Edibles Archives - Green Market Report

StaffStaffJune 30, 2020
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4min4900

HBO Max has become the latest production company to use cannabis products as a marketing tool. The company is partnering with Sunderstorm’s Kanha Cannabis Infused Gummies and online cannabis marketplace Eaze to launch a collection of character-inspired CLOSE ENOUGH edibles.

“Close Enough, is a surreal animated comedy about a married couple, their five-year-old daughter, and their two divorced best friends/roommates all living together on the east side of Los Angeles. The series is from the creator  JG Quintel, creator of the Emmy Award-winning “Regular Show” and begins streaming on July 9.

“Kanha’s partnership with HBO Max is an exciting opportunity to showcase our delicious, award-winning gummies to a brand new audience,” says Cameron Clarke, CEO of Sunderstorm the parent company of Kanha. “We can’t think of a more playful, fun collaboration to announce to our fiercely loyal fans. We’re thrilled to partner with one of entertainment’s biggest media giants to help bring the adult characters in their new show to life through our gummy flavors and profiles.”

The Close Enough collection is inspired by each of the adult characters in the series. The products are marketed in for moods like relax based on the character Josh, get things done like Emily, get lost in thought like Alex, or be a social butterfly like Bridgette.

“It has been so thrilling for my team and I to create a campaign that feels so authentic to Close Enough,” said Peter Sherman, SVP of Program Marketing at HBO Max. “When crafting any campaign, our aim is always to create an experience for the audience that feels genuine and exciting, and this partnership with Kanha hits the nail on the head. We’re so excited about this one and we can’t wait to see how fans react.”

Starting on June 29 and through the end of July, while supplies last, Close Enough Cannabis-Infused Gummies are available at over 20 select, licensed retailers in California. They will also be available for purchase and delivery via Eaze in Los Angeles, San Francisco, and San Diego throughout the month of July, while supplies last.


StaffStaffJune 17, 2020
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3min3360

Based in Napa Valley, California, House of Saka creates and manufactures infused luxury products by and for women. Their portfolio includes the Napa Valley-inspired, alcohol-free luxury infused beverages, Saka Vinfusions™, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Today, the producers of the award winning Saka PINK, the world’s first alcohol-free, Napa Valley cannabis-infused beverage made from a single-vineyard, announced today the much-anticipated expansion of their portfolio of luxury Vinfusions™.

Saka WHITE, the world’s first vinfusion made from exclusively Napa Valley-grown Chardonnay, will launch on June 9, 2020 on Ganjarunner.com and Budee.org.  Each of House of Saka Vinfusions™ are blended with a proprietary formulation of tasteless, odorless water-soluble THC and CBD derived from California craft cannabis and powered by cutting edge technology. The first and only infused beverages made from Napa Valley appellation and varietal-specific fruit, Saka promises to deliver a truly elevated cannabis experience.   

“House of Saka Vinfusions™ have been meticulously crafted by a leadership team with nearly 6o collective years of experience in delivering successful and innovative new products to the wine industry,” Tracey Mason, Co-founder & CEO says. “As a result, the quality, taste and overall look and feel of our Vinfusions™ are designed to reflect our Napa Valley provenance and to please even the most discerning of palates.”   

Sue Bachorski, House of Saka CFO/COO stated, “We are particularly excited to see Saka WHITE come to market after the overwhelming response we have had with Saka PINK.  Availability is easier than ever for our consumer with our great distribution partners and platforms for ordering in nearly all parts of the state. ”

Distributed by Distro Ave and Beau Canna and available for order through LeafLink, Saka Vinfusions™ are available at selected dispensaries across the state as well as available for delivery through houseofsaka.com and on the Eaze, Sava, Garden Society, Ganjarunner & Budee.org.

 


StaffStaffJune 11, 2020
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8min15590

CBD & THC INFUSED DRINKS TO BENEFIT FROM “THE LIPSTICK EFFECT” AS CONSUMERS SEEK OUT SMALL LUXURIES DURING COVID-19 LOCKDOWN AND BEYOND

 

Prohibition Partners, has released a new report indicating that all segments of the beverage industry are now embracing cannabis-infused drinks, with  a clear potential for a growing consumer base as 16% of people who have not yet consumed cannabis-infused drinks say they will probably do so within the next 12 months. They estimate the global cannabis drinks market will be worth US$1.82 billion by the end of 2020 and that number will be infused by those looking for relief from the current COVID-19 pandemic.

