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StaffStaffDecember 24, 2019


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Executive Spotlight: Niccolo Aieta, Founder and CTO, Spherex

Full birth name: Niccolo Aieta

Title: Founder and Chief Technology Officer

Company: Spherex

Years at current company: Five — Spherex is celebrating its five-year anniversary!

Education profile: I received my Ph.D. in Chemical Engineering at the Colorado School of Mines, researching hydrogen fuel cell technology. Before that, I got my Bachelor of Science in Environmental Studies and Planning, and Energy Management and Design, from Sonoma State University.

Most successful professional accomplishment before cannabis:  The culmination of my Ph.D. and post-doctoral work. My thesis, and associated patent, and seeing this work come to use in the real world through the 3M fuel cell program.

Company Mission: Using innovative extraction and refinement techniques, Spherex produces the industry’s leading distillates to deliver an ideal cannabis consumption experience.

Company’s most successful achievement: Building a better extraction process…in just one year.

At the time of Spherex’s founding in 2015, the industry’s highest efficiency using supercritical CO2 was roughly 50%. I saw that the cannabis industry needed more efficient refinement in the extraction process, so I founded Spherex to address this need.

Spherex uses science. That’s how we get it done. My scientific team’s technical prowess is second to none, and within one year we engineered an industrial-scale CO2 cannabis refinement operator with extraction efficiencies of over 95%. We can refine up to 120 pounds of raw cannabis per day.

Beyond that, we’re proud to have achieved profitability. Spherex is a profitable cannabis company in a time when there are still many barriers to growth, and we have done it by keeping our focus on the two founding principles we do best: Efficiency and scale.

Has the company raised any capital (yes or no): Yes.

if so, how much?: We have raised over $6 million in outside capital.

Any plans on raising capital in the future? We would be open to it. As a profitable company, we are able to self-fund, but we may entertain the right strategic or capital partner.

 Most important company 5-year goal: To grow existing markets while leading the charge for new markets. From cannabis beverages (and the launch of our infused sparkling water PHYX) to multi-state expansion, Spherex is looking ahead to where we can innovate next

StaffStaffDecember 19, 2019


Trulieve Cannabis Corp. (OTC: TCNNF) was being touted as the most promising of cannabis stocks. Its earnings reports put competitors to shame as the company delivered impressive net incomes and others instead struggled with net losses. This week a short-seller report has accused the company of being a fraud and that comes a week after the company faced fire over unwanted texts.

On Thursday, the company announced the appointment of two new advisors to the board of directors. Susan Thronson was a Senior Vice President of Global Marketing for Marriott International, leading Marriott’s worldwide integrated marketing strategy and execution for its 15 hotel brands. Ms. Thronson formerly served as a director of Angie’s List, an internet service company, and SONIC Drive-In, an operator of an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma.

Thomas Millner served as CEO of Cabela’s, a direct marketer and specialty retailer of outdoor recreation merchandise, for nearly a decade.  Prior to Cabela’s, Mr. Milner spent 14 years as president and CEO of North Carolina’s Remington Arms Company, an American manufacturer of firearms and ammunition.

The stock tumbled on the news of the Grizzly Report but began to recover as others stepped up to defend the company. The stock fell from a close of $11.91 on Monday to $10.40 on Tuesday but was lately trading at $10.84.

Grizzly Research Report

The report called out the company for a variety of bad behaviors and questioned the earnings. The report said, “The company’s profitability is largely reliant on paper-gains, namely mark up on biological assets. Real cash flow has been in fact negative. We saw the company’s low-quality production, which makes us highly suspicious of the mark-ups that are far bigger than in for any other peer.”

It went on to say, “While almost all others are operating at a net loss during the examined horizon, Trulieve (using its
biological assets mark-ups), was able to consistently achieve positive net income with an astounding net
profit margin of as high as 99%. Upon closer inspection, we realize that at any given time, Trulieve holds an abnormally large amount of biological assets. Biological assets should typically be used to support revenue. However, we are seeing that Trulieve’s biological assets utilization efficiency is relatively low compared to peers. In other words, for every dollar in biological assets, Trulieve is able to generate the least amount of dollar sales. This
strongly suggests that the mark-up on these assets is overstated.”

