in one’s possession if they are purchased at the market, and not grown at home, highlights these serious shortfalls in the proposed cannabis policy.

mexico marijuana legalize cannabis equality policy reform

Rivera Calls for Consistency in Cannabis Regulation, Not Control 

Another important demand of Rivera is rescheduling THC, the primary psychoactive component of cannabis, as a schedule IV compound as per article 245 of the General Health Law Mexico’s controlled substances act. Everybody has a 245. It’s also in the International Drug Conventions. Rescheduling is the basis for sensible, rational and proportionate laws and public policy around the world. That is the way to really end the drug war, by ending the State lie where they try to keep treating cannabis as a threat to society.

Furthermore, Rivera spotlights that the new measures seek to further “control” cannabis use instead of regulate it. Specifically, Rivera mentions how they need to change the regulation of adult use to responsible personal use instead. The latter still prohibits minors from using cannabis while still maximizing personal freedoms. Finally, it is Rivera and his team’s stance that claims the treatise not only need to be changed, but publicly denounced as well. It is a matter of “reparations and transitional justice” according to Rivera. These are both important issues currently being addressed in the United States as legalization measures sweep the nation and are crucial for other countries, like Mexico, to implement as well.

The year 2020 has witnessed some major wins for drug policy around the globe. If you want to learn more about these historic legislative strides and their impact on the psychedelic investment landscape, grab free tickets to the premiere monthly Psychedelic Capital investment conference!

mexico marijuana legalize cannabis equality policy reform

More about Rivera’s Band of Activists and Plantón 420

For those that don’t know, Rivera and his team have established a creatively bold demonstration of protest right outside the Mexican senate. A cannabis “garden” replete with strikingly tall cannabis plants boldly line the entrance to the senate. The area, dubbed “Plantón 420” for the 420 cannabis plants towering outside the entrance, has become something of a smoker’s paradise. Cannabis enthusiasts are able to light up at Plantón 420 without fear of arrest.

This bold flavor of protest demonstrates the ruthless approach Rivera is taking to cannabis policy reform. He is shamelessly presenting the true spirit of decriminalization – fighting for our inherent right to use psychoactive drugs. The suddenly fashionable “cannabis for elite licensees only” attitude will not prevail as long as Rivera is spearheading his working class movement.

Follow Pepe Rivera on Instagram @peperivera and the Movimimentio Cannabico Mexicano movement @movimientocannabicomx. Tune into the revolution!


StaffStaffNovember 27, 2020
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6min2640

Editors Note: This is a guest post. 

What was once an illegal substance is now considered in many countries around the world as being acceptable. As you could guess, I’m talking about cannabis or marijuana. Thanks to its many benefits, cannabis has infiltrated many markets globally, with more and more people joining the bandwagon of users, sellers, transporters, and producers. So, what is its legal status in the Scandinavian world? Well, just a little patience will pay off, as the answer is just around the corner. But first things first: what is cannabis?.

Cannabis Explained

Cannabis is a plant that grows naturally in temperate and tropical conditions. However, by use of what is known as hydroponic technology, many people also grow this plant in just about any climate conditions. THC (tetrahydrocannabinol) is the main psychoactive ingredient in this plant, and it is known for initiating the ‘high’ feeling.

The plant exists in two divisions, which include Cannabis sativa and Cannabis indica. You can differentiate the two by simply looking at their different physical characteristics. Typically, cannabis is consumed in the form of hash oil, hashish, or marijuana, which are made from the plant’s hashish, resin, and dried leaves respectively.

The Legal Situation of Cannabis in Scandinavia

I must explain that the legality of cannabis products depends upon the country. And while there are countries where the use of cannabis is a way of life, it is a big crime to be found with a cannabis product in many other countries. Let’s explore its legality in Scandinavian countries.

Sweden
The cannabis laws here are even tougher, with transportation, selling, usage, and production of the plant all forbidden. However, the country allows limited usage of cannabis for medical purposes. For instance, doctors in Sweden may be allowed to prescribe cannabis-based drugs for patients with multiple sclerosis.

Need more information on cannabis or CBD? Please visit cbdguiden.se, a one-stop shop, education, and FAQ.

Iceland
Any cannabis-related activity here is completely illegal, whether it is consuming, selling, cultivating, or possessing. The government of Iceland first declared the illegality of cannabis in 1969, which means the laws here have been in force for about half a century. If you are found in contravention of the law, you would be liable to a fine or jail, which varies depending on the amount of substance you are found with and what you were doing with it. For instance, if you are caught with more than half a kilogram of cannabis, you may be jailed for no less than three months.

