Executive Spotlight Archives - Green Market Report

StaffStaffJanuary 13, 2021
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8min750

Paola Fernandez is the 30-year-old Founder & CEO of High Hemp, an all organic herbal wrap company. While working at her father’s cigar company, Paola came up with the idea ‘natural’ alternative to tobacco-based rolling paper and wraps. In 2016, the company created a revolutionary product, hemp wraps: an all-organic sheet of hemp paper made to roll your own herbs. Sales skyrocketed right from the get-go and, as a result, she has turned her idea into a $10 million company in under five years – and all before the age of 30 (which she just turned back in October).

Being first to market definitely has its advantages, but that doesn’t mean Paola did not/does not experience challenges along the way. “As a brown female in the LGBTQ community, my business and legitimacy in the hemp/cannabis industry is at times questioned – but that only makes me work harder and more determined to prove people wrong.” Paola’s goal is to take the cannabis market, which has been heavily dominated by males and make it more approachable to the female consumer.

 

  • What is your full birth name?
  • Paola Fernandez
  • What is your title at the company?
  • CEO
  • What is your company name?
  • High Hemp (a part of JPG Herbals LLC)
  • How many years have you been at your current company?
  • I have been part of the company since it started four years ago.
  • What is your education profile?
  • I received a GED and some college for graphic design.
  • What is your most successful professional accomplishment before cannabis/your company?
  • High Hemp is my most successful professional accomplishment. It has allowed me to become an entrepreneur with just a high school diploma and minimal college education.
  • What is your company mission?
  • To create a new normal in hemp products. Challenging existing tobacco products and creating a 100% hemp version.
  • What is the company’s most successful achievement(s)?
  • How quickly our product started gaining traction across the US with 500,000 units/pouches per week.
  • Has the company raised any capital (yes or no)?
  • Fortunately, since the initial investment, we have been able to continue expanding without raising any capital.
  • Any plans on raising capital in the future? Why or why not?
  • As our goals continue to grow we see it in the future we will need to seek capital investment
  • What is the most important 5-year goal(s) for the company?
  • Our biggest 5-year goal is to continue increasing production, in order to sustain the global demand for our products.
  • Anything else you’d like to add?
  • High Hemp is a great passion of mine, and I’m excited to take on the challenges to move a world dependent on tobacco to an all-around better alternative hemp.

StaffStaffDecember 15, 2020
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4min1610

Mike McDonald brings over 30 years of leadership excellence, focusing on forging partnerships and building brands. Experienced in consumer products manufacturing, finance, marketing and sales, Mike guides Ammonite’s rapid development from a start-up to one of the most innovative hardware platforms in the cannabis industry. In addition to his role at Ammonite, Mike holds an advisor role at California cannabis pioneer Jetty Extracts and was formerly Jetty’s Chief Corporate Development Officer.  Mike is a Board Director at Solight Designs, an innovative socially conscious solar lantern company focused on direct to consumer sales, NGO disaster relief, and impoverished communities.  Mike is the former President of Concreteworks Studio, where he managed the firm’s growth from 30 to 120 employees and was responsible for the Apple, Inc, and Restoration Hardware relationships. Mike has also held leadership roles at Giant Bicycle and snow sports start-up Atlas Snowshoes, where he spearheaded the company’s acquisition by publicly traded K2 Sports.

Full birth name: Mike McDonald

Title: President

Company: Ammonite Inc.

Years at current company: 3 years at Jetty Extracts, and 1 year at Ammonite, Inc., which emerged from Jetty Extracts

Education profile: BA, Pennsylvania State University

Most successful professional accomplishment before cannabis:  

Prior to entering the cannabis world as an investor, advisor, and then Chief Corporate Development Officer at Jetty Extracts, Mike founded McDonald Development group, investing in real estate with a focus on sustainability and community. Mike was responsible for several of the first LEED Platinum residential projects in California.

Company Mission: 

Our overarching goal is to simplify the use of concentrates for the medical and recreational consumer and become the leading name in concentrate delivery hardware.

Company’s most successful achievement: 

Our landmark win is achieving our patent for the Dablicator™ oil applicator, and we have additional patents and IP protection in process. In our one year of existence, we’ve also won partnerships with leading names in California like Jetty Extracts, 710 Labs, Oakland Extracts, and Surterra Wellness in Florida.

Has the company raised any capital (yes or no):   

Ammonite, Inc has been fully funded by operations, with no external capital raised. However, our plant-touching sister company Jetty Extracts has raised capital, mostly from friends and family and a select group of strategic investors.  

