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StaffStaffJune 28, 2019
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7min3300

Brandon Wiegand brings years of cannabis industry experience to his position as director of operations for The+Source, one of Nevada’s first and most popular dispensaries. Wiegand joined The+Source in June of 2017 and in addition to working closely with every department in the organization, oversees policy development and standard operating procedures. He is also responsible for monitoring the ever-evolving regulatory guidelines set forth by the State of Nevada to ensure The+Source remains a leader in compliance.  A strategic leader with a proven track record of continually improving operations and efficiency, Wiegand believes in mentorship and practices hands-on leadership. 

He has managed numerous successful company transitions for The+Source, including the transition of sales from medical to retail at the Las Vegas and Henderson dispensaries and the transition to Metrc, a turnkey solution specifically designed for government agencies regulating legalized marijuana.

Prior to joining The+Source, Wiegand oversaw operations of the production team at The Grove Investment Group (TGIG, LLC), a vertically integrated cannabis enterprise with Nevada licenses in dispensary, cultivation and production. While employed by The Grove, Wiegand managed the development and production of concentration products for various cannabis brands. He learned the complexities of responsible product development and distribution, especially in the areas of inventory management, supply chain, vendor relations, packaging, branding, order processing and compliance.

GMR Executive Spotlight Q&A – 

Full birth name: Brandon Wiegand

Title: Director of Operations

Company: The+Source, a Green Growth Brands company 

Years at current company: 2 years

Education profile: I received my BSBA in Real Estate Finance from the University of Las Vegas, Nevada (UNLV), where I was a member of the Beta Gamma Sigma-International Honor Society. During my time at the university, I was President of the UNLV Real Estate and Business Society (REBS) and a Certified Commercial Investment Member and Bernie Isaacson/ Commercial Marketing Group/Lied Institute CREC Scholarship Recipient. 

Most successful professional accomplishment before cannabis: There are a number of accomplishments that I could point to, but I think Build a Greener Block was the one that meant the most to me personally and did the most for my real estate career. Build a Greener Block was a crowdsourced and crowdfunded redevelopment event that took over several vacated buildings in the Arts District in downtown Las Vegas for a weekend and transformed them with pop-up businesses, community events, and a ton of elbow grease. The event served as a catalyst for redevelopment in the immediate area and resulted in several of the pop-up businesses turning into permanent businesses that are still in operation today. The Build a Greener Block project taught me the impact that a single idea can have on a community.

Company Mission: Our mission is to provide a safe, clean, comfortable, respectful and compassionate environment, where our patients and customers can easily and affordably obtain a host of wellness products and services. We are dedicated to helping our patients through the healing process with a variety of wellness programs, education and advocacy, positive encouragement, mutual respect and a safe environment in both Vegas and Henderson. All activities will be conducted in compliance with Nevada law.

Company’s most successful achievement: Our single most successful achievement has been the award of seven additional dispensary licenses in the state of Nevada during the last application period. That was a very clear vote of confidence in our operation and our ability to execute, which is a result of the incredible team we have built.

Has the company raised any capital (yes or no): 

If so, how much?:  Yes,  Green Growth Brands has raised about USD$130 million to date. 

Any plans on raising capital in the future? It is really exciting to be a part of the Green Growth Brands team at The+Source, where we are currently focused on growing our operations throughout Nevada with the seven additional retail licenses we were recently awarded. GGB is also quickly scaling cannabis operations throughout Massachusetts and Florida along with opening over 200 CBD shops throughout the country. As the company continues to scale its ambitious strategy, I expect there may be additional need for capital. 

Most important company 5 year goal: Our team is our secret sauce – we have done an exceptional job recruiting and developing talent that sets us apart. As we continue to grow and scale, we know it will become more difficult to maintain the culture, but that will be the most important company goal we can focus on. The cannabis industry is dynamic and iterative – it’s difficult to look out 5 years from now and articulate what our exact strategy should be, but I do know that it will be impossible to achieve without the right team and a strong culture of excellence.   