Finland
Just like in Iceland, possessing, selling, transporting, using, or producing cannabis is prohibited. Any person found using cannabis in the country could be liable to summary fines, which are usually imposed by the police. If the user insists on being taken to court, however, the police have no option but to comply. Those found culpable of serious cannabis offenses, such as selling, typically face a trial in the court of law, and the penalties for such people are usually harsher.

Norway
It was not until recently (2018) that the laws on the use and possession of cannabis in Norway were adjusted to favor the country’s citizens. This was upon the realization that the citizens were missing out on the medicinal effects of the substance. As such, Norwegians who are found to be in possession of small amounts of cannabis are not brought to book. Rather, they are treated for any possible addiction issues etc.

Denmark
The Danes are, by law, prohibited from everything cannabis-related. Those found culpable may be fined or jailed, but the same law also protects (since the amendment of the 1955 Euphoriants Act in 2004) the Danes found with limited quantities (less than 10 grams) of cannabis. Such people may only be warned by the authorities. However, they may face the law if they are repeatedly found committing the same offense.

 


StaffStaffNovember 25, 2020
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4min640

It’s time for your Daily Hit of cannabis financial news for November 25, 2020.

On The Site

Predictions for Green Wednesday 2020

Headset

Headset forecasts an even larger than usual uptick in recreational cannabis sales on Green Wednesday this year for several reasons:

–  In all adult use cannabis states tracked by Headset, the total market has grown by at least 20% in total revenue over last year (when comparing October 2019 to October 2020).

Akerna

“On average, Thanksgiving tends to be one of the Top 5 sales holidays of the year, and we expect that trend to continue this year,” said James Ahrendt, Business Intelligence Architect, Akerna (NASDAQ: KERN). “In the past, we’ve seen huge spikes in sales on Wednesday and Friday since most dispensaries are closed on Thursdays.”

Akerna anticipates that the average order total will be around $82.30 for adult-use customers and $128.46 for medical consumers, representing an increase of approximately $13 compared to the average order total on any other given day of the year.

Planet 13

Planet 13 Holdings Inc. (CSE:PLTH) (OTCQB:PLNHF) reported that revenues rose 36.5% to $$22.8 million for the third-quarter ending September 30, 2020, versus last year’s $16.7 million. The company also delivered a net income of $0.2 million as compared to a net loss of $1.7 million in 2019. The net income before taxes was $3.4 million as compared to a net income of $0.3 million last year for the same time period. The operating expenses, excluding non-cash compensation expense and depreciation and amortization, was $7.2 million in the quarter versus $6.7 million in 2019, an increase of 7.9%.  The third-quarter 2020 adjusted EBITDA of $6.2 million was higher than the 2019 Adjusted EBITDA of $3.4 million.

Vireo Health

Vireo Health International, Inc. (OTCQX: VREOF) reported that its revenue rose 67% to $11.9 million for its third quarter ended September 30, 2020 versus $7.1 million for the same time period in 2019. Net income in the third quarter was $122,252 versus a net loss of $14.6 million in the 2019 third quarter.  Vireo said the favorable improvement in net income was primarily driven by the one-time gain of $16.4 million on the divestiture of the company’s former PAMS subsidiary.

In Other News

Driven Deliveries, Inc.  (OTCQB: DRVD), one of California’s fastest-growing online cannabis retailers and direct-to-consumer logistics companies, today announced its financial results for the three months ended September 30, 2020.

  • Gross Revenue for the third quarter ended September 30, 2020 totaled record sales of $7.2 million.
  • Net Revenue for the same period was $6.0 million, +393% Y/Y.
  • Gross Revenue Fiscal YTD totaled record sales of $16.6 million, +1,193% Y/Y.
  • Net Revenue Fiscal YTD was $13.8 million, +998% YTD Y/Y.
  • The company announced its pending acquisition by Stem Holdings, Inc. (OTCQX: STMH CSE: STEM) is expected to close in CY20/Q4.

 


StaffStaffNovember 25, 2020
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6min1730
Predictions for 2020
Headset

Headset forecasts an even larger than usual uptick in recreational cannabis sales on Green Wednesday this year for several reasons:

–  In all adult use cannabis states tracked by Headset, the total market has grown by at least 20% in total revenue over last year (when comparing October 2019 to October 2020).

