Edibles Archives - Green Market Report

StaffJuly 20, 2021
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4min4550

Cannabis beverages are a hot ticket item these days. In the last year alone, cannabis beverage sales have shot up by 40%, totaling $95.2 million. Over the next four years, sales are projected to grow at a CAGR of 17.8%, topping out at $2.8 billion in sales by 2025. 

Hoping to stake out a slice of this rapidly growing market, brands have been searching for ways to provide consumers with a unique cannabis beverage experience. favorite Jamie Evans, author and founder of the leading cannabis blog The Herb Somm, thinks she has found it. 

Evans is a cannabis beverage expert and Certified Specialist of Wine. Studying viticulture in Champagne and Alsace, Evans has an extensive background in winemaking, having most recently earned the Wine Scholar Guild’s French Wine Scholar (FWS) certification with highest honors. She has also authored several bestselling cannabis books, including Cannabis Drinks: Secrets to Crafting CBD and THC Beverages at Home and The Ultimate Guide to CBD: Explore the World of Cannabidiol. 

Earlier this week, Evans announced the impending launch of Herbacée, the nation’s first nonalcoholic cannabis-infused sparkling wine honoring French-inspired wine blends

“Herbacée was created to inspire the senses,” says Evans. “As a nonalcoholic cannabis-infused wine, each product will showcase the divine connection between cannabis and the grapevine.”

Herbacée, which means “Herbaceous” in French, is aimed at honoring and showcasing French-inspired wine blends and draws inspiration from the legendary French winemaking regions of Bordeaux, Rhône, Provence, Champagne, and Loire. 

“Herbacée is also a term we use in the wine industry to describe the herbal characteristics in a glass of wine,” adds Evans. “While you won’t be able to smell or taste any familiar cannabis notes, your nose and palate will be greeted with a curated melody of aromas and flavors, very similar to a traditional glass of wine.”

Though inspired by French wines, the initial batch of wine sourced for Herbacée will come from premier Central Coast wine regions in California and not France. According to Evans, this is not necessarily by done design but rather necessity. Because of COVID-19, import regulations are still incredibly strict. As those restrictions are repealed, however, Evans says that Herbacée will include French wines as the base for their boutique cannabis-infused products moving forward.   

Set to launch in the California market later this Fall, Herbacée will first feature a sparkling rosé inspired blend made primarily from Grenache, Mourvèdre, and Cinsault. Herbacée will be made available in single-serve cans and four-packs, and Evans says she plans to release a line sparkling blanc next year, and as well as a line of still cannabis-infused wines.

 


StaffJuly 14, 2021
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5min4970

Australis Capital Inc., operating as Audacious (CSE: AUSA) (OTC: AUSAF) is buying a cannabinoid-infused shot beverage company called LOOS. The company which is also known as Gary Maverick Inc. is based in Santa Cruz, California. The amount of the transaction was not disclosed.

The products are based on a unique nano-emulsion technology platform for rapid onset, are all-natural, vegan, gluten-free and low sugar, and low calorie. The company said in a statement that after entering the market in the 2oz drink category, Loos plans to release a number of other products across several key categories, including CBD infused shots.

“With LOOS we are adding a fresh and exciting brand and consumer segment with compelling products that offer a unique user experience,” said Leah S. Bailey, Chief Business Development Officer of Audacious. “Furthermore, with Ben and Anthony, we are adding two aggressive, highly successful, and commercially savvy people to our team, which will help us to build new distribution networks for all Audacious brands and product lines. The deal is structured to ensure full alignment with AUSA shareholder interests, and we anticipate the LOOS transaction to become accretive rapidly.”

CEO Terry Booth added, “Launching a logistics-light SKU into the beverage market, I have always believed, will make all the difference in accelerating sales in this category. Furthermore, this transaction also signals our intended entry into the CBD infused drinks market, which industry insiders anticipate may become one of the most important product categories in our industry. Acquiring LOOS and the team behind the brand gives us a head start and adds another product and revenue generating line to our portfolio. as well as sees Audacious increasing our presence in California.”

Loos’ management team brings over a decade of collective experience in cannabis with brands such as Plus Products, 710 Labs, Loudpack, and Flow Kana. Their first product, a 2oz drink (shot) infused with 100mg of THC, is available in three flavors: Orange Crush Sativa, Green Dream Hybrid, and Lavender Indica. Each flavor features a unique terpene profile and is infused with added nutraceuticals for increased functionality. Following completion of the transaction, the LOOS founders will join the Audacious Sales team reporting to Dr. Duke Fu, Chief Operation Officer and the Business Development team, reporting to Chief Business Development Officer (“CBDO”) Leah S. Bailey.