 


StaffStaffJune 27, 2019
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4min5410
Dr. Jared Helfant graduated Cum Laude with dual degrees in health science and business from the University of Florida while simultaneously owning and operating a successful college town nightclub and lounge, called Simon’s, in Gainesville. He has since graduated top of his class from NYU dental school and built the TLC Dental brand that includes 5 successful locations in South Florida.
At Sparx, Dr. Helfant applies his expertise to oversee operations, branding, and marketing. With a proven track record of providing top-tier, customer-facing services and long-term strategic planning, his knowledge helps facilitate budget analysis, marketing strategies, and partner relationships.
GMR Executive Spotlight Q&A – 

Full birth name: Dr. Jared Noah Helfant 

Title: Co-Founder and President 

Company: Sparx Cannabis

Years at current company: 1

Education profile: Dr. Jared Helfant graduated Cum Laude with dual degrees in health science and business from the University of Florida. He has since graduated top of his class from New York University Dental School.

Most successful professional accomplishment before cannabis: Help build the TLC Dental brand that includes five successful locations in South Florida.

Company Mission: Sparx Cannabis is a California-grown, vertically-integrated and family-owned lifestyle brand that fits into the everyday life of cannabis consumers across all demographics and backgrounds. 

Sparx wants to remove the stigma and stereotypes that are associated with cannabis by showing how cannabis fits into the motto “Everyone, Everyday.” Sparx Cannabis strives to provide the highest quality, premium product through state-of-the-art technology and innovations that continue to move the industry forward. 

Company’s most successful achievement: Raising $10,000,000 in Series A funding to help expand the company’s footprint, hire more hard working employees and give back to the community. 

Has the company raised any capital (yes or no): Yes

If so, how much?: $10,000,000 in Series A funding was announced this month (June 2019)

Any plans on raising capital in the future? We do plan to raise additional capital in the future, but right now we are focused on utilizing our most recent Series A funding of $10 million. 

Most important company 5 year goal: In five years, Sparx Cannabis hopes to expand our footprint into multiple markets across California and potentially the country depending on how regulations change.


StaffStaffJune 26, 2019
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4min5920

No stranger to entrepreneurship, Corey Mangold started his first company at the young age of 18. Even in his teens, he understood the great risk, and potential reward of going into business for yourself and accepted that challenge head-on. 

That risk has paid off more than once for Mangold, who has built multiple successful businesses over the last 20 years, the most notable so far being co-founding Gigasavvy, a leading Southern California advertising agency. Gigasavvy has launched and managed award-winning campaigns for Toshiba, Knott’s Berry Farm, Johnny Rockets, Hi-Chew Candy, Tenet Healthcare, and Northgate Markets, to name a few. 

Despite the numerous noteworthy clients and accolades, Corey Mangold measures success a little differently. When asked what his biggest achievement is, he highlights two things–building companies that feel like families who work passionately together toward a common goal and never compromising personal integrity or ethics. 

It is with that same uncompromising dedication to high standards that Corey approaches the cannabis industry. A studied medical cannabis user, Mangold started Orchid Ventures, Inc. with the intent of creating products that are enjoyable, approachable, and the highest quality, truly Creating the Highest Standards in Cannabis™.

GMR Executive Spotlight Q&A – 

Full birth name: Corey Mangold

Title: Founder & CEO

Company: Orchid Ventures, Inc. (https://orchidessentials.com/)

Years at current company: 2.5

Education profile: High School, started first business at 18 years old.

Most successful professional accomplishment before cannabis: Co-Founder & Principal of Gigasavvy, a nationally recognized advertising agency that’s been Top 10 Places to Work in Orange County for 4 of the last 5 years, and winner of dozens of American Advertising Awards.

