Edibles Archives - Green Market Report

Debra BorchardtDebra BorchardtMarch 2, 2020
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4min3650

Curaleaf Holdings, Inc. (CSE:CURA) (OTCQX:CURLF) said it will acquire Colorado-based edibles company BlueKudu for an undisclosed amount.

Founded in 2011, BlueKudu is one of Colorado’s oldest and most experienced edible manufacturers. Known for utilizing high-quality ingredients sourced from Rainforest Alliance Fair Trade Certified Farms, BlueKudu employs culinary experts and an extraction process that provides a cleaner and more natural oil to create artisanal cannabis products with vegan and gluten-free options. The company says it is available in 200 locations.

Colorado is the second largest cannabis market in the US, with sales surpassing $1.7 billion in 2019,” said Joe Lusardi, Chief Executive Officer of Curaleaf. “With over eight years of operating history, BlueKudu has developed a strong brand for customers seeking premium cannabis products in a diverse range of flavors and formulations. BlueKudu’s established production and distribution capabilities will allow Curaleaf to seamlessly enter the market and expand the Select brand presence in the state of Colorado.”

DionyMed Connection

The acquisition made no mention of BlueKudu’s planned deal with the bankrupt DionyMed (OTC:DYME). Last April, DionyMed said that it had signed a term sheet for an exclusive multi-state distribution and intellectual property licensing agreements with Virginia’s Kitchen, LLC d/b/a Blue Kudu. At that time, the deal was valued at $5.5 million. BlueKudu products were going to be added to the DYME Chill platform, which was that ill-fated company’s product to unseat Eaze delivery service. In turn, Blue Kudu said it would license and distribute DionyMed’s brands to its more than 200 dispensary customers, including the Winberry Farms vape cartridges.

The deal was only described as pending, so with this acquisition, it seems safe to assume it never closed amid the financial problems of DionyMed. In a twist of fate, Eaze acquired DionyMed’s rights to retail licensee Hometown Heart (HTH) depots in Oakland and San Francisco, and now has oversight of HTH’s day-to-day operations. There was also no mention of BlueKudu with regards to that deal.

Through the purchase, expected to close upon regulatory approvals, Curaleaf said it will operate an 8,400 square foot infusion kitchen and processing facility in Denver, CO. The strategic move supports the Company’s planned expansion of its recently acquired Select brand throughout the state of Colorado.

The company produces a combination of edibles from gummies to chocolates and has introduced one cookie that looks very similar to the Girl Scout Thin Mint cookie.


Kaitlin DomangueKaitlin DomangueFebruary 18, 2020
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6min8390

House of Saka, a Napa Valley-based company that makes an alcohol free infused beverage (it can’t be described as an infused wine) has hired Sue Bachorski as its Chief Operating and Financial Officer. Bachorski is a wine and spirits veteran who previously spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. (NYSE: STZ).

“After spending my career in the alcohol beverage industry, I am eager to bring my knowledge and experience to the cannabis industry – especially in the infused beverage sector,” stated Bachorski. “I am thrilled with the opportunity to join the House of Saka and I am eager to help the company continue to carve out its niche in this exciting space.”

At House of Saka, she will oversee operations, logistics, and finance for the company’s Saka Vinfusions as it continues to expand its portfolio of products as well as its national footprint. As a wine and spirits expert, Bachorski has also worked as an SVP at Global Wine & Spirits, which supported 24 production locations in 5 countries including Supply and Demand Planning, Procurement, Logistics, Warehousing and Distribution, Environmental Health and Safety, Quality and Research and Development.  She also served as SVP & CFO Pacific Wine Partners where she led her teams through multiple acquisitions, business combinations, and organizational re-alignments.

“A talent acquisition such as Sue’s is paramount to delivering on House of Saka’s mission to produce and market the best-selling, most highly-regarded infused beverages in North America,” explained Tracey Mason, co-founder, and CEO for House of Saka, Inc. “We believe this addition to our team will provide the additional know-how and competitive advantage we need to flourish for years to come.”