– During the COVID-19 pandemic we have seen significant changes in consumer behavior. In March and April 2020, when many states were enforcing stay-at-home orders, the cannabis market saw a decrease in total transaction volume, but a significant increase in average basket size. This makes sense because customers were likely trying to minimize their trips to the dispensary, so they bought more per trip.Through the summer and into Autumn, average baskets have stayed significantly higher than they were pre-COVID, but transaction volume has crept back up to nearly the same level it was at in February. These two trends combined indicate a ‘new normal’ in the cannabis industry driving the highest monthly revenue totals since the beginning of the legal sales.
– Additionally, with many states reinstating COVID-19 lockdown measures, and advising against travel and social get togethers, Thanksgiving 2020 will be unlike any in living memory. With millions of Americans being asked to stay at home for the holiday, frankly, what else is there to do?
– Edibles have performed well throughout the COVID-19 pandemic. That along with their usual strong sales lifts during the holiday season leads us to predict Edibles and Beverages to again be the categories with the biggest sales lifts on Green Wednesday this year. Both product formats are conducive to indoor consumption (for those that don’t want to smoke or vape in their homes), and THC infused Beverages are often associated with celebration, as they are increasingly seen as a substitute for alcoholic beverages.
Akerna

“On average, Thanksgiving tends to be one of the Top 5 sales holidays of the year, and we expect that trend to continue this year,” said James Ahrendt, Business Intelligence Architect, Akerna (NASDAQ: KERN). “In the past, we’ve seen huge spikes in sales on Wednesday and Friday since most dispensaries are closed on Thursdays.”

Akerna anticipates that the average order total will be around $82.30 for adult-use customers and $128.46 for medical consumers, representing an increase of approximately $13 compared to the average order total on any other given day of the year.

Additional Thanksgiving Holiday Predictions:

Sales by product type:

  • Flower – 42%

  • Cartridge/Pens – 37%

  • Concentrates – 11%

  • Infused Edibles – 8%

  • Other – 2%

Sales by Gender

  • Male – 64%

  • Female – 36%

Sales by age group:

  • Under 30 – 28%

  • 30-40 –30%

  • 40-50 – 19%

  • 50-60 –12%

  • Over 60 – 11%

LeafLink
The cannabis industry, as measured by cumulative wholesale transaction volume growth through the LeafLink marketplace, increased by 40% between the start of the pandemic in March and October 2020. Overall, cumulative wholesale transaction volume is up 60% through the end of October compared to the start of the year, and we expect the growth trend to remain healthy through the end of the year. – Alex Feldman, General Manager of LeafLink Insights

StaffStaffNovember 25, 2020
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9min1160

Editors Note: This is a guest post. 

It has been more than a decade since the invention of vaping. There is still a lot of debate about whether vaping is better than smoking. Vaping has been a new thing for some countries, especially its concept. Many people even see vaping as the same thing as smoking. Vapes are also known as E-Cigarettes, and they are now used all over the world. Vaping is not similar to smoking at all.

Vape’s demand is increasing day by day; in almost every country, people are vaping rather than smoking. However, some still do not believe in the benefits of vaping. They just need to know these ten benefits of vaping to change their mindset. When you are convinced of the benefits, buy Cali Weed online to save time and get it delivered to your home. Here are the ten benefits that vaping has but smoking does not-

Has Less Dangerous Chemicals

Normal cigarettes are made with many dangerous chemicals and toxins such as nicotine, arsenic, lead, cyanide, carbon monoxide, ammonia, and more. Research has determined that cigarettes contain at least 24 chemical compounds that are very harmful to the human body. In Australia, about 50 deaths are happening each day just because of smoking. Smoking can even lead to cancer. Vape has E-Liquid, which only contains VG, PG, flavoring, which is FDA-approved. Besides, vapes come with fruit, spicy, sweet, and many other flavors. It makes the experience more enjoyable for its consumer.

Not Hazardous to Health

Smoking a lot can cause lung & mouth cancer and respiratory and cardiovascular diseases, but vaping does not cause any such thing. It’s been many years since scientists have proven smoking is injurious to health. Many people have fallen victim to some incurable disease due to chain-smoking. It happens because of the combustion of tobacco. But vaping has no such hazardous compounds in it. 

Less Addictive

Nicotine is one of the primary compounds in a cigarette. Nicotine is known to be very addictive. Although some vapes might contain nicotine, Australia has restricted nicotine in their commercially available vapes. So vapes without nicotine are the way to stay safe and healthy.