“When facing an economic crisis, consumers will be more willing to buy less costly luxury goods. The underlying assumption is that consumers will buy luxury goods even if there is a crisis, but that these goods will be more budget conscious luxury. Cannabis infused drinks are an ideal example of this and Prohibition Partners has found that cannabis products are expected to benefit from this period of self-isolation,“ said Stephen Murphy, Managing Director of Prohibition Partners.

Consumers are stockpiling cannabis products in a bid to ensure that their supplies are secured indefinitely. As part of the “home entertainment line-up” in regions where cannabis is legal, beverages can expect to benefit from this trend in hard times to watch more television and spend more on little extras for their in-home leisure. The current stressors of 2020 have already proven to be a boost to cannabis-based products. Despite the current inevitable economic downturn, cannabis is still set to record impressive growth as consumers look for products to help them relax and de-stress and as the most popular format, drinks will likely be the greatest beneficiary.

Consumer demand is strong; the report finds that one in four consumers or would-be consumers of other cannabinoid-based products would be willing to try cannabis-infused drinks, and 28% of people who have already tried infused beverage consumers say they intend to buy more infused consumer goods in the coming three months.

“We are on the cusp of a drinks revolution, for hundreds of years, legal socializing has either involved alcohol, or sobriety; outside of caffeine and nicotine, ultimately you either got drunk, or you didn’t. The emerging cannabis drinks market is one of the most exciting sectors within the beverage industry; cannabis infusion will truly disrupt the drinks market and become a highly lucrative source of revenue for those who embrace it,” said Murphy. 

The cannabis beverage industry has been further driven by COVID-19 shining a spotlight on respiratory illness and lung disease in an unprecedented way in how people choose to consume cannabis. People are avoiding smoking and vaping in favor of other formats such as edibles, including drinks. Furthermore, governments throughout the globe will be searching for ways to bolster flagging economies and cannabis-infused beverages have the potential to deliver. 

Prohibition Partners has also found that working parents have been particularly responsive to the beverages; 2020 has seen them take on the roles of worker, teacher and parent all at once – their wish to reduce stress is evidenced by the fact that almost 70% of people who reported that they are likely to buy more infused products in the coming three months, have children under the age of 18. This indicates that parents may need an outlet to provide a form of escapism or herbal self-medication during the crisis. This is likely to also be a key reason that more than half of those who intend to purchase more cannabis-infused drinks in the coming three months are ages 25–44.

Claire Birks, Prohibition Partners Senior Analyst says “The global drinks market may be large but overall industry growth is slow with some analysts forecasting annual growth at around just 3%. Our research has found that cannabis-drinks, however, are poised for much bigger growth and point towards an almost 45% compound annual growth rate for the cannabis-infused segment of the drinks industry.

Federal US Government Statistics from April show a rise in stress-drinking directly resulting from the global pandemic and this has been mirrored across much of the world. Furthermore, a leading professor of Health at the University of Boston has warned that a spike in alcohol use disorders is on its way owing to a shift in alcohol purchase and consumption habits during the crisis.

The emerging cannabis drinks segment, however, could lessen that impact. Consumer research conducted by Prohibition Partners has found that four in 10 consumers who have or intend to purchase cannabinoid-infused beverages do so as a replacement for other intoxicating substances. 

How Cannabis is Disrupting Drinks Globally, is set to be discussed at the online global event Prohibition Partners LIVE – set to run in place of the annual Cannabis Europa on June 22-23.

 


StaffStaffApril 29, 2020
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5min4300

With over 39 million people, and being home to the largest cannabis market in the world, California is considered the big prize when it comes to market penetration for a cannabis brand. 

During this time of mandatory quarantine, to be able to reach this population with products that can help relax people, help them sleep better, and overall make them much more comfortable while sheltering in their homes is key. This concept is exactly why cannabis has been deemed “essential”.

Understanding this reality, most cannabis brands are shifting their sales strategies and channels to provide the safest route to receiving your products for consumption. In order to meet this new reality and demand, the House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today that its award winning line of cannabis beverages are now available for home delivery throughout the entire state of California after partnering with Driven Deliveries, Inc. 