LOOS Founders Anthony Bendana and Ben Koppel stated jointly, “As two people who worked their way up from the bottom in this industry, we saw an opportunity to create a brand with quality, effective, and affordable products that specifically caters to the cannabis community we love. The CPG space is filled with brands focusing on new consumers and the canna-curious and we’re excited to join them on the shelves and counters to help the entire cannabis community get Loos. We believe this industry should aspire to the highest ideals of the cannabis pioneers that powered it into existence and want Loos to be an ambassador for the type of radical empathy, compassion, and community we could all use to help us stay loose. We are excited to join forces with Audacious whose philosophy and values closely match ours and whose rapidly expanding footprint will enable us to accelerate our growth into new territories on a global basis.”


StaffJuly 6, 2021
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2min4500

Matt Cohen is a career cannabis industry entrepreneur getting his start under Proposition 215 in CA in the late 90’s. His latest undertaking is with Lively, where the company innovates unique psychotropic active ingredients (or spirits) to power non-alcoholic cocktails. The flagship cannabis spirit brand is purejuana.com. It aims to provide a realistic alternative to alcohol while introducing a healthier and more broad spectrum of user experiences leveraging nature’s bounty of psychotropic plants and fungi.

 

Full name: Matthew Richard Cohen

Title: CEO and co-founder

Company: Lively Spirits

Years at current company: 2

Education profile: Homegrown cannabis executive and grower.  I dropped out of college in 98′ to jump into the new legal medical cannabis market

Most successful professional accomplishment before cannabis: I have been in cannabis my whole life, so I suppose graduated from high school 🙂

Company Mission: Bring to the masses dry spirits that power psychotropic cocktails made from plants and fungi that are finally becoming legal

Company’s most successful achievement: the creation of purejuana, our flagship dry spirit brand made from live cannabis

Has the company raised any capital (yes or no):  Yes

if so, how much?: $6mil

Any plans on raising capital in the future?  Yes

Most important company 5 year goal:  Bring mainstream social consumption of cannabis cocktails.

 


StaffMay 25, 2021
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3min7640

Investors continue to show their desire to invest in edible brands within the cannabis industry. The latest to have no problems raising money is Hervé.  Well-known as the maker of those stunningly beautiful infused macarons, Herve closed on its oversubscribed $3 million Series A round of funding. Hervé said the funds will support its growth and fund new opportunities.

After making a name for itself in the industry with its macarons, Hervé launched the ‘Le Mirage’ collection of four gluten-free and vegan hard candies. Le Mirage candies are completely free of processed sugar, feature all-natural ingredients, offer sublingual faster-onset, and boast less than 2 calories per serving. Flavors include menthe (peppermint), pêche (sour peach), pomme verte (sour green apple), and cerise (cherry). The Le Mirage collection features a patent-pending dispensing system that enables discrete consumption for any occasion.

“While we originally set out to create a new category of cannabis edibles, we never expected that we would already be introducing new products and planning our expansion within a year of launch,” said Sebastien Centner, Founder, and President of Hervé. “We are thrilled about where the next two years will take us as Hervé becomes a household name available in markets across the US and recognized as the benchmark for luxury cannabis products.”

In Nevada, dispensaries welcomed Hervé as a refreshing new category in the market that addressed the growing demand for higher quality cannabis products. The portfolio launch included three exquisitely flavored gluten-free French macarons which outsold all premium edibles in the market and commanded retail prices on average two to three times higher than competing products. Strong demand for additional flavors resulted in Hervé expanding the portfolio with two new flavors in mid-2020.

Hervé said it is now focused on expanding its products to other markets. With the additional capital, Hervé said it will launch in two new cannabis markets before the end of 2021 and expand into three additional markets in 2022. The funding will also be used to add both new flavors of existing products and new products altogether to Hervé’s product portfolio.

Hervé is also developing a series of effect-based cannabis products tailored to the growing national CBD market while planning to add more products to its portfolios over the coming months.


StaffMay 25, 2021
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3min6550

House of Saka is continuing its push to become the leading luxury cannabis-infused beverage. Last month the company launched its first single-serve sparkling beverage called “Spark” and the first flavor on the shelf is “Mimosa.” It uses an organic cannabis emulsion with a Mimosa-strain-specific live resin that delivers all the taste and feels of a traditional mimosa without the hangover. It is available in single-serve, 187ml champagne bottles with a micro-dose of 5mg THC per bottle.

Following that product launch, House of Saka announced that it has added Aaron Silverstein to the role of Vice President of Production and Business Development. Silverstein is one of the world’s leading experts on cannabis-infused wine and is considered an authority on non-alcoholic wine and cannabis-infused beverages. With a degree in Enology and Viticulture from Cornell University in New York, he has worked for multiple years as a winemaker, producing traditional wines in Europe and the United States. In his new role, Silverstein will be responsible for driving new strategic business partnerships and revenue sources, bringing the luxury experience of House of Saka to consumers wherever cannabis is legal.