House of Saka

House of Saka has two beverages at this time, Pink (which looks a lot like a rose type of beverage) and White. The Pink recently won third place in the December Emerald Cup Beverage category, which was the brand’s first entry into a competition. The product uses a nano-emulsion technology in which cannabis oil is broken down into microscopic, water-soluble and self-homogenizing particles, which allows for immediate absorption through the mouth and stomach lining for rapid onset. House of Saka’s experience begins approximately 5 to 15 minutes after consumption, so users get immediate feedback on how to self-dose. The products are only available in California at select dispensaries at this time.

The company also plans a line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Infused Beverages

According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made a huge investment in Canopy Growth (NYSE: CGC). However, the investment may have been too big and too soon as Constellation has since written off a large sum of the investment and fired the company’s CEO Bruce Linton.

The writedown of Canopy Growth hasn’t scared away others. Molson Coors Brewing’s Canadian unit formed a joint venture with medical marijuana producer Hydropothecary Corp. to produce a  nonalcoholic cannabis-infused beverage. Breakthru Beverage Group, the alcohol wholesale business co-led by  Blackhawks Chairman Rocky Wirtz, said it would invest $9.2 million in Canadian cannabis producer CannTrust.

Editors Note: Green Market Report’s Co-Founder Cynthia Salarizadeh is a Co-founder of House of Saka and Editor-in-Chief Debra Borchardt is on the Advisory Board.

 


StaffStaffJanuary 1, 2020
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3min13240

Cannabis Cocktail master Warren Bobrow brings in the new year with a New Year’s day winter punch created with the award winning Saka Pink, and we are all looking forward to tasting it!

Photo Credit: Cocktails de L’Apothicaire By Warren Bobrow

 

Saka Pink was carefully selected as the perfect mixer for this wonderfully well balanced sipper.

It should be served ideally in a coupe glass, which you may remember also used to be used for Champagne.
If you are still using them for Champagne, STOP NOW!
Only use it for this cocktail.
For Champagne, use a Burgundy glass.. much, much better.

Photo Credit: Traci Seville

Saka New Year’s Punch Made even more effervescent with Fruitations Tangerine Syrup and Pickett’s Ginger Beer
RECIPE
Ingredients:
1 750ml bottle of  Saka— THC Infused-dealcoholized Napa Valley wine
6 oz. Fruitations Pure Natural Tangerine Simple Syrup
4- 12oz. Cans of Ginger Beer- I used Pickett’s – it’s Authentic and in a can!
10 shakes of Fee Brothers Lime Bitters
Grilled orange slices
Prep:
For a crowd
Add all the liquid ingredient (except for the ginger beer) into a punch bowl
Mix carefully and completely
Add a block of ice
Add the Ginger Beer fizzy soda
Add the lime bitters
Add the grilled orange slices
Stir again and serve to a very thirsty crowd

StaffStaffNovember 27, 2019
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5min5010

The holiday season is in full swing and there is nothing more traditional than boozy holiday punch. Party hosts have been mixing up these sweet and fruity seasonal concoctions for decades, getting their guests more festive by the alcohol-fueled, calorie-laden glassful. Up until now, a bottle of cheap wine, vodka or brandy provided the only real base for this gleeful grog, topping off the tipsiness and driving up the dread for the inescapable hangover to follow.

But what if there was a way to get into the holiday spirit without, um, the spirit?

Luckily, like a liquid gift from Santa’s coolest helpers, Cannabis-infused beverages can now provide the perfect alternative base for your holiday punch without the negative effects of alcohol. With traditional flavor options like of orange, cinnamon, lime, cranberry and apple cider, cannabis-infused beverages provide the perfect buzz with far less calories and no hangover.

If it sounds too good to be true, think again. We are now living in an age where, in many states, cannabis is no longer prohibited. Advancements in micro-emulsion and infusion technologies have spiked an increase in infused beverages whose rapid onset effects and speedy dissipation rates have cannabis newbies and enthusiasts alike touting them as the safest, most consistent and predictable way to get know your dose and your high on.

Now that these beverages exist, many believe they will become the substitute intoxicant for traditional, alcohol-themed past times and gatherings. So, this year, as your friends and family gather around fires and football games to get toasted over the holidays, why not try a cannabis-infused beverage in place of that cheap wine, vodka or brandy?