Assists in Quitting Smoking

In today’s world, we have many e-cigarette users who vape to quit their smoking habit. There is much evidence that many regular chain smokers were successful in quitting their bad smoking habit. They just had to vape for three months, and it helped them cease smoking completely; they were totally free from smoking addiction after those months. 

Wide Range of Flavors

As previously said, there are various flavors available in the vape, whereas cigarettes only have tobacco. The vape juice is now accessible in many different flavors to match the user’s taste preference. Many vape users love flavors like strawberry, menthol, apple, cherry, chocolate, caramel, etc. That is why e-cigarettes are less boring than regular cigarettes. There are always the most preferred vape pens each year. 

Less Dangerous for Others

Smoking is very harmful to the user and also to the people around the smoker. This term is also known as passive smoking or second-hand smoke. Passive smokers have a very high chance of getting coronary disease or worse, cancer. This is why vaping is very safe, and it does not impact others. Moreover, an experiment of the CDC has confirmed finding vitamin E in the body of vape users.

Safe for The Environment

We all know for a fact that smoke can be very bad for the environment. The same goes for cigarette smoke. Many fire incidents are caused just for discarded cigarette butts. These tobacco cigarettes threaten our health and also play a big part in air pollution and greenhouse effects. On the other hand, vaping does not cause any of these issues. Vaping has no nicotine and tobacco in it, which makes it very environment-friendly and healthier than smoking. 

Easy to Use

Vaping is convenient to use, but it depends on the local laws whether you are allowed to vape out in the open. In some countries, vaping is also looked at as a bad smoking habit, and they think it has the same passive smoking effects. However, vapes do not have any bad smelling smoke and do not cause passive smoking effects. Many cities now accept vaping, and people can use vape machines out in the open.

Not Very Costly

Despite vape being good for health and the environment, it is much cheaper than smoking. Although you have to buy the e-cigarette, the vape juices are way less expensive than highly-taxed tobacco products. On the opposite side, smoking is a costly addiction. A casual chain-smoker uses a whole pack of cigarettes per day, and it costs them about $14,000 per year, whereas e-cigarettes will cost you about $720 per year only. It proves that tobacco addicts spend more on all those cigarettes. The vape juices are quite cheap, and they are available in online vape shops. These online vape shops ship their products in many states, or you can get yourself vape juices from local vape stores. In short, vaping is not as costly as smoking. 

No Leftovers Like Cigarettes 

Another benefit of vaping is that it has no smoke, ash, or any remnants. Also, you are free from worrying about bad odor, tobacco breath, and ashes. That is why vaping is far safer. It has a beautiful, flavorful smell, where cigarettes have a very bad tobacco smell and give you bad-smelling breath. 

Final Words

Stopping the smoking habit is tough, and it deteriorates the smoker’s health. But vaping can be a lifesaver for the chain-smokers to quit their tobacco smoking addiction. Vaping is now accepted socially because it is safer and more viable than smoking cigarettes. You can have fun vaping without worrying about any side effects similar to smoking; it is that safe. This is the reason why vaping is the best alternative to smoking.


StaffStaffNovember 25, 2020
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8min1730

The holiday shopping season is the holy grail for consumer brands, particularly for those looking to recapture markets lost during the pandemic. However, this season is also the most competitive when it comes to marketing, and it can be a challenge to break through the chatter without breaking the bank. 

For CBD brands, the added difficulty is to resonate with target audiences while staying squarely within regulations. However, with the right digital strategy, it is possible to optimize budgets and achieve meaningful results.

Holiday marketing in a pandemic

Already a growing trend, eCommerce has become the new normal during the COVID-19 pandemic. Most Americans are stuck at home and spending more time on devices, and nearly two-thirds are expecting to change their buying habits by the end of the pandemic. 

To capture these audiences and convert those who are open to new brand preferences, it’s important to keep campaigns running and maintain a full sales funnel, with messaging, marketing tactics, and a customer experience that is sensitive and tailored to the pandemic and to the holiday season. 

Meanwhile, brands should not lose focus on their loyal base. Remind customers what makes your brand special with regular communication and messaging that conveys a solid grasp on current events and emphasizes gratitude for their continued patronage. Building a positive, emotional relationship with customers is one of the strongest moves that businesses can make during this difficult time.

Businesses should also keep in mind that Q1 has become an important shopping season in itself, and extending campaigns into the beginning of 2021 can bring significant returns. Most platforms allow for 180 days of audience data storage, providing a perfect opportunity to retarget and remarket when costs per impression are much lower. 