The report did not shy away from its harsh words and allegations. It concluded, “CEO Kim Rivers and her husband JT Burnette are at the very center of a political crime ring the FBI has subpoenaed, and we have shown the multiple previously unknown connections between Trulieve and Burnette. We expect serious consequences for CEO Kim Rivers and Trulieve. They have been crooks then, and they are crooks now. We think Trulieve is absolutely uninvestible.”

Here’s a summary of the allegations:

  • Low quality cultivation facilities that could lead to poor products
  • Accusations that the CEO Kim River’s husband JT Burnette is involved in an FBI probe
  • Accusations that Burnette is Trulieve’s main construction partner
  • Alleges that Trulieve is not being truthful about its lenders and takes out small loans from insiders even as it suggests it has plenty of cash
  • Alleges that Trulieve is marking up the product to portray profitability

Trulieve Responds

While Trulieve, didn’t answer the accusations one-by-one it did release a response via a press release.  CEO Kim Rivers said, “We ask that our investors be aware that the Report reflects the opinions of an acknowledged short seller, whose sole interest is in profiting from a decline in the price of the Company’s shares. I have full confidence in our management team and their abilities to continue to serve our customers without being distracted by these baseless allegations. Trulieve reserves all of its rights to take appropriate legal action against those responsible for the Report.”

She went on to say, “Trulieve sells high quality flower, cultivated in our indoor facilities, and was recently recognized by an award from the Cannabis Business Association of having the best flower in Florida. We stand behind the quality of our products and have a long-standing no-questions-asked return policy.  Trulieve set a record for flower sales in Florida just last week, capturing over 51% of the market.”

Stifel Research

Stifel Director of Research Robert Fagen gave a fuller response to the Grizzly report. He addressed the FBI suggestion saying, “Kim Rivers’ involvement in the FBI investigation surrounding the activities of the Tallahassee CRA and its allocation of public funds has been well documented in TRUL’s disclosure since it went public.” The comment also noted that Trulieve paid for an independent review that determined the risk was not enough to keep Rivers from acting as CEO.

Fagen also noted that Burnette’s relationship as the main construction partner is not new information. “While we acknowledge the large amounts of equipment purchases by TRUL from an affiliated entity do not provide the best optics, we fail to see how this activity is technically illegal in light of public disclosures. It is rather a conflict of interest in our view.”

With regard to the accusation of poor quality products, Stifel reminded readers that the majority of the plants grown in the facility were intended for extraction purposes, which typically use a lower quality flower. He also pointed out that Trulieve has facilities for devoted to higher quality flower. “We would remind investors a major reason TRUL has maintained its disproportionately high market share is due to its high product quality, driving its strong repeat business.”

Finally, Fagen addressed the alleged paper-gains on the books by noting that an IFRS requirement forces the company to account for the product a certain way. “The concept that TRUL should be scrutinized for reporting gross margin in excess of revenue or large net income based on non-cash biological asset gains is rankly ridiculous in our view,” said Fagen.

Stifel did concede that Burnette’s relationship isn’t the company’s greatest attribute, but overall the Trulieve has been compliant in its disclosures. Stifel also pointed out that Trulieve’s competition is beginning to divert some of their capital away from the state as they tire of Truelives’s market share growth.

Unwanted Texts

It’s been a tough month for Trulieve. Mats Jaslow filed a class-action lawsuit last week claiming Trulieve is spamming its customers and followers with thousands of incessant texts. He claims the promotional tactic and its frequency violates the Telephone Consumer Protection Act, which aims to reduce the number of nuisance calls from businesses. Cannabis companies often turn to text messaging as a way to communicate with customers since many forms of advertising aren’t allowed.

StaffStaffDecember 19, 2019


Grateful Dead drummer Mickey Hart is expanding his cannabis brand Mind Your Head with the launch of Space Ticket, a 1-gram hash-infused pre-roll. Space Ticket is inspired by the transformation and enlightenment that fans experiences at live shows.

