Bluebird Botanicals CBD Sales Jump 30% Over Last Year

The bluebird is a symbol of happiness in Chinese mythology and these are certainly happy days at CBD (cannabidiol) maker Bluebird Botanicals. The company is number three in the CBD market according to a comprehensive report from the Brightfield Group and it’s growing quickly. CW Hemp is the number one seller in the market followed by Plus CBD.

Founder & CEO Brandon Beatty said the company has had a record month. “We’ve hired six new employees and are looking to expand even more,” he said. In 2015, Bluebird had sales of $3.75 million, which jumped to $4.9 million in 2016. Beatty said the company is on track to log over $6.5 million in sales for 2017 – a 32% increase. An enviable feat considering the company can’t advertise in traditional channels. Beatty said, “Our growth is organic searching and word of mouth.”

The National Hemp Association values the U.S. hemp market at $600 million, with the majority of that grown outside the U.S. What makes Bluebird unique is that their hemp is grown through the Colorado Department of Agriculture’s hemp pilot program and is also processed in Colorado. So, it’s homegrown hemp.

Bluebird only uses the hemp grown in Colorado for its products, unlike many companies that import the product from other countries. They don’t technically own the farm, but it is a partnership that allows the company to have a seed-to-shelf story. “Consumers are becoming more educated every year and the industry is adapting,” said Beatty. “The source and the quality of the farming play a huge factor in why some companies products work better than others.”

The company was founded in 2012 and began selling products in 2013. Sales began picking up when it sold its first CBD products and was one of the first companies to sell CBD products nationwide. At one time, there were only a handful of sellers and now there are thousands. Not only does Bluebird sell its own branded products, but the company also does a substantial amount of private labeling and white labeling for other companies. It also sells raw extracts. Their Hemp classic is a number one seller along with the CBD capsules. Beatty said that ingestible oils are the biggest sellers.

One complaint from customers in general about the CBD products is that they are expensive and since they aren’t covered by insurance, it’s hard for some people to give the products a try. Beatty said the prices have been coming down and he expects them to continue to drop. “The Hemp Classic product for example, at one point we sold it $90 for 1 oz, now it sells for $24.95. This is a trend that is continuing and we don’t expect to see it slow down in the future,” he said. “We do have assistance programs for veterans, low income and anyone on disability.”

While it sounds like things have been humming along in the right direction, one thing the company has struggled with is its credit card processing. “None of the major banks will work with us. Paypal won’t work with us,” said Beatty “You have to utilize these offshore accounts, typically they’re called aggregate solutions. They bundle purchases and then process them. If they paid us what they processed for us it wouldn’t be such an issue.” He said that Bluebird is owed over a million dollars by four different processors. “We’ll probably get 40% of what is owed to us. We have a couple of lawsuits against them.”

Even with that battle, Bluebird believes that as CBD customers begin reading product labels closely and researching where their hemp CBD is coming from, they will choose home-grown hemp over imported hemp. They are ready for the migration to their seed-to-shelf story.

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.


  • Peggy Simpson

    October 5, 2017 at 8:54 am

    “Discovered” Bluebird through online searching for holistic, alternative assistance with my epileptic dog. Has definitely made a difference for that dog and have used it for other reasons for other dogs. Now I am trying it!


  • Jane

    October 5, 2017 at 9:02 am

    I kid you not, Bluebird’s CBD oil literally saved the life of my arthritic dog. Her arthritis worsened despite meds and we considered putting her down. An overseas friend mentioned using CBD for her dog and, after researching what it was, I bought a bottle as a last ditch attempt to help our dog. After a month, the dog that only got up to eat & widdle was more mobile & stalking our cats once again. 6 months later, she’s maintaining that increased activity level. Truly a godsend.


  • R.Lee Oldham

    October 5, 2017 at 11:06 am

    The BlueBird company is a wonderful source for CBD products. Can’t
    thank their company enough for making me feel comfortable buying
    from them. This is first time in many years felt real healing from
    product use. Thank you BB and many continued years be blessed.



  • Jordan

    October 5, 2017 at 11:19 am

    Bluebird is one of my favorite CBD companies and I fully recommend their products. A close second for me would be the CBD Distillery. Personally I use CBD to curb my anxiety issues but it’s also great for aches and pains, balancing your mood, reducing depression, and it’s an anti-inflammatory. I’d love to see even more studies on it’s benefits.


  • Rose

    October 5, 2017 at 11:22 am

    I just switched over to Bluebird looking for QUALITY and AFFORDABLE CBD Hemp oils for continued supplementing. They offered an assistance program that is hands down…LIFESAVING for myself and I’m sure many others BUT besides this the quality is TOP SHELF. I consider myself very picky so ….Thanks Bluebird…!!!