“I’ve always been enamored with the House of Saka brand,” said Silverstein. , “Joining House of Saka feels more like going home than starting a new position.”


Prior to joining House of Saka, Silverstein was the Managing Director at non-alcoholic beverage manufacturer BevZero, where he led the development, manufacture, and commercialization of more than twenty different cannabinoid-infused wines.

“We couldn’t be more excited to welcome Aaron to the House of Saka team,” says House of Saka CEO, Tracey Mason. “As an authority on alcohol-removed wine, Aaron makes another great addition to our team of world-class beverage professionals.” Aaron serves on the Board of the Cannabis Beverage Association and, in 2020, was named by Benzinga as one of the most pivotal players in the cannabis and hemp-infused beverage sector.

 

Editors Note: Green Market Report Co-founder Cynthia Salarizadeh is a C0-founder of House of Saka.


StaffApril 12, 2021
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27min24120

The Emerald Cup Festival and Awards was broadcasted live on Social Club TV (www.thesocialclub.TV) – and is available on April 20, 2021 for on-demand viewing on the world’s only cannabis TV network – making 2021’s celebration the most attended in the event’s 17-year history. With musical performances with Ziggy Marley, Michael Franti and Krayzie Bone of Bone Thugs-N-Harmony along with special appearances by Chelsea Handler, B Real, and Willie Nelson Lifetime Achievement Award recipient Winona LaDuke, the event transformed into a TV channel with hundreds of hours of exclusive content. As with tradition, this year’s virtual affair was hosted by founder Tim Blake and his daughter Taylor maintaining the intimate setting the event is known for with fireside chats, expert panels, video of past events, and behind-the-scenes footage.

The Emerald Cup announces its winners for 2021 in each category:

(view list HERE or download the full list in a word document HERE)

Sungrown Flower – Category Winners:

  1. The Farmer and the Felon – Gorilla Snacks, CannaCraft

  2. Canna Country #26, Canna Country Farm

  3. POG (Passion Orange Guava), Greenshock Farms

  4. Legacy Sour, StarSong Farms

  5. Dosilato, Sugar Leaf Extracts

  6. Honey Dew, Esensia

  7. Peppermint Sleigh Ride, Greenshock Farms

  8. Pixie Dust, Esensia

  9. Lime Juice, Esensia

  10. Grease Monkey Flower, Telos Farms

  11. Tire Fire, StarSong Farms

  12. Vanilla Frosting, Sugar Leaf Extracts

  13. LA Kush Cake, Luminescent Farms

  14. Citrus Sunrise, Vacation

  15. Surfin’ Bird, Sunnabis: Humboldt’s Full Sun Farm x Humboldt Heirlooms x Redwood Roots

  16. Purple Sleigh Ride, Greenshock Farms

  17. Hippie Crippler, Cache Creek Orangewood

  18. Orange Terpentine, Greenshock Farms

  19. #9, Canna Country Farm

  20. Gelonade Flower, Booney Acres

 

Sungrown Flower – Breeder’s Cup Winner:

Canna Country #26, Canna Country Farm

 

Mixed Light Flower – Category Winners:

  1. Ice Cream Cake, Local Cannabis Company

  2. Sherbhead, Local Cannabis Company

  3. Modified Grapes, LitHouse

  4. Lemon Crush, Phytologie x Napro Research

  5. Citrus Squirt, Phytologie x Napro Research

  6. Royal Crown, NUG

  7. Monterey Kush Co Gelato 41, Monterey Kush Co

  8. Mochi, Old Briceland Holding Company

  9. Monterey Kush Co Trop Cookies, Monterey Kush Co

  10. Orange Daiquiri, LitHouse

 

Mixed Light Flower – Breeder’s Cup Winner:

Lemon Crush, Phytologie x Napro Research

 

Indoor Flower – Category Winners:

  1. Gelonade, Connected Cannabis

  2. Super Lemon Haze, Garcia Hand Picked x NorCal Cannabis Company

  3. Biskante, Alien Labs

  4. Julius, FloraCal Farms x Seed Junky Genetics

  5. Classic Trainwreck, Abatin Farms x Napro Research

  6. DDV, Panacea (NCC) x Compound Genetics

  7. Juicy Gushy, Atrium Cultivation

  8. Peach Preserves, Phytologie x Biotech Institute

  9. Talking Trees Farms Zmashers, Talking Trees Farms

  10. Chocolate Mintz, Sovereign x Small Boutique Farmz x Hendrix Farm

 

Indoor Flower – Breeder’s Cup Winner:

Gelonade, Connected Cannabis

 

Personal Use Flower – Category Winners:

  1. Tropical Sleigh Ride #1, Mark Greyshock

  2. Steve Urkle, Tim Warda

  3. Orange Terpentine #27, Mark Greyshock

  4. In the Pines, Derek Roseboom

  5. Skangie, Josh Young

  6. Dirty Zkittlez x Lemon O.G., Derek Roseboom

  7. Sol Shine, Walter Wood

  8. Peanut Butter Breath, Tara Mahony

  9. Sherballistic, Star Fargey

  10. Strawberry Danish, Andrew Leitch

 

