Edibles Archives - Green Market Report

Noemi GonzalesNoemi GonzalesNovember 27, 2020
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4min760

“Edibles for Beginners: A Cannabis
Cookbook” by Mary and Laurie Wolf

Who doesn’t love some solid edibles in their life? Getting culinary with this one today as we explore just what author Mary Wolf has to share with
us regarding marijuana edibles and how we can make them ourselves. This book takes us a bit deeper than the standard edible methods.
Let’s see just what we can glean from “Edibles for Beginners”!

Topic Focus

The topic at hand is cannabis edibles and how to prepare a wide variety of potent food items that are pleasant to taste and well medicated to ensure proper results. Here you will find over 50 recipes ranging from deserts, entrees, and more. Get the low-down on decarboxylation, learn how to set up your kitchen, explore the basics of cannabis cooking, and much more useful information pertaining to marijuana edibles and how to create your own with consistent results.

There is also a useful breakdown of which strains pair best with which recipes for those of us really looking to maximize the marijuana edible experience.

About the Author

Author Mary Wolf has been making edibles with her mother-in-law (Laurie Wolf) in the Oregon area for years and contributing to the medical marijuana community by helping to alleviate
the pain of as many people as possible through medicated food items. Mary has taken her passion for helping via medicated edibles to as many people as possible by sharing her level of expertise when it comes to making marijuana edibles. These two amazing ladies also co-authored “The Medical Marijuana Dispensary” together.

Reading Experience

The book begins with “Cannabis 101” so even the most rookie among us have a place to start in this book and can comfortably begin their own marijuana edibles journey. There is also
plenty of information available for the more experienced in the canna-kitchen to take their edibles game to the next level. This book is fun to read while also bringing a degree of science and facts to the table as you learn more about THC, CBD, and much more. The recipes are written in a way that is very easy to follow even for those of us who are a bit clumsy or inexperienced in the kitchen.

Summary

If you’re looking to get better at cooking up your very own cannabis-infused edibles then this book absolutely needs to grace your book collection. Even if you are already a bit seasoned in
the kitchen and know your way around some edibles you will still find some useful detail here that will take your game to the next level. “Edibles for Beginners” flows well, has crisp photos, and shares genuinely useful information regarding marijuana edibles. You can expand your repertoire of edibles beyond staples such as brownies and cookies. Start cooking up some properly medicated goodies by getting your own copy of “Edibles for Beginners” here:


Julie AitchesonJulie AitchesonNovember 2, 2020
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4min1500

With over 2 million cans sold, Cann THC-infused beverages are the fastest-selling in the category to date, with more than a few celebrities putting their endorsement and investment power behind these wildly popular products. Billed as “cannabis-infused social tonics”, Cann beverages are alcohol-free and microdosed with THC, offering better-for-you alternatives to alcohol and other intoxicants. These tonics are also free of artificial sweeteners, flavors, or sugar substitutes and contain only 35 calories per serving.

Cann sees their recruitment of celebrity investors as a way to serve the larger mission of normalizing cannabis consumption and breaking down stigmas within the industry. Cann’s celebrity investor line-up includes luminaries such as Gwyneth Paltrow, whose wellness and lifestyle brand goop has been monitoring the “sober curious” and “cannabis curious” movements for some time. Paltrow advocates for a more even playing field when it comes to alcohol and cannabis-infused beverage access, stating that “there’s no reason why alcohol should be so much easier purchase than Cann.”

Rebel Wilson, famous for her turn as “Fat Amy” in the Pitch Perfect franchise and Ruby Rose of Orange Is The New Black fame has also rallied behind Cann products. “Cann is perfect when you’re having a dinner party or a few friends over and you want to serve an adult drink that is also healthy and has natural ingredients,” enthuses Wilson, who has recently made headlines with her “Year of Health” weight loss makeover. “Call me ‘Fit Amy’” she recently captioned alongside a slimmed-down selfie on Instagram. Her sleeker photos often come with insights into how she is managing her weight loss through diet, exercise, and substituting bubble baths for nightly desserts. Her financial backing of the Cann brand would suggest that Cann beverages have become yet another healthy substitute in her “Year of Health” bag of tricks.

