Black History Month Spotlight: Dennis Williams


Dennis Williams / Director of Content and Brand

Dennis Williams is the Director of Content & Brand at LeafLink. He’s focused on leading content strategy to support the decision makers in cannabis of today and tomorrow. He works alongside our business lines at LeafLink, our clients, and our partners to continue growing our community of brands, retailers, and operators. Dennis is a former two-time Linkedin Top Voice and has a track record in crafting digital content to drive strategic growth in B2B industries.

When did you formally enter the cannabis space?

I formally entered the cannabis space in the summer of 2021.

What made you decide to work in the cannabis industry?

I believe everyone in this industry is an advocate for the redefinition of cannabis just by the nature of our work. The opportunity to have that impact through technology is what continues to excite me each and every day.

As the cannabis industry continues to develop, so many more sectors of jobs will begin to emerge, and I’m passionate about being a part of this change.

Do you feel there is more opportunity for Black Americans in the cannabis industry versus a more traditional industry? Yes or no and why?

The opportunity for black men and women in cannabis is growing but there is still work to be done to create space for representation across each division of the cannabis industry.

Legal cannabis is scaling quickly across the nation, and I’m excited to see how black men and women can assume new roles of leadership.

What is your personal goal for 2022?

My personal goal is to offer a platform to as many minority cannabis business founders and social equity license owners as I possibly can. There’s a lack of enablement for smaller entities and minority owners, and this constantly developing industry doesn’t leave many historical experiences to help navigate and forecast for what’s to come.

As a technology-first wholesale cannabis organization member, I’m in a position to elevate the voices of the industry that are doing positive and meaningful work. Having this level of impact through the elevation of others is where I truly see myself making a difference.

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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