3rd Party Certified Sungrown Flower – Category Winners

  1. Pink Boost Goddess, Emerald Spirit Botanicals

 

3rd Party Certified Mixed Light Flower – Category Winners

  1. Sour Tangie, Redwood Remedies

 

Hemp Flower – Category Winners

  1. Guava Jam 2.0, Hakira x Biotech Institute

 

Solvent-Less (Ice Water Hash) Concentrates – Category Winners:

  1. Strawberry Jelly 120u Water Hash, Papa’s Select

  2. Kombucha 90u Water Hash, Papa’s Select

  3. Garlic Juice 120u Water Hash, Papa’s Select

  4. Zkittlezmintz, Kalya Extracts by Zenganic Inc x Mojave Cannabis Co

  5. Gargoyle Melon Berry Full Melt, Feeling Frosty x Tar Hill Cannabis

 

Solvent-Less Rosin – Category Winners:

  1. Patty’s Cake, Kalya Extracts by Zenganic Inc x Landhammer Farms

  2. Garlic Juice #3 Fresh Pressed Live Rosin, Rosin Tech Labs

  3. Strawberry Jelly Premium Live Rosin, Papa’s Select

  4. Tropic Sauce, Kalya Extracts by Zenganic Inc x Vesuvio Gardens x Dancing Dog Ranch

  5. Rainbow Belts Solventless Live Rosin, Humboldt Terp Council x Devi

  6. Banana Peel x Wilson, True Hash Company x ABR Farms

  7. Garlic Cookies Live Rosin Batter, Rosin Tech Labs

  8. Papaya Cake, Kalya Extracts by Zenganic Inc x Dancing Dog Ranch x Landhammer Farms

  9. Uncrustable Headstash Live Rosin, Feeling Frosty

  10. Lemon Berry Premium Live Rosin Badder, Papa’s Select

 

Solventless Personal Use – Category Winners:

  1. Orange Elixir Full Spectrum 45-159 Live Rosin, Brett Byrd

  2. Fat Tropaya, Michael Alamares

  3. Tahoe C4 Full Spectrum 45-159 Live Rosin, Brett Byrd

 

Hydrocarbon Liquid – Category Winners

  1. Gelonade Live Resin, Humboldt Terp Council x Booney Acres Farm

  2. Sugaree – Live Resin Sauce, Terphogz x Humboldt Terp Council

  3. Cresco “Lemon Bean” – Sauce, SLO Cultivation Inc

  4. Pineapple Passion Zkittlez- Live Resin Sauce, Terphogz

  5. Tar Hill Strawberry Lemonade Live Resin, WOX EXTRACTS x Tar Hill Cannabis

  6. Holy Water And Diamonds, Chanel Group Of Oakland x Grandiflora Genetics x Holy Water

  7. Wedding Cake Live Resin Sauce, Accentian, Inc. x Gold Drop

  8. Medusa Cosmic Live Resin Diamonds & Sauce, Cosmic x Norse Organics

  9. URSA Extracts Runtz Live Resin, URSA Extracts/Bear Extraction House

  10. Refined Live Resin Diamonds – Strawberry Rosé, Raw Garden

 

Hydrocarbon Solid – Category Winners

  1. Moonbow Butter Frosting, Suprize Suprize x High Water Farms x Field Extracts

  2. Dosilato (Live Resin Budder), Beezle Brands x Bon Vivant Farms

  3. Sapphire Shiznit, Suprize Suprize x High Water Farms

  4. Strawnana Runtz, CaliStripe Concentrates x Kali Farms x Mendoja Farms

  5. Zerbert frosting, Cali Kosher

  6. Super Lemon Haze, Moxie (Pure CA, LLC.)

  7. Vanilla Frosting, Suprize Suprize

  8. Lemonnade – Cake Mix 1g Badder, ArcataX x Willow Creekside Farms

  9. Purple Medusa Cosmic Live Resin Batter, Cosmic x Norse Organics

  10. Lemonnade – Lion’s Mane 1g Badder, ArcataX x 1L Garden Supply

 

Pre-Rolled Infused – Category Winners

  1. Dirty Zkittles Hash Roll, Compassionate Manufacturing x Pinnacle Farms

  2. Mother’s Milk Geode Joint, Sovereign

  3. Banana OG x Cherry Fritter 1g Infused PreRoll, Lift Tickets x Fresh Baked

 

Pre-Rolled Non-Infused – Category Winners

  1. GMO Cookies x Juice Z, Atrium Cultivation

  2. ZRUNTZ Pre Roll 5 pack, Terphogz

  3. Lemon Lava, LitHouse

 