THC-infused beverages promise all of the buzz of alcoholic beverages with none of the buzzkill day-after hangovers, but the allure of a healthy high isn’t the only thing that drew actress/model/DJ/VJ Ruby Rose to invest. While she praises Cann’s products, packaging, and personnel, Rose highlights the fact that “this company is queer-founded and diverse” as an incentive to get involved. “They are building a team currently made up of 50%+ women and 33%+ people of color. So for me, it was an easy decision to invest.”

Paltrow, Wilson, and Rose along with Daren Criss, Baron Davis, Tove Lo, and more are what Cann co-founder Luke Anderson refers to as “taste-making celebrities who don’t have a ‘stoner’ identity attached to their personal brands”. Co-founder Jake Bullock adds “culturally-relevant” to the list of superlatives, and shares Anderson’s hope that their deep bench of star backers will “help us spread this message to a mass consumer base.”

 


StaffStaffOctober 5, 2020
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3min5430

High Times Top Cannabis Chef winner Mike Moya, along with Rene Bosquez, are proud to introduce Dulze, the first Mexican-owned gummy brand in the cannabis industry.

Dulze is a brand dedicated to changing the cannabis world with flavor, art, and swag. Using family recipes and modern techniques, Dulze treats are lab-tested, and Abuelita approved. Carefully integrating Hispanic culture into every aspect of the product, Dulze edibles are a great way to start your day.

Utilizing full-spectrum cannabis oil and a unique proprietary infusion process, Dulze delivers an edible experience unlike any other product on the market. While other cannabis edibles have a higher concentration of THC per piece, making it nearly impossible to accurately to gauge a personal dose, each Dulze gummy contains 2mg of THC, allowing consumers to take control of how much they consume.

“At Dulze we deliver a true plant to palate product, by sourcing the highest quality ingredients and cannabis in California,” said Moya in a statement. “Our unique extraction and coconut oil infusion methods produce a full-spectrum oil, which retains beneficial cannabis compounds resulting in a more consistent high.”

  • Bursting with flavor, and Abuelita approved, Dulze comes in four Hispanic-inspired varieties:
  • Chili Watermelon – Chili Watermelon opens the door to a wild palette of hot and spicy followed by sweet, soothing, and juicy watermelon flavors.
  • Pina Colada – Let Dulze help you get through the day with delicious and refreshing Piña Colada gummies that allow you to “learn your dose” and feel comfortable with the consumption.
  • Margarita – Our tasty Margarita gummies bring you one of the most iconic Mexican drink flavors. Each gummy features a coat of a special blend of sugar, citric acid and salt that creates the perfect balance and feel of a real Margarita cocktail.
  • Horchata – Horchata never felt this good! Whether you melt it in your coffee or sprinkle them on some ice cream, this delicious treat allows you to maintain control at all times of the day.

“We wanted to give the Hispanic community nostalgic flavors while introducing the cannabis industry to something new,” adds Moya. “The Dulze team is dedicated to elevating our customer’s cannabis experience through education and carefully crafted products.”

Dulze cannabis infused gummies are currently available for purchase exclusively at Dr. Greenthumbs Los Angeles (2011 Pasadena Avenue Los Angeles, CA). To learn more about the Dulze brand, please visit https://dulzeinc.com/


StaffStaffJune 30, 2020
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4min15520

HBO Max has become the latest production company to use cannabis products as a marketing tool. The company is partnering with Sunderstorm’s Kanha Cannabis Infused Gummies and online cannabis marketplace Eaze to launch a collection of character-inspired CLOSE ENOUGH edibles.

“Close Enough, is a surreal animated comedy about a married couple, their five-year-old daughter, and their two divorced best friends/roommates all living together on the east side of Los Angeles. The series is from the creator  JG Quintel, creator of the Emmy Award-winning “Regular Show” and begins streaming on July 9.

“Kanha’s partnership with HBO Max is an exciting opportunity to showcase our delicious, award-winning gummies to a brand new audience,” says Cameron Clarke, CEO of Sunderstorm the parent company of Kanha. “We can’t think of a more playful, fun collaboration to announce to our fiercely loyal fans. We’re thrilled to partner with one of entertainment’s biggest media giants to help bring the adult characters in their new show to life through our gummy flavors and profiles.”