 

If so, how much?:  Confidential

Any plans on raising capital in the future? 

Ammonite is not presently planning a capital raise as it is funding its growth through operations. Jetty Extracts is planning a capital raise in 2021.

Most important company 5-year goal:

Our major business goal is to expand the number of partnerships we have with leading concentrate brands across the US and invest in sustainable solutions for packaging, while continuing to introduce additional innovative and patented oil application products.


StaffStaffDecember 8, 2020
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4min1400

Marc Beginin is the Founder and Chief Executive Officer of Precision Extraction Solutions, the world’s leading provider of cannabis and hemp extraction technology.

Under Mr. Beginin’s leadership, Precision scaled from a seed-stage startup in 2014 to the top of the worldwide extraction equipment industry today. He has focused on leveraging Precision’s unique industry knowledge and technological expertise to serve its commercial and industrial clients with an emphasis on robust execution, operational excellence, and the highest levels of customer service.

In the process, Mr. Beginin has made Precision a streamlined, agile, process-driven, and tactical organization while maintaining its entrepreneurial culture and innovative spirit. Capitalizing on a hypergrowth industry in a rapidly developing regulatory landscape, the company is poised to more than double its revenue again in 2020.

As an experienced attorney and entrepreneur with over 25 years of professional experience, Mr. Beginin brings deep expertise in business strategy, capital allocation, product differentiation, and scaling operations with a resolute focus on company culture and ongoing risk management.

Full birth name: Marc Beginin

Title: Founder, CEO

Company: Precision Extraction Solutions

Company Website: www.precisionextraction.com 

Years at current company: 7 years

Education profile: 

B.A. in Political Science from the University of Michigan 

J.D. degree from Wayne State University Law School

Most successful professional accomplishment before cannabis:  

Before engaging in the cannabis industry, I built an internationally recognized law practice, specializing in criminal defense, intellectual property, entertainment and business law.

Company Mission: 

At Precision Extraction Solutions we are “constantly challenging ourselves to deliver more to our clients”. We are committed to helping our clients thrive in the extraction industry through continuous innovation with unsurpassed safety and unparalleled customer service.

Company’s most successful achievement: 

Fostering a company culture that has developed a team of remarkable people passionately driven and focused on success, while encouraging boundless vision, exceptional teamwork, harnessing collective intelligence with zeal to over-achieve, while maintaining a CAGR well above industry growth in a rapidly evolving industry and tumultuous business environment.

Has the company raised any capital (yes or no): Yes

If so, how much?: $5 Million

Any plans on raising capital in the future?  Yes. We are currently engaged in a Series B funding raise to fuel the continued rapid growth of the business.

Most important company 5-year goal: We are focused on continuing Precision’s rapid growth while concentrating on three unwavering organizational commitments that have kept Precision on course: i) customer satisfaction at all costs; ii) constant focus on technological innovation; and iii) a company culture built on respect, trust, and hard work. By staying focused on people and innovation, Precision will continue to rapidly grow, and be the dominant player in the worldwide extraction equipment industry. 


StaffStaffDecember 4, 2020
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5min2260

Peter Bilodeau is a serial entrepreneur with extensive leadership experience across many sectors, including the cannabis industry, merchant and investment banking, retail, manufacturing, real estate, and oil & gas. He is President and CEO of Foundation Markets Inc. and FMI Capital Advisory Inc. Prior to launching his entrepreneurial career, Peter worked for one of Canada’s major chartered banks quickly advancing to the senior management ranks. Peter is a former real estate appraiser with extensive experience in various types of real property valuation. Mr. Bilodeau’s business prowess is frequently called upon through his finance and consulting business and as a member of the Board of Directors of several companies.

Full birth name: Peter Bilodeau

Title: Interim CEO

Company: Harborside Inc.

Years at current company: 1

Education profile: Peter has a Masters Degree in Business Administration, with a specialty in Financial Services, from Dalhousie University, Halifax, Nova Scotia, Canada.

Most successful professional accomplishment before cannabis:

Over the years, Peter has assisted multiple clients in various business sectors, including cannabis, retail, manufacturing, agriculture, and the resources sectors, with financing requirements as well as management and consulting mandates, often assisting in pushing companies past their operational roadblocks and helping them achieve their business goals. Most recently, Peter helped Quinsam Capital Corporation through their transition to a focus on cannabis, raising roughly $15M in financing and serving as President and director before resigning to dedicate his time fully to Harborside.