“Online, direct to consumer delivery platforms have always been the priority sales channel for our Saka Vinfusions™,” notes House of Saka, Inc. CEO, Tracey Mason. “The convenience, combined with a stigma-free shopping environment, provides the most ideal opportunity for both our traditional consumers and the emerging new consumer.” 

“The ability for us to be able to bring our product directly to our consumers presently sheltering safely at home during this crisis was critical,” expressed Sue Bachorski, House of Saka COO & CFO. “We are both excited and extremely grateful to have partnerships in place with such a respected and far reaching group as Driven Deliveries and their popular platforms Ganjarunner.com and budee.org. Their organization is professional, dependable and respected. These are the attributes that we seek in our relationships.” 

In the age of social distancing, it is now more important than ever to expand consumers’ access to cannabis while limiting one’s potential exposure to Covid-19. Partnering with Driven Deliveries, California’s fastest growing online cannabis retailer and direct-to-consumer delivery platforms, means House of Saka is available in 92% of California; including San Diego, Los Angeles, San Jose, Orange County, Palm Springs, Santa Barbara, Oakland, San Francisco, Sacramento, Sonoma and Napa Valley. 

“Delivering the industry’s highest quality and most desired brands to the doorsteps of consumers throughout the state of California is our number one priority, especially during this time of quarantine,” expressed Christian Schenk, CEO of Driven Deliveries, Inc. “Partnering with the House of Saka to distribute their brand on both their website and our platform was a natural fit. We look forward to a long and fruitful relationship with their team.” 

Saka PINK, and the new Saka WHITE coming in June, can be purchased through House of Saka’s website (https://www.houseofsaka.com/) as well as GanajaRunner.com and Budee.org.

 


StaffStaffApril 16, 2020
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5min8020

Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation along with the founding board members that operate at the highest levels within the industry.

To advance the interests of cannabis beverage producers and their consumers through advocacy and education, it is the mission of the CBA to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

“The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential,” expressed Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

The CBA seeks to educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

In an industry that’s littered with misinformation, membership in the CBA gives us a compelling and necessary platform through which to educate our legislators about the benefits of infused beverages and the challenges we face as an industry in bringing those benefits to the end consumer.,” said Tracey Mason, co-founder & CEO of the House of Saka.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin’

KZen Beverages

Venice of America

Fiorello

Calexo


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11min17380

So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


StaffStaffApril 3, 2020
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7min10130

Executive Spotlight: Chef Lauren Gockley, Director of Edibles, Coda Signature

Title: Director of Edibles

Company: Coda Signature

Years at current company: Five years—I was one of the original founders when we started Coda Signature in 2015.

Education profile: I’m a classically trained chocolatier. I completed my studies in France at L’Ecole du Grand Chocolat in Tain-l’Hermitage, home of the Valrhona Chocolate Company.

Most successful professional accomplishment before cannabis: I worked my way up in the culinary world for a decade, including upscale restaurants such as Jean-Georges Vongerichten’s Bank in Houston and Thomas Keller’s Per Se in New York. Along the way, I developed a fascination for the potential of chocolate as a superfood—and also how it influences our psyches. It has a powerful ability to transport you to moments of nostalgia, to communicate love, to get you through tough times. I’m proud of the fact that I have been named one of Dessert Professional’s Top 10 Chocolatiers in North America and have gained so much knowledge about natural cacao while working as a raw, vegan chocolatier.

Company Mission: Coda Signature seeks to elevate the sensory experience of cannabis the way music elevates life. Inspired by both classical music and classical confections, Coda Signature creates cannabis-infused products full of imagination. The company has established itself as a leading luxury brand with products featuring bold flavor combinations and top-quality, natural ingredients.

Company’s most successful achievement: We have created a new standard for affordable indulgence in cannabis. Since we launched our original line of hand-painted truffles in 2016, we’ve defied industry norms, both in cannabis and in the mainstream culinary world. At a time when the rest of the industry was taking a formulaic approach to edibles, we were looking for ways to do it differently, experimenting with unexpected flavor combinations and beautiful designs. Now we’re seeing competitors out there bringing new flavors and inventive products, and we hope we’ve inspired the industry as a whole to move forward.

