Edibles Archives - Green Market Report

Debra BorchardtDebra BorchardtFebruary 1, 2021
shutterstock_1447443545-1280x855.jpg

5min3840

While many consumers put down the bottle this month for Sober January, some have picked up a cannabis-infused beverage instead causing sales to rise in this emerging category. The market experienced a similar substitution as a result of the COVID-19 pandemic which has been notable for its effect on the respiratory system. Edible sales jumped higher in 2020 as consumers traded in inhalable forms of cannabis for other consumption methods. 

In a study published in the National Library of Medicine success during Dry January was predicted by measures of more moderate alcohol consumption. The study revealed that success during Dry January was best predicted by a lower frequency of drunkenness in the month prior to Dry January. The report also determined that people who were successful with the challenge of not drinking for a month also drank less going forward. So, there’s a real reward to managing not to drink for a month, and if cannabis helps, all the better. Some even call it “Cali Sober,”  which means no alcohol or drugs except for cannabis. 

Lantern is an on-demand, cannabis home-delivery platform that provides legal, convenient access to cannabis dispensaries and their products for state-issued medical marijuana cardholders. In January, Lantern said it has seen a significant uptick in sales of cannabis beverages specifically.

“It’s exciting to see how new consumers and canna-connoisseurs are exploring alcohol alternatives in the first month of the new year and turning to cannabis-infused beverages,” says Meredith Mahoney, President of Lantern.  “With support for cannabis legalization at an all-time high and the increasing state-by-state legalization that we witnessed last year, consumers are becoming more health-conscious and open to cannabis products as they look for new ways to relax and unwind.”

Fluresh is a cannabis brand that launched on Lantern’s platform in November and has quickly become one of their top-selling brands overall. Fluresh said it has sold more product in January 2021 than in November and December of last year combined

“Alcohol replacements are certainly top of mind during Dry January, however we have seen this larger trend of replacing a glass of wine with cannabis to wind down at the end of the day, no matter the time of year,” said Lindsay Levin, Chief Marketing & Sales Officer, Fluresh. “As part of our recently launched Fluresh Collection, a standout has been our groundbreaking Fast-Acting Drink Enhancer, uniquely designed to create a customizable cannabis cocktail with an accelerated activation in as little as 15 minutes. While there has been an increased interest in our Drink Enhancer in January, sales have been strong since the product launched this summer. With very few calories, total taste and dose customization and none of the after-effects of alcohol, Fluresh Fast-Acting Drink Enhancer is quickly becoming a go-to alternative to alcohol.” 

 

“To our pleasant surprise, our January sales thus far have exceeded even our December sales. Trading high alcohol, high-calorie drinks with zero alcohol, low calorie Saka Vinfusions is Dry January’s best accompaniment,” said Tracey Mason, Co-founder and CEO of House of Saka. Saka Vinfusions are cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation. Consumers can drink a Saka infused beverage that tastes like their favorite wine, but it has no alcohol in it. “Saka vinfusions have proven to be the perfect antidote for those of us who practice dry January –  myself included. Our sales this month are actually stronger than our December sales.”


Julie AitchesonJulie AitchesonDecember 21, 2020
cbdgummy.jpg

5min2250

 With every passing day and every new bit of legislation passed, more products containing CBD hit the shelves. Word is out that cannabinoids have real and lasting benefits, particularly when it comes to troubleshooting some of the most persistent maladies plaguing consumers today, including anxiety, insomnia, and pain. Word is also out that not all CBD products are created equal, and that the potency promised on packaging may not be an accurate reflection of the product within. According to the CBD Edibles Market Report (resulting from a collaboration between Leafreport and their partner lab Canalysis, this issue is particularly pronounced when it comes to edibles.

The report found that edibles, one of the fastest-growing categories in the CBD market, are harder to measure compared to tinctures, capsules, and other products. The reason given for this is that “CBD edibles are more difficult to formulate than CBD oil and contain much smaller amounts of CBD per piece, which means that variations of even a few milligrams can have a big effect.”  “Big” is no exaggeration.  The analysis, which incorporated 40 products and 21 brands, found that 63% of products tested contained more CBD than stated on the label, with only 11 out of the 40 tested edible products containing CBD levels within 10% of the claimed amount. That’s only 27.5% of products that meet industry experts’ recommendation that cannabis products deviate no more than 10% from the label.