“When we listen to music, we deepen the spiritual connection with ourselves and those around us. Concerts are where people come together to dance and share experiences,” said Hart. “The Space Ticket pre-roll is designed to elevate consciousness above ordinary levels in our collective exploration of the most powerful grooves on the planet.”

Mind Your Head Space Ticket is a potent 1-gram hemp leaf wrapped pre-roll featuring Indica-leaning strains Trinity Star and D.O.G. Chem and is infused with an aromatic, artisanal ice-water hash. In keeping with Hart’s passion for the environment, Space Ticket pre-rolls are sold in Sana Packaging’s completely reclaimed ocean plastic which is 100% HDPE and recyclable.

Mind Your Head was launched earlier this year with its first product offering of Magic Minis, pre-rolled whole-flower joints packaged in a tin adorned with Hart’s celebrated artwork. The brand was founded on the belief that cannabis grown with care can transport minds by inspiring creativity and mindfulness. Mind Your Head operates using
sustainable, just and innovative practices.

Mind Your Head Magic Minis feature Chemdog, a legendary strain discovered outside a Grateful Dead show on Shakedown Street in 1991 by a loyal fan now known as ‘Chemdog.’ The namesake strain of cannabis is renowned for boosting artistry and mindfulness. True to Hart’s vision, the Chemdog strains produced for Magic Minis were mindfully grown, pursuing kindness and care in cultivation practices.

“As a loyal Deadhead, I’m proud to see Chemdog featured in the first product from Mickey Hart,” said Chemdog. “It plays an important role in Grateful Dead history and I think it’s exciting that Mickey is bringing it full circle to fans and cannabis enthusiasts in Mind Your Head.”

“We are proud of Mind Your Head’s success and look forward to continued growth with new offerings like Space Ticket,” said Brett Cummings, CEO of Left Coast Ventures. “It’s an honor to work with Mickey, a legendary musician and activist whose innovative approach assists in the development of premium, authentic cannabis products that fans will enjoy.”

StaffStaffDecember 18, 2019


GrowGeneration Corp. (NASDAQ: GRWG) has purchased the assets of Portland, Oregon-based GrowWorld for an undisclosed amount. GrowWorld was founded in 2011 and is the largest retail and warehouse garden space by square footage in the state. In addition to that, it has the highest sales volume of a hydroponic store in Portland and the highest revenue in the state.

A GrowGen statement said that “The GrowWorld acquisition is our 8th in 2019, adding an accretive $5.0 Million in revenue to our Company.  GrowWorld is one of the largest hydroponic stores in Oregon and strengthens our position in the Pacific Northwest region, that currently includes our Seattle location. With over 700 commercial cultivation licenses and a strong medical caregiver program, we feel we can capture a large market share of the Oregon hydroponic supply market.”

GrowGen owns and operates 26 stores, which include 5 locations in Colorado, 5 locations in California, 2 locations in Nevada, 1 location in Washington, 4 locations in Michigan, 1 location in Rhode Island, 4 locations in Oklahoma,1 location in Oregon and 3 locations in Maine. GrowGen also operates an online superstore for cultivators, located at

Oregon Market

Oregonians will spend more than $1 billion on cannabis products in 2020, according to a new forecast.  That will rank the state fifth behind California ($3.1 billion), Washington ($2.28 billion), Colorado ($1.83 billion) and Massachusetts ($1.05 billion). In addition, there are more than 63,000 acres of hemp registered statewide.


Last month, GrowGen reported its earnings with net revenue increasing 159% to $21.8 million for the third quarter ending September 30, 2019, versus last year’s $8.4 million for the same time period. The company attributed the increase in revenues to the addition of 10 new stores opened or acquired after October 1, 2018, which delivered sales of $3.9 million in Q3 2019. Sales also increased as a result of the acquisition of a new store in mid-July 2018 that had sales of $2.3 million in the quarter and the new e-commerce site acquired in mid-September 2018  which had revenues of $1.4 million in the quarter.

StaffStaffDecember 18, 2019


Full name: Aviv Hadar

Title: Chief Executive Officer and Co-Founder

Company: Oregrown Industries, Inc.