For a delicious holiday punch, for example, start off with House of Saka PINK, widely hailed as the tastiest and most luxurious cannabis-infused beverages available today. Made from an alcohol-removed rose´ of Pinot Noir sourced from a single vineyard in Napa Valley, House of Saka PINK’s wine-like aromas and flavors of ripe strawberry, orange blossom, elderflower and pink grapefruit provide the perfect base holiday cheer. See recipe created by world famous mixologist Warren Bobrow below…

 

Saka Holiday Punch  

 

Recipe:
Saka holiday punch
Chilled burgundy glass
3 oz. fresh orange juice
1 oz. fresh lime juice
.25 fresh lemon juice
1 oz botanical (alcohol-free) gin
__________________________
3 oz. Saka
2 shakes Angostura Bitters
Large cube ice
Orange slice
Fresh mint
__________________________
Prep
Prechill burgundy glass
Rub inside with freshly slapped mint (releases the oils)
Add ice
Add orange slice
__________________________
Fill a Boston Shaker 3/4 with ice
Add the juices and cap. shake hard
Pour over ice
Top with Saka
Dot with Angostura
Float the gin on top and sip through.
___________________________


StaffStaffOctober 24, 2019
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4min7300

Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business. 

As Vice President of Sales and Marketing at Epic Wines, a mid–sized, California–based distributor of fine wines, Tracey honed her leadership and financial management skills while leading the company toward extraordinary growth. She left Epic in 2008 to take an equity position at ProVina Inc, a Silicon Valley startup focused on technology–based innovation in winemaking, and began consulting to a number of established and start–up companies, including Golden Star Tea and Clos de la Tech Winery.

In 2010, Tracey was drawn back into the corporate world to take the role of Executive Vice President of Global Marketing at Goelet Wines Estates (GWE). There, she championed the repositioning and renaissance of the iconic Clos Du Val Winery, solidifying her position as a brand renovation specialist.

Tracey left GWE in April 2013 and launched M3G, Inc. Today, M3G is leading brand marketing, PR, innovation and renovation projects for some of Northern California’s most renowned companies, including Valley of the Moon Winery, Silverado Vineyards, ZIATA Wines and others.

Title: Co-founder & CEO

Company: House of Saka, Inc.

Years at current company: 1.5

 

Green Market Report Executive Spotlight Q&A:

Most successful professional accomplishment before cannabis: President and Creative Director of M3G-Inc, My own consulting company.

Company Mission: To create the most luxurious and consistent female-centric cannabis-infused product experience ever offered.

Company’s most successful achievement: Acting as true innovators and trailblazers to bring our beautiful products to market in the manner in which we envisioned.

Has the company raised any capital (yes or no): Yes

Any plans on raising capital in the future? Yes, Series A pending, Q1 2019

Most important company 5 year goal: To be broadly acknowledged as the leading female-run company in cannabis in the US as determined by category leading brands, meaningful philanthropy, success-driven company culture, shareholder value and, of course, profit.


Debra BorchardtDebra BorchardtAugust 30, 2019
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5min7450

California-based cannabis edible company PLUS Products Inc. (CSE: PLUS) (OTCQB: PLPRF) delivered its unaudited financial results for second-quarter ending June 30, 2019, with revenues climbing 125% to $3.6 million over last year’s revenues of $1.6 million. The company experienced a 10% increase sequentially over the first quarter of 2019. The net loss for the quarter was $5.3 million versus last year’s net loss of $1.1 million for the same time period.

Gross margins jumped 20% in the second quarter to $0.7 million as compared to $0.2 million or 14% in 2018 for the second quarter as the company improved operating efficiencies.

“Our high product standards, growing brand recognition and the launch of our new line of mints drove strong demand for our products this quarter, cementing our position as a top-selling cannabis brand in California,” said Jake Heimark, co-founder & Chief Executive Officer of the Company. “For the 5th consecutive quarter, PLUS “Uplift” was the #1 best-selling cannabis product in California in dollars sold, according to data from BDS Analytics.”

Operating expenses jumped to $5.3 million in the quarter up from $1.3 million as the company hired key management personnel.  PLUS said that it continues to invest in sales, operations and corporate personnel to support current future growth opportunities, as well the costs of being a public company.

