Edibles Archives - Green Market Report

StaffApril 12, 2021
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The Emerald Cup Festival and Awards was broadcasted live on Social Club TV (www.thesocialclub.TV) – and is available on April 20, 2021 for on-demand viewing on the world’s only cannabis TV network – making 2021’s celebration the most attended in the event’s 17-year history. With musical performances with Ziggy Marley, Michael Franti and Krayzie Bone of Bone Thugs-N-Harmony along with special appearances by Chelsea Handler, B Real, and Willie Nelson Lifetime Achievement Award recipient Winona LaDuke, the event transformed into a TV channel with hundreds of hours of exclusive content. As with tradition, this year’s virtual affair was hosted by founder Tim Blake and his daughter Taylor maintaining the intimate setting the event is known for with fireside chats, expert panels, video of past events, and behind-the-scenes footage.

The Emerald Cup announces its winners for 2021 in each category:

(view list HERE or download the full list in a word document HERE)

Sungrown Flower – Category Winners:

  1. The Farmer and the Felon – Gorilla Snacks, CannaCraft

  2. Canna Country #26, Canna Country Farm

  3. POG (Passion Orange Guava), Greenshock Farms

  4. Legacy Sour, StarSong Farms

  5. Dosilato, Sugar Leaf Extracts

  6. Honey Dew, Esensia

  7. Peppermint Sleigh Ride, Greenshock Farms

  8. Pixie Dust, Esensia

  9. Lime Juice, Esensia

  10. Grease Monkey Flower, Telos Farms

  11. Tire Fire, StarSong Farms

  12. Vanilla Frosting, Sugar Leaf Extracts

  13. LA Kush Cake, Luminescent Farms

  14. Citrus Sunrise, Vacation

  15. Surfin’ Bird, Sunnabis: Humboldt’s Full Sun Farm x Humboldt Heirlooms x Redwood Roots

  16. Purple Sleigh Ride, Greenshock Farms

  17. Hippie Crippler, Cache Creek Orangewood

  18. Orange Terpentine, Greenshock Farms

  19. #9, Canna Country Farm

  20. Gelonade Flower, Booney Acres

 

Sungrown Flower – Breeder’s Cup Winner:

Canna Country #26, Canna Country Farm

 

Mixed Light Flower – Category Winners:

  1. Ice Cream Cake, Local Cannabis Company

  2. Sherbhead, Local Cannabis Company

  3. Modified Grapes, LitHouse

  4. Lemon Crush, Phytologie x Napro Research

  5. Citrus Squirt, Phytologie x Napro Research

  6. Royal Crown, NUG

  7. Monterey Kush Co Gelato 41, Monterey Kush Co

  8. Mochi, Old Briceland Holding Company

  9. Monterey Kush Co Trop Cookies, Monterey Kush Co

  10. Orange Daiquiri, LitHouse

 

Mixed Light Flower – Breeder’s Cup Winner:

Lemon Crush, Phytologie x Napro Research

 

Indoor Flower – Category Winners:

  1. Gelonade, Connected Cannabis

  2. Super Lemon Haze, Garcia Hand Picked x NorCal Cannabis Company

  3. Biskante, Alien Labs

  4. Julius, FloraCal Farms x Seed Junky Genetics

  5. Classic Trainwreck, Abatin Farms x Napro Research

  6. DDV, Panacea (NCC) x Compound Genetics

  7. Juicy Gushy, Atrium Cultivation

  8. Peach Preserves, Phytologie x Biotech Institute

  9. Talking Trees Farms Zmashers, Talking Trees Farms

  10. Chocolate Mintz, Sovereign x Small Boutique Farmz x Hendrix Farm

 

Indoor Flower – Breeder’s Cup Winner:

Gelonade, Connected Cannabis

 

Personal Use Flower – Category Winners:

  1. Tropical Sleigh Ride #1, Mark Greyshock

  2. Steve Urkle, Tim Warda

  3. Orange Terpentine #27, Mark Greyshock

  4. In the Pines, Derek Roseboom

  5. Skangie, Josh Young

  6. Dirty Zkittlez x Lemon O.G., Derek Roseboom

  7. Sol Shine, Walter Wood

  8. Peanut Butter Breath, Tara Mahony

  9. Sherballistic, Star Fargey

  10. Strawberry Danish, Andrew Leitch

 

3rd Party Certified Sungrown Flower – Category Winners

  1. Pink Boost Goddess, Emerald Spirit Botanicals

 

3rd Party Certified Mixed Light Flower – Category Winners

  1. Sour Tangie, Redwood Remedies

 

Hemp Flower – Category Winners

  1. Guava Jam 2.0, Hakira x Biotech Institute

 

Solvent-Less (Ice Water Hash) Concentrates – Category Winners:

  1. Strawberry Jelly 120u Water Hash, Papa’s Select

  2. Kombucha 90u Water Hash, Papa’s Select

  3. Garlic Juice 120u Water Hash, Papa’s Select

  4. Zkittlezmintz, Kalya Extracts by Zenganic Inc x Mojave Cannabis Co

  5. Gargoyle Melon Berry Full Melt, Feeling Frosty x Tar Hill Cannabis

 

Solvent-Less Rosin – Category Winners:

  1. Patty’s Cake, Kalya Extracts by Zenganic Inc x Landhammer Farms

  2. Garlic Juice #3 Fresh Pressed Live Rosin, Rosin Tech Labs

  3. Strawberry Jelly Premium Live Rosin, Papa’s Select

  4. Tropic Sauce, Kalya Extracts by Zenganic Inc x Vesuvio Gardens x Dancing Dog Ranch

  5. Rainbow Belts Solventless Live Rosin, Humboldt Terp Council x Devi

  6. Banana Peel x Wilson, True Hash Company x ABR Farms

  7. Garlic Cookies Live Rosin Batter, Rosin Tech Labs

  8. Papaya Cake, Kalya Extracts by Zenganic Inc x Dancing Dog Ranch x Landhammer Farms

  9. Uncrustable Headstash Live Rosin, Feeling Frosty

  10. Lemon Berry Premium Live Rosin Badder, Papa’s Select

 

Solventless Personal Use – Category Winners:

  1. Orange Elixir Full Spectrum 45-159 Live Rosin, Brett Byrd

  2. Fat Tropaya, Michael Alamares

  3. Tahoe C4 Full Spectrum 45-159 Live Rosin, Brett Byrd

 

Hydrocarbon Liquid – Category Winners

  1. Gelonade Live Resin, Humboldt Terp Council x Booney Acres Farm

  2. Sugaree – Live Resin Sauce, Terphogz x Humboldt Terp Council

  3. Cresco “Lemon Bean” – Sauce, SLO Cultivation Inc

  4. Pineapple Passion Zkittlez- Live Resin Sauce, Terphogz

  5. Tar Hill Strawberry Lemonade Live Resin, WOX EXTRACTS x Tar Hill Cannabis

  6. Holy Water And Diamonds, Chanel Group Of Oakland x Grandiflora Genetics x Holy Water

  7. Wedding Cake Live Resin Sauce, Accentian, Inc. x Gold Drop

  8. Medusa Cosmic Live Resin Diamonds & Sauce, Cosmic x Norse Organics

  9. URSA Extracts Runtz Live Resin, URSA Extracts/Bear Extraction House

  10. Refined Live Resin Diamonds – Strawberry Rosé, Raw Garden

 

Hydrocarbon Solid – Category Winners

  1. Moonbow Butter Frosting, Suprize Suprize x High Water Farms x Field Extracts

  2. Dosilato (Live Resin Budder), Beezle Brands x Bon Vivant Farms

  3. Sapphire Shiznit, Suprize Suprize x High Water Farms

  4. Strawnana Runtz, CaliStripe Concentrates x Kali Farms x Mendoja Farms

  5. Zerbert frosting, Cali Kosher

  6. Super Lemon Haze, Moxie (Pure CA, LLC.)

  7. Vanilla Frosting, Suprize Suprize

  8. Lemonnade – Cake Mix 1g Badder, ArcataX x Willow Creekside Farms

  9. Purple Medusa Cosmic Live Resin Batter, Cosmic x Norse Organics

  10. Lemonnade – Lion’s Mane 1g Badder, ArcataX x 1L Garden Supply

 

Pre-Rolled Infused – Category Winners

  1. Dirty Zkittles Hash Roll, Compassionate Manufacturing x Pinnacle Farms

  2. Mother’s Milk Geode Joint, Sovereign

  3. Banana OG x Cherry Fritter 1g Infused PreRoll, Lift Tickets x Fresh Baked

 

Pre-Rolled Non-Infused – Category Winners

  1. GMO Cookies x Juice Z, Atrium Cultivation

  2. ZRUNTZ Pre Roll 5 pack, Terphogz

  3. Lemon Lava, LitHouse

 

CBD Flower – Category Winners:

  1. Citrus Gummies, Abatin Farms x Biotech Institute

  2. Pennywise, Esensia

  3. Mountain Medicine, Hogwash Pharms

 

CBD Flower Breeders Cup Winner:

Citrus Gummies, Abatin Farms x Biotech Institute

 

CBD Cartridge – Category Winners:

  1. Tsunami Dog, Chemistry. x Moon Made Farms

  2. Canna Banana, Savage Farms x Humboldt Alchemy Group

  3. Care by Design 18:1 Vape Cartridge, CRFT Manufacturing, Inc.

 

CBD Edibles – Category Winners:

  1. Potli Dream Honey, Haute Supply LLC

  2. CBD Gummy Space Gems, Space Gems

  3. Care by Design 4:1 Gummies, Lemon, CRFT Manufacturing, Inc.

 

CBD Topicals – Category Winners:

  1. Himalayan Kush Mineral Salt, OM

  2. Rasta Cream, C.A.D (Carter’s Aromatherapy Designs)

 

CBD Tinctures – Category Winners:

  1. Extra Strength CBD Elixir Made With Sun Grown ACDC, OM x Island Mountain Organics

  2. Fiddler’s Greens, Kindred Spirit Raw Tincture, Fiddler’s Greens x High Tide Distribution

  3. AC/DC, Chemistry. x Lazy Moon Ranch

 

CBD Concentrates – Category Winners:

  1. Cremedy Full Spectrum Oil, Bird Valley Organics

  2. High CBD Full Spectrum Oil, Bird Valley Organics

 

Hemp Derived Topicals – Category Winners:

  1. Icey Stick, OM

  2. Extra Strength CBD Cream, Vital Body Therapy LLC

  3. CBD Releaf Body Oil, Papa & Barkley

 

Cartridges CO2 – Category Winners:

  1. Burzt, Rove

  2. Red Velvet Balanced, Savage Farms x Humboldt Alchemy Group

  3. Mistifi Houdini, Cannabistry

 

Cartridges Live Resin – Category Winners:

  1. Arcata Fire Live Resin Vape – Runtz, ArcataX x Great Expectations Farm x Lightwork Distributors

  2. URSA Liquid Diamond Sauce Cartridge “Tar Hill Pink Lemonade”, URSA EXTRACTS (Bear Extraction House) x Tar Hill Cannabis

  3. URSA Nova Blueberry Muffin Cartridge, URSA Extracts

  4. Banana Creme – Solventless Vape, Jetty Extracts

  5. KryptoChronic – Live Resin Pen, Alien Labs

  6. Lemonatti – Live Resin Pen, Connected Cannabis

  7. URSA Extracts Lemon Super Glue Liquid Diamond Sauce, URSA Extracts

  8. Alien Mints – Live Resin Pen, Alien Labs

  9. Collins Ave – Pink Rozay 0.5g Cartridge, ArcataX x 1L Garden Supply

  10. Cresco x Floracal Mentholotti – Liquid Live Resin, SLO Cultivation Inc. dba Cresco Labs x Floracal Farms

 

Cartridge – Distillate – Category Winners

  1. Blue River Chocolate Orange Jelly Sauce Cartridge, fresh baked x Blue River

  2. Banana Cream, Beezle Brands

  3. The Monarch, Golden Tangie, Solventless Terpenes, LEGION of Bloom

 

Cosmetic Topicals – Category Winner

  1. RENEWING SERUM, Green Bee Botanicals

  2. Rose Geranium Bath & Body Oil, OM

 

Therapeutic Topicals – Category Winners:

  1. Arnica Pain Relief Epsom Salt, OM

  2. Sweet Releaf Comfort Warms 30ml Cannabis-Infused Dry Oil Roll On For Pain & Inflammation, Strictly Topical

  3. Lion Balm, OM

 

Tincture – Category Winners:

  1. Lempire Farmaseed Dirty Zkittlez Rosin Tincture, LH Manufacturing, LLC x Compassionate Heart Mutual Benefits Corporation

  2. Extra Strength Nighttime Elixir, OM

  3. Compassionate Heart Garlic Logs 300mg THC 10mg CBD Rosin Tincture, LH Manufacturing, LLC x Compassionate Heart Mutual Benefits Corporation

 

Innovative Products Winner:

SOW YOUR OWN MAGIC-mom and pop seed pucks, Huckleberry Hill Farms

 

Edibles – Beverages – Category Winners:

  1. Hi-Fi Hops Unplugged, CRFT Manufacturing, Inc.

  2. Mad Lilly- Passion Fruit Mango Spritzer, K-Zen Beverages manufactured by Spacestation

  3. The Fizz- Ginger Root, Manzanita Naturals

 

Edibles – Sweet – Category Winners:

  1. OM & Feeling Frosty Vegan Rosin Gummi, Mixed Berry, OM x Feeling Frosty Hash x Tar Hill Cannabis
  2. GO, CLICK Spray
  3. Sour Gummy Space Drops, Space Gem
  4. Satori Chai Spiced White Chocolate, CRFT Manufacturing, Inc.
  5. Assorted Flavors 12pk Marshmallows, Mellows
  6. “Munchie” THC Chocolate Peanut Butter Bar, Chocolate Haus
  7. Strawberries & Cream Super Mellows Marshmallows, Mellows
  8. Brown Butter Sage & Smoky Vanilla Super Mellows Marshmallows, Mellows
  9. “White w/ Oreo” THC White Chocolate w/ Oreos Bar, Chocolate Haus
  10. “Strawberry” THC White Chocolate w/ Strawberries Bar, Chocolate Haus

Edibles – Savory – Category Winners:

  1. Potli SrirachaHaute Supply LLC

  2. GF Rosemary Garlic Crackers 100mg Hybrid – 4 PackHigher Edibles

  3. Chile Limon Canna-Corn Kernels – GFHigher Edibles

Eco-Conscious Packaging Category Winner:

Tree Hugger Container’s Sustainable 6-pack Eco-Conscious packaging, Tree Hugger Containers

The Emerald Cup 2021 Photo Contest Winner:

Resilience, David Cooper


Debra BorchardtMarch 30, 2021
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The cannabis industry has seen some players make big bets on beverages, but so far it hasn’t paid off. The market is definitely growing, just not at the rate many had hoped for. Plus, the slow growth of this form factor is not an indication that it won’t continue to increase and eventually gain even more market share. Cannabis tracking firm  Headset recently released a report on the cannabis beverage industry and found that in the US, “The beverage category’s market share has held fairly steady between 0.85% and 1.1% over the last several years. In fact, market share to the category was slowly decreasing through late 2019 and early 2020 before maintaining just below 0.9% during the beginning of the COVID-19 pandemic.”

Despite the consumers tapping the brakes on beverages, the category has begun a turnaround and Headset believes the products are poised to reach an all time high as pandemic restrictions ease. The report also noticed that consumers are at least giving the products a try as basket data is showing more people are tossing some beverages in the bag. The report said, “We can see a relatively steady march upwards over time rising from 1.6% in January 2018 to 2.8% in February 2021. Even though market share hasn’t drastically increased, Beverages are making their way into more and more baskets each month, indicating that more customers than ever are trying THC-infused Beverages.” Only a little over 20% of the shopping carts are filled with only cannabis beverages, meaning the other almost 80% are adding beverages to a larger order. By contrast, a third of edible consumers are buying just edibles when they go to the dispensaries. 