Years at current company: Six years

Education profile: Finished high school at New Trier Township in Chicago, Illinois. Accelerated rapidly in the University of Montana’s Computer Science program. Stopped attending classes to found a software company that recently celebrated its tenth year in existence. Experienced major success with the software company (, and then transitioned over to Cannabis from the Tech sector.

Most successful professional accomplishment before cannabis: I consider two events to be pinnacle achievements prior to cannabis. 1) My software company was behind the viral “I’m with Coco” campaign that propelled Conan O’ Brien to stardom during his dispute with Jay Leno, and 2) My software company launched the original (Rainn Wilson’s social media and content platform) that was eventually acquired by Citizen Media.

Company Mission: See below…

About Oregrown: Oregrown is a standout among brands. As Oregon’s premier farm-to-table cannabis company, the Oregrown team cultivates using organic methods and processes world-class products in the pursuit of unparalleled craftsmanship in every facet of their supply chain. As the first, exclusive Oregon producer for PAX Era, Oregrown’s cultivation and extraction professionals craft several of the state’s premier dispensary products including their own lines of Oregrown flower, extracts, and concentrates. Oregrown’s award-winning flagship dispensary located in downtown Bend, Oregon, an outdoor recreation destination and tourism capital of the Pacific Northwest, has been named Best Budtender (2019), Best Place to Work (2017), Bend’s Best Place to Visit for First Dispensary Experience (2016), and Bend’s Best Dispensary five years in a row (2015-2019).

Coming soon: Portland Flagship Retail (Winter 2019), Cannon Beach Retail (2020), and Eugene Retail (2020).

Company’s most successful achievement: This is also hard to articulate into one achievement. Since we founded the business, we have won Best Dispensary Five Years in a Row in our hometown of Bend, Oregon. We have been voted Best Place to Work for two years in a row. We have been voted Startup of the Year by the Bend Chamber of Commerce and we continue to stay strong and consistent in a consistently difficult market.

Has the company raised any capital (yes or no): Yes. The company has successfully raised capital. From Retail Expansion to Brand and IP, and Wholesale and CPG development, we continue to offer lucrative investment vehicles and mechanisms and platforms for potential investors.

if so, how much?: We do not disclose exact fundraising numbers.

Any plans on raising capital in the future? Our financial modeling and current capital raises have been through private placement and family offices. These investments have been made based on sound business principles, core assets, structured management, and competent leadership. A deluge of institutional capital is waiting on Federal Guidance before flooding the sector. We have been contacted by many of those firms.

Most important company 5 year goal: Growth and profitability. If the perfect M&A transaction emerges, to take the ride

StaffStaffDecember 17, 2019


On Monday, lawmakers in New Jersey’s Senate and Assembly approved a resolution for full legalization in November 2020. The politicians came close in 2019 to writing legislation that would legalize adult use cannabis, but ultimately failed and were unable to pass any laws. By punting, the voters will now decide whether to legalize cannabis for adults’ use in November 2020.

Last month, Senate President Steve Sweeney proposed a voter referral to directly legalize cannabis. That resolution passed in both legislative chambers with supermajority support, with the Senate voting 24-16 in favor and the Assembly voting 49-24-1 in favor of the resolution.

Karen O’Keefe, director of state policies at the Marijuana Policy Project said, “While we are disappointed the legislature did not directly legalize marijuana, we are optimistic that 2020 will be the year New Jersey replaces its eight-decade-long experiment with marijuana prohibition with a more thoughtful and humane approach. Marijuana prohibition has derailed thousands of lives in New Jersey, while driving marijuana production and sales to the sometimes dangerous illicit market. Only with adult-use legalization can the state regulate cannabis to protect workers, communities, and consumers.”

If voters pass the legislation next November, New Jersey would become the 12th state to legalize adult-use cannabis.  The decision to allow voters to decide on legalization comes as several other states along the East Coast grapple with full legalization. Massachusetts has already taken the plunge, while Connecticut and New York have been slow to react.

Maria McFarland Sanchez-Moreno, Executive Director of the Drug Policy Alliance said, “Given the legislature’s inability to pass marijuana regulation on its own, referring the question to the ballot is at least a way for legislators to begin responding to their constituents, 62% of which support legalization. In addition to putting the question before voters, it’s critical that policymakers also incorporate measures to repair the harms of prohibition in implementing legislation going forward. Expungement of past marijuana-related offenses is a key component of that, and it’s encouraging that policymakers are making progress on that front.”

