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StaffStaffApril 16, 2020
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5min9780

Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation along with the founding board members that operate at the highest levels within the industry.

To advance the interests of cannabis beverage producers and their consumers through advocacy and education, it is the mission of the CBA to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

“The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential,” expressed Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

The CBA seeks to educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

In an industry that’s littered with misinformation, membership in the CBA gives us a compelling and necessary platform through which to educate our legislators about the benefits of infused beverages and the challenges we face as an industry in bringing those benefits to the end consumer.,” said Tracey Mason, co-founder & CEO of the House of Saka.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin’

KZen Beverages

Venice of America

Fiorello

Calexo


StaffStaffMarch 24, 2020
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3min7350

Shannon Reed is a brand marketer with a decade of experience building global consumer focused brands. She’s worked on some of the largest brands in the world including Samsung, Google, Tinder and Bacardi.

Throughout her career Shannon has focused on marketing based on deep consumer insights, helping to launch first of its kind digital experiences for Google Star Wars as well as Tinder’s Swipe Night.

GMR Executive Spotlight Interview:

Full Name: Shannon Reed

Title: VP of Marketing

Company: Omura 

Years at current company: Less than 1 year

Most successful professional accomplishment before cannabis: I have a deep love of technology and have had the honor of working with some absolutely amazing technology brands delivering first of its kind products with Google, Samsung and Tinder.

Company Mission: At its heart Omura is a technology brand, founded by flower enthusiasts. Omura’s mission is to lead heat-not-burn technology innovation by delivering the cleanest whole flower vaping experience. 

Company’s most successful achievement: Development of our proprietary technology for the entire Omura Platform. We’ve created patented technology for our flower sticks, the method to fill our flower sticks, the filling equipment as well as the heat-not-burn technology within the oven itself.

Has the company raised any capital (yes or no): We’ve successfully raised $5 million in capital in the last year. 

Any plans on raising capital in the future? Yes. 

Most important company 5 year goal: We want to take the Omura platform global and become the go to brand for vaporization of whole flower. This will allow us to create a new category for consumers that focuses on the best way to vaporize whole flower. 


StaffStaffJanuary 16, 2020
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4min18690

Caliva has officially announced the opening of its new cannabis retail concept store, DELI,  in Bellflower, CA, officially marking the brand’s expansion into the Los Angeles area. The new DELI store location also allows for deliveries within a 10-mile radius around Bellflower and enables Caliva to reach over 2.7MM customers in greater Los Angeles.

Designed to cater to cannabis connoisseurs, DELI offers an experience, not just a transaction. The store resembles a traditional deli, with a friendly vibe designed to evoke the nostalgia of great customer service in a trusted neighborhood environment. Upon arrival, customers take a number and are seated at the deli counter, where budtenders talk through their freshest product assortment. 

“Our mission at Caliva is to provide ubiquitous access to plant-based solutions for happiness, health and healing. Expanding into the Los Angeles market, both with a physical retail location and a same day delivery service, has been a priority for us. We are thrilled about our opening of our innovative omni-channel DELI experience,” said Dennis O’Malley, CEO of Caliva.

 As one of the largest flower companies by revenue in California, as reported by BDS Analytics, Caliva’s DELI retail store will provide the same quality flower consumers have come to know and love, but at neighborhood-friendly prices and purchase bulk options. The DELI retail store will also offer a full range of DELI by Caliva branded products, including pre-rolls and flower at affordable prices for consumers looking for consistency and convenience. DELI will be open Sunday through Thursday 9 am to 9 pm as well as Friday & Saturday from 9 am to 10 pm. The DELI store is located at 9535 Artesia Blvd. Bellflower, California US 90706. 

“The DELI store concept is all about catering to the well-versed cannabis consumer who knows what they like. Customers learn about daily deals and fresh new items that are added regularly to the assortment. In keeping with this mindset, DELI provides a unique shopping experience allowing customers to come in and browse their favorite products at leisure, knowing when they walk out the door, they receive superior service and have have quality products from one of the best cannabis retailers,” said Elizabeth Cooksey, SVP of retail at Caliva.

