Executive Spotlight Archives - Page 2 of 11 - Green Market Report

StaffApril 20, 2021


Matt McGinn is the co-founder of Spacestation, a cannabis-infused beverage co-packing company, Fly Beverage Co., and Apollo Distribution as well as Chief Strategy Officer of Hardcar. 

In 2013, McGinn founded Blackeye Roasting Co., which quickly expanded across several Midwestern States in major convenience store locations.

Along with his team, McGinn oversaw the design and buildout of the company’s 30,000 square foot co-packing and cold brew coffee production facility, a coffee roastery, and two cafes in Minneapolis, Minnesota. 

In 2017, McGinn left Blackeye and joined with Macai Polansky to co-found Spacestation.  Serving as COO, McGinn was instrumental in bringing Spacestation’s first clients to market, as well as helping create Fly Beverage Co. the brand house for Spacestation. 

Pivoting to expand Fly Beverage Co.’s brands, McGinn helped oversee the launch of Nectr, Matts High Soda, and Uncle Arnie’s Iced Tea Lemonade. Nectr and Uncle Arnie’s Iced Tea Lemonade are sold in over 140 Licensed California Dispensaries, with additional plans to launch product lines in Oregon, Maine, Colorado, Massachusetts, and the country of Israel.


 GMR Executive Spotlight Interview Q & A:


Full birth name: Matthew McGinn

Title: Co-Founder, Chief Strategy Officer and Product Formulator

Company: Fly Beverage

Years at current company: 14 Months

Most successful professional accomplishment before cannabis: Built a regional CPG coffee Roasting Company, 30k sqft contract manufacturing facility in Saint Paul, MN for beverage retort manufacturing and scaled a CPG business in 18 months into over 3500 accounts before taking an acquisition in 2019.

Company Mission: Simply put, our mission is to make more cannabis beverages (like our Uncle Arnie’s, Matt’s High Soda and Nectr.  https://mattshighsoda.com/) as well as cannabis edibles, more affordable to the daily consumer. We intend to give the traditional market a run for its money!

Company’s most successful achievement: Number 1 fastest selling Cannabis infused Beverage. 152 Retail, licensed Dispensary account pickups in 6 months, with a bootstrap budget.

Has the company raised any capital (yes or no):  700,000 from friends and family

Any plans on raising capital in the future? Aggressively raising 2-4 Mil more

Most important company 5 year goal: Product will be sold in all 50 states, and internationally. This will happen.

StaffMarch 24, 2021


Betty Tran is an award-winning marketing leader with 15+ years of experience in the rapidly expanding world of digital and live entertainment. 

Most recently, Betty served as partner of BNE & Associates, where she managed social influencers. 

Prior to BNE Betty served as Executive Vice President of Marketing and Talent for DanceOn, where she was responsible for all aspects of marketing and the top tier talent in the network. 

Betty served as Executive Vice President of Marketing and Media for Insomniac Events, a division of Live Nation Entertainment, Inc. Betty was responsible for the buying and creation of all media, spearheaded the redevelopment of the company’s online presence, leading to a 25 percent increase in ticket sales, and overseeing internal and external corporate communications. 

Prior to Insomniac, Betty served as VP of Brand and Integrated Marketing at global video entertainment network Machinima. During her tenure, she led the company’s successful brand redevelopment, cultivated partnerships and business relationships to build profitable, multimillion dollar sales packages to major brands including Honda, and launched Machinima’s inaugural activations at Comic-Con and E3. 

She joined Machinima following her post as VP of Interactive Marketing at Evolve Media, where she expanded the company’s marketing team, raised the marketing budget by 50 percent and implemented new media strategies that increased revenue by nearly 45 percent. 

When she’s not traveling for business, she spends quality time with her three children. Betty graduated Magna Cum Laude from University of California, Los Angeles with a B.A. in Film and B.S. in Anthropology.



GMR Executive Spotlight Interview:

Full birth name: Betty Tran

Title: Founder

Company: bu’kei Agency

Title: CMO

Company: FEVO, Inc.

Years at current company: 1 year

Education profile: Bachelor of Arts. Communications at UCLA and Bachelor of Science, Anthropology at UCLA

Most successful professional accomplishment before cannabis: EDC Vegas 2014 – Sold out within 2 months.