Heimark addressed the new hires saying, “We also expanded our management team by appointing Jon Paul, a veteran senior corporate finance executive and certified public accountant, as Chief Financial Officer, and Marc Seguin, former president and CMO of Popchips, as Chief Revenue Officer, to lead our sales strategy. Mr. Seguin is one of the first executives to leave the food industry for a non-hemp, cannabis touching company and we are proud to be attracting such high calibre talent to the Company as we lay the framework for continued growth.”

Looking Ahead

PLUS Products cash balance rose to $34.1 million at the end of June up from $22.4 million as of December 31, 2018. The company raised $23.68M from the sale of convertible debentures and as a result of warrant exercises in the first six months of 2019. The company launched a new line of mints and is planning an expansion into Nevada by partnering with TapRoot Holdings. PLUS gummies are expected to be available in the state at some point in the second half of 2019.

“Looking ahead to the second half of 2019, we are implementing several initiatives to drive our strategic growth plan, including ramping distribution of our new PLUS Mints line into more dispensaries in California, initiating sales of our gummies in Nevada supported by a comprehensive sales and marketing campaign in both states, and launching new SKUs. Beyond these initiatives, the company is actively exploring entry into additional markets beyond California and Nevada. We see this as a key growth lever as we work to build a national brand, and are confident in our ability bring the winning formula we have developed in California to new markets,” concluded Mr. Heimark.

During the quarter the stock was uplisted from the OTCQB to the OTCQX. The stock was lately trading at $3.07, above its 52-week low of $2.52.

 


Anne-Marie FischerAnne-Marie FischerAugust 27, 2019
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8min9580

What could have been a threat to alcohol and the beverage industry, has now turned into one of the beverage’s biggest opportunities since hops met barley.

Both the cannabis and beverage industries saw dollar signs when Constellation Brands added a $4 billion investment to its already ample investment into Canopy Growth. The beverage biggie, that owns Corona, certainly turned heads as cannabis brands, and leading beverage companies began inking deals to ensure their brands showed up in drink coolers across the country. 

Headset recently came out with an extensive report examining the rapidly developing cannabis-infused beverages industry, stating that although beverages don’t make up the majority of cannabis product sales, they are “a category within cannabis that’s worth watching.” 

The Growth of Infused Beverages

While market share has experienced an incremental increase, the overall market for infused beverages has doubled, moving from $1.5 million to $3 million in 2019. 

Infused beverages sales are concentrated in Washington, Colorado, and Nevada. California will be next to enter the beverages race when Lagunita’s HiFi Hops hits the shelves. Most recently, in Q2 2019, Washington led in beverage sales ($4.2 million), followed by Colorado’s $3.9 million. 

What Are People Drinking?

Infused sodas are reigning supreme in the beverages category, gaining 3.9% of the overall beverages market share. Surprisingly, warm drinks like teas, coffee, and hot cocoas lost market share, as did Iced Tea, Lemonade and Fruit Drinks. Infused sodas accounted for 70% of Washington’s beverage sales in 2019, while in Colorado and Nevada, 18% and 26% of respective sales were represented by soda. 

“Mocktails” also made gains over the last year, but the impact is not yet significant enough to believe that cannabis will become an alcohol replacement drink, although Nevada can attribute 12% of beverage sales to cannabis mocktails, which is aligned with Vegas’ reputation as a party town.

Headset even went as deep to look at the flavors that people were preferring. In Washington, lemon, lime, orange, and apple flavors make up 52% of the infused soda market, with the rest of the flavors being made up of distinct fruit flavors like huckleberry, hibiscus, and honeydew, just to name a few. In Colorado, the majority of the soda consumers prefer a flavorless beverage (this is also because drops, mixes, elixirs, and syrups sell the most in this state); in California, they love the taste of cold tea; and in Nevada, Fruit Punch tickles the most palates. 

Headset attempted to compare the prices people are willing to pay for beverages across states, but couldn’t find any correlation. For example, Tea, Coffee, and Hot Cocoa are amongst the highest priced items in Nevada, but of the lowest-priced items in Washington. Headset speculates that there is a different brand landscape in each state that attributes to these nuances in what people are willing to pay.