 


StaffStaffNovember 27, 2019
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5min7270

The holiday season is in full swing and there is nothing more traditional than boozy holiday punch. Party hosts have been mixing up these sweet and fruity seasonal concoctions for decades, getting their guests more festive by the alcohol-fueled, calorie-laden glassful. Up until now, a bottle of cheap wine, vodka or brandy provided the only real base for this gleeful grog, topping off the tipsiness and driving up the dread for the inescapable hangover to follow.

But what if there was a way to get into the holiday spirit without, um, the spirit?

Luckily, like a liquid gift from Santa’s coolest helpers, Cannabis-infused beverages can now provide the perfect alternative base for your holiday punch without the negative effects of alcohol. With traditional flavor options like of orange, cinnamon, lime, cranberry and apple cider, cannabis-infused beverages provide the perfect buzz with far less calories and no hangover.

If it sounds too good to be true, think again. We are now living in an age where, in many states, cannabis is no longer prohibited. Advancements in micro-emulsion and infusion technologies have spiked an increase in infused beverages whose rapid onset effects and speedy dissipation rates have cannabis newbies and enthusiasts alike touting them as the safest, most consistent and predictable way to get know your dose and your high on.

Now that these beverages exist, many believe they will become the substitute intoxicant for traditional, alcohol-themed past times and gatherings. So, this year, as your friends and family gather around fires and football games to get toasted over the holidays, why not try a cannabis-infused beverage in place of that cheap wine, vodka or brandy?

For a delicious holiday punch, for example, start off with House of Saka PINK, widely hailed as the tastiest and most luxurious cannabis-infused beverages available today. Made from an alcohol-removed rose´ of Pinot Noir sourced from a single vineyard in Napa Valley, House of Saka PINK’s wine-like aromas and flavors of ripe strawberry, orange blossom, elderflower and pink grapefruit provide the perfect base holiday cheer. See recipe created by world famous mixologist Warren Bobrow below…

 

Saka Holiday Punch  

 

Recipe:
Saka holiday punch
Chilled burgundy glass
3 oz. fresh orange juice
1 oz. fresh lime juice
.25 fresh lemon juice
1 oz botanical (alcohol-free) gin
__________________________
3 oz. Saka
2 shakes Angostura Bitters
Large cube ice
Orange slice
Fresh mint
__________________________
Prep
Prechill burgundy glass
Rub inside with freshly slapped mint (releases the oils)
Add ice
Add orange slice
__________________________
Fill a Boston Shaker 3/4 with ice
Add the juices and cap. shake hard
Pour over ice
Top with Saka
Dot with Angostura
Float the gin on top and sip through.
___________________________


StaffStaffOctober 22, 2019
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8min8870

With the world in dire need of sustainable solutions to secure the future, hemp has understandably become one of the most valuable options for the job. As hemp is set to be a global commodity with economic prospects that even Wall Street is drooling over, innovation in this market is key. One start up has tackled an area for hemp that is arguably one of the smartest to focus on at the moment: Hospitality. The total retail value of the global hotel industry was projected to cross $500 Billion in 2018. The Total revenue of the hotel industry in the USA alone was projected at $200 Billion for 2018. So, introducing hemp to this industry could be a game changer. This is what the San Francisco based company MoonCloth Designs has decided to do.

Today MoonCloth Designs announced the launch of ‘MOMENT’, a Hemp Wellness Collection focused on bringing more eco-friendly hemp-based bath + body products to market. 

“We are driven to bring hemp into the sustainability spot light as an eco material solution. We started off working with hotels and spas to provide more sustainable solutions to their environments. We are now launching our own hemp wellness collection which showcases are beautiful hemp robes and hemp seed oil body products, which is now available on our online store and select retail partners,” explained Founder & CEO Sarah Harf.

Working with boutique and luxury hotels and hospitality brands like Soho House, Design Hotels, and Sensei Resorts, MoonCloth Designs is redefining the meaning of the word “wellness” by crafting elegant and sustainable solutions to hospitality environments, including custom hemp textiles design services and hotel room/spa amenities.

