Big Halloween Sales Could Mean An Even Bigger Green Wednesday

Halloween was a big hit with cannabis consumers in California as delivery service Eaze reported that sales increased dramatically over last year and this bodes well for the upcoming Thanksgiving holiday.

Eaze saw a 30% increase in deliveries this Halloween over last year and a 24% increase in orders on Halloween when compared to a typical Tuesday. Eaze believes that the jump in sales shows that consumers are becoming more comfortable with integrating marijuana into holidays as well as daily lives.

“The increase in sales this Halloween demonstrates a growing trend that we’ve witnessed over the past year: marijuana use is becoming accepted and normalized,” said Jim Patterson, Chief Executive Officer of Eaze. “With adult use around the corner in 2018, more Californians than ever are comfortable incorporating cannabis into their daily lives, which includes celebration days like Halloween.”

Numbers like these suggest dispensary owners will see a big increase in sales for Thanksgiving. Patterson said, “This will only continue to trend upward, especially as we head into the holiday season. One of the most popular days for cannabis purchases is actually the day before Thanksgiving, which we’ve dubbed as “Green Wednesday.” Last year, Eaze saw a 71 percent spike in sales compared to the yearly average for Wednesday.”

According to Eaze’s 2016 State of Cannabis Report, Green Wednesday is second only to the 420 holiday for increases in sales volumes for holidays. The report also found that Californian’s are drinking less at the holidays and using marijuana instead.  “We’re expecting that same increase in demand this year as consumers bring marijuana home not just to consume privately, but to share with family,” said Patterson. “Even if it starts with an open conversation at the Thanksgiving dinner table, marijuana consumption is becoming an accepted part of American culture.”

A study by Greenberg Quinlan Rosner found that 61% of people often or sometimes feel stress at Thanksgiving. The report said, “Most people are inclined to fee that their stress increases, rather than decreases around the holidays (38% increase versus 8% decrease.)” So, some consumers may feel they need to have something extra to help get through a stressful few days with the family. They may have to face relationship questions or job questions and a little cannabis could assist in dealing with the nosy inquiries into delicate matters.

Women, in particular, carry most of the burden of the holiday. They feel crunched for time to plan the event, do the shopping and prepare a multicourse meal for many people. They even end up doing most of the dirty dishes. That might be the reason why more women are becoming cannabis consumers.

The Eaze report said that at the beginning of 2016, women only accounted for 25% of the deliveries and by the end of the year that number increased to 32%. Cannabis may be the way for women to pull off a successful holiday without getting too wigged out.

So, get ready for Green Wednesday and if you are in a legal state ask before you grab one of those brownies on the buffet table.

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.

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