Indeed, only 25% of the products tested had CBD levels close to the amount advertised, with a whopping 75% of products off by anywhere from 11% to 177%. Third-party testing, which involves sending products to an independent lab to verify potency and safety, used to be considered a safeguard against such wild variability, but that does not appear to be the case in every instance. One would expect that the brands with the highest accuracy rating would be from larger or more established companies, yet this, too, was not the case. Using an A through F rating system, with “A” representing products with CBD levels within 10% of what is stated on the label and “F” those products where CBD levels differed from the label by more than 30%, most A-rated brands were from relatively small or new companies (like Vermont’s VT CBD) while some of the more established (like American Shaman) received “F” ratings, and they weren’t alone. 30% of products tested received Leafreport’s worst rating.

Although third-party testing did not prevent companies that used it from putting out products whose potency did not match the label, it was a consistent factor among those that scored well.  Independent test results still matter, and the responsible consumer would do well to pay them heed. For those who don’t want to take the kind of gamble on the potency that edibles represent, Leafreport’s study concludes that CBD oil is the safer option to make sure you’re getting your money’s worth.

 


Debra BorchardtDebra BorchardtDecember 9, 2020
dispensary.jpg

5min5160

Looking back at 2020, the Brightfield Group determined the cannabis product shelf space winners. A review of the first three quarters provided a snapshot of which products cannabis consumers wanted most. This type of information is invaluable to producers and dispensary owners alike. The producers can make sure that they have these products in their portfolio and dispensaries can make sure they stock their shelves with the items that customers want.

Increased 2020 Shelf Space:

  1. Candy
  2. Cartridges/Pods
  3. Resin/Rosin
  4. Disposable Pens
  5. Baked Goods

Candy

Brightfield’s report found that since January 2020, the candy category has captured 12% of the shelf and in August held 14% of the shelf its largest position to date. The category has grown by 41% in 2020. The report also noted that the shelves saw a shift towards luxury and premium prices.  Consumers have also been drawn to natural marketing and like options that are vegan, non-GMO, and additive-free.

Top Candy Flavors:

  1. Raspberry
  2. Watermelon
  3. Strawberry
  4. Fruity
  5. Chocolate

Top Candy Brands

  • Cheeba Chews
  • Smokiez Edibles
  • Kiva Confections
  • Wyld

Vapes

Despite the vape crisis of 2019, vape products commanded 22% of the shelf space for 2020. The report found that cartridges and pods grew shelf space by 3% in 2020. 74% of these products were in 500mg packages and a majority were marketed for relaxation and stress relief. The price preference was the opposite of candy, but that’s probably because vapes in general are more expensive. Budget-priced products saw an increase in shelf space and premium-priced products saw shelf space declines.

Top Vape Attributes

  1. Relaxation
  2. Stress
  3. Focus & Creativity

Top Vape Brands

  • Stiiizy
  • Jetty Extracts
  • Raw Garden
  • Curaleaf
  • Pure Vape
  • Alpine

Resin & Rosin

THC concentrates continue to win over new consumers. The product packs a bigger punch than vapes or traditional flower that typically deliver 15%-35% THC. These concentrates can provide doses of 60%-90% THC. While dabbing shatter, wax, or crumble has been the predominant concentrate method, rosin and live resin are coming on strong. Rosin is made with a solventless method that relies only on heat and pressure to extract cannabinoids and delivering a “cleaner” dab. Live resin is made with more traditional extraction methods and preserves the terpenes. This category increased its shelf space by 3%, while the shatter, wax and crumble categories fell.

Disposable Pens

Brightfield found that while disposable pens only garnered 4% of the dispensary shelf space, distribution grew by 68% in 2020. Once again, stress relief was the top choice for this consumer. The smaller products having 300mg grabbed the most space within the category and tend to be the most affordable. It’s the product of choice among the price-conscious consumer.