“By designing sustainable solutions using hemp, we can find beautiful and luxurious alternatives to synthetic body products, plastics, textiles, and positively change the future of our environment,” says MoonCloth Designs CEO & Founder, Sarah Harf. “Hemp seed oil and hemp fabric are great eco materials that allow us to create natural experiences without sacrificing design aesthetic.”

The critical component to MOMENT is the robustly regenerative plant hemp. Hemp purifies the soil of toxins like nitrogen and selenium, restores nutrients into the ground, and can sequester 1.62 tons of carbon dioxide for every ton harvest. Fibers made from hemp are anti-microbial, hypoallergenic, and free of synthetic materials and microplastics. Hemp seed oil is rich in omega-3 and omega-6 fatty acids, which help reduce inflammation and cell growth. It is also naturally hydrating and regulating the skin’s oil production.

“Our hemp-based products have tons of natural benefits for our bodies and our environment,” adds MoonCloth Designs Co-Founder Kelsi Lavicka.

Rooted in the daily practice of self-care and a love of natural beauty, MOMENT invites people to weave grounding moments into their daily lives by taking home the spa experience and aims to show the world that sustainability and high-end luxury are not mutually exclusive. 

The MOMENT wellness collection includes a multitude of luxurious hemp-inspired products, such as:

Moon Glow Oil – This potent and luxurious oil delivers long-lasting moisture for smooth and supple skin. Offering an abundant dose of antioxidants and high levels of omega’s; this synergistic blend of Hemp Seed Oil, Calendula and Rose is calming and regenerative, leaving you luminous.

Sacred Space Mist – A spritz for higher spirits, this transformative facial mist is equal parts skin tonic and mood regulator. Brimming with the potent yet calming benefits Hemp, Lavender, Patchouli and Clary Sage, this plant remedy will tone and brighten the skin and refresh your aura.

Tradition Hemp Silk Blend Kimono – Devoted to the long-time use of hemp and Japanese bathing culture, this hemp silk robe is luxury at its best. Uniquely blended with hemp and pure silk, free of harmful synthetic and polyester materials. Soft to the touch, this robe has a lightly weighted feel creating a beautiful shape as it falls against any body type. Other hemp robes in the MOMENT collection include natural hemp terry robe and a hemp fleece robe for men and women. 

In the MOMENT Kit + Hemp Cosmetic Bag – A complete hemp wellness package. The In the Moment Kit – Hemp Cosmetic Bag contains: 1 Meditation Oil in 10ml, 1 Moon Glow Oil in 30ml, 1 Sacred Space Mist in 30ml, 1 Restful Warrior Hemp Silk Eye Mask. All you need to take a pause and begin again. This kit features each item from the MOMENT collection, offering you a fully holistic experience. Designed to feed your skin, soothe your senses and keep you grounded on the go. Perfect for travel and whenever you need to focus and reconnect. 

With every MOMENT kit purchased, they are given 25% as a donation to ANIWA, a non profit event, produced by the BOA Foundation. ANIWA is focused on indigenous-lead projects including strategic land buy back, restoration of native ecosystems, reforestation, cultural exchange and sustainable living solutions. Hemp as regenerative plant that is a great solution for deforestation. Hemp produces more paper per acre than any other commercial forest . 

 


StaffStaffAugust 1, 2019
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4min14830

Jamie Warm is the CEO and Co-Founder of Henry’s Original. Despite the young age of the legal industry, Jamie has only had one career: growing cannabis. At Henry’s Original,  his responsibilities include setting the overall strategic vision of the company, driving retail penetration and nurturing the financial health of the company. 

Jamie started his career working at Santa Barbara’s first dispensary while attending college at UCSB. Over two years he learned the process of cultivation, before opening his own dispensary and running that for over a year. In 2007, Jamie graduated with a Bachelor of Arts in philosophy from University of California Santa Barbara. After college, Jamie sold his dispensary and used every dollar he had to buy a cannabis farm in Laytonville, California, located in the heart of Mendocino County,  the wild, rugged heartland synonymous with the new cannabis green rush. That farm set down the roots of what today is known as Henry’s Original, one of the largest flower companies in California. Handcrafted in small batches, every Henry’s Original whole flower jar and pre-roll product purchase gives back to support California farming communities. 