Getting “Buzzed Over Stoned”

In 2017, 100mg THC infused products made up most of the market share at 90.9%; in 2019, it’s dropped 67.1% and has been replaced by microdosed formats in the 0-5mg range. This leads Headset to conclude that “consumers are more interested in getting buzzed than stoned.” If people are indeed using cannabis-infused beverages for alcohol-replacement, they are likely consuming multiple beverages in one sitting, as they do beer or wine. Despite speculation, Headset projects that there is “a lot of room for low dose beverages”.

The Who and Why of Infused Beverages

Perhaps surprising, the Silent Generation is the largest consumer of infused beverages in Colorado, while in Nevada, enjoyment of these beverages is more evenly distributed across age groups. It makes more sense when you remember that in Colorado, drops, mixes, elixirs and syrups are of the leading product categories, which makes it easy for people of the Silent Generation to easily dose cannabis in a cup of tea.

POS data collected by Headset suggests that cannabis-infused beverages are an impulse buy or an add-on item. People buying beverages are usually purchasing pre-rolls or edibles and throw in beverages as a last thought. Beverages are most commonly bought alongside edibles, suggesting that beverages are more appealing to those who do not prefer to smoke or combust their cannabis.

CBD is Having Its Moment

CBD infused beverages are currently holding at 25% of the infused beverages market share, according to Headset. With the passage of the U.S. Farm Bill of 2018, hemp-derived CBD products could be a threat to THC-infused beverages that can now be sold in coffee shops and retail stores.

Crack Open a Cold One

The cannabis-infused beverages market isn’t yet massive but shows a great opportunity for cannabis and CBD companies to get in on the ground. Headset has concluded through their analysis of 4 states that tracking and predicting data trends across states is not linear, and that piecemeal, state-by-state legalization affects sales. This shows that brands in individual states are shaping the markets of those states. Had cannabis been federally legalized, it would be easier to notice more consistencies across consumer preferences. 

Headset predicts that sodas will continue to grow, as will mocktails. People are now getting into lower dose beverages, recognizing that it’s rare that people can consume a 100mg beverage in one sitting. 

While Headset was reluctant to name cannabis-infused beverages as an alcohol replacement, several data points such as lower doses and the rise in popularity of sodas show that cannabis-infused beverages are becoming part of social circles and scenes.

 


StaffStaffJuly 10, 2019
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6min9490

Jill Ellsworth is founder and CEO of Willow Industries, Inc., which provides state-of-the-art, ozone-based technology for post-harvest microbial decontamination. Upon launching Willow Industries in 2015, Jill’s aim was—and remains—to protect consumers and patients by helping producers put clean, safe product on the market. 

Willow’s technology has proven to reduce yeast, mold, bacteria, mildew, E.Coli, and other dangerous pathogens, all while protecting the medicinal properties of the plant. The introduction of the WillowPureSM system to the market has provided growers a solution to passing newly set state regulation standards. 

Fueled by her passion for innovation and dedication to healthier living, Jill is a vocal advocate for the cannabis industry’s adoption of FDA-like standards and proactive promotion of safety measures.

Jill serves on the Cannabis Health and Safety Advisory Committee for the City of Denver and is a Registered Dietitian Nutritionist (RDN) with a Master’s of Science in Nutrition, Dietetics, and Food Science.

Prior to launching Willow Industries in 2015, Jill founded Vibrant Earth Juices (VEJ), a cold-pressed organic juice company, in 2010 and later parlayed VEJ into a beverage distribution company.

In 2013, Jill was named Female Entrepreneur of the Year in Emerging Business by the Santa Barbara Women’s Economic Ventures group. Most recently, Jill was selected by Marijuana Business Daily as one of their 2019 Women to Watch in Cannabis. She has also been honored by cannabis lifestyle magazine, GreenDorphin, as one of the 20 Most Influential Women in Cannabis and Industry Leaders Magazine as one of the Influential Businesswomen in the Cannabis Industry.