CBD marketing 101

Given the added hurdles of marketing CBD products, success during the holidays will depend on a clear understanding of where you can advertise, where you can’t, and where it may not be worth it in the first place. 

Most importantly, CBD brands will run into problems advertising on Facebook and Google. While it was reported that Facebook lifted their ban on CBD ads, in practice compliance with their rules can be very difficult, with the rules themselves changing quickly. And though Google does seem to be trending in the right direction, neither platform is worth the risk at this time. 

CBD marketers can also make mistakes when it comes to targeting. While there is overlap with THC audiences, keep in mind that consumers use the two products for very different reasons. Rather than promoting CBD to the same audiences that use recreational THC, fine tune targeting to focus on fitness and health management audiences. 

Despite these pitfalls, marketers can find more fertile ground with programmatic, social, and search marketing. 

  1. Programmatic 

When it comes to CBD marketing, programmatic benefits from much easier compliance and limited regulation compared to other forms of digital advertising. With a multichannel approach, programmatic empowers marketers to find nearly anyone across platforms. Focus on leveraging multiple ad types, including display, native, programmatic audio, preroll, and connected TV, to capture the full benefits of programmatic campaigns. 

       2. Search

While CBD brands are not able to use paid search, organic search will be a cornerstone of effective digital marketing and lead-generation. Consider content marketing at each stage of the funnel, and when structuring campaigns consider three rules: Who do you want to reach? What do you want to say? And what do you want audiences to do?

When creating content, high-quality educational material is the gold standard. Focus on differentiators such as price or quality, and remember that great content itself can be a differentiator.

        3. Social

Social compliance can be incredibly challenging – however, Snapchat may be one worth pursuing. Though it’s technically complicated to market CBD on the platform, when done correctly these ads can have an impressive impact, with as much as fifteen to seventeen dollar return on ad spend. Snapchat also has a number of new tools for advertisers, such as AR/VR, brand profiles, dynamic ads, and the Snapchat audience network.

No effective marketing campaign is complete without a strategy to meaningfully track success. Keep a close eye on the actual dollars and cents being spent on advertising — and how they translate into ROAs — as well as metrics such as attribution and spend from each channel. 

Meanwhile, keep in mind that CBD customers can be much more loyal than most other CPG categories. Metrics such as predictive lifetime value, cost of new email sign-ups, and net new people are efficient means to gather and retain a loyal base. 

Holiday marketing is about working smarter, not harder. This is doubly true for CBD brands, who can tie themselves into knots solving compliance problems and never get a solid foot out the door. Use this as a guide to help simplify holiday marketing during COVID-19, and spend ad budgets with confidence. 

Scott Waldman is a Senior Account Executive at digital marketing agency Adtaxi. A native Californian, he graduated from the University of California, Los Angeles. Prior to joining Adtaxi, Scott has dedicated himself to numerous industries focused on sales & marketing pursuits for various verticals over the last 18 years including e-commerce, CBD, Consumer Electronics, Education, Health & Beauty, Automotive, Tech, Brick & Mortar retail, and numerous others. Scott enjoys travel and cooking in his spare time and believes that helping other people is the key to accomplishing your goals.


StaffStaffNovember 25, 2020
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3min660

Planet 13 Holdings Inc. (CSE:PLTH) (OTCQB:PLNHF) reported that revenues rose 36.5% to $$22.8 million for the third-quarter ending September 30, 2020, versus last year’s $16.7 million. The company also delivered a net income of $0.2 million as compared to a net loss of $1.7 million in 2019. The net income before taxes was $3.4 million as compared to a net income of $0.3 million last year for the same time period.

“Our performance in the third quarter exceeded expectations – leading to our highest quarter of sales ever,” said Larry Scheffler, Co-CEO of Planet 13. “Despite being impacted by the ongoing global pandemic and our Las Vegas SuperStore only at 50% capacity, we achieved 36% higher revenue compared to pre-COVID quarters. This is a testament to the strength of Planet 13’s business model and the success of the operational improvements we put in place to ensure our ability to serve local customers. As Las Vegas returns to normal and the economy recovers, we will undertake further strategic initiatives to grow revenue at the SuperStore and increase our sales to local customers in Las Vegas.”

The operating expenses, excluding non-cash compensation expense and depreciation and amortization, was $7.2 million in the quarter versus $6.7 million in 2019, an increase of 7.9%.  The third-quarter 2020 adjusted EBITDA of $6.2 million was higher than the 2019 Adjusted EBITDA of $3.4 million.