Company Mission: To help cannabis brands to authentically connect with audiences through lifestyle and culture

Company’s most successful achievement: House of Saka – deliver 2600% increase in sales for the month of August 2020

Has the company raised any capital (yes or no): 

if so, how much?: No, but partners with Acme Media Co.

Any plans on raising capital in the future? No

Most important company 5 year goal: Establish bu’kei as thought leaders in the space and elevate the profile of underrepresented cultures,



StaffMarch 19, 2021


Full birth name:  Kimberly Ann Bambach


Title:  EVP & Chief Financial Officer


Company:  Jushi Holdings Inc.


Years at current company:  2 years & 4 months


Education profile:   Undergraduate degree from SUNY Brockport – Finance;
MBA from PACE University Lubin School of Business – Strategic Planning

Most successful professional accomplishment before cannabis:   

Worked on 6 high growth startups from 2007-Present
(Bidtellect, HookLogic, Ice.com, Jingle Networks, XpresSpa, Vindigo)

  • CFO of Hooklogic growing revenue from $12M to $300M in 3 short years culminating in closing a deal to sell the company to Criteo (CRTO) in for $250M.
  • CFO of Jingle Networks turned around the business that was losing over $500k/mth to profitable in 6 short months.  Grew revenue and profits.  Closed deal to sell Jingle to Marchex (MCHX) for $62.5M in 2012.

Company Mission: Jushi Holdings Inc. is a national, multi-state cannabis company developing and operating high-end retail locations, premium brands and state-of-the-art cultivation, processing and manufacturing facilities. Our platform is designed to set the new standard for a sophisticated, modern cannabis experience. The Company’s vision is to create an integrated global community of wellness, mindfulness, and connections through superior retail experiences and products.

Company’s most successful achievement: It is a challenge and difficult to provide only one of Jushi’s many impressive achievements. I would categorize our most successful achievements into three main areas.

The first area is fundraising and capital, both personal and third-party financing, to capitalize a start-up to billion dollar market cap company . Due to all the federal restrictions, access to capital is critical and raising capital is a Jushi core competency. In fact, to date we have raised over $343 million, of which founders and insiders have contributed approximately $47 million themselves. We are unique in cannabis, with significant personal capital contributed to the business. Our investors take great comfort, knowing we are all right-way risked, and our management team will make prudent capital decisions.

The second achievement is building a world-class team by bringing together non-cannabis specialists as well as cannabis industry veterans to create a new-age cannabis company. We combine Fortune 500 management, corporate governance, risk and balance sheet management that influences disciplined corporate management and our M&A strategy. We meld these skills with a decade’s worth of cannabis experience in cultivation, extraction, and retail as we create a modern cannabis company that brings high-quality, tested products at an attractive price to both the medical and adult-use markets. Our core senior team have all built successful companies in prior lives, and we knew we could bring our collective skillset, refined over decades on Wall Street and Main Street, to the cannabis space. Jim Cacioppo, our CEO, has decades of experience as a distressed specialist and financial sponsor. We have benefited from Jim’s unique skillset especially navigating these turbulent markets. Furthermore, through the acquisition of The Clinic™ out of Colorado, we added a fantastic award-winning team to build-out our operations and brands.

Lastly, we have built and scaled a business with a high-quality portfolio of assets.

We have been focused on three core markets:

  • In Pennsylvania, where we currently operate ten medical dispensaries and plan on opening another eight, bringing our total to 18 stores. We have also acquired a grower-processor in PA that allowed us to vertically integrate.
  • In Illinois, we acquired two medical dispensaries in late-January. Since acquiring the two dispensaries, both locations have been re-branded to BEYOND/HELLO™ and have begun adult-use sales. We opened two additional adult-use stores in Illinois. One dispensary in Sauget opened in December last year and the other dispensary in Bloomington opened last month, bringing our total store count in Illinois to four. We believe either of these two new stores can become among our best performers due to their superior locations.
  • In Virginia (“Sleeping Giant”), we have 1 of 5 vertically integrated licenses, and one of only four to have received final approval and permit issuance in this attractive early-stage medical cannabis market. Our license allows us to serve patients in Health Service Area II (or HSA II), which is in Northern Virginia, and home to 2.5 million people (30% of the overall population), and the highest per capita income in the state where 5 of Virginia’s 10 wealthiest neighborhoods are located. We are also able to open an additional five stores in HSA II. We began dispensing medical cannabis to registered patients in VA in December with the opening of our 12th BEYOND/HELLO™ retail location.