GMR Executive Spotlight Q&A – 

Full birth name: Jill Lynn Ellsworth (Maiden: Latham)

Title: Founder / CEO

Company: Willow Industries, Inc. (https://willowindustries.com/)

Years at current company: 3.5 years

Education profile: 

BS Communications – California State University, Northridge 

MS Nutrition, Dietetics & Food Science – California State University, Northridge 

Dietetic Internship : Registered Dietitian  – Cal Poly San Louis Obispo

Most successful professional accomplishment before cannabis: I am most proud of the cold-pressed, organic juice business, Vibrant Earth Juices, I founded and launched in Santa Barbara, CA in 2011 and Denver, CO in 2013. Vibrant Earth was one of the first fresh juice companies in Santa Barbara and Denver and quickly became very successful. From this, I was named Female Entrepreneur of the Year – Emerging Business in 2013. This was the start of my vision to develop innovative products and/or solutions for consumers. 

Company Mission: Willow Industries strives to be the cannabis industry’s most reliable and innovative solution for producing clean, safe cannabis that consumers can trust.

Company’s most successful achievement: Willow’s most successful achievement was innovating a solution to a huge problem in the industry – microbial contamination. While we were very ahead of our time when we first launched Willow, we remained focused and patient, knowing the industry needed to catch up to our vision and what was important to the future of the industry. Staying the course and not giving up before the industry understood our value is our most successful achievement. Now with many cultivators adopting our tech, we continue to focus on our vision and goals.

Has the company raised any capital (yes or no): Yes

If so, how much?: We have raised $2 million. 

Any plans on raising capital in the future? Certainly. We have very aggressive and aspirational goals that will lead us to the need for more financing. Right now, we are focused on executing our plans for the most recent funding round. 

Most important company 5 year goal: We look for Willow to become a standard for consumer safety in the cannabis industry (modeling safety standards from the food & beverage industries) and for cultivators to see Willow as the solution for clean cannabis. We are focusing our efforts on cannabis compliance and helping to educate the regulatory sector of the industry as well. We will continue to push the boundaries for clean cannabis innovations, while keeping consumer safety at the focal point of our goals.

 

 


StaffStaffJuly 9, 2019
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7min9600

Erin Gore is founder and CEO of Garden Society, a California-based, cannabis-focused benefit corporation serving women in search of new, more holistic ways to rejuvenate from the rigors of their daily lives. Garden Society creates artisanal confections and sun-grown pre-rolls that connects biodynamic farming, sustainable ingredients and strain-specific cannabis in a variety of products. 

Garden Society stems from Erin’s personal journey of striving to find balance in her life, as both a mom and entrepreneur, and being surrounded by women feeling the same pressures. Alongside her business partner, Karli Warner, the company is built on their shared passion to encourage women to explore non-traditional ways of managing pain, anxiety and stress relief, as well as relaxation and joy via cannabis– all a means of providing a better quality of life. 

Three years since founding, Garden Society is now a flourishing, well-rounded cannabis wellness brand poised to reach and help women across the state of California enrich their lives with safe and clean cannabis. 

Erin is an active member of the Northern California cannabis community, and frequently speaks on the topics of cannabis and entrepreneurship. She’s a fearless advocate for women-owned cannabis businesses, and equally dedicated to breaking the stigma and rewriting the script around the plant. With a degree in Chemical and Biological Engineering from the University of Wisconsin-Madison, Erin is also fluent in the science-based talk of cannabis and production. 

Prior to Garden Society, Erin worked with her husband Tom on their joint venture with Constellation Brands on Tom Gore Vineyards, an award-winning farmer’s wine. Before the wine business, she had a decade-long corporate career at Henkel, where she managed a global adhesive business valued at nearly $100 million. Her time at Henkel provided a solid foundation in leadership, development, and achieving exceptional financial results.

GMR Executive Spotlight Q&A – 

Full birth name:  Erin Kay Gore

Title:  Founder/ CEO

Company:  Garden Society

Years at current company:  3

Education profile:  BS in Chemical and Biological Engineering

Most successful professional accomplishment before cannabis:

My most successful accomplishment at my previous company was having the career path I did, on my terms, with the colmenation winning Business of the Year.  I was faced with a lot of challenges and adversity throughout my career being one of the few women in my division within the technical and business units of a chemical CPG company.  I worked hard to build excellent EQ to overcome these challenges, and create opportunities for myself by intentionally managing up and being a good team player.. I excelled at every opportunity I earned through listening, creativity, being coachable, hard work and grittiness to get the job done.  Right before I resigned, I won Business of the Year with my team. I thought back to the first position I had at the company, and was so proud of how intentional I had been using every difficult situation to help me grow as a leader and employee, and also to demonstrate how diversity of age and gender can be an asset to every team.