Company Mission:

Harborside’s mission is to be the preeminent retailer of cannabis products in the markets in which we serve by providing quality cannabis at affordable prices: quality, choice and trust. Since day one in 2006, we have taken pride in staying steadfast to our mission of taking an individual approach with each patient, providing them with knowledge, transparency and a variety of options to make the best decision for their own needs.

Company’s most successful achievement:

As one of the first six dispensaries in California, Harborside’s history is full of firsts and we are proud to be known as industry trailblazers. In 2019, we opened the first and only recreational drive-thru in California at our Desert Hot Springs location. We are also extremely proud of our Harborside Farms facilities in Salinas, where we cultivate our own quality-tested, craft cannabis for our in-house brands as well as others in the California market, allowing us to become a successful vertically integrated company and maximizing returns.
Our fourteen years of operations have been filled with multiple victories, not only for the company itself but also for the industry as a whole. One monumental industry win was our 2016 victory over the federal government, with the forfeiture of their five year-long attempts to seize Harborside’s leased premises in Oakland as part of their crackdown on the California medical marijuana industry.

Has the company raised any capital (yes or no): Yes

If so, how much?: Over several financings throughout the years, we have raised over USD $42M to date.

Any plans on raising capital in the future? We will announce more on this topic in the months ahead after a strategic review, which is currently underway, and the installment of our new board.

Most important company 5-year goal: Our goal is expansion across the board – from our California retail and wholesale footprints to our in-house brand presence and brand offerings. Ultimately, we want to maximize and reap the benefits of vertical integration and in turn, maximize our stakeholder value.


StaffStaffDecember 2, 2020
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6min2930

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mike Beaudry is the founder and CEO of HERBL, which has quietly become California’s largest distributor – with dozens of popular brands (Raw Garden, Select, and Garden Society, etc.) and 850+ dispensary customers. Mike came out of the natural foods space – he was president of UNFI as the organic industry came to the forefront. While Mike and HERBL are all about helping the CA cannabis industry grow to its fullest potential, Mike feels it’s equally important to ensure the success of the OG’s as this happens. HERBL is the largest supply chain and distributor of recreational cannabis in California serving 98% of all storefronts statewide. It has revenues of more than $250 million thus far in 2020; EBIDTA positive for 2020.

Full birth name: Michael Beaudry

Title: Founder and CEO

Company: HERBL Solutions (“HERBL”)

Years at current company: Four 

Education profile: 

High school was as far as I made it academically. My business education has always been in the real world. College was never a consideration and as an eager 18 year old fresh out of high school, I owned and operated a small Italian restaurant in Rhode Island that was financed by my parents. For the five years straight I worked 85+ hours a week–it was a crash course in learning how to run a business, and I didn’t know enough to stop. It was a business with a high failure rate and to me, failure was not an option. I bought it in 1982 and sold in 1987, and that was the education I needed to further my drive as an entrepreneur.

Most successful professional accomplishment before cannabis: 

Given where I am today, my most successful professional accomplishment prior to founding HERBL was certainly my time in the organic food space, and specifically as president of UNFI, the largest wholesale distributor of natural foods in the U.S. It prepared me for this endeavor in cannabis.

Cannabis is on the same trajectory of the boom of the organic foods space in the early 2000s, and the similarities are remarkable. Legalized cannabis is only here today because of all those who fought to establish it, and who never gave up on what they believed in. Like natural foods, cannabis has centered upon lots of smaller, quality brands developed by people passionate about their product and the plant. Today’s multi-billion natural food industry was also established by artisans who came together with a communal mission.

While president of UNFI, within ten years we rapidly scaled from a multi-regional company with $800 million in sales to a national company with $5 billion+ in the books. I see the enormous potential again now. With all that has transpired with the recent election and cannabis reforms, we are now more than ever on the cusp of the same boom.

Company Mission: To connect the cannabis community. 

Has the company raised any capital (yes or no): Yes

If so, how much?: Undisclosed 

Any plans on raising capital in the future? Yes

Most important company 5-year goal: In five years we’d like to have helped all of our partners, both brands and retail, meet each of their growth goals, and hence to be known for delivering exceedingly great services that create loyal customers, appreciative brands, and happy employees. I’d love to look back and feel we have lived up to our core principles of demonstrated passion, unrelenting integrity, flawless execution, and to have honored the legacy of California cannabis while helping create its future. 