We don’t rest on our laurels, though. My goal is always to find new ways to innovate, whether expanding our medical product portfolio or breathing new life into the infused gummy. When developing products, I aim to create a moment in time. When someone tries a Coda Signature Coffee & Doughnuts chocolate bar, I want them to feel that perfect relaxing moment of a morning coffee break. When someone tastes a Coconut & Lime Fruit Note, I want them to get an immediate beachy, tropical vibe. We infuse our creations with emotion and excitement as much as we infuse them with cannabis.

Has the company raised any capital (yes or no)?: Last year we raised $24.4 million in a  Series A funding round.

Any plans on raising capital in the future? Yes, we are looking to expand our operations to other markets in North America.

Most important company 5-year goal: As consumer tastes change and the culinary world evolves, Coda Signature will be pushing those trends forward in the cannabis world. For instance, we’re seeing demand for more wellness-conscious products, which is why we developed vegan, gluten-free Fruit Notes gummies—more to come there.

We’ll also be prioritizing market expansion. In five years, our hope is that customers across the nation will continue to find their moments of indulgence. Everyone who wants a quality cannabis consumption experience should be able to access it, and with each new market and product offering, we get closer to that goal.


Debra BorchardtDebra BorchardtMarch 2, 2020
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4min11500

Curaleaf Holdings, Inc. (CSE:CURA) (OTCQX:CURLF) said it will acquire Colorado-based edibles company BlueKudu for an undisclosed amount.

Founded in 2011, BlueKudu is one of Colorado’s oldest and most experienced edible manufacturers. Known for utilizing high-quality ingredients sourced from Rainforest Alliance Fair Trade Certified Farms, BlueKudu employs culinary experts and an extraction process that provides a cleaner and more natural oil to create artisanal cannabis products with vegan and gluten-free options. The company says it is available in 200 locations.

Colorado is the second largest cannabis market in the US, with sales surpassing $1.7 billion in 2019,” said Joe Lusardi, Chief Executive Officer of Curaleaf. “With over eight years of operating history, BlueKudu has developed a strong brand for customers seeking premium cannabis products in a diverse range of flavors and formulations. BlueKudu’s established production and distribution capabilities will allow Curaleaf to seamlessly enter the market and expand the Select brand presence in the state of Colorado.”

DionyMed Connection

The acquisition made no mention of BlueKudu’s planned deal with the bankrupt DionyMed (OTC:DYME). Last April, DionyMed said that it had signed a term sheet for an exclusive multi-state distribution and intellectual property licensing agreements with Virginia’s Kitchen, LLC d/b/a Blue Kudu. At that time, the deal was valued at $5.5 million. BlueKudu products were going to be added to the DYME Chill platform, which was that ill-fated company’s product to unseat Eaze delivery service. In turn, Blue Kudu said it would license and distribute DionyMed’s brands to its more than 200 dispensary customers, including the Winberry Farms vape cartridges.

The deal was only described as pending, so with this acquisition, it seems safe to assume it never closed amid the financial problems of DionyMed. In a twist of fate, Eaze acquired DionyMed’s rights to retail licensee Hometown Heart (HTH) depots in Oakland and San Francisco, and now has oversight of HTH’s day-to-day operations. There was also no mention of BlueKudu with regards to that deal.

Through the purchase, expected to close upon regulatory approvals, Curaleaf said it will operate an 8,400 square foot infusion kitchen and processing facility in Denver, CO. The strategic move supports the Company’s planned expansion of its recently acquired Select brand throughout the state of Colorado.

The company produces a combination of edibles from gummies to chocolates and has introduced one cookie that looks very similar to the Girl Scout Thin Mint cookie.


Kaitlin DomangueKaitlin DomangueFebruary 18, 2020
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6min10940

House of Saka, a Napa Valley-based company that makes an alcohol free infused beverage (it can’t be described as an infused wine) has hired Sue Bachorski as its Chief Operating and Financial Officer. Bachorski is a wine and spirits veteran who previously spent nearly three decades as a Senior Operations and Finance Executive at Constellation Brands, Inc. (NYSE: STZ).