Company Mission:  Garden Society is a benefit corporation creating a sisterhood of women in search of new, more holistic ways to rejuvenate from the rigors of our daily lives. 

Founded in Sonoma County by Erin Gore and Karli Warner in 2016, Garden Society offers high quality cannabis-infused confections and sun-grown flower pre-rolls that connect biodynamic farming, sustainable ingredients and strain-specific cannabis in a variety of products. Garden Society edibles and pre-rolls are intended to be enjoyed responsibly to relieve pain, alleviate stress, and enable each of us to live our lives more fully. Our goal is to help everyone find a ‘Fresh Perspective’ in the joy that cannabis brings to our everyday lives!  

OUR MANIFESTO:  We are girlfriends, wives, moms, sisters, bill-payers, breadwinners, caretakers and peacemakers. We are multi-taskers, with a huge passion to pursue all this world offers. We are a sisterhood of like-minded women. We are pioneers, in search of new, more holistic ways to rejuvenate from the rigors of our daily lives. We seek new ways to regain perspective—and constantly look for ways to make the ordinary, extraordinary.  We are NOT superwomen, but we ARE amazing.  Welcome to Garden Society.

Company’s most successful achievement:  To be in a position post July 2018 where we are continuing to build a strong brand presence and scaling so quickly that we have to raise capital to propel our growth to its potential. Also, that we’re really helping people find a better life for themselves.  I’m so inspired by how we help people and so proud of what we’ve built.

Has the company raised any capital (yes or no):   Yes

If so, how much?:  Initial Investment in 2018 of $1.3M.  

Any plans on raising capital in the future?  Yes, currently fundraising to continue to propel our fast growth.  

Most important company 5 year goal:  In 5 years, we will continue pushing towards our vision of becoming one of the most positive, powerful and trusted global cannabis brands for women, with quality products that matter to both consumers and partners.


StaffStaffMay 13, 2019
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5min10821

Infused beverages are a growing trend in the cannabis industry. According to the food and drink consultancy group Zenith Global, sales of cannabis-infused beverages are expected to reach $1.4 billion by the year 2024.

While most companies, like Lagunitas or Constellation Brands, are focused on dominating the cannabis beer market, a smaller group of brands are aiming at filling the demand for cannabis wine. One such company is House of Saka.

Formed by women for women, House of Saka is a brand dedicated to the development of luxury-infused relaxation, beauty & wellness products for sophisticated cannabis consumers around the world. Last month the company officially debuted its line of luxury infused beverages, dubbed Saka Infusions, at an exclusive launch party in Napa Valley, California.

Serendipitously taking place during the rise of the Pink Moon, House of Saka premiered its pink cannabis beverages inspired by Rosé wines before an audience of top executives from throughout the wine industry, beer industry, and cannabis industry. The event was organized by Nicki Wolfe, one of the wine country’s most premier event planners.

“Boldness and innovation is the key to the new cannabis game, so when House of Saka Founder Cynthia Salarizadeh approached me, I said, I’m in, as long as I can make it unique, special, and focused on the guest experience,” said Wolfe. “We wanted House of Saka’s launch to exemplify all that is special about wine country.”

Called High Fete: The Most Luxurious Evening in Cannabis, the event lived up to its name; featuring extravagant décor and a sumptuous selection of appetizers, beverages, and a full-course meal that featured vegan, vegetarian, and gluten-free options. Interspersed throughout the venue were samples of Saka, allowing the guests to try the infused beverage for the first time.

As the four-hour event came to a close, House of Saka founders Cynthia Salarizadeh and Tracey Mason were on hand to thank their guests and reaffirm their brand’s mission.

“The concept for the House of Saka was to build the perfect luxury brand owned and operated by the most powerful and influential businesswomen across cannabis and wine, and we are confident that we have achieved this,” said Salarizadeh.

 

“From that start, we envisioned House of Saka to set the bar for female-centric, infused-luxury products in both the cannabis and CBD space,” added Mason. “Brands like House of Saka are the future of the industry and a platform from which we hope to inspire female entrepreneurs and draw women toward the extraordinary plant that is cannabis.”  

 

 

 



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