Company Mission: The mission of Orchid Ventures, Inc. (Orchid Essentials) is to be a global CPG cannabis company built on integrity and customer loyalty. We are developing a house of lifestyle brands that focus on the mass-market appeal of medicinal & lifestyle products to be sold globally in both cannabis-focused and traditional retail outlets.

Company’s most successful achievement: Created one of the top-selling brands in Oregon within the first 4 months of launching our premium vaporizer lineup.

Has the company raised any capital (yes or no): Yes

If so, how much?: Approximately $6MM USD

Any plans on raising capital in the future? No financing rounds have been announced at this time.

Most important company 5-year goal: To have over 5 brands and 100 products sold in over 50 countries and in every medicinal and recreational state within the United States, as well as non-THC products sold in major big-box retail channels.

 

 


StaffStaffJune 24, 2019
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5min4510

Morgan Paxhia is a co-founder and Managing Partner of Poseidon, one of the longest running funds in the cannabis industry.

With over ten years experience in investing and finance, Morgan has developed a deep understanding of individual company analysis, portfolio construction, and risk mitigation. Since 2012, he has dedicated his investment focus primarily to the cannabis industry. Given the limited amount of information in this emerging vertical, the lack of institutional research, and relative industry immaturity, Morgan embraces an active approach of working closely with companies. He utilizes a “boots on the ground” methodology to better understand individual companies and the industry. Through his extensive travel across the US and Canada, reviewing hundreds of business plans and overseeing several existing cannabis investments, Morgan has developed Poseidon’s investment methodology tailored specific to the business of cannabis. Poseidon’s proprietary process is driven by the time spent in the industry and the considerable data collected over the last several years. He has created frameworks for analysis depending on sub-sector, company stage, and participation across the capital spectrum through our database of contacts, valuations, metrics, and other relevant factors.

Morgan started his investment career at UBS Financial Services working in a Wealth Management/ Investment Banking hybrid training program. The training brought a wide range of first hand experience working through several facets of the organization, including advisory teams managing assets for high net worth individuals and municipal bonds trading. Following UBS, Morgan transitioned to a Providence-based Registered Investment Advisor as an Investment Consultant. During that time, he worked under the partners of the firm doing fundamental portfolio management.

Morgan graduated from the University of Rhode Island with a B.S. in Applied Mathematics in 2005.

GMR Executive Spotlight Q&A –

Full birth name: Morgan C. Paxhia

Title: Co-Founder & Managing Partner

Company: Poseidon Investment Management

Years at current company: 6

Education profile: University of Rhode Island, BS in Applied Mathematics

Most successful professional accomplishment before cannabis: My professional accomplishment before Poseidon would go back to my entrance into the professional world of finance. I landed a job at UBS in one of their hybrid training programs. This program fast tracked my exposure to the world of finance as we worked through various parts of a large financial institution. My experience was especially memorable as I was on the municipal bond trading desk during the Fall of 2008, the very chaotic period of The Financial Crisis.

Company Mission: Poseidon dedicated its investment focus to the emerging cannabis industry with the launch of our first fund in January 2014. Investing in cannabis requires full time focus, and very active engagement. We are generally growth stage venture investors seeking legitimate companies that provide meaningful value in a highly fragmented, dynamic market.

Company’s most successful achievement: Our investors are our greatest achievement. We are industry leading investors because of their trust and support.

As a result, we have had the opportunity to build the longest running investment track record in cannabis, work with many great companies, and generate very strong returns.

Has the company raised any capital (yes or no):  Yes

If so, how much?: Our firm currently has over $140 million in assets under management between our investment strategies.

Any plans on raising capital in the future? Poseidon focuses on making great investments on behalf of our fantastic investors. We will continue to raise and deploy capital in the cannabis industry as long as we continue to have great investment opportunities.

Most important company 5 year goal: Poseidon will be over ten years old and cemented its place in history as a significant contributor to the global cannabis industry.