“In the third quarter, our in-house brands contributed 25% to SuperStore revenue – continuing to be one of the most recognized and fastest-growing segments within the Planet 13 portfolio. In the wholesale market, we saw increasing sales month over month throughout the quarter and continuing into October. Building on this momentum, we continue to invest in cultivation with our recently announced acquisition of a 45,000 square foot facility in Las Vegas, better positioning us to supply wholesale and retail sales within the state,” commented Bob Groesbeck, Co-CEO. “We are excited to leverage our knowledge and experience from Nevada to California, with the opening of our new dispensary in Santa Ana in 2021 – the world’s second-largest dispensary. Planet 13 is well-capitalized, and we look forward to executing on future expansion into other major growth markets.”

Post Quarter Updates

Following the end of the third quarter, the company listed the following highlights in a statement:

  • On October 13, 2020, Planet 13 announced the addition of non-cannabis retail space to the Las Vegas SuperStore.
  • On October 19, 2020, Planet 13 announced expanding the dispensary floor of the Las Vegas SuperStore.
  • On October 19, 2020, Planet 13 announced a CDN$20 million bought deal public offering.
  • On October 20, 2020, Planet 13 announced an upsize to bought deal public offering to CDN$25 million.
  • On November 5, 2020, Planet 13 announced the closing of a CDN$28.8 million bought deal public offering.
  • On November 20, 2020, Planet 13 announced opening the Medizin dispensary.

StaffStaffNovember 25, 2020
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6min481

Editors note: This is a guest post.

There’s nothing more exciting than receiving a package once a month with interesting surprises waiting to be revealed. It’s even more fun when it’s a goodie crate themed to your personality and interests. 

It’s not a new concept, but it is becoming more popular as time goes on. If you’re not sure why signing up for a subscription box is a good idea, take a look at the host of benefits we discovered.

Element of Surprise

Unwrapping a gift is an exciting and joyful experience, and let’s face it, we all need a Me Time Box once in a while. Imagine having these feelings of giddy anticipation whenever your package arrives at the door. 

When you sign up for a service, it’s because you’re already interested in the items on offer. It could be a certain genre that it focuses on, such as movie superheroes. Or it could be useful things such as a beauty box offer that’ll send you makeup every month. 

You know that you’ll receive your package, but the beauty of a subscription box is that you never know upfront what you’ll find inside. The fun part is opening it up and going through the items one by one. 

Cost-effective

The subscription box business model operates on the premise that the client gets the benefit due to the provider’s bulk buying power. In other words, what you pay every month for your package is less than the value of the items inside

It’s a wonderful way to enjoy amazing products at a discounted rate. The companies will often get samples from suppliers and then add them to the box at no added cost. It’s a unique way to try new brands before buying them in the store. 

Convenient and Discreet Shopping

While some services focus on novelties, others offer products that you use daily. Think of categories such as beauty and grooming, clothing and accessories, or even food. By signing up for the monthly subscription, you’ll save time and money by not having to travel to the shops to purchase these items. 

It’ll also help you stay within your budget as you won’t be tempted to buy on impulse. The packages are discreetly shipped with no trace of any branding or clues about the content. So there’s no need for your neighbors to know your habits and lifestyle. 

Customizable

Many companies allow clients to tailor design their subscription box service. It’s particularly useful for items such as clothing, toiletries, and food. You can choose what you’d prefer to receive and which products don’t suit your preferences. 

If, for example, you sign up for a monthly snack box and you’re allergic to nuts, you can let the company know, and they’ll substitute with something different. These types of customizations are changeable at any time. 

This means that if you’d like to try something new or different, you can change your crate preferences for the next order.

Something for Everyone

Certain subscription boxes are targeted towards a gender, for example, beard care products for men. In contrast, others are less specific and will usually have something for everybody. 

Most times, the gifts are unisex and are compatible with the season in which you’ll be getting your box. It makes receiving your crate that much more fun since you can share it with friends and family. 

Final Thoughts

Subscription boxes are fun and filled with surprises. It’s one of the primary reasons that many people sign up for the service. The boxes are also cost-effective as the price you pay is usually less than the value of the goods you receive. 

Getting your package delivered to the front door every month is a convenient way of shopping without ever having to leave your home. Most companies allow clients to customize their subscriptions to suit their preferences. 

An added benefit is that many subscription boxes have gender-neutral products, which means you can share the fun and excitement with friends and family.

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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