Baked Goods

Marijuana brownies are the OG of cannabis consumers, but the inconsistent response time for consumers make these products less desirable. Customers may react quickly or slowly after consuming a cookie or brownie and this lack of consistency is an issue. Only 3% of the distribution goes to this category. Still, in 2020 there was a 40% increase in shelf space for baked goodies.

Brightfield’s Top ten Product Launches of 2020:

  1. Care by Design – 8:1 Vape Cartridge
  2. Claybourne Co. – 501St OG Bud
  3. Kiva Confections – Midnight Blueberry Camino Gummies
  4. Stiiizy – wedding Cake Live Resin Pod
  5. Raw Garden Sleeroy G Pod
  6. Yummi Karma – YK Drops – Draft Away
  7. West Coast Cure – Venom Og Live Resin Sauce
  8. Pacific Stone – 505 Sour Hybrid Bud
  9. Heavy Hitters – Forbidden Fruit Cartridge
  10. Connected Cannabis Co. – 100% Live Resin Disposable

 

 


Kaitlin DomangueKaitlin DomangueDecember 7, 2020
holiday-2.jpg

8min2620

Since 2017, Canadians and Americans have steadily increased their spending on cannabis edibles. In 2017, about $1 billion were spent on cannabis edibles – while 2022 is predicted to reach $4.1 billion. 

This data should fully convince you that any cannabis enthusiast in your life needs edibles in their stocking this year. As part of our holiday gift guide series, we’ve rounded up the best edibles for the 2020 holiday season – both THC and CBD alike!

Soul Grind

Okay, so not really an edible – but kind of. Soul Grind by Caliva is a CBD coffee, made with organic cold brew. It has no added sugar, no dairy, and no gluten – so it is pretty friendly with dietary restrictions! Soul Grind has 10 milligrams of CBD per can, along with 100 total milligrams of caffeine. This is the perfect gift for anyone in your life needing a little bit of calm energy, aka every single last one of us, after this year! 

Choose between three flavors: Mexican chocolate, black, and vanilla. Choose one of these flavors in a 12-pack for $59.88, or a sampler 6-pack for $35 if you don’t know which flavor your recipient would like best. Like mentioned above, Soul Grind is hemp-derived, so it can be gifted across all 50 states! 

Deli Nickels – Limited Edition Citrus Spice Winter Edition

There’s something about the wintertime that makes citrusy-spice so good – probably the warmth it brings in the cold months! 

We are bringing it back to Caliva, but this time it’s a THC product. The Deli Nickels are citrus spice gummy rounds, containing 100 total milligrams of THC per package. 

Since THC is illegal under federal law, only your California livin’ friends will be able to take advantage of this amazing gummy. The gummies boast a fruity burst of blood orange flavor, paired with the warmth of spice. These nickels are only $15, so they are workable for any budget! Caliva was recently taken over by the Subversive SPAC (SBVCF). 

 

YOOFORIC’S CBD Chewing Gum

YOOFORIC’S CBD chewing gum claims to have the best absorption rate on the market, boasting a rate of 84%. Chewing is said to reduce anxiety and have other health benefits, so throw in some anxiety-reducing CBD and you’ve got yourself the perfect gift for anyone looking to relieve some stress! 

The 30-pack of gum retails for $65 and contains 50 milligrams of hemp oil per piece, while the 10-pack goes for $35. The gum accommodates many dietary preferences; it is vegan, gluten free, sugar free, non-gmo. Because it is CBD, there’s no risk of feeling any sort of high. Plus, it is available in all 50 United States – so you’re able to gift it to anybody! 

Five CBD

CBD brand, Five, just launched a line of gourmet CBD chocolates made with fair-trade cocoa, Florida Golden Cane Sugar, and a full-spectrum hemp extract. Do you know a health-conscious, CBD lovin’, chocolate fan? Five just made you the best holiday gift giver around. 

The chocolates come in two different strengths, in your choice of four different flavors. Choose Original Strength for $29.99 with 50mg CBD and 2mg THC per square, or Daily Buzz which retails for $39.99 and has 50mg CBD and 10mg THC per square. The flavor choices are: Original Milk Chocolate, Sea Salt Dark Chocolate, Peppermint Dark Chocolate and Toffee Crunch Milk Chocolate. 