The Close Enough collection is inspired by each of the adult characters in the series. The products are marketed in for moods like relax based on the character Josh, get things done like Emily, get lost in thought like Alex, or be a social butterfly like Bridgette.

“It has been so thrilling for my team and I to create a campaign that feels so authentic to Close Enough,” said Peter Sherman, SVP of Program Marketing at HBO Max. “When crafting any campaign, our aim is always to create an experience for the audience that feels genuine and exciting, and this partnership with Kanha hits the nail on the head. We’re so excited about this one and we can’t wait to see how fans react.”

Starting on June 29 and through the end of July, while supplies last, Close Enough Cannabis-Infused Gummies are available at over 20 select, licensed retailers in California. They will also be available for purchase and delivery via Eaze in Los Angeles, San Francisco, and San Diego throughout the month of July, while supplies last.


StaffStaffJune 17, 2020
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3min6810

Based in Napa Valley, California, House of Saka creates and manufactures infused luxury products by and for women. Their portfolio includes the Napa Valley-inspired, alcohol-free luxury infused beverages, Saka Vinfusions™, and a pending line of infused beauty and wellness products under the banner House of Saka Beauty. The company boasts an all-female leadership team guided by an all-female advisory board with more than 100 years of collective experience in wine, cannabis and luxury branding.

Today, the producers of the award winning Saka PINK, the world’s first alcohol-free, Napa Valley cannabis-infused beverage made from a single-vineyard, announced today the much-anticipated expansion of their portfolio of luxury Vinfusions™.

Saka WHITE, the world’s first vinfusion made from exclusively Napa Valley-grown Chardonnay, will launch on June 9, 2020 on Ganjarunner.com and Budee.org.  Each of House of Saka Vinfusions™ are blended with a proprietary formulation of tasteless, odorless water-soluble THC and CBD derived from California craft cannabis and powered by cutting edge technology. The first and only infused beverages made from Napa Valley appellation and varietal-specific fruit, Saka promises to deliver a truly elevated cannabis experience.   

“House of Saka Vinfusions™ have been meticulously crafted by a leadership team with nearly 6o collective years of experience in delivering successful and innovative new products to the wine industry,” Tracey Mason, Co-founder & CEO says. “As a result, the quality, taste and overall look and feel of our Vinfusions™ are designed to reflect our Napa Valley provenance and to please even the most discerning of palates.”   

Sue Bachorski, House of Saka CFO/COO stated, “We are particularly excited to see Saka WHITE come to market after the overwhelming response we have had with Saka PINK.  Availability is easier than ever for our consumer with our great distribution partners and platforms for ordering in nearly all parts of the state. ”

Distributed by Distro Ave and Beau Canna and available for order through LeafLink, Saka Vinfusions™ are available at selected dispensaries across the state as well as available for delivery through houseofsaka.com and on the Eaze, Sava, Garden Society, Ganjarunner & Budee.org.

 


StaffStaffJune 11, 2020
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8min25810

CBD & THC INFUSED DRINKS TO BENEFIT FROM “THE LIPSTICK EFFECT” AS CONSUMERS SEEK OUT SMALL LUXURIES DURING COVID-19 LOCKDOWN AND BEYOND

 

Prohibition Partners, has released a new report indicating that all segments of the beverage industry are now embracing cannabis-infused drinks, with  a clear potential for a growing consumer base as 16% of people who have not yet consumed cannabis-infused drinks say they will probably do so within the next 12 months. They estimate the global cannabis drinks market will be worth US$1.82 billion by the end of 2020 and that number will be infused by those looking for relief from the current COVID-19 pandemic.

“When facing an economic crisis, consumers will be more willing to buy less costly luxury goods. The underlying assumption is that consumers will buy luxury goods even if there is a crisis, but that these goods will be more budget conscious luxury. Cannabis infused drinks are an ideal example of this and Prohibition Partners has found that cannabis products are expected to benefit from this period of self-isolation,“ said Stephen Murphy, Managing Director of Prohibition Partners.