As well as in our developing markets, we have been focused on California, Nevada, and Ohio.

  • In California, we entered the market last month and opened our 11th national retail location: BEYOND/HELLO Santa Barbara. We are excited to be part of this vibrant community and welcoming local-residents to experience the BEYOND / HELLO™ customer-first approach and state-of-the-art dispensary. Santa Barbara is a limited license market that currently only allows for three dispensaries to operate in the city. Also, the Company is continuing to expand its presence in California with signing definitive agreements to acquire an operating dispensary in Palm Springs and a retail license holder in Grover Breach. Jushi received approval to move forward in the merit-based application process as one of three selected applicants for a storefront retail (and ancillary delivery) permit in Culver City, California. We found an absolutely prime location for our flagship dispensary on the corner of Sepulveda and Venice Boulevard. Our store will be approximately 500 feet away from an exit off Interstate 405. 53,00 cars pass this location daily. This store will be new construction, a ground-up build, focused on modern architecture and environmental sustainability.
  • In Nevada, Jushi owns 2, 7,50 square foot buildings that can be easily connected. Attached to these buildings are 2 permits, 1 for cultivation and another for processing and manufacturing. We currently operate out of one building. In this facility, Jushi has a state-of-the-art indoor double-stack cultivation that yields 2,500 pounds of high-quality dry flower per year. In processing and manufacturing, we produce a suite of infused product. We’ve partnered with third-party extraction to produce high quality concentrates and infused products, all for the wholesale marketing in Nevada. We are reviewing options to connect our 2 buildings allowing Jushi to expand cultivation, scale processing and manufacturing.
  • In Ohio, we are constructing a new 8,000 square foot state of the art CO2 extraction facility that will utilize ethanol in post process. Once complete, this facility will have the capacity to process up to 32,000 pounds biomass. We’re building out a kitchen and lab that will produce all allowable products in Ohio, anticipate opening in early 2021.

Has the company raised any capital (yes or no): 

Yes, Jushi has raised capital privately as well as in the capital markets.

If so, how much?

Earlier this month, we closed on an approximate $59 million equity offering.  The proceeds of the offering further bolster our balance sheet (approximately $128mm cash/marketable securities as of January 28, 2021) and the proceeds of the offering allow the Company to pursue potential strategic transactions, which may include the acquisition of the 93,000 square foot facility in Prince William County, Virginia operated by the Company’s wholly-owned subsidiary and properties adjacent to the facility, and to pursue other strategic acquisitions and business expansion opportunities. Subject to regulatory approvals, the acquisition, together with the planned build-out of the facility, will enable the Company to efficiently produce a consistent supply of medical products as patient access improves and as the medical program matures and expands. In addition, the Company intends to use up some of the net proceeds to partially repay certain of the Company’s outstanding senior secured notes.

In January and October, we closed on an approximate $32 million and $31 million equity offering. The proceeds of the offerings allows the Company to pursue complementary M&A opportunities in both existing and new markets.

In our most recent debt financing, we upsized and raised an additional approximate $33 million, led by insiders and existing shareholders. Approximately $16 million of the funds raised were used to fund the cash portion of the acquisition of a PA Grower-Processor in Pennsylvania that operates a 90,000 sq. ft. facility and contains 45,000 sq. ft. of high-quality, indoor, cultivation. The acquisition solidifies our leadership position in PA, by supplying our 18 Beyond/Hello™ stores and other licensed facilities throughout the state.

In December/January of 2020, we successfully raised approximately $50 million.

Overall, we have raised approximately $343 million, approximately $47 million of which has been raised by management/insiders. We are unique in cannabis, with significant personal capital contributed to the business. Our investors take great comfort, knowing we are all right-way risked, and our management team will make prudent capital decisions. Also, with Jushi’s operations coming online, this will only enhance the ability to raise capital in the markets.