 


StaffStaffOctober 26, 2020
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5min3620

Full birth name: James “Jim” Hourigan

 

Title: Chief Executive Officer

 

Company: CannaCraft

 

Years at current company: 2

 

Education profile: MBA from the University of Dallas, a Bachelor’s degree in Business from the State University of New York, and certification through executive education programs at INSEAD University in Paris and Ashridge Business School in London.

Latest product offering: At CannaCraft, we have a handful of California’s top brands including AbsoluteXtracts (ABX), Hi-Fi Hops (a partnership with Lagunitas) and Satori Confections. 

Our latest offerings come from Care By Design: We’ve recently reformulated our best-selling ratio line. The tincture and soft gel products now have an increased cannabinoid count by more than 25% per ratio, as well as the minor (but mighty) cannabinoids, CBDa and THCa. And we now offer a groundbreaking new ratio, the highest available in the California market – 40:1. This 40:1 offers those who are less familiar with cannabis to experience its benefits without worrying about psycho-activity. 

Not only has Care By Design added CBD and minor cannabinoids, but we’ve been able to make these improvements without raising our prices. Consumers can experience the wellness benefits of cannabis in measurable doses, and access better value. The reformulated tinctures are available in a new 30ml value size, and the entire line of 36 products across six ratios and five product forms (tinctures, gummies, soft gels, topicals, and vapes) can be found at hundreds of licensed dispensaries around California.

Care By Design Hemp: Formulated and manufactured by the same team of scientists and experts that created our top-selling signature ratio line, Care By Design Hemp is now available online and ships nationwide. 

Care By Design Hemp is available in both sublingual drop and gel capsule form, and includes five effect-based options: Relief, Rest, Calm, Balance, Uplift. Each formulation is created with California sungrown hemp CBD and carefully selected botanical terpenes to maximize therapeutic benefits. Like all Care By Design products, the hemp line meets the highest standards for safety and efficacy and is triple-tested to ensure purity, consistency, and potency.  

Company Mission: Cultivating Health & Happiness through Cannabis

Company’s most successful achievement: Beyond building the most comprehensive portfolio of brands and form factors we are most proud of our work in our community – when we had Fires and now it seems like every year but in 2017 CannaCraft donated 12,000 sq ft office space for the American Red Cross Headquarters for Northern California fire relief.

Has the company raised any capital (yes or no): Yes

if so, how much?: Through our Friends & Family program – $27m

Any plans on raising capital in the future? We are always looking to improve our financial position but have no formal plans finalized 

Most important company 5-year goal: We would like to have established CannaCraft and our brands across North America as trusted, caring and authentic with consumers. 

 

 


StaffStaffSeptember 24, 2020
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7min9362

Scott Sundvor is President and Co-founder of Space Coyote. A serial entrepreneur and accomplished inventor, Scott is the logistical and financial mastermind behind Space Coyote. He’s a highly driven business leader who developed the systems for product development and inner workings of the company. Scott’s also a true stoner, cultivator, and contest-winning joint roller in both speed and finished product. In less than 18 months, Scott has led Space Coyote to be a top 20 preroll brand in California, carried in over 250 dispensaries. Scott is a Forbes 30 Under 30 awarded MIT graduate and held three patents in the medical device industry before ever considering launching a cannabis company. Before Space Coyote, Scott co-founded Nima, the world’s first portable gluten and peanut sensor, developed for people with food allergies to be able to test their food on the spot. Nima was awarded Time Magazine’s invention of the year and many other accolades. Scott inspires Team Space Coyote daily with his honesty and vulnerability about living with an autoimmune disease, Crohn’s Disease, his quest to find a cure and using cannabis to mitigate symptoms. He encourages employees to take care of themselves first and this passion carries through in Space Coyote’s commitment to fostering a healthy work-life balance.

Full name: Scott Sundvor

Title: President and Co-founder

Company: Space Coyote

Years at current company: 2

Education profile: I received a Bachelors in Mechanical Engineering from MIT in 2012, with a Minor in Sustainable Energy, and a Concentration in Psychology.

Most successful professional accomplishment before cannabis: Before working in the cannabis industry, I founded and successfully launched Nima Sensor, where we created the world’s first portable gluten and peanut sensors to test for allergens in food. Our company and product were awarded Time Magazine Best Inventions of the Year in 2015, and I was personally awarded Forbes 30 Under 30 in 2018.