CBD Flower – Category Winners:

  1. Citrus Gummies, Abatin Farms x Biotech Institute

  2. Pennywise, Esensia

  3. Mountain Medicine, Hogwash Pharms

 

CBD Flower Breeders Cup Winner:

Citrus Gummies, Abatin Farms x Biotech Institute

 

CBD Cartridge – Category Winners:

  1. Tsunami Dog, Chemistry. x Moon Made Farms

  2. Canna Banana, Savage Farms x Humboldt Alchemy Group

  3. Care by Design 18:1 Vape Cartridge, CRFT Manufacturing, Inc.

 

CBD Edibles – Category Winners:

  1. Potli Dream Honey, Haute Supply LLC

  2. CBD Gummy Space Gems, Space Gems

  3. Care by Design 4:1 Gummies, Lemon, CRFT Manufacturing, Inc.

 

CBD Topicals – Category Winners:

  1. Himalayan Kush Mineral Salt, OM

  2. Rasta Cream, C.A.D (Carter’s Aromatherapy Designs)

 

CBD Tinctures – Category Winners:

  1. Extra Strength CBD Elixir Made With Sun Grown ACDC, OM x Island Mountain Organics

  2. Fiddler’s Greens, Kindred Spirit Raw Tincture, Fiddler’s Greens x High Tide Distribution

  3. AC/DC, Chemistry. x Lazy Moon Ranch

 

CBD Concentrates – Category Winners:

  1. Cremedy Full Spectrum Oil, Bird Valley Organics

  2. High CBD Full Spectrum Oil, Bird Valley Organics

 

Hemp Derived Topicals – Category Winners:

  1. Icey Stick, OM

  2. Extra Strength CBD Cream, Vital Body Therapy LLC

  3. CBD Releaf Body Oil, Papa & Barkley

 

Cartridges CO2 – Category Winners:

  1. Burzt, Rove

  2. Red Velvet Balanced, Savage Farms x Humboldt Alchemy Group

  3. Mistifi Houdini, Cannabistry

 

Cartridges Live Resin – Category Winners:

  1. Arcata Fire Live Resin Vape – Runtz, ArcataX x Great Expectations Farm x Lightwork Distributors

  2. URSA Liquid Diamond Sauce Cartridge “Tar Hill Pink Lemonade”, URSA EXTRACTS (Bear Extraction House) x Tar Hill Cannabis

  3. URSA Nova Blueberry Muffin Cartridge, URSA Extracts

  4. Banana Creme – Solventless Vape, Jetty Extracts

  5. KryptoChronic – Live Resin Pen, Alien Labs

  6. Lemonatti – Live Resin Pen, Connected Cannabis

  7. URSA Extracts Lemon Super Glue Liquid Diamond Sauce, URSA Extracts

  8. Alien Mints – Live Resin Pen, Alien Labs

  9. Collins Ave – Pink Rozay 0.5g Cartridge, ArcataX x 1L Garden Supply

  10. Cresco x Floracal Mentholotti – Liquid Live Resin, SLO Cultivation Inc. dba Cresco Labs x Floracal Farms

 

Cartridge – Distillate – Category Winners

  1. Blue River Chocolate Orange Jelly Sauce Cartridge, fresh baked x Blue River

  2. Banana Cream, Beezle Brands

  3. The Monarch, Golden Tangie, Solventless Terpenes, LEGION of Bloom

 

Cosmetic Topicals – Category Winner

  1. RENEWING SERUM, Green Bee Botanicals

  2. Rose Geranium Bath & Body Oil, OM

 

Therapeutic Topicals – Category Winners:

  1. Arnica Pain Relief Epsom Salt, OM

  2. Sweet Releaf Comfort Warms 30ml Cannabis-Infused Dry Oil Roll On For Pain & Inflammation, Strictly Topical

  3. Lion Balm, OM

 

Tincture – Category Winners:

  1. Lempire Farmaseed Dirty Zkittlez Rosin Tincture, LH Manufacturing, LLC x Compassionate Heart Mutual Benefits Corporation

  2. Extra Strength Nighttime Elixir, OM

  3. Compassionate Heart Garlic Logs 300mg THC 10mg CBD Rosin Tincture, LH Manufacturing, LLC x Compassionate Heart Mutual Benefits Corporation

 

Innovative Products Winner:

SOW YOUR OWN MAGIC-mom and pop seed pucks, Huckleberry Hill Farms

 

Edibles – Beverages – Category Winners:

  1. Hi-Fi Hops Unplugged, CRFT Manufacturing, Inc.

  2. Mad Lilly- Passion Fruit Mango Spritzer, K-Zen Beverages manufactured by Spacestation

  3. The Fizz- Ginger Root, Manzanita Naturals

 

Edibles – Sweet – Category Winners:

  1. OM & Feeling Frosty Vegan Rosin Gummi, Mixed Berry, OM x Feeling Frosty Hash x Tar Hill Cannabis
  2. GO, CLICK Spray
  3. Sour Gummy Space Drops, Space Gem
  4. Satori Chai Spiced White Chocolate, CRFT Manufacturing, Inc.
  5. Assorted Flavors 12pk Marshmallows, Mellows
  6. “Munchie” THC Chocolate Peanut Butter Bar, Chocolate Haus
  7. Strawberries & Cream Super Mellows Marshmallows, Mellows
  8. Brown Butter Sage & Smoky Vanilla Super Mellows Marshmallows, Mellows
  9. “White w/ Oreo” THC White Chocolate w/ Oreos Bar, Chocolate Haus
  10. “Strawberry” THC White Chocolate w/ Strawberries Bar, Chocolate Haus

Edibles – Savory – Category Winners:

  1. Potli SrirachaHaute Supply LLC

  2. GF Rosemary Garlic Crackers 100mg Hybrid – 4 PackHigher Edibles

  3. Chile Limon Canna-Corn Kernels – GFHigher Edibles

Eco-Conscious Packaging Category Winner:

Tree Hugger Container’s Sustainable 6-pack Eco-Conscious packaging, Tree Hugger Containers

The Emerald Cup 2021 Photo Contest Winner:

Resilience, David Cooper


Debra BorchardtMarch 30, 2021
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7min17901

The cannabis industry has seen some players make big bets on beverages, but so far it hasn’t paid off. The market is definitely growing, just not at the rate many had hoped for. Plus, the slow growth of this form factor is not an indication that it won’t continue to increase and eventually gain even more market share. Cannabis tracking firm  Headset recently released a report on the cannabis beverage industry and found that in the US, “The beverage category’s market share has held fairly steady between 0.85% and 1.1% over the last several years. In fact, market share to the category was slowly decreasing through late 2019 and early 2020 before maintaining just below 0.9% during the beginning of the COVID-19 pandemic.”

Despite the consumers tapping the brakes on beverages, the category has begun a turnaround and Headset believes the products are poised to reach an all time high as pandemic restrictions ease. The report also noticed that consumers are at least giving the products a try as basket data is showing more people are tossing some beverages in the bag. The report said, “We can see a relatively steady march upwards over time rising from 1.6% in January 2018 to 2.8% in February 2021. Even though market share hasn’t drastically increased, Beverages are making their way into more and more baskets each month, indicating that more customers than ever are trying THC-infused Beverages.” Only a little over 20% of the shopping carts are filled with only cannabis beverages, meaning the other almost 80% are adding beverages to a larger order. By contrast, a third of edible consumers are buying just edibles when they go to the dispensaries. 

It’s A Girl Thing 

What has been learned is that women are the big buyers of cannabis beverages. In every single age category, women outspent men when buying cannabis-infused beverages. So, hands down, the main consumer for cannabis-infused beverages are women.

Where things get even more interesting in the report is when Headset dives into dosage. The two main categories for purchases are on either side of the spectrum – either low like a microdose or very high for maximum effect. The report stated, “In fact, most of the growth in the 10mg or lighter section over the last few years has come from the 0-5mg ‘microdosed’ cohort of Beverages, which has risen from 14.4% category share to more than 18% of sales this year to date.” For example, so far in 2021 beverages with over 100mg accounted for 59.8% of the market share, while products with less than 5 mg were the second-largest category with a 19.5% market share. 

California Drinking

The report stated that “California Beverage sales in January 2021 clocked in at $15.5M, nearly six times greater than the $2.7M recorded during January 2018, the first month of recreational sales.” Also, since the competition is heating up and there are more beverages to choose from, the top three selling in 2018 brands have seen their market share decline. The data showed that some brands, like Kikoko and Cannabis Quencher have held firm in the market even though new brands have entered the space. “Legal Beverages, on the other hand, was unable to keep up, falling from the third top selling Beverage brand in 2018 to a market exit in 2020.” 

Headset also determined that there are some newer success stories like Lagunitas Brewing Company’s ‘Hi-Fi Hops’ which sells only products containing 10mg of THC or less per serving. Heineken (OTC: HEINY) owns Lagunitas and so the beer is no longer considered a “craft beer”. “Keef Cola, a legacy brand originating way back in the medical cannabis markets, was relaunched in California in 2019 and quickly rose to a prominent position by offering affordable soda, mocktail, and flavored water products in both 10mg and 100mg package sizes.” 

Just like the alcohol industry has seen a big move towards hard seltzers, cannabis beverages have also dipped into the bubbly category. CANN Social Tonics has made a quick splash by using celebrity investors to get attention. The report stated that “Despite extremely high EQ (price per milligram of THC) prices, and with less than a year and a half in the market, CANN has pulled away as California’s top Beverage brand by an increasingly wide margin.” That doesn’t mean it’s alone in the space, Pabst Blue Ribbon recently launched a 5mg seltzer in California, and cannabis-infused wine-like product Rebel Coast left the vineyard to focus on canned seltzer products. 