 

Title: Chief Executive Officer

Company: Henry’s Original

Years at current company: 4

Education profile: BA @ University of California Santa Barbara

 

GMR Executive Spotlight Q&A –

 

Most successful professional accomplishment before cannabis: Interestingly, cannabis has been my only professional career. I’ve never earned a dollar professionally outside of this industry. 

Company Mission: Henry’s Original strives to provide the highest quality cannabis flower and pre-roll products from Mendocino County.

Company’s most successful achievement: Henry’s has become one of the largest flower companies and #2 pre-roll brand in California, according to BDS Analytics. Beyond that, it’s owning the legacy of Heritage Cannabis cultivation in Mendocino County and supporting the community in the process of transition from grey market to legal market.

Has the company raised any capital (yes or no): Yes. We’ve completed 3 rounds of funding to date. $1.6M in seed, $4M in Series A and $11M in Series B.

Any plans on raising capital in the future? Yes, there are certainly plenty of projects and opportunities to grow our business and brand that would benefit from a capital raise. 

Most important company 5 year goal: Henry’s Original will continue to provide the highest quality cannabis products from Mendocino County. We see our unique opportunity to take Mendocino County cannabis products into the national and global supply chain. Federal and State regulations will determine what course of action Henry’s Original will take to get there.

 


StaffStaffJuly 25, 2019
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4min19271

Leafwire, the largest cannabis business network worldwide, announced today the closing of a Seed Round for $1 Million. Since its launch, Leafwire has grown rapidly, often with over 1,000 members visiting the platform daily. Leafwire currently boasts more than 16,000 members currently and is projected to surpass 25,000 members by the end of the year. 

Along with their Seed Round announcement, Leafwire has also announced the launch of its new Marketplace feature which will allow for expanded business networking and partnership opportunities for the industry. 

“We built Leafwire to create a safe place where cannabis business professionals can connect, share ideas, find employees and find investors, something that is taken for granted in other industries,” explained CEO Peter Vogel. “ Cannabis is a unique industry and we built Leafwire for that reason; to serve the needs of all cannabis industry professionals.”

The Leafwire Marketplace will act as a robust cannabis business directory with 50+ categories ranging from Legal Services, Payment Processing, Domain Names to Packaging. This cannabis-friendly directory is designed for and based on Leafwire member requests, where everyone can find and connect with the exact cannabis services they’re looking for. 

Leafwire’s Seed Round of $1 Million includes investments from Network Ventures, Silverleaf Venture Partners, KEY Investment Partners, and One East Partners. 

Jordan Youkilis, Founding Partner of KEY Investment Partners, expressed his confidence in the platform, “We became investors in Leafwire, because even in their early stages they have been an invaluable source of deal flow for us. Leafwire has helped to connect us with dozens of dynamic entrepreneurs we wouldn’t have otherwise met. We expect the value provided by Leafwire to continuously increase.”

Speaking on his personal success on Leafwire, Greg Cowan, Investor and Business Consultant at Greenleaf HR, shares, “I was amazed at how quickly networking on Leafwire paid off in a short period of time. Within the first couple of months, I read an article posted by one of my connections that described banking challenges experienced by a CBD manufacturer and retailer. I took a leap of faith and cold-called the person in the article and two weeks later I had an executed Client Services Agreement. Keep in mind, this is a person whom I would have never known about had I not been networking on Leafwire that morning.”

In addition to the Marketplace, they also expect to launch one of the largest cannabis job boards in the industry in the coming weeks. The job board has been the most requested feature by Leafwire members, from both companies looking for employees and job-seekers.

 


StaffStaffJuly 16, 2019
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4min33250

With one of the largest cannabis technology fundraises completed to date,  Jane Technologies, Inc., a retail software company that created the first and largest online cannabis marketplace, has announced it has secured $21 million in Series B funding.

The I “Heart” Jane team is the company behind the first cannabis e-commerce marketplace expands to keep up with global demand for retail cannabis products sold online.

