Edibles Archives - Green Market Report

William SumnerWilliam SumnerFebruary 1, 2018


Cannabis icon and country music legend Willie Nelson is once again making waves in the cannabis industry. On Jan. 31, 2018, GCH Inc., a Colorado-based firm founded by Willie Nelson and parent company of Nelson’s premium cannabis brand Willie’s Reserve, announced that it had raised $12 million to fund its state-by-state expansion.

As cannabis legalization spreads throughout the United States, Nelson is just one of a handful of celebrities hoping to cash in on the legal cannabis industry. In recent years, other musicians such as Snoop Dogg and Julian Marley have launched their own cannabis brand, as well as television star such as Whoopie Goldberg, who launched the female-centric cannabis brand Whoopie & Maya.

Led by Tuatara Capital, a sector-focused alternative investment manager, the latest funding brings GCH’s total funding to $29.5 million. Currently, GCH is in the middle of its Series B financing, which is expected to raise approximately $40 million by closing. GCH hopes to use the funds to finance investments for new market expansion and to grow the brand’s portfolio through increasing product selection

Currently being distributed in states of Colorado, Washington, Nevada and Oregon, Willie’s Reserve hopes to expand into the California market by Spring 2018.

“We’re on the right side of history,” Nelson said in a statement. “People have spoken with their votes and their dollars. Now that we’ve proven regulating and taxing is good for individuals and business and states, it’s pretty clear that pot is good for America.”

In addition to the new funding, the company also announced the launch of Willie’s Reserve Sungrown Line, which features crafted cannabis raised outdoors throughout Colorado and Washington, and an expansion to the Annie’s Edibles’ product line of Willie’s Reserve.

New products in the Sungrown line will include packaged flower and ready rolls, in a variety of terpene-rich strains. Annie’s Edibles product expansion will feature four new flavors for its chocolate confectionery collection; including Maui Espresso Bean, Roasted Cacao Nibs, Dark Chocolate, and Chocolate Almond. The Sungrown line and Annie’s Edibles expansion are expected to launch in February 2018.

StaffStaffOctober 18, 2017

California-based edibles company Plus snagged two million dollars in a Series A financing led by The Green Opportunity Funds. The Series A Preferred Stock will be used to develop an automated production line and general corporate purposes. Matt Schmidt of The Green Opportunity Funds will join the board of directors.
“We are at an inflection point in the cannabis industry in California as recreational sales are set to begin next year,” says Matt Schmidt, President of TGOF Corp. “New consumers are starting to enter the market, and Plus has already demonstrated they have the right product portfolio to cater to these new entrants. I’m thrilled to join the board as Plus continues to grow rapidly.”
Plus is the manufacturer of a cannabis-infused product that launched in 2016 with its first product, Plus Gum and has since expanded its portfolio to include Plus Gummies. The company’s a focus is on providing healthy, tested and consistent cannabis experiences. Since its founding in 2015, Plus has advocated the application of cannabinoids for medical treatment to increase the quality of life for medical patients within California.
“Since launching Plus Gummies this spring, we have been overwhelmed with requests to continue to broaden our product line,” says Jake Heimark, CEO and co-founder “We’re excited to explore new opportunities with the same emphasis on innovation, consistency and testing that we have applied to Plus Gum and Plus Gummies.”
The company initially tested its products in Denver but then moved the company to California where the products are sold throughout the state. There is one review on Leafly that says, “Unlike the tropical, this gum has a good flavor and is fast acting. I’ve enjoyed many 4 hour buzzes and this is the gum to have.”
“Our patent-pending production process reduces the taste and smell of cannabis in our products,” says Justin Gwin, Chief Research Officer. “Our team is thrilled at the opportunity to continue to develop techniques and products that improve how consumers experience cannabis.” 

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