Most important company 3- 5 year goal:

As for future plans, Jushi is focused on being best-in-class along the entire value chain.  However, patients and consumers will really see Jushi’s retail brand BEYOND/HELLO™ expand in the following areas:

  • Continue expansion with PA retail footprint – Seven more medical dispensaries opening, beginning late first quarter 2021 and one per month through the fall
  • Build out an additional 25,000 sq. ft. of indoor cultivation at PAMs facility for a total of 70,000 sq., ft. We also have an LOI to purchase two additional pieces of land adjacent to our facilities that will add another 50,000 to 75,000 sq. ft. of facility footprint
  • Over the next 12 to 18 months in Virginia, we will be adding up to five additional dispensaries.
  • Continue expansion into California, specifically in Palm Springs, Grover Beach in Q3 2021 and Culver City by Q2 2022
  • In Ohio, our extraction and processing facility will come online in early 2021
  • In Nevada, our cultivation facility is producing high quality flower and we are launching in-house pre-rolls and leverage data analytics through BEYOND-HELLO.com platform
  • Customize/optimize dispensary formats to improve customer experience, order flow, and maximize the number of transactions
  • Introduction of a comprehensive suite of Jushi’s brands, including our award-winning brands, ‘The Lab: Concentrates’ and ‘The Bank: Flower + Genetics,’ as well as our precision formulated line of medical cannabis products ‘Nira Plus’
  • Overall, we are aiming to build out a well-balanced portfolio in some of the best medical and adult-use markets in the U.S.


  • In terms of operations, innovative technology, metrics and seamless data integration are critical for the optimal shopping experience.
  • Long term, we also believe this digital integration will not only contribute to our growth, but also continue to add to overall customer satisfaction at all of our retail locations across the country.
  • With respect to new stores that are still in the design phase, we are rethinking how much space is dedicated to pick-up for online orders as well as the number of POS systems we have in place dedicated to in-store pick-up.
  • We are also prepping locations for drive-through, for when it is legally permissible to use.


As you may be able to tell, the single most exciting part about Jushi is getting all our stores operational. It is also seeing all of our assets move into the revenue-producing phase and BEYOND/HELLO™, our retail brand, really beginning to elevate itself above competitors in the sense of better operations and design. We love the feel of our stores and have a passionate retail team, not to mention some of the best cultivators and extractors in the market. They are bringing some of the best IP for products out of Colorado to our patients and consumers in our markets.

Another exhilarating part of Jushi is that we are continuously looking for assets to add to our portfolio at attractive prices. As professionals with extensive experience working with distressed assets, we have a lot of opportunities at Jushi to build out our portfolio and pursue opportunistic M&A transactions.


StaffMarch 12, 2021



24-year-old entrepreneur Narmin Jarrous is the Chief Development Officer of Exclusive Brands, Michigan’s first-ever licensed dispensary. From her own life experiences, Narmin has dedicated her life to ensuring the industry succeeds in the best way possible while educating others about the health and wellness benefits of cannabis.

Narmin graduated from the University of Michigan-Dearborn in 2018 with a degree in Behavioral and Biological Sciences and a minor in Sociology and then went into medical sales and was promoted to the Director of Marketing in just three short months.

Narmin worked at a restaurant management company throughout her high school and college tenure, where she was introduced to the team that would eventually be Exclusive Brands. She left her role in medical sales to run Exclusive’s Business Development department because her values aligned with the overall company mission of making clean and safe cannabis accessible to all while promoting social equity. She is the youngest executive in Exclusive history and hopes to make her mark on the cannabis industry.

The state’s Marijuana Regulatory Agency (MRA) turned to Narmin to structure and run its first remote Business Resource Workshop as part of the state’s social equity program. The presentation was a huge success and over 70 attendees turned out (usually there’s a crowd of about 10 for such state workshops). Narmin was diagnosed with Endometriosis about 10 years ago. Using different cannabis wellness products significantly helped her minimize the complications caused by Endometriosis and improved Narmin’s quality of life.