In Closing

The cannabis beverage is still only a tiny part of the market, but it is slowly growing. Women seem to be the dominant consumer along with gen-Xers. The desired dose is either maximum effect or just a light buzz. The in-between products aren’t generating as much interest and cannabis seltzers could become just as big as alcoholic seltzers. 


StaffMarch 10, 2021
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3min12690

The Cannabis Beverage Association (CBA), the leading trade association focused on the cannabis-infused beverages industry, announced its partnership with TraceTrust, the leading cannabis industry certification company. This partnership was forged to specifically collaborate on developing standardized industry guidelines for the cannabis beverage category.

The CBA was formed by cannabis industry leaders to unite and establish guidelines for the fastest growing segment in cannabis to ensure standards in manufacturing and consumer safety. Through industry leading best practices and policy reform, the CBA intends to revolutionize how cannabis is consumed.

With the mission to unite cannabis beverage stakeholders and advance the collective interests of the industry through advocacy and education, providing an alternative method of consuming cannabis in a socially acceptable manner with products that provide a safe and enjoyable experience for consumers, the CBA is dedicated to providing standards for the industry.

TraceTrust is committed to elevating the industry standard of dose accuracy to support cannabis edible manufacturers dedicated to product transparency and safety, furthering consumer confidence in cannabis products.

With an industry category estimated to be worth $1.85B in 2020 and having a 45% compound annual growth rate (according to Prohibition Partners), cannabis infused beverages are on track to become a major consumption method.

The CBA and TraceTrust have been working together over the last year to develop the partnership, so that they can identify the future needs for certification in the growing cannabis beverage industry.

“This partnership will allow us to establish best practices and set the standards for cannabis beverages testing, and TraceTrust is the most qualified to provide this certification.” said Macai Polansky, CBA President and Founder.

“The CBA is focused on doing the right things from the beginning and focusing on developing a standardization process is so important to do in a maturing industry.” said Merril Gilbert of TraceTrust.

The CBA looks to those in the beverage industry to band together to build a unified front to develop these standards.


StaffMarch 5, 2021
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8min10901

Editors note: This is a guest post.

 

If you’ve grown wearisome of old-age methods of consuming CBD, you will absolutely love CBD gummies. They are like squishy candies that are sweet and flavorsome but are jam packed with cannabinoids. Compared to vapes and tinctures, it is a unique but more fun way to introduce this phytonutrient in your system. 

You can also find gummies infused with other powerful nutrients such as apple cider vinegar, spirulina, turmeric, and so many more. Since they are a unique type of CBD and are available in many blends, it is overwhelmingly challenging to find the right match for you. 

So, follow our guide to find out what you should look for in CBD gummies. 

  • The Right Types  

Not all CBD gummies are formulated the same, some are highly potent, whereas others come with better flavoring. Here are the three most common types currently available in the market: 

  • High-Dosage Gummies

On average gummy usually contains 5 to 10 mg of CBD — a pretty decent dosage. CBDfx, on the other hand, harbors 50 mg/ serving, which is equivalent to a full-day requirement of CBD. If you are looking for a highly potent gummy, this is your product. 

  • Gourmet Gummies

For candy-lovers who seek a burst of sweet flavors, gourmet gummies are worth giving a shot. However, they come in a huge flavor spectrum, which includes peach rings, sour gummies, fruity flavors, and so much more. They are formulated to obscure CBD’s flavor, giving you a more fun experience.  

  • Nutrient-Enhanced Gummies

It is a great concept to blend flavorings, CBD, minerals, and vitamins to create a full package of nutrients. Such edibles are becoming increasingly popular for providing such a delightful way to fill nutrient gaps. So, you couldn’t be happier with this type of CBD, however, they are slightly more expensive than other types. 

  • CBD Source 

CBD is extracted differently, giving us three distinct types based on purity level — isolates, broad-spectrum, and full-spectrum. If you are looking for the purest forms of CBD, then isolates are what we recommend. They are devoid of terpenes and volatile organic impurities, making the product perfect for medicinal purposes. 

Broad-spectrum CBD lacks THC and contains a high concentration of cannabinoids. On the opposite, full-spectrum CD offers different cannabinoids as well as THC, which is why it is known for triggering psychoactive effects.  

  • Ingredients 

Since we are talking about edibles, there is more than just CBD involved in the formula. Some companies use preservatives to make them suitable for long-term use. Also, there are many artificial ingredients and sweeteners to enhance flavorsome hints in the servings. 

Those who suffer from allergies, or are following a strict vegan diet, should stay away from ingredients like fructose corn syrup. Therefore, read the ingredient list thoroughly to watch out for unwanted compounds before getting a bottle of CBD gummies. 