Company Mission: Space Coyote is a cannabis company in a groove all their own. As California’s premier infused joint maker, each Space Coyote combines high potency herb and delicious, out of this world extracts. Crafted for stoners by stoners, Space Coyote celebrates art, equality, and the psychedelic side of cannabis. Collaborations with cultivators, extract brands, and artists are at the core of Space Coyote’s mission. Each joint perfectly pairs full-bud flower with phenomenal concentrates like diamonds, live resin, and hash made by the top extract brands in California. Space Coyote is committed to the betterment of the planet and has an environmental focus on everything they do. Space Coyote can be found in over 320 dispensaries. For more information and to get glazed, blazed, and totally cosmic, visit: www.spacecoyote.org

Company’s most successful achievement: With only $900k in funding, we launched one of the most successful preroll brands in the state of California, and in less than two years on the market, we are now distributed in over 320 shops throughout the state. Our joints are consistently the most delicious, potent, and highest quality on the market, and our brand stands out from the crowd. Our sales have doubled in the past couple months and we expect them to double again shortly. We’ve been highlighted in Forbes, Benzinga, and The Dieline for our work, and this is only the beginning!

Has the company raised any capital: Yes, we raised an angel funding round of approximately $900k in late 2018 / early 2019.

Any plans on raising capital in the future? We’re a profitable company and don’t require additional funding, but we do plan to bring on additional capital in Q4 2020 / Q1 2021 to fuel our marketing and sales budget and speed company growth. We’ve proven our market, and proven that we can grow sustainably, so we now feel confident to bring on additional capital to fuel our growth and dominate our market segment.

Most important company 5-year goal: Within the next 2 years, Space Coyote is going to be the top preroll brand in the state of California. Within the next 5 years, we’re going to be the top preroll brand in the US.


StaffStaffSeptember 16, 2020
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4min7240

Marie Montmarquet is co-founder of MD Numbers Inc., a family of vertically integrated cannabis brands — MD Farms, Marie’s Deliverables, and Legacy Coterie — that provide a range of goods and services to the California supply chain, retail customers, and equity community. Marie is a legacy cannabis operator who’s been passionate about the plant for over 13 years. Her cannabis business expertise and equity activism have put her in the national spotlight. After graduating from the University of Tennessee with a B.A. in Political Science and Psychology, she moved to California from Nashville in 2010. Over the last decade, Marie has created several successful cannabis businesses along with her brother Allen Hackett with whom she co-founded MD Numbers Inc. and its subsidiaries. Marie and Allen are also minority owners of Cannabis Express, having helped build one of the Bay Area’s biggest delivery providers. In addition to developing and scaling successful cannabis businesses, Marie is focused on being an advocate for social justice and equity in the industry. She’s an advisor to the cannabis equity program for Success Centers and offers monthly tours to MD Farms for equity applicants. Marie’s goals for 2020 are to expand MD Numbers and MD Farm’s capacity, develop new properties and build more equity brands; advising, supporting, and championing equity in every way possible.

Full name: Marie Montmarquet

Title: Co-founder

Company: MD Numbers Inc.

Years at current company: 5

Education profile: University of Tennessee — Bachelors of Arts, Double Major Political Science & Psychology

Most successful professional accomplishment before cannabis: Prior to cannabis, I ran my own commission sales company called Direct Effect Marketing based in Tracy, CA. I hired, trained and oversaw the sales team for Direct TV connections inside Costco, Walmart and BestBuy. I started with the company in Nashville, Tennessee, and within three months had generated enough connections to earn a paid move and promotion to California. I excelled at commission sales and won a Dale Carnegie Sales Award for best sales presentation, which then led to becoming a Sales Strategy Coaching Assistant for Dale Carnegie in the Bay Area.

Company Mission: MD Numbers’ primary mission is centered around corporate responsibility, sustainability, and equity in every facet. We believe in being accountable stewards to the environment, our customers, the community, and our employees, including making sure every decision made is centered around leaving the earth better than we found it.

Company’s most successful achievement: MD Farms and Marie’s Deliverables are 100% Black-owned. Through the years, MD Numbers has retained full ownership and control of its enterprises in a space that is generally hostile toward minority operators and predatory of equity licensees.

Has the company raised any capital: Yes

Any plans on raising capital in the future? Yes

Most important company 5-year goal: Continuing to expand our cultivation footprint and vertical integration into Marie’s Deliverables and future retail opportunities.