Steve Hawkins, executive director at the Marijuana Policy Project said, “Legalizing, taxing, and regulating marijuana is the cannabis policy New Jersey deserves. It is unacceptable to accept the status quo of prohibition that continues to negatively impact countless lives and communities. I am hopeful that New Jerseyans will vote in favor of adult-use legalization in 2020.”


StaffStaffDecember 16, 2019


Valens GroWorks Corp. (TSXV: VGW) (OTCQX: VGWCF)  gave revenue guidance for the fourth quarter of 2019 in the range of $27 million to $30 million. This is a big jump sequentially for the company as it delivered revenue of $16.5 million in the third quarter of 2019.

“I couldn’t be more thrilled to share revenue guidance for Valens’ fourth quarter, which I believe is only starting to show the power of our platform,” says Tyler Robson, CEO of Valens. “The reason we have built five different types of extraction in house is so that we can facilitate being a one-stop for our customers by having the means to produce a large variety of next-generation white label products. This quarter shows the flexibility of our operations and represents an inflection point in our acceleration into “Cannabis 2.0″ oil-based products. Through the incredible demand we are seeing, we expect white label sales to continue to ramp up as we increase the number of white label contracts and volume of the contracts themselves.”

Valens also said that it expects to report that it has extracted over 24,400 kilograms of cannabis and hemp biomass in the fourth quarter of 2019. “This is roughly in-line with the amount of biomass processed in Q3 2019 and reflects the anticipated shift in focus to white label manufacturing and the demand from our customers to launch a breadth of “Cannabis 2.0″ products into the market. This breadth of products translated into smaller lot sizes and resulted in a temporary pause from the volume ramp seen in previous quarters but also resulted in a significant increase in our revenue per gram of input performance.”


In addition to giving a heads up on the increasing revenue, Valens said it is planning to launch a Normal Course Issue Bid or NCIB for the purchase and cancellation of up to 6,275,204 shares, representing approximately 5.0% of the issued and outstanding Shares, calculated on a non-diluted basis.  The NCIB is expected to run for a period of one year from when it is formally commenced.

The company said it believes that the NCIB is a prudent and appropriate approach to maximize shareholder value. Having an NCIB in place will provide the company with the flexibility to purchase shares, from time to time, at the company’s discretion, as part of its capital management strategy, subject to applicable black-out periods and trading restrictions. The NCIB will be funded with cash on hand and the company’s current positive cash flow from operations.



StaffStaffDecember 12, 2019

The women’s cannabis networking organization known as Industry Power Women joined forces with Accelerate Cannabis during the 2019 MJ Biz Conference to recognize three individuals and their efforts within the cannabis industry. During the Mid-Atlantic Mixer, Saphira Galoob, Erica Daniels and Kristin Jordan each received engraved crystal awards in recognition of their work.
IPW 2019 Influencer Of The Year – Saphira Galoob
Saphira Galoob is DC-based lawyer and lobbyist and the founder and CEO of The Liaison Group (TLG) – the first and what remains the only – Washington, DC-based lobbying firm focused exclusively on federal policy impacting the cannabis industry. Earlier this year, she formed the National Cannabis Roundtable, and now serves as the Executive Director and the Senior Policy Advisor. In addition to the Roundtable, her firm represents the California Cannabis Industry Association, the Oregon Cannabis Association, and Pura Vida Investments. She works closely with the House and Senate Caucus Working Groups and served as the Industry Co-Chair for the Subcommittee on Banking. She was recently named by Politico “Who to know on K Street” in Cannabis.
IPW 2019 Rising Star of the Year – Erica Daniels

Erica Daniels is the mother of a child with autism who is determined to give her son and family the highest quality of life possible. Erica’s life changed and gained a new purpose when her son was diagnosed with autism in 2007. After years of traveling the country seeing specialists, exasperating dozens of treatments for years with little or no success, Erica eventually discovered that natural treatments such as diet and medical cannabis dramatically improved the quality of life for her son and her entire family as a result. Erica Daniels is an internationally recognized medical cannabis activist, autism advocate, author, public speaker, and devoted mother.