Lost Farm by Kiva Confections

Cannabis-infused edibles company, Kiva Confections, has just launched a new edibles brand, Lost Farm. Lost Farm is a gummy and chews line, and it does have THC in it – so it is only available to your friends in California. Sorry to the other 49 states, you’ll have to indulge in another cannabis edible this holiday season. 

The debut line features three fruity gummy flavors, with their fruit chew flavors launching later this year. The chews and gummies will retail for $20 and have 10 milligrams of THC per dose. So far, the flavors are Citrus Spritz, Raspberry, and Strawberry. Lost Farm is brand new, so give the gift of being part of a new brand to a friend this year – I am sure they will be glad you did! 


Noemi GonzalesNoemi GonzalesNovember 27, 2020
792399-v0_5-GMR-BC-FB.png

4min2340

“Edibles for Beginners: A Cannabis
Cookbook” by Mary and Laurie Wolf

Who doesn’t love some solid edibles in their life? Getting culinary with this one today as we explore just what author Mary Wolf has to share with
us regarding marijuana edibles and how we can make them ourselves. This book takes us a bit deeper than the standard edible methods.
Let’s see just what we can glean from “Edibles for Beginners”!

Topic Focus

The topic at hand is cannabis edibles and how to prepare a wide variety of potent food items that are pleasant to taste and well medicated to ensure proper results. Here you will find over 50 recipes ranging from deserts, entrees, and more. Get the low-down on decarboxylation, learn how to set up your kitchen, explore the basics of cannabis cooking, and much more useful information pertaining to marijuana edibles and how to create your own with consistent results.

There is also a useful breakdown of which strains pair best with which recipes for those of us really looking to maximize the marijuana edible experience.

About the Author

Author Mary Wolf has been making edibles with her mother-in-law (Laurie Wolf) in the Oregon area for years and contributing to the medical marijuana community by helping to alleviate
the pain of as many people as possible through medicated food items. Mary has taken her passion for helping via medicated edibles to as many people as possible by sharing her level of expertise when it comes to making marijuana edibles. These two amazing ladies also co-authored “The Medical Marijuana Dispensary” together.

Reading Experience

The book begins with “Cannabis 101” so even the most rookie among us have a place to start in this book and can comfortably begin their own marijuana edibles journey. There is also
plenty of information available for the more experienced in the canna-kitchen to take their edibles game to the next level. This book is fun to read while also bringing a degree of science and facts to the table as you learn more about THC, CBD, and much more. The recipes are written in a way that is very easy to follow even for those of us who are a bit clumsy or inexperienced in the kitchen.

Summary

If you’re looking to get better at cooking up your very own cannabis-infused edibles then this book absolutely needs to grace your book collection. Even if you are already a bit seasoned in
the kitchen and know your way around some edibles you will still find some useful detail here that will take your game to the next level. “Edibles for Beginners” flows well, has crisp photos, and shares genuinely useful information regarding marijuana edibles. You can expand your repertoire of edibles beyond staples such as brownies and cookies. Start cooking up some properly medicated goodies by getting your own copy of “Edibles for Beginners” here:


Julie AitchesonJulie AitchesonNovember 2, 2020
CANN-1280x853.jpg

4min4230

With over 2 million cans sold, Cann THC-infused beverages are the fastest-selling in the category to date, with more than a few celebrities putting their endorsement and investment power behind these wildly popular products. Billed as “cannabis-infused social tonics”, Cann beverages are alcohol-free and microdosed with THC, offering better-for-you alternatives to alcohol and other intoxicants. These tonics are also free of artificial sweeteners, flavors, or sugar substitutes and contain only 35 calories per serving.

Cann sees their recruitment of celebrity investors as a way to serve the larger mission of normalizing cannabis consumption and breaking down stigmas within the industry. Cann’s celebrity investor line-up includes luminaries such as Gwyneth Paltrow, whose wellness and lifestyle brand goop has been monitoring the “sober curious” and “cannabis curious” movements for some time. Paltrow advocates for a more even playing field when it comes to alcohol and cannabis-infused beverage access, stating that “there’s no reason why alcohol should be so much easier purchase than Cann.”