 This inspired Narmin to launch a new cannabis lifestyle and wellness product line Neno’s Naturals that offers both medical and adult-use consumers access to superior quality natural products by utilizing ingredients sourced from local farmers to support health and strengthen communities. The line has a tranquil aesthetic and includes vaporizers, topical patches, tinctures, and capsules.


Full name: Narmin Jarrous

Title: Chief Development Officer

 Company: Exclusive Brands

 Years at current company: 1 year, 10 months

 Education profile: University of Michigan-Dearborn, BA in Behavioral and Biological Sciences with a minor in Sociology.

 Most successful professional accomplishment before cannabis: After graduation, I went into medical sales, where in just three short months I got promoted to Director of Marketing. This really pushed me out of my comfort zone as I never thought of myself as someone who’s necessarily creative, and I think marketing takes a lot of creativity. I’m much more of an analytical person, and I think that I brought a lot to the role, and the things I learned in that position really influenced the way I wanted to roll out Neno’s Naturals. 

Company Mission: Increasing access to safe, clean cannabis on a nationwide scale by applying the same successful business model that Exclusive Brands established in Michigan in other states.

Company’s most successful achievement: Securing Michigan’s first adult-use licenses in cultivation, processing, and retail is something that I’m very proud we accomplished. We’ve managed to grow our retail presence, including opening a new retail store in Grand Rapids, while continuing to produce Michigan’s top brands. Being able to reach almost every cannabis consumer through our retail partners is such a great feeling. 

 Has the company raised any capital (yes or no): We have not raised any capital, and are completely self-funded and debt-free as of 2021.

 Any plans on raising capital in the future? The market is changing every day. Our plans to secure capital will depend on the changing market conditions and how aggressively we choose to pursue our expansion in 2021 and beyond.

Most important company 5-year goal: My vision for the company is to continue expanding in a way that allows us to increase access to cannabis for everyone who needs it. As marijuana gains acceptance on the federal level, I hope we continue to see growth into other states where safe, high-quality cannabis isn’t accessible.

Cannabis has historically been difficult to access – especially in black and brown communities. These communities have been demonized, excessively policed and disenfranchised from the industry. Our hope is to increase cannabis accessibility in every way – from a geographic standpoint to an affordability standpoint. Anyone who wants access to this medicine should have it. That’s the idea behind Neno’s Naturals, the latest brand being launched through Exclusive Brands. Neno’s Naturals is committed to amplifying the message that cannabis is for everyone. Everybody is different, so people need a comprehensive approach to their cannabis consumption. Neno’s Naturals offers that through our wide selection and combination of patches, tinctures and vapes.


StaffMarch 9, 2021



Full birth name: Madison Adel Fiore

 Title: Head of Growth

 Company: Hawke Media

 Years at current company: 4 years

 Education profile: BA Chapman University

 Most successful professional accomplishment before cannabis: Before focusing primarily on cannabis marketing, I helped scale Hawke Media and grow revenue from $2M to $100M+ in 4 years.

 Company Mission: At Hawke Media, we are dedicated to launching, scaling and invigorating businesses of all sizes, industries and revenue models. Since joining the team in 2016, we have exponentially grown our cannabis-focused marketing efforts. We are now considered one of the major players in the space, and our greatest mission is to raise awareness and normalize cannabis.

 Company’s most successful achievement: We have averaged 100% year-over-year growth throughout the company’s seven years in business.

 Has the company raised any capital (yes or no): Hawke Media has not raised any capital to date.

 Any plans on raising capital in the future? Currently, we do not have plans to raise capital.

 Most important company 5 year goal: We will remain bullish on the cannabis industry. Our team understands the massive growth potential, especially throughout the next year, and we will continue to navigate the ever-evolving space on behalf of our clients. In five years, Hawke Media plans to be among the most successful cannabis marketing agencies in the U.S.


StaffMarch 1, 2021


Cassondra “Khadijah” Adams is originally from Sugar Land, Texas. She started her first  business while raising four sons as a single mother. Khadijah Adams has been a full-time  entrepreneur since 1997. Khadijah entered the cannabis industry in 2014 by way of the  Colorado market. She began investing in cannabis-related companies shortly thereafter  and formed MIPR Holdings where she served as the founder and senior managing  partner for 3-1/2 years and was responsible for consulting and connecting accredited  investors to viable investment opportunities in the space. 