It’s A Girl Thing 

What has been learned is that women are the big buyers of cannabis beverages. In every single age category, women outspent men when buying cannabis-infused beverages. So, hands down, the main consumer for cannabis-infused beverages are women.

Where things get even more interesting in the report is when Headset dives into dosage. The two main categories for purchases are on either side of the spectrum – either low like a microdose or very high for maximum effect. The report stated, “In fact, most of the growth in the 10mg or lighter section over the last few years has come from the 0-5mg ‘microdosed’ cohort of Beverages, which has risen from 14.4% category share to more than 18% of sales this year to date.” For example, so far in 2021 beverages with over 100mg accounted for 59.8% of the market share, while products with less than 5 mg were the second-largest category with a 19.5% market share. 

California Drinking

The report stated that “California Beverage sales in January 2021 clocked in at $15.5M, nearly six times greater than the $2.7M recorded during January 2018, the first month of recreational sales.” Also, since the competition is heating up and there are more beverages to choose from, the top three selling in 2018 brands have seen their market share decline. The data showed that some brands, like Kikoko and Cannabis Quencher have held firm in the market even though new brands have entered the space. “Legal Beverages, on the other hand, was unable to keep up, falling from the third top selling Beverage brand in 2018 to a market exit in 2020.” 

Headset also determined that there are some newer success stories like Lagunitas Brewing Company’s ‘Hi-Fi Hops’ which sells only products containing 10mg of THC or less per serving. Heineken (OTC: HEINY) owns Lagunitas and so the beer is no longer considered a “craft beer”. “Keef Cola, a legacy brand originating way back in the medical cannabis markets, was relaunched in California in 2019 and quickly rose to a prominent position by offering affordable soda, mocktail, and flavored water products in both 10mg and 100mg package sizes.” 

Just like the alcohol industry has seen a big move towards hard seltzers, cannabis beverages have also dipped into the bubbly category. CANN Social Tonics has made a quick splash by using celebrity investors to get attention. The report stated that “Despite extremely high EQ (price per milligram of THC) prices, and with less than a year and a half in the market, CANN has pulled away as California’s top Beverage brand by an increasingly wide margin.” That doesn’t mean it’s alone in the space, Pabst Blue Ribbon recently launched a 5mg seltzer in California, and cannabis-infused wine-like product Rebel Coast left the vineyard to focus on canned seltzer products. 

In Closing

The cannabis beverage is still only a tiny part of the market, but it is slowly growing. Women seem to be the dominant consumer along with gen-Xers. The desired dose is either maximum effect or just a light buzz. The in-between products aren’t generating as much interest and cannabis seltzers could become just as big as alcoholic seltzers. 


StaffMarch 10, 2021
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The Cannabis Beverage Association (CBA), the leading trade association focused on the cannabis-infused beverages industry, announced its partnership with TraceTrust, the leading cannabis industry certification company. This partnership was forged to specifically collaborate on developing standardized industry guidelines for the cannabis beverage category.

The CBA was formed by cannabis industry leaders to unite and establish guidelines for the fastest growing segment in cannabis to ensure standards in manufacturing and consumer safety. Through industry leading best practices and policy reform, the CBA intends to revolutionize how cannabis is consumed.

With the mission to unite cannabis beverage stakeholders and advance the collective interests of the industry through advocacy and education, providing an alternative method of consuming cannabis in a socially acceptable manner with products that provide a safe and enjoyable experience for consumers, the CBA is dedicated to providing standards for the industry.

TraceTrust is committed to elevating the industry standard of dose accuracy to support cannabis edible manufacturers dedicated to product transparency and safety, furthering consumer confidence in cannabis products.

With an industry category estimated to be worth $1.85B in 2020 and having a 45% compound annual growth rate (according to Prohibition Partners), cannabis infused beverages are on track to become a major consumption method.

The CBA and TraceTrust have been working together over the last year to develop the partnership, so that they can identify the future needs for certification in the growing cannabis beverage industry.

“This partnership will allow us to establish best practices and set the standards for cannabis beverages testing, and TraceTrust is the most qualified to provide this certification.” said Macai Polansky, CBA President and Founder.

“The CBA is focused on doing the right things from the beginning and focusing on developing a standardization process is so important to do in a maturing industry.” said Merril Gilbert of TraceTrust.

The CBA looks to those in the beverage industry to band together to build a unified front to develop these standards.


StaffMarch 5, 2021
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Editors note: This is a guest post.

 

If you’ve grown wearisome of old-age methods of consuming CBD, you will absolutely love CBD gummies. They are like squishy candies that are sweet and flavorsome but are jam packed with cannabinoids. Compared to vapes and tinctures, it is a unique but more fun way to introduce this phytonutrient in your system. 

You can also find gummies infused with other powerful nutrients such as apple cider vinegar, spirulina, turmeric, and so many more. Since they are a unique type of CBD and are available in many blends, it is overwhelmingly challenging to find the right match for you. 

So, follow our guide to find out what you should look for in CBD gummies. 