Not always artificial elements are involved in the formulation as 100% organic CBD gummies are also available. Everything from the natural flavoring to the color is extracted from organic sources in such ideal products. 

  • Optimum Potency 

As mentioned earlier, the potency of CBD gummies does not remain the same for all types. For instance, a 10 mg CBD isolate would not be as potent as a 10 mg full-spectrum CBD. Also, the amount a person should intake in a single day varies, depending on the type of health condition you are aiming to treat. For serious problems like chronic pain and stress, you may have to consume more than usual to enjoy optimal effects. 

However, if you are not sure of the dosage, then it is best to experiment with a little amount first. Starting from point zero will give you a rough idea of how much CBD your body desires.  

  • Third-Party Testing 

At the moment, CBD gummies are not FDA approved, meaning they don’t guarantee the quality, effectiveness, and safety of these products. Still, if you have to reap maximum benefits without having to suffer from detrimental side effects, it is best to research the product’s quality. 

You can check whether the ingredients have been inspected for impurities such as molds, pesticides, heavy metals, and other unwanted compounds. Also, you can compare the lab results from COA with the claimed amount of THC and CBD to verify the concentration. 

  • A Delicious Flavor 

Since they are candies, they are meant to be delicious — that’s why they are formulated in the first place. They come in a myriad of flavor options, including fruity, sour, chocolate, flowery hints, etc., depending on the ingredients. 

The most popular range of flavors is the fruity spectrum — apple, strawberry, pineapple, pomegranate, and so on. However, manufacturers have discovered a unique blend of flavors as well to attract the crowd, giving them something different to try. It wouldn’t be wrong to say that you will be introducing a mouthful of happiness in your body, which is an experience worth having.  

 

 


Debra BorchardtFebruary 1, 2021
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5min13560

While many consumers put down the bottle this month for Sober January, some have picked up a cannabis-infused beverage instead causing sales to rise in this emerging category. The market experienced a similar substitution as a result of the COVID-19 pandemic which has been notable for its effect on the respiratory system. Edible sales jumped higher in 2020 as consumers traded in inhalable forms of cannabis for other consumption methods. 

In a study published in the National Library of Medicine success during Dry January was predicted by measures of more moderate alcohol consumption. The study revealed that success during Dry January was best predicted by a lower frequency of drunkenness in the month prior to Dry January. The report also determined that people who were successful with the challenge of not drinking for a month also drank less going forward. So, there’s a real reward to managing not to drink for a month, and if cannabis helps, all the better. Some even call it “Cali Sober,”  which means no alcohol or drugs except for cannabis. 

Lantern is an on-demand, cannabis home-delivery platform that provides legal, convenient access to cannabis dispensaries and their products for state-issued medical marijuana cardholders. In January, Lantern said it has seen a significant uptick in sales of cannabis beverages specifically.

“It’s exciting to see how new consumers and canna-connoisseurs are exploring alcohol alternatives in the first month of the new year and turning to cannabis-infused beverages,” says Meredith Mahoney, President of Lantern.  “With support for cannabis legalization at an all-time high and the increasing state-by-state legalization that we witnessed last year, consumers are becoming more health-conscious and open to cannabis products as they look for new ways to relax and unwind.”

Fluresh is a cannabis brand that launched on Lantern’s platform in November and has quickly become one of their top-selling brands overall. Fluresh said it has sold more product in January 2021 than in November and December of last year combined

“Alcohol replacements are certainly top of mind during Dry January, however we have seen this larger trend of replacing a glass of wine with cannabis to wind down at the end of the day, no matter the time of year,” said Lindsay Levin, Chief Marketing & Sales Officer, Fluresh. “As part of our recently launched Fluresh Collection, a standout has been our groundbreaking Fast-Acting Drink Enhancer, uniquely designed to create a customizable cannabis cocktail with an accelerated activation in as little as 15 minutes. While there has been an increased interest in our Drink Enhancer in January, sales have been strong since the product launched this summer. With very few calories, total taste and dose customization and none of the after-effects of alcohol, Fluresh Fast-Acting Drink Enhancer is quickly becoming a go-to alternative to alcohol.” 

 

“To our pleasant surprise, our January sales thus far have exceeded even our December sales. Trading high alcohol, high-calorie drinks with zero alcohol, low calorie Saka Vinfusions is Dry January’s best accompaniment,” said Tracey Mason, Co-founder and CEO of House of Saka. Saka Vinfusions are cannabis-infused beverages made from select vineyards within the iconic Napa Valley appellation. Consumers can drink a Saka infused beverage that tastes like their favorite wine, but it has no alcohol in it. “Saka vinfusions have proven to be the perfect antidote for those of us who practice dry January –  myself included. Our sales this month are actually stronger than our December sales.”


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