This latest round of funding, led by new and returning investors, will allow Jane to expand its online marketplace to international vendors, bolster its data analytics platform, and deliver data to other industries. The funds will also enable Jane to continue to advance its e-commerce platform of more than 150,000 products with real-time integration into point-of-sale systems.

In October 2018 Jane announced $6 million in Series A funding, which enabled the tech company to grow its technological advances and data analytics while providing consumers an optimized shopping experience. The company is currently in partnership with more than 700 stores across 21 states. 

As the cannabis industry continues to rapidly expand, Jane’s internal data has demonstrated people spend double on online purchases than in-person. Today people who purchase CBD spend 50% more than those who do not. Research also shows the online cannabis shopper will spend an average of $206 a month compared to the offline shopper who spends only $122 a month. 

“We’ve seen Jane effectively support some of the largest retail clients in the country and are pleased to partner with the software innovator so they can grow exponentially,” said lead investor Nick Deans of Pakala Jane Partners. “The online retail marketplace allows Jane to promote local businesses and increase sales with larger shopping cart purchases while keeping transaction costs down.”

Ian Dominguez of Delta Emerald Ventures sees significant value creation opportunity in Jane’s consumer-centric data. “Jane’s purpose-built platform will continue to drive operational improvement for the cannabis industry. In addition, the Jane platform translates across many industries, making Jane as a whole, the future of omnichannel data.”

“Within the rapidly evolving cannabis space, Jane’s insights as the largest facilitator of e-commerce in the industry are invaluable to its partners, particularly for brands seeking to establish and position themselves within an increasingly crowded marketplace,” said Jason Adler, Managing Partner of Gotham Green Partners. “This investment provides resources for building additional infrastructure and proprietary interfaces to help cannabis businesses worldwide to maximize their potential.”  

Jane Technologies Founder & CEO, as well as U.S. veteran, Socrates Rosenfeld stated that “in a world dominated by major multi-national online retailers, we’re bringing together innovative technology to support local businesses, and connecting customers to wellness benefits in their region.”  He also explained that “expanding to global markets is key for Jane as we continue to pioneer the industry and grow an industry-leading team. By helping cannabis companies in the U.S. and overseas, we are localizing the online sales process by bringing together dispensaries, brands and consumers through automation.”


StaffStaffJuly 11, 2019
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4min21260
Antonio Frazier is the Director of Operations at CannaSafe, the first ISO licensed cannabis lab in the world and the leading marketshare holder in California.
Het met CannaSafe President, Aaron Riley, while playing football together at Furman University, where he earned a Bachelor of Science degree; he also holds a B.S. in Materials Engineering from Clemson.
Frazier began his career as a Nuclear Quality Engineer for the Tennessee Valley Authority, certifying and verifying final construction of nuclear components. He then moved to aerospace engineering, performing quality assurance for the foundry, testing lab, heat treat, and special finishing departments for SKF USA (Baltimore).
Antonio enjoys using his industrial, public safety focused skillset to forge the standards of a burgeoning industry; cannabis is just a huge bonus. He’s an English Premiere League fanatic (Chelsea), married with two sons, and resides in Los Angeles, California.
GMR Executive Spotlight Q&A –

Full birth name: Antonio Frazier

Title: Director of Operations

Company: CannaSafe (https://csalabs.com/)

Years at current company: 2 years

Education profile: Antonio played football at Furman University with Aaron Riley, current president of CannaSafe. He wanted a degree in engineering, but Furman didn’t have an engineering program, so he ended up driving between both schools for two years and received 2 B.S. degrees – one from Furman University and the other from Clemson University in Materials Engineering.

https://www.furmanpaladins.com/sports/m-footbl/spec-rel/091009aaa.html

Most successful professional accomplishment before cannabis: Reducing foundry scrap by over 25%, and therefore saved SKF USA over $100,000 per month on material waste. This lead me to win the 2015 SKF Excellence Award, a global recognition within the company. This was done by implementing new SOPs and six sigma practices, which lead to much better on delivery time of final parts and helped increase moral throughout the company.

Company Mission: To set the standard in cannabis science and ensure patients have safe access to medicine.

Company’s most successful achievement: Becoming the first ISO 17025 certified cannabis lab in the world. CannaSafe is now currently the market share leader for California compliance testing.