IPW 2019 Mover & Shaker – Kristin Jordan

Kristin Jordan is the Director of Real Estate at Acreage Holdings. In that role, Kristin leads Acreage’s efforts with regard to selecting real estate sites for the company’s national footprint of cultivation, processing, and dispensary facilities, managing brokerage relationships, and negotiating and administering leases.

Prior to joining Acreage, Kristin was Senior Counsel in the Cannabis Practice Group at Greenspoon Marder. Earlier, she practiced real estate law at several boutique firms and was Real Estate Director at Kaplan, Inc., SoulCycle and other companies. Kristin’s passion for advancing cannabis reform has extended to a variety of professional and non-profit endeavors. She was the Founder of Mannada, a NYC-based cannabis professional event production company, which launched The Maze, a cannabis event listing newsletter, as well as industry events including the Cannabis Media Summit and Cannabis Law Summit. Kristin is also a co-founder of the NYC-based non-profit Cannabis Cultural Association and the Asian Cannabis Roundtable. Additionally,  Kristin serves as a member of the New York State Bar Association Committee on Cannabis, the Minority Cannabis Business Association Policy Committee, and the National Cannabis Industry Association Diversity and Inclusion Committee.

StaffStaffDecember 11, 2019


Considering the fact that the cannabis industry is still in its infancy on the grand scale, it comes as no surprise that this industry is still facing a variety of challenges and setbacks.

One of the many challenges that the cannabis industry is currently facing is appropriate levels of workforce and dealing with potential layoffs.

Let’s take a look at California as an example. California has over 7,000 licensed cannabis businesses. At the beginning of the so-called green rush we saw many businesses spring up and quickly hire as many people were trying to get involved in the industry as quickly as possible. Now you have many businesses that are laying off workers due to a combination of the intense regulations, competing with the low prices of the black market, and high taxes applied to Cannabis transactions.

A handful of well-known and respected companies in the cannabis industry were not immune to the challenges everyone in this business is facing and have also had to face layoffs of their own as well. This past October, Pax labs laid off 65 people. Pax Labs is known for manufacturing quality vaporizer pens for cannabis consumption. In that exact same month, Eaze reduced its workforce by one-fifth, which was approximately 36 employees. Eaze is a delivery platform based in the San Francisco area.
The very next month even more prominent names in the cannabis industry suffered some setbacks. Both Flow Kana and CannaCraft let go of nearly %20 of their own workforce. MedMen lost 190 employees that same November or 20% of its workforce.

Karson Humiston Founder & CEO of cannabis employment firm Vangst said, “This year, the industry’s faced a few hurdles with the vape crisis, falling stocks, and layoffs. Although there’s been a lot of noise about these obstacles, the industry is undoubtedly growing. Possibilities for job seekers are still increasing in every vertical and ancillary facet of the industry. Through the internal data collected for our 2019 salary guide, we recorded a 79% increase in total available job opportunities from 2018 to 2019. Businesses are continuing to hire not only for staple positions like budtenders, cultivators, extraction managers, and other plant-touching roles but are also hiring for ancillary roles like sales, marketing, and tech positions. Whether you’re looking to join the industry or already have cannabis experience, companies are hiring for a wide variety of skill sets. As more states continue to legalize, these opportunities will continue to grow exponentially.”

Now let’s not forget that we are still in the early stages of this industry and that we should anticipate challenges as it grows.

Consider this following data from Vangst. Vangst is known to be one of the top recruiting platforms in the cannabis industry.

– The cannabis industry is projected to create up to 414,000 jobs in the United States by 2021
– Between the years 2018 and 2019 there was a 79% increase in the total amount of available job opportunities in the cannabis industry and here in the United States.
– Projections show the potential for approximately 40% of the average company’s workforce to consist of seasonal employees and freelancers by the year 2020.

These are just a handful of examples that are backed by data that indicate the expected growth of the cannabis industry.