StaffStaffJune 20, 2019
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5min6300

Scott Vickers is the co-founder and CTO of Headset, Inc., turning retail data into real-time cannabis market insights.

Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package.

Prior to founding Headset, Scott co-founded Leafly in 2010.  Scott built and managed the web and mobile applications used by millions, helping to grow Leafly into the world’s largest cannabis information resource.  When not wrangling data at Headset, he enjoys spending time outside hiking in the Pacific Northwest.

GMR Executive Spotlight Q&A – 

Full birth name: Scott Vickers

Title: CTO

Company:

Headset, Inc. (https://www.headset.io/)

Years at current company: 4

Education profile: BS Computer Science, Cal State Fullerton

Most successful professional accomplishment before cannabis: Throughout my high school and college career I worked as the sole developer at a small company providing services for mortgage banks.  That company expanded and grew and was eventually acquired, teaching me a lot about the business of SaaS along the way.

Company Mission: Our mission is to help businesses easily understand the cannabis industry through data analytics and market intelligence, enabling them to make better-informed decisions, unlocking success and pushing the industry forward.

Headset has built a data analytics platform that fosters a technology ecosystem to streamline cannabis retail and business operations, provide actionable insights, and help manage the increasing amount of complexity and fast pace of this nascent yet highly competitive industry.

From retail and vendor operations to deep market intelligence, Headset helps with business decisions across the cannabis supply chain.

Company’s most successful achievement: One of our most successful achievements is having struck strategic alliances with companies like Deloitte, Nielsen and Cowen to offer them and their clients best-in-class recreational cannabis market intelligence. It is a big validation for our mission and the quality of our platform and products.

Has the company raised any capital (yes or no): Yes

if so, how much?: In January 2019 we announced the completion of our Series A round of financing. Headset secured $12.1 million in funding from a group led by Poseidon Asset Management and AFI Capital Partners. Canopy Rivers Inc. also participated in the investment round.

Any plans on raising capital in the future? Having completed our Series A funding a few months ago, we are laser focused on executing towards our short and mid-term goals, which are: improving current products and services; expanding the company’s offerings to additional U.S. states and international markets; supporting Headset’s partnerships and strategic alliances, and serving new customers within the cannabis industry and from the CPG, beverage/alcohol, and financial industries, who are taking an increased interest in this market.

Time will tell whether we’ll be raising more capital in the future. Right now, it is all about execution.

Most important company 5 year goal: Our 5-year goal is to become the standard for Cannabis Market Intelligence across companies investing and operating in the US and other international markets where cannabis legalization ensues.

However, the only certainty, especially in this industry, is change, sometimes, very dramatic changes, from local and federal regulations to other market conditions, there’s a lot of moving pieces. Our 5-year goal could change based on those market conditions, but for now our north star is the one previously mentioned.

 


StaffStaffJune 17, 2019
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4min6560

Dave Smith is the Chief Revenue Officer at Flowhub responsible for overseeing the sales strategy and execution for revenue-generating teams. Dave has an extensive background in leadership roles, building world-class SMB and Enterprise sales teams at companies like Ceridian, Citrix Systems, and Convercent. Prior to Flowhub, Dave accelerated revenue growth from $3.4M to $21.5M in 3 years at Convercent as EVP of Sales. Dave received his Bachelor of Business Administration in Marketing at the University of North Texas.

Green Market Report Executive Spotlight Q&A –

Full birth name: Dave Smith

Title: Chief Revenue Officer

Company: Flowhub (https://flowhub.com/)

Years at current company: started January 2019 

Education profile: BBA Sales & Marketing, University of North Texas 1997

Most successful professional accomplishment before cannabis: Two things come to mind – one team and one individual.  

My proudest professional achievement was growing Convercent over a nearly 4 year period of time over 500 percent, leading them through multiple fund raises and successfully on-boarding over 650 enterprise customers globally while growing the company to over 160 employees.