Consumers are stockpiling cannabis products in a bid to ensure that their supplies are secured indefinitely. As part of the “home entertainment line-up” in regions where cannabis is legal, beverages can expect to benefit from this trend in hard times to watch more television and spend more on little extras for their in-home leisure. The current stressors of 2020 have already proven to be a boost to cannabis-based products. Despite the current inevitable economic downturn, cannabis is still set to record impressive growth as consumers look for products to help them relax and de-stress and as the most popular format, drinks will likely be the greatest beneficiary.

Consumer demand is strong; the report finds that one in four consumers or would-be consumers of other cannabinoid-based products would be willing to try cannabis-infused drinks, and 28% of people who have already tried infused beverage consumers say they intend to buy more infused consumer goods in the coming three months.

“We are on the cusp of a drinks revolution, for hundreds of years, legal socializing has either involved alcohol, or sobriety; outside of caffeine and nicotine, ultimately you either got drunk, or you didn’t. The emerging cannabis drinks market is one of the most exciting sectors within the beverage industry; cannabis infusion will truly disrupt the drinks market and become a highly lucrative source of revenue for those who embrace it,” said Murphy. 

The cannabis beverage industry has been further driven by COVID-19 shining a spotlight on respiratory illness and lung disease in an unprecedented way in how people choose to consume cannabis. People are avoiding smoking and vaping in favor of other formats such as edibles, including drinks. Furthermore, governments throughout the globe will be searching for ways to bolster flagging economies and cannabis-infused beverages have the potential to deliver. 

Prohibition Partners has also found that working parents have been particularly responsive to the beverages; 2020 has seen them take on the roles of worker, teacher and parent all at once – their wish to reduce stress is evidenced by the fact that almost 70% of people who reported that they are likely to buy more infused products in the coming three months, have children under the age of 18. This indicates that parents may need an outlet to provide a form of escapism or herbal self-medication during the crisis. This is likely to also be a key reason that more than half of those who intend to purchase more cannabis-infused drinks in the coming three months are ages 25–44.

Claire Birks, Prohibition Partners Senior Analyst says “The global drinks market may be large but overall industry growth is slow with some analysts forecasting annual growth at around just 3%. Our research has found that cannabis-drinks, however, are poised for much bigger growth and point towards an almost 45% compound annual growth rate for the cannabis-infused segment of the drinks industry.

Federal US Government Statistics from April show a rise in stress-drinking directly resulting from the global pandemic and this has been mirrored across much of the world. Furthermore, a leading professor of Health at the University of Boston has warned that a spike in alcohol use disorders is on its way owing to a shift in alcohol purchase and consumption habits during the crisis.

The emerging cannabis drinks segment, however, could lessen that impact. Consumer research conducted by Prohibition Partners has found that four in 10 consumers who have or intend to purchase cannabinoid-infused beverages do so as a replacement for other intoxicating substances. 

How Cannabis is Disrupting Drinks Globally, is set to be discussed at the online global event Prohibition Partners LIVE – set to run in place of the annual Cannabis Europa on June 22-23.

 


StaffStaffApril 29, 2020
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5min6880

With over 39 million people, and being home to the largest cannabis market in the world, California is considered the big prize when it comes to market penetration for a cannabis brand. 

During this time of mandatory quarantine, to be able to reach this population with products that can help relax people, help them sleep better, and overall make them much more comfortable while sheltering in their homes is key. This concept is exactly why cannabis has been deemed “essential”.

Understanding this reality, most cannabis brands are shifting their sales strategies and channels to provide the safest route to receiving your products for consumption. In order to meet this new reality and demand, the House of Saka, Inc., producers of the first and only alcohol-free, cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation, announced today that its award winning line of cannabis beverages are now available for home delivery throughout the entire state of California after partnering with Driven Deliveries, Inc. 

“Online, direct to consumer delivery platforms have always been the priority sales channel for our Saka Vinfusions™,” notes House of Saka, Inc. CEO, Tracey Mason. “The convenience, combined with a stigma-free shopping environment, provides the most ideal opportunity for both our traditional consumers and the emerging new consumer.” 

