Cannabis News Site Leafly Pivots Away from Current Events

The announcement follows another round of layoffs earlier this year.

One of the longest-running cannabis current events websites, Leafly.com, is exiting the cannabis news business in favor of more consumer-oriented content.

“Our content will be more product and marketplace-driven … providing consumers with information they are looking for to help them make informed decisions about what cannabis to try and buy,” a Leafly spokesperson told MJBizDaily this week.

The news comes after the company announced a fresh round of layoffs in its most recent earnings report for the fourth quarter of 2022.

Among the roughly 40 layoff casualties was Senior Editor Bruce Barcott, who tweeted his goodbyes to followers on March 17 and wrote, “The departure is amicable, the future bright.”

Former Leafly Editor Ben Adlin further told MJBizDaily, “Apparently (Leafly thinks) there’s more money to be made as the Yelp of weed. I’ll be curious to see how that works out.”

The news about Leafly’s pivot was first reported by newsletter Cultivated and news site WeedWeek.

John Schroyer

John Schroyer has been a reporter since 2006, initially with a focus on politics, and covered the 2012 Colorado campaign to legalize marijuana. He has written about the cannabis industry specifically since 2014, after being on hand for the first-ever legal cannabis sales on New Year’s Day that year in Denver. John has covered subsequent marijuana market launches in California and Illinois, has written about every aspect of the marijuana trade, and was part of the team that built the cannabis industry’s first-ever trade show, MJBizCon. He joined Green Market Report in 2022.


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