StaffStaffAugust 24, 2020
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5min6290

Camille Roistacher is the CEO & Co-Founder of Voyage Distribution, a data-driven cannabis supply chain company, and Wyllow, an inclusive cannabis flower brand launching in select dispensaries across California. Camille is a powerhouse woman of color who began dipping her toes in the leadership pool by becoming Pasadena’s Rose Queen in 2006 when the media dubbed her as a “natural leader” who was “destined for royalty.” Before becoming an entrepreneur, Camille traveled the world to train people from various cultures on how to use new technology platforms, working alongside companies such as Salesforce and DocuSign.

 

Full birth name: Camille Roistacher

 Title: CEO & Co-Founder

 Company: Voyage Distribution Inc. & Wyllow 

 Years at current company: 1 year, 9 months

 Education profile: UC Riverside, Bachelors Degree in Business Administration with a focus in Finance

Most successful professional accomplishment before cannabis: Before I became an entrepreneur, I had the opportunity to travel the world to train people to use different types of technology. I worked closely with top companies in the tech space, including Salesforce and DocuSign. This experience is where I discovered my knack for learning the ins and outs of different platforms rather quickly.  Teaching someone else how to use these platforms also came easy, especially after training people in various countries with different cultural backgrounds. 

Company Mission:  Voyage Distribution’s mission is to simplify the path that cannabis travels from the farm to the dispensary, by integrating technology, unique wholesale strategies, and data-driven solutions throughout the supply chain.  

Company’s most successful achievement: We’ve built Voyage Distribution to be more than just a distributor. We’re a supply-chain company that incubates cannabis brands, distributes products across dispensaries in California, and stores cannabis flower in a one-of-a-kind wholesale showroom. What I’m most proud of, though, is that we’re leveraging our vast network of growers who we’ve built trusting relationships with over time, to essentially cut out the middleman for high-end flower and make it more attainable and inclusive to the cannabis community. This was our main goal with launching Wyllow, a flower brand for the conscious cannabis connoisseur that’s powered by Voyage Distribution. Right now we’re leveraging the buzz of Wyllow to raise important conversations around social equity, opportunity and female empowerment. 

Has the company raised any capital (yes or no): No we have not. 

Any plans on raising capital in the future? No, we don’t have any current plans at the moment.

Most important company 5-year goal: 

Before my husband Josh and I decided to start a distribution company, we actually owned a dispensary in California. We shifted direction after realizing the distribution space lacked the efficiency and technology that we knew we could bring to the table. A few years later, we’ve been able to grow a vast distribution company that services California dispensaries, manufacturers, distributors and cultivators. In the next five years, we plan to expand our footprint throughout additional states with a focus on emerging markets that need more representation from female cannabis executives. 

 

 


StaffStaffAugust 5, 2020
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4min8372

Executive Spotlight: Alex Levine, Co-CEO, Green Dragon

Title: Co-Founder and Chief Development Officer

Company: Green Dragon

Years at current company: 5+

Education profile: Tufts University

Most successful professional accomplishment before cannabis: My entire professional career has been in every aspect of cannabis, from cultivation to manufacturing and retail. I have been involved in real estate transactions, acquisitions of new licenses, operations, and logistics. Green Dragon is now one of Colorado’s largest retail chains and I’m proud to have been integral in building a start-up business into the company that it is today. Outside of the office, I am an accomplished musician, and I play both piano, guitar, and drums.

Company Mission: Our mission is to provide premium products at the most competitive prices, with the best service and lowest operating costs in the industry. Cannabis consumers deserve access to a quality experience at an affordable price point, but too many dispensaries follow an outdated model with high-pressure sales, tiered pricing, or daily promotions. Green Dragon set out from the start to offer every day, Low Pricing, which is how we have established such a loyal customer base in Colorado. Our customers know to expect the best products at the best prices.

Company’s most successful achievement: Growing Green Dragon from a small company of three stores to one of the largest and most profitable chains in Colorado, as well as growth outside of the state with a recent acquisition of a Florida license, are accomplishments that we are very proud of. Staying profitable while operating in the most competitive cannabis market in the country is a top achievement for us. We’re a dispensary in a space where there are more dispensaries than there are Starbucks locations. To remain successful, we continue to focus on our core value of always improving the shopping experience, which guides our decision-making as we adapt to today’s challenges and expand to new markets.

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future? Yes

Most important company 5-year goal: To become a key player in the Florida market. As one of the few approved Medical Marijuana Treatment Center Licensees in Florida, Green Dragon will be opening cultivation, production and extraction facilities, and medical marijuana dispensaries across the state. I was born and raised in Florida, and I’m ready to bring my cannabis knowledge and experience back to my home state.



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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