“The ability for us to be able to bring our product directly to our consumers presently sheltering safely at home during this crisis was critical,” expressed Sue Bachorski, House of Saka COO & CFO. “We are both excited and extremely grateful to have partnerships in place with such a respected and far reaching group as Driven Deliveries and their popular platforms Ganjarunner.com and budee.org. Their organization is professional, dependable and respected. These are the attributes that we seek in our relationships.” 

In the age of social distancing, it is now more important than ever to expand consumers’ access to cannabis while limiting one’s potential exposure to Covid-19. Partnering with Driven Deliveries, California’s fastest growing online cannabis retailer and direct-to-consumer delivery platforms, means House of Saka is available in 92% of California; including San Diego, Los Angeles, San Jose, Orange County, Palm Springs, Santa Barbara, Oakland, San Francisco, Sacramento, Sonoma and Napa Valley. 

“Delivering the industry’s highest quality and most desired brands to the doorsteps of consumers throughout the state of California is our number one priority, especially during this time of quarantine,” expressed Christian Schenk, CEO of Driven Deliveries, Inc. “Partnering with the House of Saka to distribute their brand on both their website and our platform was a natural fit. We look forward to a long and fruitful relationship with their team.” 

Saka PINK, and the new Saka WHITE coming in June, can be purchased through House of Saka’s website (https://www.houseofsaka.com/) as well as GanajaRunner.com and Budee.org.

 


StaffStaffApril 16, 2020
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5min10970

Today a new trade organization, the Cannabis Beverage Association (CBA), announced its formation along with the founding board members that operate at the highest levels within the industry.

To advance the interests of cannabis beverage producers and their consumers through advocacy and education, it is the mission of the CBA to help the burgeoning cannabis beverage sector reach its potential; a potential beyond a robust market cap, but that can offset society’s dangerous affliction with alcohol consumption with products that are enjoyable, session-able, and offer the healthful benefits offered by cannabis consumption.

“The rules governing cannabis manufacturers were developed without much regard for beverages and some of those rules are onerous and deserve a second look to ensure the nascent cannabis beverage segment is allowed to grow to its potential,” expressed Macai Polansky, co-founder of Spacestation, a cannabis beverage manufacturer, and founder of the CBA.

The CBA seeks to educate policymakers and consumers, establish standards for operators and testers to uphold, and advocate for common-sense policies so we can ensure that the cannabis beverage industry delivers safe, high-quality, reliable products to the consumers who enjoy them.

In an industry that’s littered with misinformation, membership in the CBA gives us a compelling and necessary platform through which to educate our legislators about the benefits of infused beverages and the challenges we face as an industry in bringing those benefits to the end consumer.,” said Tracey Mason, co-founder & CEO of the House of Saka.

Some of the immediate goals that this organization will be addressing during this legislative session include advocating for more realistic packaging requirements, less restrictive requirements for child-resistant resealable closures for multi-dose products, loosen the restrictions on use of alcohol-related terminology (i.e. rose’, IPA, etc.), increase the tolerance for variance from the labeled amount in microdose products, and to simplify the process for obtaining finished product beverages to use as samples. These are some of the issues that are keeping infused beverages from reaching its potential and the CBA hopes to help alleviate these harsh and unnecessary restrictions through strategic and thoughtful lobbying efforts.  

Founding Board Members Include:

Macai Polansky – Spacestation – Founder and President/Chairman

Austin Stevenson – Vertosa – Founding Member and Treasurer

Aaron Silverstein – BevZero – Founding Member and Secretary

Ben Larson – Vertosa – Founding Member

Amy Ludlum – California Dream’ – Founding Member

Peter Bishop – California Dream’ – Founding Member

Cynthia Salarizadeh – House of Saka – Founding Member / PR & Messaging

Tracey Mason – House of Saka – Founding Member / PR & Messaging

Sebastian Smuts – Cann – PR & Messaging

Ishan Kapoor – Cann 

Brands Involved:

Spacestation

Vertosa

House of Saka

Cann

BevZero

California Dreamin’

KZen Beverages

Venice of America

Fiorello

Calexo


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11min21820

So many things have been turned upside down with this pandemic, and saying we live in interesting times would be an understatement. Industries and businesses are being demolished and altered in ways unheard of just a month ago, and a rare few are actually booming. 