  • The Right Types  

Not all CBD gummies are formulated the same, some are highly potent, whereas others come with better flavoring. Here are the three most common types currently available in the market: 

  • High-Dosage Gummies

On average gummy usually contains 5 to 10 mg of CBD — a pretty decent dosage. CBDfx, on the other hand, harbors 50 mg/ serving, which is equivalent to a full-day requirement of CBD. If you are looking for a highly potent gummy, this is your product. 

  • Gourmet Gummies

For candy-lovers who seek a burst of sweet flavors, gourmet gummies are worth giving a shot. However, they come in a huge flavor spectrum, which includes peach rings, sour gummies, fruity flavors, and so much more. They are formulated to obscure CBD’s flavor, giving you a more fun experience.  

  • Nutrient-Enhanced Gummies

It is a great concept to blend flavorings, CBD, minerals, and vitamins to create a full package of nutrients. Such edibles are becoming increasingly popular for providing such a delightful way to fill nutrient gaps. So, you couldn’t be happier with this type of CBD, however, they are slightly more expensive than other types. 

  • CBD Source 

CBD is extracted differently, giving us three distinct types based on purity level — isolates, broad-spectrum, and full-spectrum. If you are looking for the purest forms of CBD, then isolates are what we recommend. They are devoid of terpenes and volatile organic impurities, making the product perfect for medicinal purposes. 

Broad-spectrum CBD lacks THC and contains a high concentration of cannabinoids. On the opposite, full-spectrum CD offers different cannabinoids as well as THC, which is why it is known for triggering psychoactive effects.  

  • Ingredients 

Since we are talking about edibles, there is more than just CBD involved in the formula. Some companies use preservatives to make them suitable for long-term use. Also, there are many artificial ingredients and sweeteners to enhance flavorsome hints in the servings. 

Those who suffer from allergies, or are following a strict vegan diet, should stay away from ingredients like fructose corn syrup. Therefore, read the ingredient list thoroughly to watch out for unwanted compounds before getting a bottle of CBD gummies. 

Not always artificial elements are involved in the formulation as 100% organic CBD gummies are also available. Everything from the natural flavoring to the color is extracted from organic sources in such ideal products. 

  • Optimum Potency 

As mentioned earlier, the potency of CBD gummies does not remain the same for all types. For instance, a 10 mg CBD isolate would not be as potent as a 10 mg full-spectrum CBD. Also, the amount a person should intake in a single day varies, depending on the type of health condition you are aiming to treat. For serious problems like chronic pain and stress, you may have to consume more than usual to enjoy optimal effects. 

However, if you are not sure of the dosage, then it is best to experiment with a little amount first. Starting from point zero will give you a rough idea of how much CBD your body desires.  

  • Third-Party Testing 

At the moment, CBD gummies are not FDA approved, meaning they don’t guarantee the quality, effectiveness, and safety of these products. Still, if you have to reap maximum benefits without having to suffer from detrimental side effects, it is best to research the product’s quality. 

You can check whether the ingredients have been inspected for impurities such as molds, pesticides, heavy metals, and other unwanted compounds. Also, you can compare the lab results from COA with the claimed amount of THC and CBD to verify the concentration. 

  • A Delicious Flavor 

Since they are candies, they are meant to be delicious — that’s why they are formulated in the first place. They come in a myriad of flavor options, including fruity, sour, chocolate, flowery hints, etc., depending on the ingredients. 

The most popular range of flavors is the fruity spectrum — apple, strawberry, pineapple, pomegranate, and so on. However, manufacturers have discovered a unique blend of flavors as well to attract the crowd, giving them something different to try. It wouldn’t be wrong to say that you will be introducing a mouthful of happiness in your body, which is an experience worth having.  

 

 


Debra BorchardtFebruary 1, 2021
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While many consumers put down the bottle this month for Sober January, some have picked up a cannabis-infused beverage instead causing sales to rise in this emerging category. The market experienced a similar substitution as a result of the COVID-19 pandemic which has been notable for its effect on the respiratory system. Edible sales jumped higher in 2020 as consumers traded in inhalable forms of cannabis for other consumption methods. 

In a study published in the National Library of Medicine success during Dry January was predicted by measures of more moderate alcohol consumption. The study revealed that success during Dry January was best predicted by a lower frequency of drunkenness in the month prior to Dry January. The report also determined that people who were successful with the challenge of not drinking for a month also drank less going forward. So, there’s a real reward to managing not to drink for a month, and if cannabis helps, all the better. Some even call it “Cali Sober,”  which means no alcohol or drugs except for cannabis. 

Lantern is an on-demand, cannabis home-delivery platform that provides legal, convenient access to cannabis dispensaries and their products for state-issued medical marijuana cardholders. In January, Lantern said it has seen a significant uptick in sales of cannabis beverages specifically.

“It’s exciting to see how new consumers and canna-connoisseurs are exploring alcohol alternatives in the first month of the new year and turning to cannabis-infused beverages,” says Meredith Mahoney, President of Lantern.  “With support for cannabis legalization at an all-time high and the increasing state-by-state legalization that we witnessed last year, consumers are becoming more health-conscious and open to cannabis products as they look for new ways to relax and unwind.”