  • Roberto Gonzalez

    October 5, 2017 at 1:28 pm

    Is a difference Hemp oil and CBD oil?
    Any risk to use it either one in case of
    prostate issues? Thanks


    • Rose

      October 6, 2017 at 8:54 am

      Yes there is a difference or there can be. I used to search and purchase by the term CBD but most all CBD products are labeled hemp now. I consider this due to federal regulations among other things. Just make sure the product discusses the CBD content along with the way its distilled. Honestly, you cant go wrong with Bluebird. I have done hours of research and tried many companies. You wont find “cheaper” and the word “cheap” doesn’t even belong to BB product results. Prostate health is one of the listed “issues” CBD targets towards. Your also wanting full natural elements the hemp plant provides for whole body healing. Bluebird has this. Good Luck


  • Roberto Gonzalez

    October 5, 2017 at 1:33 pm

    Prostate issues is safe to use
    cbd or hemp oil. Thanks


  • Robin Jeep

    October 5, 2017 at 7:13 pm

    I’ve been using Bluebird CBD for anxiety disorder and it has changed my life!

    Thank you, Bluebird Folks!!

    Robin Jeep


    • Gina

      October 9, 2017 at 10:21 pm

      Robin ~
      Which Bluebird product are you using successfully for anxiety? And how are you dosing it in terms of mg’s and times per day?
      Thank you so much!


  • Judy Rodocker

    October 5, 2017 at 8:05 pm

    My Neurologist recommended Bluebird for my migraines since I have exoerienced difficulty with prescription medication side effects. The Classic twice per day has helped. It is also helping the pain from osteoarthritis.
    Bluebird Botanicals is great to work with! Thank you!


  • Colton Crawford

    October 6, 2017 at 1:16 am

    I just started using Bluebird Botanicals cbd oil as a natural way to overcome anxiety, stress and panic attacks. I definitely didn’t expect it to have the impact it did this stuff is life changing for anyone who experiences what I listed.


  • Suree

    October 6, 2017 at 1:07 pm

    Bluebird and it’s owners/team are exceptional in my humble opinion. There products have helped me immensely. I’m glad the word is getting out and that they continue to grow and be successful.


  • Esabel Beltran

    October 7, 2017 at 10:38 pm

    I am interested in obtaining more information on becoming a distributor. I live in Round Rock TX & this area is booming in this industry. There’s a large demographic that I believe would benefit from all your products please send me more information.
    Esabel Beltran


  • Glen

    October 10, 2017 at 4:10 pm

    im lost, where do I order products????


  • Ruby Wilson

    October 25, 2017 at 11:02 am

    How do you use the Hemp Oil.


    • Brandon

      October 31, 2017 at 2:55 pm

      It’s for oral consumption. The vape oil is for vaporizing.


  • Ruth cummings

    October 29, 2017 at 8:45 pm

    How can I purchase


    • Brandon

      October 31, 2017 at 2:54 pm


  • Brian Peterson

    February 11, 2018 at 8:57 am

    We’re proud to have Bluebird Botanicals as one of our top recommended brands at Great combination of quality, value and customer service. Keep up the good work, Bluebirds!


  • jacques Desjardins

    March 18, 2018 at 4:06 pm

    Any indication that your product can reduce A1c (Blood Sugar)?


  • Eric Sellers

    April 21, 2018 at 4:41 pm

    It’s unfortunate that sellers of CBD products still have to rely on the use of “aggregator” payment processing while domestic banks, wary of federal intervention, are still hesitant to serve these hemp businesses and reduce the costs to the end consumer.


  • Zach Black

    May 9, 2018 at 11:18 pm

    This is definitely no surprise to me. The Bluebird Botanicals brand produces stellar products and after all the research and testing that I’ve personally done, they still remain on top list at They literally have perhaps the most limited number of cons of all brands I’ve tried. Let’s just say the Bluebird is soaring higher and higher these days. Keep it up the good work B.B.


  • Mel Gurney

    October 14, 2018 at 12:34 pm

    Please help !
    I was using BB HIGHstrength cud’s and was gifere some head and body down, all of which helped . A year ago I lost absolutely everything in the northern Ca. Fire. I have ankylosing spondylitis and avascular necrosis which kills the small blood vessels to bone so I will need two new hips
    As well as new prosthesis for my foot and knee due to botched surgery. I hate asking for help but I am truly at my ropes end. I am also getting divorced .

    Any help would be gratefully appreciated!


  • William

    January 23, 2019 at 3:18 am

    Bluebird Botanicals is a great brand. I personally use their oil in some herbal tea to help me get to sleep at night.


  • Tanya Jones

    January 27, 2019 at 7:44 pm

    Bluebird saved our dog as well, truly grateful for products.


  • Natalie

    February 16, 2019 at 7:42 am

    This comes as no surprise to me as I always believed in this brand. I personally love their isolates and hemp extract for my back pain and anxiety problem.
    From around 6 CBD brands I’ve tried till now, Bluebird has the best customer support service. No doubt why this brand got a boom.


  • Matt

    June 24, 2019 at 2:14 am

    We promote Bluebird on our blog: and i am proud that we do 🙂 They help a lot of people in recovering from the diseases.


  • Aegis

    December 14, 2020 at 6:43 pm

    Great post. Looking forward to reading more. Thanks for taking the time to write this.


Leave a Reply

Your email address will not be published. Required fields are marked *

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.

 Sign up

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.