Here are some interesting bits of information when it comes to those applying for jobs in the cannabis industry and those looking to hire. This data is also from Vangst:

– Outside sales positions were the most applied for positions in the California cannabis industry. The most popular were the sales account manager positions.
– Sales, administrative, cultivation, and marketing are the top five most desirable positions in the cannabis industry that the majority of applicants desired in 2019.
– Marketing director and creative type positions in the cannabis industry where the most applied to positions in the state of Massachusetts the route 2019.
– The most sought-after cannabis industry jobs in the state of Nevada where those that were office administrative type positions in the year 2019.
– Packager positions are the most popular positions in the Cannabis industry in the state of Colorado. Jobs focusing around post-harvest duties received the most applications in the state of Colorado.

In summary, it is no surprise to see a degree of discomfort or growing pains as the cannabis industry begins to further proliferate. It is important to acknowledge and face these challenges while also looking toward the future with excitement as the data proves that there is still plenty of room for growth, profit, and the opportunity to help others in the cannabis industry.


This was a guest post by Noemi Gonzales.

StaffStaffDecember 11, 2019


LOS ANGELES, December 11, 2019 – Papa & Barkley. (the “Company”), a leading cannabis wellness brand on a mission to improve people’s lives by unlocking the power of cannabis, announced that it has released an origin story video meant to capture the evolution of the Company’s brand. In order to capture the heartfelt and authentic beginning upon which Papa & Barkley’s origin exists, they engaged Flowertown, a content publishing platform focused on changing the cannabis conversation from niche to mainstream.

“Flowertown captured Papa & Barkley’s brand DNA and Eureka, California roots and brought our story life through an emotive retelling of our brand origin story that differentiates our mission and values,” said Angela Pih, Chief Marketing Officer of Papa & Barkley. “As Papa & Barkley continues to grow and expand nationally, visual storytelling and branded video is an important medium to share the company’s unique mission-driven story through an education first approach.”  

Founded in 2016, the Papa & Barkley brand was inspired by the story of co-founder & CEO Adam Grossman, who formulated a cannabis-based balm to ease his father’s debilitating back pain in hospice, and which ultimately allowed him to return home. With a passion for creating trusted cannabis content, Flowertown used its expertise to bring this story to life and provide a window into how one of the industry’s most trusted brands came to be.

“Being familiar with Papa & Barkley’s team, their line of products and the impressive level of trust that their customer base has for them, partnering with them to produce this video was a no brainer for Flowertown,” said Jamil Bardowell, Managing Director for Flowertown. “Flowertown and Papa & Barkley are aligned in their core goals to educate consumers about cannabis alternatives for their wellbeing, so to help tell Adam Grossman’s incredible story was a privilege for our entire team.”

Using the content created by Flowertown, Papa & Barkley will distribute the content throughout the company’s various social media accounts including Instagram, Facebook, Twitter, and YouTube. 

The Papa & Barkley Origin Story can be found on their YouTube at 

About Papa & Barkley

Papa & Barkley™ is the #1 California cannabis wellness brand that creates highly effective, natural products that unlock the healing potential of the plant. All of our products are made using a solventless, whole plant infusion process with sun-grown cannabis and hemp flowers grown in the United States and produced in our licensed, state-of-the-art manufacturing facilities. Papa & Barkley is a team of scientists, caregivers and advocates who are committed to producing safe and reliable products using the whole plant. Our products are 100% solvent free and are offered in THC-rich, CBD-rich, and Hemp CBD formulas, for a variety of needs. Find out more at

About Flowertown

Flowertown is a content publishing platform focused on changing the cannabis conversation from niche to mainstream, offering a new, honest and comfortable approach to the benefits cannabis has to offer for the responsible audience. Passionate about curating a premium, safe and trusted cannabis experience for all existing and new consumers entering the market, Flowertown is a trusted source where questions are answered, curiosities are welcomed and conversations are started. The Flowertown staff is comprised of some of the top ad agency talent in the country. For more information visit  In addition to content publishing, the company also assists exceptional brands to reach new consumers through driven and purposeful creative services with Flowertown Agency. ( 


Christina Wong, Director of Communications, Papa & Barkley,

Cynthia Salarizadeh




About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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