In June 2017, MIPR, LLC, and MIPR Holdings, LLC was later acquired by C. E. Hutton,  LLC, a business development and management firm in Denver, Colorado where Ms.  Adams currently sits on the Board of Managers as the Vice President. She is also the  Founder of The GreenStreet Academy, an online educational platform that teaches the  basics of investing in the marijuana industry, and the co-author of The Minority Report,  annual marketing analysis of Minority-owned companies in the cannabis and hemp  industries. On May 1, 2020, Ms. Adams launched Khadijah Adams, LLC dba Girl Get  That Money, a business empowerment coaching, and consultancy movement focused on  women in business and women aspiring to be in business. 

Ms. Adams is a motivational and public speaker. She sits on the Advisory Board of The  Color of Cannabis (TCC) 2020-2021, and is the Chair of the Diversity, Equity, and  Inclusion Committee (DEIC) of the National Cannabis Industry Association (NCIA) 2020- 2021, Board Member of Gratitude Blossom (San Diego), Advisory Board Member of  Calyxeum (MI) and Board Member of CannaCan (Ohio). 

Khadijah is the founder of Khadijah Adams, LLC dba “Girl, Get That Money” a business  empowerment and coaching movement. Her goal is to empower women in business by  providing them with the resources and tools needed to help them become successful.  

Ms. Adams is the author of “Rewriting Your Mental Script – 8 Mindsets That Defeat Self  Sabotage” published by Sisterhood Publishing, released on February 1, 2021, and can be  found on Amazon with an autographed copy found on her Girl Get That Money website.

GMR executive Spotlight Interview:

Full birth name: Cassondra Adams aka Khadijah Adams

Title: President & CEO

Company: Khadijah Adams, LLC dba Girl Get That Money

Years at current company: 1

Education profile: Colorado Christian University

Most successful professional accomplishment before cannabis: 

Certified Signing Services, Inc. assisted in the development of the notary signing agent industry from 1997 to 2007. The successful launch of The Computer Café in 2008, and successfully sold in 2014 to enter the cannabis industry.

Company Mission: Our mission is to help women design and execute a plan of action that helps them gain clarity, set new goals, get focused on their vision and define their mission.

Company’s most successful achievement:

Recently helped client launch Gratitude Blossom and

also helped Green Harvest Health with product


Has the company raised any capital (yes or no): Yes

if so, how much? $150,000

Any plans on raising capital in the future? Still in progress

Most important company 5-year goal: To deploy $1,000,000 in women owned cannabis companies.


StaffMarch 1, 2021


Full birth name: Gyula Kangiszer 


Title: Chief Regional Leader North America, President of RotaChrom North America


Company: RotaChrom Technologies


Years at current company: 1 year, 7 months


Education profile: University of Humberside, BA in European Business Administration


Most successful professional accomplishment before cannabis: I founded and successfully grew a startup software development company. I love challenging traditional practices and creating innovative new business models by bringing together the perspective of the converging industries. I’m excited about the potential impact of cannabinoids on our lives.


Company Mission: RotaChrom is a technology company on the front lines of purification solutions for a myriad of industries. We manufacture world-class chromatography platforms widely used for botanical extract purification within the pharmaceutical, nutraceutical, and botanical industries. 


Company’s most successful achievement:  RotaChrom Technologies invented the first Centrifugal Partition Chromatography (CPC) machine, which is made for industrial-scale purification. The platform is scalable, versatile, and cost efficient compared to older versions of chromatography. 

RotaChrom offers a more efficient solution to chromatography with the world’s first commercially available, industrial-scale CPC technology platform. The technology has revolutionized the purification industry by providing cost-effective, commercial-scale chromatography solutions to clients worldwide. The platform allows companies to expand high purity production capacity with flexibility and scalability, while decreasing environmental impact.

As the cannabis and hemp industries grow, the technology for mass production must evolve to meet the increased demand. Advanced technology solutions are adapting to meet the needs of increasingly complex, highly regulated markets. Chromatography, a technological system for purification of botanical extracts, is making strides to keep up with the booming business of legal hemp and cannabis.