“After spending my career in the alcohol beverage industry, I am eager to bring my knowledge and experience to the cannabis industry – especially in the infused beverage sector,” stated Bachorski. “I am thrilled with the opportunity to join the House of Saka and I am eager to help the company continue to carve out its niche in this exciting space.”

At House of Saka, she will oversee operations, logistics, and finance for the company’s Saka Vinfusions as it continues to expand its portfolio of products as well as its national footprint. As a wine and spirits expert, Bachorski has also worked as an SVP at Global Wine & Spirits, which supported 24 production locations in 5 countries including Supply and Demand Planning, Procurement, Logistics, Warehousing and Distribution, Environmental Health and Safety, Quality and Research and Development.  She also served as SVP & CFO Pacific Wine Partners where she led her teams through multiple acquisitions, business combinations, and organizational re-alignments.

“A talent acquisition such as Sue’s is paramount to delivering on House of Saka’s mission to produce and market the best-selling, most highly-regarded infused beverages in North America,” explained Tracey Mason, co-founder, and CEO for House of Saka, Inc. “We believe this addition to our team will provide the additional know-how and competitive advantage we need to flourish for years to come.”

House of Saka

House of Saka has two beverages at this time, Pink (which looks a lot like a rose type of beverage) and White. The Pink recently won third place in the December Emerald Cup Beverage category, which was the brand’s first entry into a competition. The product uses a nano-emulsion technology in which cannabis oil is broken down into microscopic, water-soluble and self-homogenizing particles, which allows for immediate absorption through the mouth and stomach lining for rapid onset. House of Saka’s experience begins approximately 5 to 15 minutes after consumption, so users get immediate feedback on how to self-dose. The products are only available in California at select dispensaries at this time.

The company also plans a line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Infused Beverages

According to a recent report on the global cannabis-based ‘alcoholic beverages market,’ this sector, which includes non-alcoholic cannabis-infused beers, wines, and spirits, is expected to grow by 19% or $155 million between 2020 and 2024 making it the fastest-growing segment of the cannabis industry. Constellation Brands was one of the first companies to eye this trend when it made a huge investment in Canopy Growth (NYSE: CGC). However, the investment may have been too big and too soon as Constellation has since written off a large sum of the investment and fired the company’s CEO Bruce Linton.

The writedown of Canopy Growth hasn’t scared away others. Molson Coors Brewing’s Canadian unit formed a joint venture with medical marijuana producer Hydropothecary Corp. to produce a  nonalcoholic cannabis-infused beverage. Breakthru Beverage Group, the alcohol wholesale business co-led by  Blackhawks Chairman Rocky Wirtz, said it would invest $9.2 million in Canadian cannabis producer CannTrust.

Editors Note: Green Market Report’s Co-Founder Cynthia Salarizadeh is a Co-founder of House of Saka and Editor-in-Chief Debra Borchardt is on the Advisory Board.

 


StaffStaffJanuary 1, 2020
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3min18570

Cannabis Cocktail master Warren Bobrow brings in the new year with a New Year’s day winter punch created with the award winning Saka Pink, and we are all looking forward to tasting it!

Photo Credit: Cocktails de L’Apothicaire By Warren Bobrow

 

Saka Pink was carefully selected as the perfect mixer for this wonderfully well balanced sipper.

It should be served ideally in a coupe glass, which you may remember also used to be used for Champagne.
If you are still using them for Champagne, STOP NOW!
Only use it for this cocktail.
For Champagne, use a Burgundy glass.. much, much better.

Photo Credit: Traci Seville

Saka New Year’s Punch Made even more effervescent with Fruitations Tangerine Syrup and Pickett’s Ginger Beer
RECIPE
Ingredients:
1 750ml bottle of  Saka— THC Infused-dealcoholized Napa Valley wine
6 oz. Fruitations Pure Natural Tangerine Simple Syrup
4- 12oz. Cans of Ginger Beer- I used Pickett’s – it’s Authentic and in a can!
10 shakes of Fee Brothers Lime Bitters
Grilled orange slices
Prep:
For a crowd
Add all the liquid ingredient (except for the ginger beer) into a punch bowl
Mix carefully and completely
Add a block of ice
Add the Ginger Beer fizzy soda
Add the lime bitters
Add the grilled orange slices
Stir again and serve to a very thirsty crowd


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