Rebel Wilson, famous for her turn as “Fat Amy” in the Pitch Perfect franchise and Ruby Rose of Orange Is The New Black fame has also rallied behind Cann products. “Cann is perfect when you’re having a dinner party or a few friends over and you want to serve an adult drink that is also healthy and has natural ingredients,” enthuses Wilson, who has recently made headlines with her “Year of Health” weight loss makeover. “Call me ‘Fit Amy’” she recently captioned alongside a slimmed-down selfie on Instagram. Her sleeker photos often come with insights into how she is managing her weight loss through diet, exercise, and substituting bubble baths for nightly desserts. Her financial backing of the Cann brand would suggest that Cann beverages have become yet another healthy substitute in her “Year of Health” bag of tricks.

THC-infused beverages promise all of the buzz of alcoholic beverages with none of the buzzkill day-after hangovers, but the allure of a healthy high isn’t the only thing that drew actress/model/DJ/VJ Ruby Rose to invest. While she praises Cann’s products, packaging, and personnel, Rose highlights the fact that “this company is queer-founded and diverse” as an incentive to get involved. “They are building a team currently made up of 50%+ women and 33%+ people of color. So for me, it was an easy decision to invest.”

Paltrow, Wilson, and Rose along with Daren Criss, Baron Davis, Tove Lo, and more are what Cann co-founder Luke Anderson refers to as “taste-making celebrities who don’t have a ‘stoner’ identity attached to their personal brands”. Co-founder Jake Bullock adds “culturally-relevant” to the list of superlatives, and shares Anderson’s hope that their deep bench of star backers will “help us spread this message to a mass consumer base.”

 


StaffStaffOctober 5, 2020
Screen-Shot-2020-10-05-at-4.37.42-PM-1280x939.png

3min7790

High Times Top Cannabis Chef winner Mike Moya, along with Rene Bosquez, are proud to introduce Dulze, the first Mexican-owned gummy brand in the cannabis industry.

Dulze is a brand dedicated to changing the cannabis world with flavor, art, and swag. Using family recipes and modern techniques, Dulze treats are lab-tested, and Abuelita approved. Carefully integrating Hispanic culture into every aspect of the product, Dulze edibles are a great way to start your day.

Utilizing full-spectrum cannabis oil and a unique proprietary infusion process, Dulze delivers an edible experience unlike any other product on the market. While other cannabis edibles have a higher concentration of THC per piece, making it nearly impossible to accurately to gauge a personal dose, each Dulze gummy contains 2mg of THC, allowing consumers to take control of how much they consume.

“At Dulze we deliver a true plant to palate product, by sourcing the highest quality ingredients and cannabis in California,” said Moya in a statement. “Our unique extraction and coconut oil infusion methods produce a full-spectrum oil, which retains beneficial cannabis compounds resulting in a more consistent high.”

  • Bursting with flavor, and Abuelita approved, Dulze comes in four Hispanic-inspired varieties:
  • Chili Watermelon – Chili Watermelon opens the door to a wild palette of hot and spicy followed by sweet, soothing, and juicy watermelon flavors.
  • Pina Colada – Let Dulze help you get through the day with delicious and refreshing Piña Colada gummies that allow you to “learn your dose” and feel comfortable with the consumption.
  • Margarita – Our tasty Margarita gummies bring you one of the most iconic Mexican drink flavors. Each gummy features a coat of a special blend of sugar, citric acid and salt that creates the perfect balance and feel of a real Margarita cocktail.
  • Horchata – Horchata never felt this good! Whether you melt it in your coffee or sprinkle them on some ice cream, this delicious treat allows you to maintain control at all times of the day.

“We wanted to give the Hispanic community nostalgic flavors while introducing the cannabis industry to something new,” adds Moya. “The Dulze team is dedicated to elevating our customer’s cannabis experience through education and carefully crafted products.”

Dulze cannabis infused gummies are currently available for purchase exclusively at Dr. Greenthumbs Los Angeles (2011 Pasadena Avenue Los Angeles, CA). To learn more about the Dulze brand, please visit https://dulzeinc.com/


StaffStaffJune 30, 2020
Close-Enough-Gummy-Collection-1280x470.png

4min17340

HBO Max has become the latest production company to use cannabis products as a marketing tool. The company is partnering with Sunderstorm’s Kanha Cannabis Infused Gummies and online cannabis marketplace Eaze to launch a collection of character-inspired CLOSE ENOUGH edibles.