For the cannabis industry, one of the biggest changes leading to a boom is that as a whole cannabis is now being considered an “essential” part of life nationwide. The level of legitimacy this brings to the industry would have normally taken another decade. 

Delivery services and curb side pick-up have been implemented across the country also erasing years of necessary effort overnight. But overall, the complete change in cannabis consumer behavior has been one of the most interesting developments to witness for many of us.

As reported by Vice, politics and current events are major sources of anxiety for many in the United States and this leads to an increase of unhealthy behaviors like drinking alcohol, smoking, or eating poorly to cope with what is termed as “headlines distress disorder”.

In times of great stress, the sale of alcoholic beverages has proven to surge without fail. With legal cannabis now implemented around the country, the same is now proving to be true. According to Headset, during this current Coronavirus crisis, US adult use cannabis markets show average daily sales at large increase by 10%.

Sue Bachorski, formerly with Constellation Brands for 30 years and currently with the House of Saka, explained that “historically, alcohol sales frequently rise during times of economic downturn, regional disasters, etc. There is no reason to believe that cannabis sales would be any different and there will likely be a prolonged upswing for the foreseeable future.”

The Numbers Say It All

As of April 2, 2020, Headset released data that shows how the landscape of preferred cannabis products and consumption methods has proven to alter completely.  In the analysis, Headset compares the average daily sales of each product category before the COVID-19 sales bump began (January 1st through March 6th) to the COVID-19 crisis time period (March 7th through March 31st).

Cannabis infused beverage sales have increased by 14% while edibles accounted for a 28% increase. With infused beverages previously only accounting for 1% of the market, this is a big jump for the category. The reasoning for this change in consumer sales makes sense considering the virus attacks your respiratory system, so people would rather eat or drink their cannabis instead of smoking or vaping it. Pre-rolls and topicals have actually fallen by 13%.

I reached out to some key players in these categories to find out why they feel these increases have occurred. Warren Bobrow, co-founder of cannabis infused beverage brand Klaus Apothicaire and a Vices writer for Forbes, told Green Market Report that he felt that “while being quarantined in our homes, it makes perfect sense to further expand our inner space with high quality cannabis beverages and edibles. Smokable products could prove tricky with this particular virus.”

Ben Larson, CEO of Vertosa, said that “in these uncertain and challenging times, it’s an encouraging silver lining to see cannabis consumers increasingly seeking out infused beverages. There are likely several factors affecting the recent rise in sales, but an important takeaway is that infused beverages are typically designed for individual consumption and can be consumed discreetly, which is ideal during social distancing. They are also an approachable, familiar way to consume cannabis for less experienced users and those looking to avoid smoking during this time.”

The Women Stepped Up Their Spending

Beyond the types of products surging, the Headset data showed that even gender sales show a change in behavior during this crisis. While both genders saw significant increases in cannabis spending, females had more than double the sales growth of males. As Headset previously reported, males make up roughly two thirds of cannabis spending on any given day. Therefore, it could be speculated that females were less likely to have cannabis products on hand and more likely to feel a sense of urgency to stock up.

Tracey Mason, CEO of House of Saka, explains that she believes females could be a major driver in these increased category surges because “there is a triangulation of needs that beverages and edibles meet specifically for the female consumer: They offer precise dosing which provides a safe and controlled means by which to experiment, they offer a subtle means of consumption which removes the stigma associated with smoking and vaping and they are multi-use which drives sociability and expands usage occasions. Safe, Subtle and Social, those are the benefits of infused beverages in a nutshell.”

It remains to be seen as to whether these changes will become market altering over the long term, or if it was truly just a panic surge with no real impact. But as far as the change in gender sales, if this pattern continues, brands will need to evolve their marketing campaigns to appeal more to women.  

“Women are often seeking a healthier alternative to alcohol, but want an elevated social experience. To do this with cannabis is ideal. In addition, women want a product that has relatable packaging, tastes amazing, and feels safe. This tends to be achieved with an edible or an infused beverage, so I am not surprised that when their sales surged during the panic buys, they gravitated toward these products. The cannabis consumable sector has come a long way. The existing products have nailed the experience for the female consumer, so this demographic will continue to grow in the coming years,” says founder & president of Viv & Oak, Alana Burstein.
Will It Last?
If the patterns remain the same for edibles and beverages for the duration of the pandemic’s hold on our behavior, which could affect our lives for up to 18 months, it is safe to say that habits may have altered indefinitely with far reaching consequences for the foreseeable future. 

