Jordan Watson / Creative Consultant
When did you formally enter the cannabis space?
I formally entered the space back in 2016 during the prop 215 days that was my first formal introduction to the cannabis space.
What made you decide to work in the cannabis industry?
I fell in love with the people. I came from luxury fragrance – a world that was very refined and where I sold things that did nothing to help people. I wanted to be an industry where I could really make a difference.
Do you feel there is more opportunity for Black Americans in the cannabis industry versus a more traditional industry? Yes or no and why?
In terms of traditional vs our industry, yes there are more opportunities. In terms of opportunities in general, there should be more! Our entire industry is built on a foundation of cages filled with black and brown women and men. We should see more of them as the faces leading the industry.
What is the most successful social equity effort in your opinion? Can be a charity or company program.
I am a huge fan of the work of Hilary Yu and Our Academy. They help social equity brands gain access to funding and resources to make it on the market with their 15-week program. I really admire Hilary and the entire Our Academy team for the work they do to help create more space for social equity in our industry.
What is your personal goal for 2022?
My personal goal is to continue to enjoy myself and spread that joy to others, and more importantly I want to see all of the powerful WOMEN in this industry that are so often overlooked WIN! Sorry not sorry fellas, but it’s time for the ladies to get the flowers they deserve!