“Close Enough, is a surreal animated comedy about a married couple, their five-year-old daughter, and their two divorced best friends/roommates all living together on the east side of Los Angeles. The series is from the creator  JG Quintel, creator of the Emmy Award-winning “Regular Show” and begins streaming on July 9.

“Kanha’s partnership with HBO Max is an exciting opportunity to showcase our delicious, award-winning gummies to a brand new audience,” says Cameron Clarke, CEO of Sunderstorm the parent company of Kanha. “We can’t think of a more playful, fun collaboration to announce to our fiercely loyal fans. We’re thrilled to partner with one of entertainment’s biggest media giants to help bring the adult characters in their new show to life through our gummy flavors and profiles.”

The Close Enough collection is inspired by each of the adult characters in the series. The products are marketed in for moods like relax based on the character Josh, get things done like Emily, get lost in thought like Alex, or be a social butterfly like Bridgette.

“It has been so thrilling for my team and I to create a campaign that feels so authentic to Close Enough,” said Peter Sherman, SVP of Program Marketing at HBO Max. “When crafting any campaign, our aim is always to create an experience for the audience that feels genuine and exciting, and this partnership with Kanha hits the nail on the head. We’re so excited about this one and we can’t wait to see how fans react.”

Starting on June 29 and through the end of July, while supplies last, Close Enough Cannabis-Infused Gummies are available at over 20 select, licensed retailers in California. They will also be available for purchase and delivery via Eaze in Los Angeles, San Francisco, and San Diego throughout the month of July, while supplies last.


StaffStaffJune 17, 2020
SakaWhite5-Current-View-1280x960.png

3min8030

Based in Napa Valley, California, House of Saka creates and manufactures infused luxury products by and for women. Their portfolio includes the Napa Valley-inspired, alcohol-free luxury infused beverages, Saka Vinfusions™, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Today, the producers of the award winning Saka PINK, the world’s first alcohol-free, Napa Valley cannabis-infused beverage made from a single-vineyard, announced today the much-anticipated expansion of their portfolio of luxury Vinfusions™.

Saka WHITE, the world’s first vinfusion made from exclusively Napa Valley-grown Chardonnay, will launch on June 9, 2020 on Ganjarunner.com and Budee.org.  Each of House of Saka Vinfusions™ are blended with a proprietary formulation of tasteless, odorless water-soluble THC and CBD derived from California craft cannabis and powered by cutting edge technology. The first and only infused beverages made from Napa Valley appellation and varietal-specific fruit, Saka promises to deliver a truly elevated cannabis experience.   

“House of Saka Vinfusions™ have been meticulously crafted by a leadership team with nearly 6o collective years of experience in delivering successful and innovative new products to the wine industry,” Tracey Mason, Co-founder & CEO says. “As a result, the quality, taste and overall look and feel of our Vinfusions™ are designed to reflect our Napa Valley provenance and to please even the most discerning of palates.”   

Sue Bachorski, House of Saka CFO/COO stated, “We are particularly excited to see Saka WHITE come to market after the overwhelming response we have had with Saka PINK.  Availability is easier than ever for our consumer with our great distribution partners and platforms for ordering in nearly all parts of the state. ”

Distributed by Distro Ave and Beau Canna and available for order through LeafLink, Saka Vinfusions™ are available at selected dispensaries across the state as well as available for delivery through houseofsaka.com and on the Eaze, Sava, Garden Society, Ganjarunner & Budee.org.

 


StaffStaffJune 11, 2020
shutterstock_1189027093-1280x960.jpg

8min28810

CBD & THC INFUSED DRINKS TO BENEFIT FROM “THE LIPSTICK EFFECT” AS CONSUMERS SEEK OUT SMALL LUXURIES DURING COVID-19 LOCKDOWN AND BEYOND

 

Prohibition Partners, has released a new report indicating that all segments of the beverage industry are now embracing cannabis-infused drinks, with  a clear potential for a growing consumer base as 16% of people who have not yet consumed cannabis-infused drinks say they will probably do so within the next 12 months. They estimate the global cannabis drinks market will be worth US$1.82 billion by the end of 2020 and that number will be infused by those looking for relief from the current COVID-19 pandemic.