RotaChrom’s unique industrial-scale CPC offers unmatched purification of botanical extracts, rendering a highly pure form of compounds of interest, from APIs to macromolecules, at large scale. Since the RotaChrom platform is scalable, producers can easily increase production to meet growing demand for a product, such as minor cannabinoids or pure CBD. 

Has the company raised any capital (yes or no): No. 

Most important company 5 year goal: 

As additional states in the U.S. legalize cannabis and hemp, we have the opportunity to expand our reach to new companies in those markets. Our systems purify minors at the highest level and many companies will need to turn to solutions like ours in order to meet a more regulated market. Regulation of the CBD industry is good. While some people consider it a problem, we see it as a positive, so that high-quality, regulated products make it to consumers. 

We at RotaChrom aim to keep advancing our purification technology and solutions, which will help our customers meet their purification goals.


StaffFebruary 1, 2021


Maria Testa is the Co-Founder of Moose Labs, where she handles branding, social media and customer relations. It was Maria’s “aha” moment that led to the development of the MouthPeace product line. In a predominantly male-run industry, her female perspective of the market and its associated problems have been a driving force behind the growth of Moose Labs. Before joining Moose Labs full-time, Maria worked for Halo Top Creamery, which was the #1 selling pint of ice cream in the U.S in August 2017, and in the same year was named one of the top inventions of the year by Time Magazine. Maria graduated from Nichols College in 2012 with a BSBA and her MBA in 2013 before fulfilling her lifelong dream of moving to California.

Full birth name: 

Maria Testa 




Moose Labs LLC 

Years at current company: 

4 Years 

Education profile: 

MBA & BSBA, Nichols College in Massachusetts 

Most successful professional accomplishment before cannabis: 

Before committing to Moose Labs full-time, I worked for Halo Top Ice Cream, which was named one of Time Magazine’s top inventions of the year in November 2017.

Company Mission: 

Moose Labs creates alternative innovations for the cannabis industry. Our mission is to provide a more enjoyable cannabis experience by producing innovative harm reduction products that solve the problems of the everyday cannabis consumer. 

Company’s most successful achievement: 

Our most successful achievement is taking our idea from a simple sketch to an internationally distributed product that has sold millions of units. Moose Labs was first to market with a germ prevention product for the cannabis industry. Before releasing the MouthPeace, there were no real options for germ conscious consumers. When we released the first universally fitting mouthpiece in 2015, it was an instant success and resonated with consumers across the board. From there we continued to innovate; taking our harm reduction focus one step further with the release of the newly designed MouthPeace and Filters in 2019. In the age of Covid19, we’re seeing the industry move more rapidly in a positive direction– one that is more health and safety-conscious overall. 

Has the company raised any capital (yes or no): 

if so, how much?: 

In 2017, Moose Labs participated in an Arcview Investor Forum and secured funding. Fortunately, since our initial investment, Moose Labs has become profitable and has been able to continue expanding without raising additional capital. 

Any plans on raising capital in the future? 

We do not have plans to raise capital at this time. 

Most important company 5-year goal: 

Our focus is to continue to grow and expand our product line and build out a more robust ecommerce/subscription platform. We’re hopeful to see marijuana legalized at the federal level and we plan to broaden our international distribution channels, while simultaneously growing our brick and mortar presence domestically and abroad. 


StaffJanuary 13, 2021


Paola Fernandez is the 30-year-old Founder & CEO of High Hemp, an all organic herbal wrap company. While working at her father’s cigar company, Paola came up with the idea ‘natural’ alternative to tobacco-based rolling paper and wraps. In 2016, the company created a revolutionary product, hemp wraps: an all-organic sheet of hemp paper made to roll your own herbs. Sales skyrocketed right from the get-go and, as a result, she has turned her idea into a $10 million company in under five years – and all before the age of 30 (which she just turned back in October).

