Benji Madden may have barely finished high school, but that hasn’t hurt his success. The musician is worth $16 million according to the website Celebrity Net Worth and started a media management company. Madden though isn’t a typical hard-partying rock star. “The High Times vibe never spoke to me. I was always working and never had time to waste. So for me, it always has been about the healing qualities of cannabis,” Madden said recently at an Advertising Week event in New York City
Madden said his favorite cannabis company right now is Beboe, which was founded by the former tattoo artist Scott Campbell. “He started as a tattoo artist in the 90’s and now he’s a really sought after artist. I can’t even afford him now,” said Madden. “The line is named after his grandmother and everything Scott does, he does really well. The design and the product are really amazing. I think he’s setting the tone,” said Madden.
Beboe is a premium cannabis brand based in California and is noted for the artistic look of the packaging. It is marketed to the “sophisticated cannabis consumer.” Like Madden said, Campbell named it for his grandmother who made marijuana brownies for his mother when she was battling cancer. Campbell is an experienced grower. His partner is Clement Kwan and his background is in the business side of fashion.
Madden also said he loved the Humboldt’s Finest pens. “They’re the “go-to” for anything in my house like a headache,” he said. Benji and his twin brother Joel are also helping to co-produce an artbook on Humboldt’s Finest. “Art moves people. Music, photography, movies move people. We want to use art to engage conversations,” he said.
Madden is married to the Hollywood actress Cameron Diaz, who has written two best sellers, The Body Book and The Longevity Book. “We care about our kids and how we inform them. The health of our family is number one,” he said. “I’ve been on heartburn medicine for years, My wife and her obsessions with the microbiome. I just read this book called the Plant Paradox and it goes hand in hand with cannabis.”
Madden said when you’re passionate about something, it’s easy to get involved.