Cannabis Media Properties Becoming The Hot Ticket

Several cannabis media companies have completed deals with valuations rising in the category making the group a hot ticket.

Canopy Growth Invests In Civilized

Civilized Worldwide Inc. announced that it executed a strategic investment and collaboration agreement with Canopy Rivers Corporation which is an affiliated strategic investment partner of Canopy Growth Corporation (TWMJF). According to the statement, Canopy Rivers will invest C$5 million in Civilized via a convertible debenture and the companies will work together on various online, media and event mandates relating to the cannabis industry.

“Civilized lives at the intersection of modern media and cannabis,” said Mark Zekulin, President of Canopy Growth. “They have a premium digital audience throughout North America and have established an events platform where individuals and industry can communicate and work together as we continue to educate stakeholders and evolve the global perception of cannabis.”

Civilized is aggressively implementing its monetization strategy across its three platforms: Civilized.life: a sophisticated news and entertainment website that reaches 2 million unique visitors per month throughout North America. Civilized Studios: a multi-platform video content network curating, publishing and producing broadcast-quality video and original content pertaining to the all things cannabis. Civilized Events: a platform to provide exclusive branded experiences for both the cannabis industry and consumers – from intimate dinner parties with industry executives and opinion leaders, to large-scale events such as the first-ever World Cannabis Congress to take place in Saint John, New Brunswick June 10-12, 2018 (worldcannabiscongress.com).

High Times Acquires Green Rush Daily

Long-time cannabis lifestyle publisher High Times announced the acquisition of Green Rush Daily. Terms of the deal were not released, but it was previously noted that it was an all-stock transaction. High Times said that Green Rush Daily would continue to operate independently, but would be considered part of the High Times stable of brands like the Cannabis Cup.

According to the High Times Preliminary Prospectus, on August 31, 2017, THC entered into an online sales representative agreement with Green Rush Daily Inc. “Under the terms of the agreement Green Rush appointed Trans-High as Green Rush’s exclusive sales representative with respect to (a) all advertisements to be sold or otherwise offered to third-party advertisers on the Green Rush websites, and (b) all advertisements for display to retail and wholesale channels on the websites. All fees received from advertisers on the Green Rush website are to be split 70% to THC and 30% to Green Rush. In a related development, THC entered into a three-year employment agreement with Scott McGovern, the owner of Green Rush, under which Mr. McGovern became Senior Vice President of Publishing of the THC Group. In partial consideration for obtaining the online sales representative agreement, Hightimes Holding issued to Scott McGovern an aggregate of 577,651 shares of Class A Common Stock.”

Javier Hasse reported that the deal was valued at $7 million. Hasse said that McGovern received $500,000 in cash and suggested if the IPO goes through at $11 a share then his shares would be worth $6.4 million.

PROHBTD Values Itself At $25 Million

Video media company PROHBTD launched in 2015 and raised $2 million in 2017. The company announced it was raising $5 million in Series A equity round with a valuation in excess of $25m.

“We’ve raised $2 million in private, outside capital from a group of investors, including actor Donald Glover. We were able to connect with people who all believed in what we are doing and saw this as a valuable opportunity. We’re also working with Ackrell Capital out of San Francisco so right now is a great time in terms of creation and job opportunity. We have 30 full-time employees and numerous contractors.”

Dope Magazine

Dope Magazine based in Seattle has been rumored to have also raised additional money from investors but it hasn’t been announced yet as to the amount or who the investors are. Dope Media is a cultural cannabis magazine that was founded in 2011 by David Tran, Trek Hollnagel, Evan Carter, James Zachodni and Nathan Chrysler. The company is backed by Hypur Ventures and Poseidon Asset Management.

Debra Borchardt

Debra Borchardt is the CEO, Co-Founder, and Editor-In-Chief of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Masters degree in Business Journalism from New York University.


2 comments

  • Alan Brochstein

    April 18, 2018 at 4:49 pm

    Nice round-up! Lift in Canada is going public and released some financial information too.

    Reply

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