My proudest individual achievement was winning Citrix Systems Global Innovation Award in 2014 for the impact my playbook and processes had on our global revenue and go-to-market strategies.

Company Mission: Flowhub’s mission is to become the defacto inventory management and point of sale software for cannabis retailers in the U.S. Custom-built for the highly regulated industry, Flowhub provides retailers with the most intuitive, compliant and extensible solution to meet challenges unique to dispensaries. Flowhub already empowers over 500 cannabis retailers to grow revenue, stay compliant and manage inventory to create a seamless experience for their customers, and we’re committed to continually delivering on that mission.

Company’s most successful achievement:  When our customers win, we win.  We are obsessed with our customer’s success and are proud to serve over 13 percent of the dispensary market in just a few short years of business. Each and every day is a reminder of the positive influence we have on this growing industry and we are so humbled and honored to be able to drive meaningful business change for our customers and more importantly, support their pursuit of the American dream.  

Has the company raised any capital (yes or no): Yes. Flowhub raised a total of 3.3M in seed funding to date.

If so, how much?: 3.3M

Any plans on raising capital in the future? As a fast-growing company, we’ll keep our options open for future fundraising opportunities.

Most important company 5 year goal:  We want our target market to catch the “Flow” and hopefully trust us to help them drive continued dispensary success by leveraging the power of the Flowhub inventory management and POS platform. We hope that dispensary operators will join the Flowsquad revolution by selecting our company as the first and preferred choice for all of their cannabis business needs.

 


StaffStaffJune 14, 2019
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4min7690

CannaCraft had a dilemma as one of California’s largest cannabis producers and distributors.

California is the largest market for cannabis in the U.S. Unfortunately, the flip side is that, with strict child-safety packaging requirements, it also produces the most amount of cannabis waste.

As a company that works towards cannabis advocacy, sustainability, charity work, compliance and safety, CannaCraft felt compelled to take a step back and reimagine its regulatory compliance tactics through the lens of environmental protection.

The company’s strict compliance with state packaging regulations meant that it was contributing significantly to California’s waste problem. Worse, it was afraid that as other states looked to California for guidance, the amount of waste generated would multiply, creating a tidal wave of ongoing waste generated across the country — a major environmental crisis.

Cannacraft first focused on a new packaging strategy for its vape product. The two million vape cartridges produced by CannaCraft annually were being packaged in plastic, child-resistant tubes to comply with cannabis packaging regulations in California. CannaCraft created a new step to the manufacturing process which allows it to simply seal the vape cartridges themselves, making them inherently child-resistant without adding excessive, single-use plastic.

“Public safety is naturally a top concern for CannaCraft, but the excessive plastic waste was also troubling,” says Tiffany Devitt, CannaCraft’s Chief Compliance Officer. “With each plastic tube standing 5.5” tall, 1 years’ worth of CannaCraft’s child-resistant tubes would reach over 900,000 feet if stacked. Or 30 times taller than Mount Everest. That’s a lot of waste that we’ll be eliminating.”

Innovation has been a driving force behind CannaCraft’s success, and, with over one hundred unique products, the company has amassed one of the largest product portfolios in California.

Dennis Hunter, CannaCraft’s co-founder said the company is in the process of reviewing its entire product lineup and production standards to improve sustainability and decrease the carbon footprint of the industry.

As a major producer of plastic waste, the cannabis industry must continue to innovate and demand regulations that take the environment into account. Consumers can also do their part. First, when feasible, support marijuana producers and retailers who are using recyclable or compostable packaging. Second, make an effort to recycle the parts of cannabis packaging that are recyclable, like paper, glass or cardboard. Third, in states that mandate exit packaging, such as California, aim to reuse your exit bag for all your cannabis purchases (just like bringing your own reusable bag to the supermarket!). Finally, advocate at the government level so that regulations are enacted that protect both people and our precious environment.