Has the company raised any capital (yes or no): Yes, but not publicly.

If so, how much?:  N/A

Any plans on raising capital in the future? Our team has not decided on this as of yet.

Most important company 5 year goal: To have multiple locations across the country, and to help establish Federal industrial hemp (CBD) testing requirements.

 


StaffStaffJuly 10, 2019
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6min11970

Jill Ellsworth is founder and CEO of Willow Industries, Inc., which provides state-of-the-art, ozone-based technology for post-harvest microbial decontamination. Upon launching Willow Industries in 2015, Jill’s aim was—and remains—to protect consumers and patients by helping producers put clean, safe product on the market. 

Willow’s technology has proven to reduce yeast, mold, bacteria, mildew, E.Coli, and other dangerous pathogens, all while protecting the medicinal properties of the plant. The introduction of the WillowPureSM system to the market has provided growers a solution to passing newly set state regulation standards. 

Fueled by her passion for innovation and dedication to healthier living, Jill is a vocal advocate for the cannabis industry’s adoption of FDA-like standards and proactive promotion of safety measures.

Jill serves on the Cannabis Health and Safety Advisory Committee for the City of Denver and is a Registered Dietitian Nutritionist (RDN) with a Master’s of Science in Nutrition, Dietetics, and Food Science.

Prior to launching Willow Industries in 2015, Jill founded Vibrant Earth Juices (VEJ), a cold-pressed organic juice company, in 2010 and later parlayed VEJ into a beverage distribution company.

In 2013, Jill was named Female Entrepreneur of the Year in Emerging Business by the Santa Barbara Women’s Economic Ventures group. Most recently, Jill was selected by Marijuana Business Daily as one of their 2019 Women to Watch in Cannabis. She has also been honored by cannabis lifestyle magazine, GreenDorphin, as one of the 20 Most Influential Women in Cannabis and Industry Leaders Magazine as one of the Influential Businesswomen in the Cannabis Industry.

GMR Executive Spotlight Q&A – 

Full birth name: Jill Lynn Ellsworth (Maiden: Latham)

Title: Founder / CEO

Company: Willow Industries, Inc. (https://willowindustries.com/)

Years at current company: 3.5 years

Education profile: 

BS Communications – California State University, Northridge 

MS Nutrition, Dietetics & Food Science – California State University, Northridge 

Dietetic Internship : Registered Dietitian  – Cal Poly San Louis Obispo

Most successful professional accomplishment before cannabis: I am most proud of the cold-pressed, organic juice business, Vibrant Earth Juices, I founded and launched in Santa Barbara, CA in 2011 and Denver, CO in 2013. Vibrant Earth was one of the first fresh juice companies in Santa Barbara and Denver and quickly became very successful. From this, I was named Female Entrepreneur of the Year – Emerging Business in 2013. This was the start of my vision to develop innovative products and/or solutions for consumers. 

Company Mission: Willow Industries strives to be the cannabis industry’s most reliable and innovative solution for producing clean, safe cannabis that consumers can trust.

Company’s most successful achievement: Willow’s most successful achievement was innovating a solution to a huge problem in the industry – microbial contamination. While we were very ahead of our time when we first launched Willow, we remained focused and patient, knowing the industry needed to catch up to our vision and what was important to the future of the industry. Staying the course and not giving up before the industry understood our value is our most successful achievement. Now with many cultivators adopting our tech, we continue to focus on our vision and goals.

Has the company raised any capital (yes or no): Yes

If so, how much?: We have raised $2 million. 

Any plans on raising capital in the future? Certainly. We have very aggressive and aspirational goals that will lead us to the need for more financing. Right now, we are focused on executing our plans for the most recent funding round. 

Most important company 5 year goal: We look for Willow to become a standard for consumer safety in the cannabis industry (modeling safety standards from the food & beverage industries) and for cultivators to see Willow as the solution for clean cannabis. We are focusing our efforts on cannabis compliance and helping to educate the regulatory sector of the industry as well. We will continue to push the boundaries for clean cannabis innovations, while keeping consumer safety at the focal point of our goals.

 

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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