Being first to market definitely has its advantages, but that doesn’t mean Paola did not/does not experience challenges along the way. “As a brown female in the LGBTQ community, my business and legitimacy in the hemp/cannabis industry is at times questioned – but that only makes me work harder and more determined to prove people wrong.” Paola’s goal is to take the cannabis market, which has been heavily dominated by males and make it more approachable to the female consumer.


  • What is your full birth name?
  • Paola Fernandez
  • What is your title at the company?
  • CEO
  • What is your company name?
  • High Hemp (a part of JPG Herbals LLC)
  • How many years have you been at your current company?
  • I have been part of the company since it started four years ago.
  • What is your education profile?
  • I received a GED and some college for graphic design.
  • What is your most successful professional accomplishment before cannabis/your company?
  • High Hemp is my most successful professional accomplishment. It has allowed me to become an entrepreneur with just a high school diploma and minimal college education.
  • What is your company mission?
  • To create a new normal in hemp products. Challenging existing tobacco products and creating a 100% hemp version.
  • What is the company’s most successful achievement(s)?
  • How quickly our product started gaining traction across the US with 500,000 units/pouches per week.
  • Has the company raised any capital (yes or no)?
  • Fortunately, since the initial investment, we have been able to continue expanding without raising any capital.
  • Any plans on raising capital in the future? Why or why not?
  • As our goals continue to grow we see it in the future we will need to seek capital investment
  • What is the most important 5-year goal(s) for the company?
  • Our biggest 5-year goal is to continue increasing production, in order to sustain the global demand for our products.
  • Anything else you’d like to add?
  • High Hemp is a great passion of mine, and I’m excited to take on the challenges to move a world dependent on tobacco to an all-around better alternative hemp.

StaffDecember 15, 2020


Mike McDonald brings over 30 years of leadership excellence, focusing on forging partnerships and building brands. Experienced in consumer products manufacturing, finance, marketing and sales, Mike guides Ammonite’s rapid development from a start-up to one of the most innovative hardware platforms in the cannabis industry. In addition to his role at Ammonite, Mike holds an advisor role at California cannabis pioneer Jetty Extracts and was formerly Jetty’s Chief Corporate Development Officer.  Mike is a Board Director at Solight Designs, an innovative socially conscious solar lantern company focused on direct to consumer sales, NGO disaster relief, and impoverished communities.  Mike is the former President of Concreteworks Studio, where he managed the firm’s growth from 30 to 120 employees and was responsible for the Apple, Inc, and Restoration Hardware relationships. Mike has also held leadership roles at Giant Bicycle and snow sports start-up Atlas Snowshoes, where he spearheaded the company’s acquisition by publicly traded K2 Sports.

Full birth name: Mike McDonald

Title: President

Company: Ammonite Inc.

Years at current company: 3 years at Jetty Extracts, and 1 year at Ammonite, Inc., which emerged from Jetty Extracts

Education profile: BA, Pennsylvania State University

Most successful professional accomplishment before cannabis:  

Prior to entering the cannabis world as an investor, advisor, and then Chief Corporate Development Officer at Jetty Extracts, Mike founded McDonald Development group, investing in real estate with a focus on sustainability and community. Mike was responsible for several of the first LEED Platinum residential projects in California.

Company Mission: 

Our overarching goal is to simplify the use of concentrates for the medical and recreational consumer and become the leading name in concentrate delivery hardware.

Company’s most successful achievement: 

Our landmark win is achieving our patent for the Dablicator™ oil applicator, and we have additional patents and IP protection in process. In our one year of existence, we’ve also won partnerships with leading names in California like Jetty Extracts, 710 Labs, Oakland Extracts, and Surterra Wellness in Florida.

Has the company raised any capital (yes or no):   

Ammonite, Inc has been fully funded by operations, with no external capital raised. However, our plant-touching sister company Jetty Extracts has raised capital, mostly from friends and family and a select group of strategic investors.  


If so, how much?:  Confidential

Any plans on raising capital in the future? 

Ammonite is not presently planning a capital raise as it is funding its growth through operations. Jetty Extracts is planning a capital raise in 2021.

Most important company 5-year goal:

Our major business goal is to expand the number of partnerships we have with leading concentrate brands across the US and invest in sustainable solutions for packaging, while continuing to introduce additional innovative and patented oil application products.

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