 


StaffStaffJune 14, 2019
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5min6840

Doug Gordon, Executive Vice President and Head of LeafLink Financial, is a recognized leader and innovator with more than 10 years of experience in the financial technology sector. He is an expert at utilizing analytics and technology to create specialized products that meet the capital needs of various asset classes.  Since joining the LeafLink team in October 2018, Doug has overseen the development and implementation of a specialized payment and credit management platform that allows cannabis brands and retailers to transact through the LeafLink marketplace.

Prior to LeafLink, Doug co-founded and served as the Executive Vice President of Fundation, a leading small business digital lender backed by the likes of Garrison Investment Group, Goldman Sachs, and Sun Trust Bank. Fundation provides businesses with loans and lines of credit through partnerships with banks, B2B vendors, and online platforms. As Executive Vice President, Doug was directly responsible for driving the company’s growth efforts through large scale strategic partnerships and product innovations while publicly representing Fundation in the media and at industry events.

Doug studied Neuroscience and Economics at Bucknell University. 

 

Green Market Report Executive Spotlight Q&A:

Full birth name: Doug Gordon

Title: Executive Vice President & Head of LeafLink Financial

Company: LeafLink (https://leaflink.com/)

Time at current company: 8 months

Education profile:

Doug studied Neuroscience and Economics at Bucknell University.

Most successful professional accomplishment before cannabis: Doug co-founded Fundation as an undergraduate at Bucknell University and served as the company’s Executive Vice President for over 8 years as it grew to be one of the leading small business digital lenders backed by the likes of Garrison Investment Group, Goldman Sachs, and SunTrust Bank. Fundation provides businesses with loans and lines of credit through integrated partnerships with banks, B2B vendors, and online platforms. To this day, Fundation powers the small business lending programs of major banks and vendors throughout the country.

Company Mission: As the cannabis industry’s wholesale marketplace, LeafLink’s mission is to provide solutions that define how compliant cannabis companies do business.

Company’s most successful achievement: This week we announced that $1B in wholesale cannabis orders are placed through the LeafLink marketplace every year. This is a huge milestone for us because it means that we’re facilitating around 16% of all the wholesale cannabis commerce in the U.S., and making business easier for over 1,000 cannabis brands and 3,000 cannabis retailers.

Has the company raised any capital (yes or no): Yes

if so, how much?: We’ve raised $14M in venture capital to date. In March we also announced the launch of LeafLink International, a joint venture with Canopy Rivers bringing LeafLink’s technology to global cannabis markets. The deal came with a $2M investment from them.

Any plans on raising capital in the future?

We’re growing quickly and will continue to explore interesting deals with strategic partners that allow us to scale, like the deal with Canopy Rivers.

Most important company 5 year goal:

In 5 years, we will have digitized and streamlined the cannabis supply chain in every viable, legal cannabis market in the world. This includes providing tech-first payment and supply chain financing tools that enable cannabis companies to operate successful businesses.

 

 


StaffStaffJune 13, 2019
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4min8080

Amanda Ostrowitz is a regulatory attorney and entrepreneur who’s identified a need for a user- friendly, scalable platform to research regulations and laws in the cannabis industry. Amanda founded RegsTechnology and its current product, CannaRegs, as a tool to aid attorneys, business people, and governments with localized tracking of regulatory issues. Although RegsTechnology has its origins in covering the dynamics of cannabis regulation, Amanda has created an innovative framework that can be applied more broadly to other emerging, hyper- localized regulatory issues.

Prior to conceiving, developing and founding RegsTechnology, Amanda worked as a bank examiner in the Denver branch of the Federal Reserve Bank of Kansas City. Amanda is a New England native who moved to Colorado in 2004 to attend Colorado College where she earned a B.A. in Economics and went on to receive her Juris Doctor from the University of Denver Sturm College of Law in 2013.