Fluresh is a cannabis brand that launched on Lantern’s platform in November and has quickly become one of their top-selling brands overall. Fluresh said it has sold more product in January 2021 than in November and December of last year combined

“Alcohol replacements are certainly top of mind during Dry January, however we have seen this larger trend of replacing a glass of wine with cannabis to wind down at the end of the day, no matter the time of year,” said Lindsay Levin, Chief Marketing & Sales Officer, Fluresh. “As part of our recently launched Fluresh Collection, a standout has been our groundbreaking Fast-Acting Drink Enhancer, uniquely designed to create a customizable cannabis cocktail with an accelerated activation in as little as 15 minutes. While there has been an increased interest in our Drink Enhancer in January, sales have been strong since the product launched this summer. With very few calories, total taste and dose customization and none of the after-effects of alcohol, Fluresh Fast-Acting Drink Enhancer is quickly becoming a go-to alternative to alcohol.” 

 

“To our pleasant surprise, our January sales thus far have exceeded even our December sales. Trading high alcohol, high-calorie drinks with zero alcohol, low calorie Saka Vinfusions is Dry January’s best accompaniment,” said Tracey Mason, Co-founder and CEO of House of Saka. Saka Vinfusions are cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation. Consumers can drink a Saka infused beverage that tastes like their favorite wine, but it has no alcohol in it. “Saka vinfusions have proven to be the perfect antidote for those of us who practice dry January –  myself included. Our sales this month are actually stronger than our December sales.”


Julie AitchesonDecember 21, 2020
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 With every passing day and every new bit of legislation passed, more products containing CBD hit the shelves. Word is out that cannabinoids have real and lasting benefits, particularly when it comes to troubleshooting some of the most persistent maladies plaguing consumers today, including anxiety, insomnia, and pain. Word is also out that not all CBD products are created equal, and that the potency promised on packaging may not be an accurate reflection of the product within. According to the CBD Edibles Market Report (resulting from a collaboration between Leafreport and their partner lab Canalysis, this issue is particularly pronounced when it comes to edibles.

The report found that edibles, one of the fastest-growing categories in the CBD market, are harder to measure compared to tinctures, capsules, and other products. The reason given for this is that “CBD edibles are more difficult to formulate than CBD oil and contain much smaller amounts of CBD per piece, which means that variations of even a few milligrams can have a big effect.”  “Big” is no exaggeration.  The analysis, which incorporated 40 products and 21 brands, found that 63% of products tested contained more CBD than stated on the label, with only 11 out of the 40 tested edible products containing CBD levels within 10% of the claimed amount. That’s only 27.5% of products that meet industry experts’ recommendation that cannabis products deviate no more than 10% from the label.

Indeed, only 25% of the products tested had CBD levels close to the amount advertised, with a whopping 75% of products off by anywhere from 11% to 177%. Third-party testing, which involves sending products to an independent lab to verify potency and safety, used to be considered a safeguard against such wild variability, but that does not appear to be the case in every instance. One would expect that the brands with the highest accuracy rating would be from larger or more established companies, yet this, too, was not the case. Using an A through F rating system, with “A” representing products with CBD levels within 10% of what is stated on the label and “F” those products where CBD levels differed from the label by more than 30%, most A-rated brands were from relatively small or new companies (like Vermont’s VT CBD) while some of the more established (like American Shaman) received “F” ratings, and they weren’t alone. 30% of products tested received Leafreport’s worst rating.

Although third-party testing did not prevent companies that used it from putting out products whose potency did not match the label, it was a consistent factor among those that scored well.  Independent test results still matter, and the responsible consumer would do well to pay them heed. For those who don’t want to take the kind of gamble on the potency that edibles represent, Leafreport’s study concludes that CBD oil is the safer option to make sure you’re getting your money’s worth.

 


Debra BorchardtDecember 9, 2020
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5min11400

Looking back at 2020, the Brightfield Group determined the cannabis product shelf space winners. A review of the first three quarters provided a snapshot of which products cannabis consumers wanted most. This type of information is invaluable to producers and dispensary owners alike. The producers can make sure that they have these products in their portfolio and dispensaries can make sure they stock their shelves with the items that customers want.

Increased 2020 Shelf Space:

  1. Candy
  2. Cartridges/Pods
  3. Resin/Rosin
  4. Disposable Pens
  5. Baked Goods

Candy

Brightfield’s report found that since January 2020, the candy category has captured 12% of the shelf and in August held 14% of the shelf its largest position to date. The category has grown by 41% in 2020. The report also noted that the shelves saw a shift towards luxury and premium prices.  Consumers have also been drawn to natural marketing and like options that are vegan, non-GMO, and additive-free.

Top Candy Flavors:

  1. Raspberry
  2. Watermelon
  3. Strawberry
  4. Fruity
  5. Chocolate

Top Candy Brands

  • Cheeba Chews
  • Smokiez Edibles
  • Kiva Confections
  • Wyld

Vapes

Despite the vape crisis of 2019, vape products commanded 22% of the shelf space for 2020. The report found that cartridges and pods grew shelf space by 3% in 2020. 74% of these products were in 500mg packages and a majority were marketed for relaxation and stress relief. The price preference was the opposite of candy, but that’s probably because vapes in general are more expensive. Budget-priced products saw an increase in shelf space and premium-priced products saw shelf space declines.

