To celebrate winter’s sexiest holiday, multi-state cannabis company MariMed (OTC: MRMD) compiled a survey for their edible brand Betty’s Eddies. The results suggest that you might want to consider picking up your Valentine’s favorite brand of cannabis edible to heat things up this February 14th. According to MariMed’s survey, 72% of cannabis consumers are already planning to incorporate cannabis into their Valentine’s Day festivities, with more than half saying they would like to receive cannabis as a gift for the lover’s holiday.
More broadly, the survey found that of the 76% of cannabis users who reported being sexually active, cannabis users have more sex than non-cannabis users. 50% of cannabis-consuming respondents said they get intimate several times a week compared with only 35% of non-users. Most people would agree that, when it comes to sex, it’s not just the quantity but the quality that counts. Nearly two-thirds of cannabis users who responded to the MariMed survey reported that cannabis enhances their sex lives overall.
When it comes to getting in the mood for sex, 63% credit cannabis for stimulating their desire for intimacy. In fact, more than half of cannabis consumers believe that cannabis is a natural aphrodisiac, and 30% rank it as number one in terms of effectiveness. That finding makes a jump among consumers aged 35-44, 40% of whom rank cannabis as the most effective aphrodisiac. Among those households with children (a common outcome of sex, but also a common deterrent), 61% of cannabis consumers reported that cannabis helps their partner get in the mood. This might explain why a whopping 82% of cannabis users with children in the household and 82% of parents with a child under the age of 18 say they will be incorporating cannabis into their Valentine’s Day celebration. That’s almost 20% more than those without children.
Edibles Are The Winner
And what is the preferred cannabis consumable to set the stage for sexy times? You guessed it. A full 52% of consumers surveyed prefer edibles over smoking cannabis to get those loving feelings flowing. The Brightfield Group produced a report on cannabis distribution trends in the US focused specifically on cannabis chocolates, which credits improved edibles technology with taking the taste of cannabis chocolate to the next level and increasing its popularity.
While plain still holds down most of the space on shelves, flavors like mint, caramel, espresso, raspberry and almond have also been popular pairings with chocolate. The rising star on the flavor scene, however, is pomegranate, which has tripled from 0.1% to 0.3% in nationwide distribution since September 2021. Brightfield also found that a strong majority of consumers surveyed preferred their cannabis chocolates on the milder side (10 mg) in terms of potency. So rather you’ve been plotting the perfect Valentine’s surprise with the focused precision of a Navy Seal captain or making a panicked last-minute purchase on your way home from work on Monday, chances are that if your sweetie is a cannabis consumer, they might be hoping for a greener version of the Whitman’s Sampler this year.