Cannabis Consumers in the Mood for Love

Demand for products with holiday themes spiked in the weeks leading up to Valentine's Day.

Cannabis consumers love to celebrate. Holidays across the board tend to bring a boost to sales, with a focus on themed items.

Valentine’s Day is no exception.

Wholesale cannabis platform Leaflink reported an enormous increase in sales in the weeks leading up to the celebration of romance for products labeled with themed words, such as:

  • Love (sales were up 247%)
  • Valentine (+4,843%)
  • Sex (+300%)
  • Arousal (+220%)

Leaflink analyzed retail sales data for accessories, vape cartridges, edibles, pre-rolls, and concentrates between Jan. 29 and Feb. 9.

Orders from retailers also spiked in those categories, led by an 8,500% increase in demand for products with “Valentine” in the description.

But not all markets feel the love equally. Which states are the most in love with Valentine’s Day products? According the Leaflink:

  • Missouri
  • Colorado
  • Massachusetts
  • Oregon
  • Michigan

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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