Green Market Report Executive Spotlight Q&A:

Full Name: Amanda Sara Ostrowitz

Title: Chief Executive Officer and Founder

Company: RegsTechnology (CannaRegs)

Years at current company: 5

Education profile: Juris Doctor from University of Denver Strum College of Law May 2013, Bachelor of Arts with major in Economics from Colorado College May 2008

Most successful professional accomplishment before cannabis:

Prior to cannabis, my most successful professional achievement was my time working at the Federal Reserve bank. Something I am specifically proud of, was helping with the implementation of Dodd-Frank related regulations that resulted from the 2008  economic meltdown.

Company Mission: CannaRegs is the first industry sector launched on the RegsTechnology subscription-based regulatory data platform. Our mission is to track and aggregate state and local laws governing highly regulated industries, enabling professionals to identify applicable rules, track ongoing legal developments, and make informed business decisions.

Company’s most successful achievement:

CannaRegs is the first platform ever to comprehensively track local law and regulation. Others have covered state and federal, however our platform was built to track 40,000 local governments and then organize the information into intelligent single industry portals.  We are officially the only company in existence that holds this data set.

Has the company raised any capital (yes or no): Yes

If so, how much?: Just over $2 million.

Any plans on raising capital in the future?

Yes, As we continue to expand our platform in cannabis and scale into other highly regulated hyper-local industries (e.g. autonomous vehicles, micromobility, app-based ride share, mobile telecom, renewable energy), we anticipate a very substantial capital raise.

Most important company 5 year goal: Our biggest goal in the next 5 years will be to successfully exit. We are still in the building and growth stages but we’ve already received significant interest and we are positioning ourselves for an exit in the next 3-5 years. That said, things can change in an instant.  

 

 


StaffStaffMay 13, 2019
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5min6181

Infused beverages are a growing trend in the cannabis industry. According to the food and drink consultancy group Zenith Global, sales of cannabis-infused beverages are expected to reach $1.4 billion by the year 2024.

While most companies, like Lagunitas or Constellation Brands, are focused on dominating the cannabis beer market, a smaller group of brands are aiming at filling the demand for cannabis wine. One such company is House of Saka.

Formed by women for women, House of Saka is a brand dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated cannabis consumers around the world. Last month the company officially debuted its line of luxury infused beverages, dubbed Saka Infusions, at an exclusive launch party in Napa Valley, California.

Serendipitously taking place during the rise of the Pink Moon, House of Saka premiered its pink cannabis beverages inspired by Rosé wines before an audience of top executives from throughout the wine industry, beer industry, and cannabis industry. The event was organized by Nicki Wolfe, one of the wine country’s most premier event planners.

“Boldness and innovation is the key to the new cannabis game, so when House of Saka Founder Cynthia Salarizadeh approached me, I said, I’m in, as long as I can make it unique, special, and focused on the guest experience,” said Wolfe. “We wanted House of Saka’s launch to exemplify all that is special about wine country.”

Called High Fete: The Most Luxurious Evening in Cannabis, the event lived up to its name; featuring extravagant décor and a sumptuous selection of appetizers, beverages, and a full-course meal that featured vegan, vegetarian, and gluten-free options. Interspersed throughout the venue were samples of Saka, allowing the guests to try the infused beverage for the first time.

As the four-hour event came to a close, House of Saka founders Cynthia Salarizadeh and Tracey Mason were on hand to thank their guests and reaffirm their brand’s mission.

“The concept for the House of Saka was to build the perfect luxury brand owned and operated by the most powerful and influential businesswomen across cannabis and wine, and we are confident that we have achieved this,” said Salarizadeh.

 

“From that start, we envisioned House of Saka to set the bar for female-centric, infused-luxury products in both the cannabis and CBD space,” added Mason. “Brands like House of Saka are the future of the industry and a platform from which we hope to inspire female entrepreneurs and draw women toward the extraordinary plant that is cannabis.”  

 

 

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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