“When facing an economic crisis, consumers will be more willing to buy less costly luxury goods. The underlying assumption is that consumers will buy luxury goods even if there is a crisis, but that these goods will be more budget conscious luxury. Cannabis infused drinks are an ideal example of this and Prohibition Partners has found that cannabis products are expected to benefit from this period of self-isolation,“ said Stephen Murphy, Managing Director of Prohibition Partners.

Consumers are stockpiling cannabis products in a bid to ensure that their supplies are secured indefinitely. As part of the “home entertainment line-up” in regions where cannabis is legal, beverages can expect to benefit from this trend in hard times to watch more television and spend more on little extras for their in-home leisure. The current stressors of 2020 have already proven to be a boost to cannabis-based products. Despite the current inevitable economic downturn, cannabis is still set to record impressive growth as consumers look for products to help them relax and de-stress and as the most popular format, drinks will likely be the greatest beneficiary.

Consumer demand is strong; the report finds that one in four consumers or would-be consumers of other cannabinoid-based products would be willing to try cannabis-infused drinks, and 28% of people who have already tried infused beverage consumers say they intend to buy more infused consumer goods in the coming three months.

“We are on the cusp of a drinks revolution, for hundreds of years, legal socializing has either involved alcohol, or sobriety; outside of caffeine and nicotine, ultimately you either got drunk, or you didn’t. The emerging cannabis drinks market is one of the most exciting sectors within the beverage industry; cannabis infusion will truly disrupt the drinks market and become a highly lucrative source of revenue for those who embrace it,” said Murphy. 

The cannabis beverage industry has been further driven by COVID-19 shining a spotlight on respiratory illness and lung disease in an unprecedented way in how people choose to consume cannabis. People are avoiding smoking and vaping in favor of other formats such as edibles, including drinks. Furthermore, governments throughout the globe will be searching for ways to bolster flagging economies and cannabis-infused beverages have the potential to deliver. 

Prohibition Partners has also found that working parents have been particularly responsive to the beverages; 2020 has seen them take on the roles of worker, teacher and parent all at once – their wish to reduce stress is evidenced by the fact that almost 70% of people who reported that they are likely to buy more infused products in the coming three months, have children under the age of 18. This indicates that parents may need an outlet to provide a form of escapism or herbal self-medication during the crisis. This is likely to also be a key reason that more than half of those who intend to purchase more cannabis-infused drinks in the coming three months are ages 25–44.

Claire Birks, Prohibition Partners Senior Analyst says “The global drinks market may be large but overall industry growth is slow with some analysts forecasting annual growth at around just 3%. Our research has found that cannabis-drinks, however, are poised for much bigger growth and point towards an almost 45% compound annual growth rate for the cannabis-infused segment of the drinks industry.

Federal US Government Statistics from April show a rise in stress-drinking directly resulting from the global pandemic and this has been mirrored across much of the world. Furthermore, a leading professor of Health at the University of Boston has warned that a spike in alcohol use disorders is on its way owing to a shift in alcohol purchase and consumption habits during the crisis.

The emerging cannabis drinks segment, however, could lessen that impact. Consumer research conducted by Prohibition Partners has found that four in 10 consumers who have or intend to purchase cannabinoid-infused beverages do so as a replacement for other intoxicating substances. 

How Cannabis is Disrupting Drinks Globally, is set to be discussed at the online global event Prohibition Partners LIVE – set to run in place of the annual Cannabis Europa on June 22-23.

 



About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


READ MORE



Recent Tweets

@GreenMarketRpt – 11 hours

$HITIF ⁦@HighTide_HITI⁩ Crushes Fourth Quarter, 166% Increase in Revenue

@GreenMarketRpt – 12 hours

Yowza. January avg daily sales = $2.8m! The Industry Is A Billion Dollar Marketplace…

@GreenMarketRpt – 12 hours

Market Targets Sleep ⁦@plusproductscbd⁩ $PLPRF ⁦@julsaitch⁩

Back to Top

You have Successfully Subscribed!