Top Vape Attributes

  1. Relaxation
  2. Stress
  3. Focus & Creativity

Top Vape Brands

  • Stiiizy
  • Jetty Extracts
  • Raw Garden
  • Curaleaf
  • Pure Vape
  • Alpine

Resin & Rosin

THC concentrates continue to win over new consumers. The product packs a bigger punch than vapes or traditional flower that typically deliver 15%-35% THC. These concentrates can provide doses of 60%-90% THC. While dabbing shatter, wax, or crumble has been the predominant concentrate method, rosin and live resin are coming on strong. Rosin is made with a solventless method that relies only on heat and pressure to extract cannabinoids and delivering a “cleaner” dab. Live resin is made with more traditional extraction methods and preserves the terpenes. This category increased its shelf space by 3%, while the shatter, wax and crumble categories fell.

Disposable Pens

Brightfield found that while disposable pens only garnered 4% of the dispensary shelf space, distribution grew by 68% in 2020. Once again, stress relief was the top choice for this consumer. The smaller products having 300mg grabbed the most space within the category and tend to be the most affordable. It’s the product of choice among the price-conscious consumer.

Baked Goods

Marijuana brownies are the OG of cannabis consumers, but the inconsistent response time for consumers make these products less desirable. Customers may react quickly or slowly after consuming a cookie or brownie and this lack of consistency is an issue. Only 3% of the distribution goes to this category. Still, in 2020 there was a 40% increase in shelf space for baked goodies.

Brightfield’s Top ten Product Launches of 2020:

  1. Care by Design – 8:1 Vape Cartridge
  2. Claybourne Co. – 501St OG Bud
  3. Kiva Confections – Midnight Blueberry Camino Gummies
  4. Stiiizy – wedding Cake Live Resin Pod
  5. Raw Garden Sleeroy G Pod
  6. Yummi Karma – YK Drops – Draft Away
  7. West Coast Cure – Venom Og Live Resin Sauce
  8. Pacific Stone – 505 Sour Hybrid Bud
  9. Heavy Hitters – Forbidden Fruit Cartridge
  10. Connected Cannabis Co. – 100% Live Resin Disposable

 

 


Kaitlin DomangueDecember 7, 2020
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8min6620

Since 2017, Canadians and Americans have steadily increased their spending on cannabis edibles. In 2017, about $1 billion were spent on cannabis edibles – while 2022 is predicted to reach $4.1 billion. 

This data should fully convince you that any cannabis enthusiast in your life needs edibles in their stocking this year. As part of our holiday gift guide series, we’ve rounded up the best edibles for the 2020 holiday season – both THC and CBD alike!

Soul Grind

Okay, so not really an edible – but kind of. Soul Grind by Caliva is a CBD coffee, made with organic cold brew. It has no added sugar, no dairy, and no gluten – so it is pretty friendly with dietary restrictions! Soul Grind has 10 milligrams of CBD per can, along with 100 total milligrams of caffeine. This is the perfect gift for anyone in your life needing a little bit of calm energy, aka every single last one of us, after this year! 

Choose between three flavors: Mexican chocolate, black, and vanilla. Choose one of these flavors in a 12-pack for $59.88, or a sampler 6-pack for $35 if you don’t know which flavor your recipient would like best. Like mentioned above, Soul Grind is hemp-derived, so it can be gifted across all 50 states! 

Deli Nickels – Limited Edition Citrus Spice Winter Edition

There’s something about the wintertime that makes citrusy-spice so good – probably the warmth it brings in the cold months! 

We are bringing it back to Caliva, but this time it’s a THC product. The Deli Nickels are citrus spice gummy rounds, containing 100 total milligrams of THC per package. 

Since THC is illegal under federal law, only your California livin’ friends will be able to take advantage of this amazing gummy. The gummies boast a fruity burst of blood orange flavor, paired with the warmth of spice. These nickels are only $15, so they are workable for any budget! Caliva was recently taken over by the Subversive SPAC (SBVCF). 

 

YOOFORIC’S CBD Chewing Gum

YOOFORIC’S CBD chewing gum claims to have the best absorption rate on the market, boasting a rate of 84%. Chewing is said to reduce anxiety and have other health benefits, so throw in some anxiety-reducing CBD and you’ve got yourself the perfect gift for anyone looking to relieve some stress! 

The 30-pack of gum retails for $65 and contains 50 milligrams of hemp oil per piece, while the 10-pack goes for $35. The gum accommodates many dietary preferences; it is vegan, gluten free, sugar free, non-gmo. Because it is CBD, there’s no risk of feeling any sort of high. Plus, it is available in all 50 United States – so you’re able to gift it to anybody! 

Five CBD

CBD brand, Five, just launched a line of gourmet CBD chocolates made with fair-trade cocoa, Florida Golden Cane Sugar, and a full-spectrum hemp extract. Do you know a health-conscious, CBD lovin’, chocolate fan? Five just made you the best holiday gift giver around. 

The chocolates come in two different strengths, in your choice of four different flavors. Choose Original Strength for $29.99 with 50mg CBD and 2mg THC per square, or Daily Buzz which retails for $39.99 and has 50mg CBD and 10mg THC per square. The flavor choices are: Original Milk Chocolate, Sea Salt Dark Chocolate, Peppermint Dark Chocolate and Toffee Crunch Milk Chocolate. 

Lost Farm by Kiva Confections

Cannabis-infused edibles company, Kiva Confections, has just launched a new edibles brand, Lost Farm. Lost Farm is a gummy and chews line, and it does have THC in it – so it is only available to your friends in California. Sorry to the other 49 states, you’ll have to indulge in another cannabis edible this holiday season. 