Understandably, edible and beverage brands are predicting continued growth. “We’ve seen exponential growth in our edibles sales at Garden Society and expect that as these shelter in place orders remain in place, we will continue to see growth. We believe this will have an impact on the overall market and consumer trends over the next year,” said Karli Warner, co-founder of The Garden Society

Geoff Doran, founder and CEO of Van Doran Brands, stated that “right now we are watching this trend very closely as edible and infused beverage companies. We aren’t too surprised that there is a current spike with these categories. We think the current spike has a lot to do with the “newbies” that are bored at home and giving cannabis a shot because of easy access they have through delivery, and quite frankly because they have nothing else to do with their days. A lot of the new cannabis buyers tend to gravitate toward a method of consumption that is familiar to them, which is obviously through eating and drinking. We’re excited about this spike because we know people will realize that edibles and cannabis beverages are a great cannabis experience!”


StaffStaffApril 3, 2020
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7min13730

Executive Spotlight: Chef Lauren Gockley, Director of Edibles, Coda Signature

Title: Director of Edibles

Company: Coda Signature

Years at current company: Five years—I was one of the original founders when we started Coda Signature in 2015.

Education profile: I’m a classically trained chocolatier. I completed my studies in France at L’Ecole du Grand Chocolat in Tain-l’Hermitage, home of the Valrhona Chocolate Company.

Most successful professional accomplishment before cannabis: I worked my way up in the culinary world for a decade, including upscale restaurants such as Jean-Georges Vongerichten’s Bank in Houston and Thomas Keller’s Per Se in New York. Along the way, I developed a fascination for the potential of chocolate as a superfood—and also how it influences our psyches. It has a powerful ability to transport you to moments of nostalgia, to communicate love, to get you through tough times. I’m proud of the fact that I have been named one of Dessert Professional’s Top 10 Chocolatiers in North America and have gained so much knowledge about natural cacao while working as a raw, vegan chocolatier.

Company Mission: Coda Signature seeks to elevate the sensory experience of cannabis the way music elevates life. Inspired by both classical music and classical confections, Coda Signature creates cannabis-infused products full of imagination. The company has established itself as a leading luxury brand with products featuring bold flavor combinations and top-quality, natural ingredients.

Company’s most successful achievement: We have created a new standard for affordable indulgence in cannabis. Since we launched our original line of hand-painted truffles in 2016, we’ve defied industry norms, both in cannabis and in the mainstream culinary world. At a time when the rest of the industry was taking a formulaic approach to edibles, we were looking for ways to do it differently, experimenting with unexpected flavor combinations and beautiful designs. Now we’re seeing competitors out there bringing new flavors and inventive products, and we hope we’ve inspired the industry as a whole to move forward.

We don’t rest on our laurels, though. My goal is always to find new ways to innovate, whether expanding our medical product portfolio or breathing new life into the infused gummy. When developing products, I aim to create a moment in time. When someone tries a Coda Signature Coffee & Doughnuts chocolate bar, I want them to feel that perfect relaxing moment of a morning coffee break. When someone tastes a Coconut & Lime Fruit Note, I want them to get an immediate beachy, tropical vibe. We infuse our creations with emotion and excitement as much as we infuse them with cannabis.

Has the company raised any capital (yes or no)?: Last year we raised $24.4 million in a  Series A funding round.

Any plans on raising capital in the future? Yes, we are looking to expand our operations to other markets in North America.

Most important company 5-year goal: As consumer tastes change and the culinary world evolves, Coda Signature will be pushing those trends forward in the cannabis world. For instance, we’re seeing demand for more wellness-conscious products, which is why we developed vegan, gluten-free Fruit Notes gummies—more to come there.

We’ll also be prioritizing market expansion. In five years, our hope is that customers across the nation will continue to find their moments of indulgence. Everyone who wants a quality cannabis consumption experience should be able to access it, and with each new market and product offering, we get closer to that goal.



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