The debut line features three fruity gummy flavors, with their fruit chew flavors launching later this year. The chews and gummies will retail for $20 and have 10 milligrams of THC per dose. So far, the flavors are Citrus Spritz, Raspberry, and Strawberry. Lost Farm is brand new, so give the gift of being part of a new brand to a friend this year – I am sure they will be glad you did! 


Noemi GonzalesNovember 27, 2020
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4min5500

“Edibles for Beginners: A Cannabis
Cookbook” by Mary and Laurie Wolf

Who doesn’t love some solid edibles in their life? Getting culinary with this one today as we explore just what author Mary Wolf has to share with
us regarding marijuana edibles and how we can make them ourselves. This book takes us a bit deeper than the standard edible methods.
Let’s see just what we can glean from “Edibles for Beginners”!

Topic Focus

The topic at hand is cannabis edibles and how to prepare a wide variety of potent food items that are pleasant to taste and well medicated to ensure proper results. Here you will find over 50 recipes ranging from deserts, entrees, and more. Get the low-down on decarboxylation, learn how to set up your kitchen, explore the basics of cannabis cooking, and much more useful information pertaining to marijuana edibles and how to create your own with consistent results.

There is also a useful breakdown of which strains pair best with which recipes for those of us really looking to maximize the marijuana edible experience.

About the Author

Author Mary Wolf has been making edibles with her mother-in-law (Laurie Wolf) in the Oregon area for years and contributing to the medical marijuana community by helping to alleviate
the pain of as many people as possible through medicated food items. Mary has taken her passion for helping via medicated edibles to as many people as possible by sharing her level of expertise when it comes to making marijuana edibles. These two amazing ladies also co-authored “The Medical Marijuana Dispensary” together.

Reading Experience

The book begins with “Cannabis 101” so even the most rookie among us have a place to start in this book and can comfortably begin their own marijuana edibles journey. There is also
plenty of information available for the more experienced in the canna-kitchen to take their edibles game to the next level. This book is fun to read while also bringing a degree of science and facts to the table as you learn more about THC, CBD, and much more. The recipes are written in a way that is very easy to follow even for those of us who are a bit clumsy or inexperienced in the kitchen.

Summary

If you’re looking to get better at cooking up your very own cannabis-infused edibles then this book absolutely needs to grace your book collection. Even if you are already a bit seasoned in
the kitchen and know your way around some edibles you will still find some useful detail here that will take your game to the next level. “Edibles for Beginners” flows well, has crisp photos, and shares genuinely useful information regarding marijuana edibles. You can expand your repertoire of edibles beyond staples such as brownies and cookies. Start cooking up some properly medicated goodies by getting your own copy of “Edibles for Beginners” here:


Julie AitchesonNovember 2, 2020
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4min11390

With over 2 million cans sold, Cann THC-infused beverages are the fastest-selling in the category to date, with more than a few celebrities putting their endorsement and investment power behind these wildly popular products. Billed as “cannabis-infused social tonics”, Cann beverages are alcohol-free and microdosed with THC, offering better-for-you alternatives to alcohol and other intoxicants. These tonics are also free of artificial sweeteners, flavors, or sugar substitutes and contain only 35 calories per serving.

Cann sees their recruitment of celebrity investors as a way to serve the larger mission of normalizing cannabis consumption and breaking down stigmas within the industry. Cann’s celebrity investor line-up includes luminaries such as Gwyneth Paltrow, whose wellness and lifestyle brand goop has been monitoring the “sober curious” and “cannabis curious” movements for some time. Paltrow advocates for a more even playing field when it comes to alcohol and cannabis-infused beverage access, stating that “there’s no reason why alcohol should be so much easier purchase than Cann.”

Rebel Wilson, famous for her turn as “Fat Amy” in the Pitch Perfect franchise and Ruby Rose of Orange Is The New Black fame has also rallied behind Cann products. “Cann is perfect when you’re having a dinner party or a few friends over and you want to serve an adult drink that is also healthy and has natural ingredients,” enthuses Wilson, who has recently made headlines with her “Year of Health” weight loss makeover. “Call me ‘Fit Amy’” she recently captioned alongside a slimmed-down selfie on Instagram. Her sleeker photos often come with insights into how she is managing her weight loss through diet, exercise, and substituting bubble baths for nightly desserts. Her financial backing of the Cann brand would suggest that Cann beverages have become yet another healthy substitute in her “Year of Health” bag of tricks.

THC-infused beverages promise all of the buzz of alcoholic beverages with none of the buzzkill day-after hangovers, but the allure of a healthy high isn’t the only thing that drew actress/model/DJ/VJ Ruby Rose to invest. While she praises Cann’s products, packaging, and personnel, Rose highlights the fact that “this company is queer-founded and diverse” as an incentive to get involved. “They are building a team currently made up of 50%+ women and 33%+ people of color. So for me, it was an easy decision to invest.”

Paltrow, Wilson, and Rose along with Daren Criss, Baron Davis, Tove Lo, and more are what Cann co-founder Luke Anderson refers to as “taste-making celebrities who don’t have a ‘stoner’ identity attached to their personal brands”. Co-founder Jake Bullock adds “culturally-relevant” to the list of superlatives, and shares Anderson’s hope that their deep bench of star backers will “help us spread this message to a mass consumer base.”

 


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