Executive Spotlight Archives - Page 2 of 9 - Green Market Report

StaffStaffJuly 20, 2020


Full birth name:
Jay Evans

CEO and Co-Founder

Keirton Inc.

Keirton is a global leader in engineering solutions to streamline cannabis cultivation and — since launching in 2007 — has outfitted 80% of the world’s leading cannabis producers, across over 30 countries, with custom equipment.

Years at current company:
13 years (2007-present)

Education profile:
Keirton is the outcome of my professional experience in electronics and telecommunications, and my passion for the positive impact cannabis can have on the mental health and well-being of millions of people across the world. That said, I would consider myself a life-long learner – I’ve continued education by seeking experts in business, mentors, and reading a minimum of 24 business books a year.

I’ve also been a member of the Entrepreneurs’ Organization since 2015, through which I’ve benefited from various university programs around the world, including London, San Diego, and Portugal. I also actively participate in my Forum group, touring successful businesses along the West Coast to learn from CEOs and their leadership teams. I have recently joined YPO where I look forward to learning from other great leaders.

This approach to learning has really allowed me to draw from various perspectives to facing challenges.

Most successful professional accomplishment before cannabis:
When I was ten years old, I had a paper route. Every morning, I was up, out and making my deliveries by 5am. It made my mother pretty nervous considering it was usually dark outside at that time, but sticking it out, even after being regularly chased by dogs, made everything seem easier after that. It’s one of my earliest memories of feeling like I’d accomplished my goal and feeling like “I’d done it”.

Company Mission:
Cannabis can play an important role in many people’s lives – from supporting mental health to chronic and acute illnesses, cannabis can help many people improve the quality of their lives and wellbeing.

That said, when cannabis became legal for medical use in Canada in 2001, I saw how demanding medical cannabis production was – the harvest and production of cannabis took tens of people, if not more. This led to a strain on the supply chain and, ultimately, people who needed it having systemic issues accessing good quality, reliable cannabis.

We are driven by our passion to transform the cannabis industry for the better – for producers and consumers alike. We do this through our commitment to ongoing transformation. We leverage first-to-market automation technology and exceptional customer experience to address the market’s largest pain points: quality and safety. Professional cannabis producers have come to rely on our award-winning proprietary Twister trimmer technology for safe, efficient, reliable, and professional cannabis trimming and production. Whether it’s with small home grow trimmers or elite solutions that trim over 600 lbs. per hour, industry professionals have grown their business and improved their bottom line for over a decade with Twister trimmers.

Company’s most successful achievement:
One of the things that I’m most proud of is the scale of our impact on people around the globe. Our Keirton team has developed a range of innovative engineering solutions that streamline commercial cannabis cultivation.

Since launching in 2007, we’ve outfitted over 80% of the cannabis industry’s leading legal cannabis producers, across over 30 countries, with custom equipment. We have established ourselves as a global leader in engineering solutions to streamline cannabis cultivation. Additionally, our products, including our Twisted Trimmer — a high-volume leaf trimmer — process about three million kilograms of legal cannabis every year.

Has the company raised any capital (yes or no):

Any plans on raising capital in the future?
Not at this time.

Most important company 5-year goal:
We are focused on the impact that we can have on access to safe, legal cannabis. We are working to expand our business and transform the industry. Our five-year vision is to provide technology improving the entire cannabis value chain. We are prioritizing integrating artificial intelligence and machine learning technology into cannabis production and cultivation. AI will improve the safety and quality of the flower, alleviating ongoing consumer and cultivator concerns.

StaffStaffJune 18, 2020


Full name: Emma Chasen

Title: Co-founder

Company: Eminent Consulting

Years at current company: 2018-present (2 years)

Education profile: Brown University, B.A. Biology, Ethnobotany and Medicinal Plant Research, and Pre-medical Sciences

Most successful professional accomplishment before cannabis: 

Creating a specialized course of study within the Biology department at Brown was a big accomplishment for me. To be able to design my curriculum to study Ethnobotany and Medicinal Plant Research allowed me to excel and has aided me exponentially in my career in cannabis.

Company Mission: 

We know the eccentricities of the cannabis industry and therefore we approach shaping its culture accordingly. Our mission is to guide and influence emerging cannabis entrepreneurs to successfully implement a craft ethos and cutting-edge business model through scientific-based educational initiatives and authentic collaborative relationships.

Company’s most successful achievement:

Launching our online educational training program on the fundamental elements of cannabis and its purported effects is a major accomplishment for us. We so believe in the power of education and how incredibly necessary it is to help this industry evolve in an ethical and intelligent paradigm.

Guiding and assisting our Oklahoma clients, Resonant Cultivation, in the successful launch of their cultivation facility and growth of their business has been so rewarding. We are so proud to see them succeed in the Oklahoma market.

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future? No, we hope to stay entirely self-funded

Most important company 5-year goal:

To effectively launch and market our online training program so that states with cannabis public access programs adopt and recommend the standardized training for all industry personnel. And, to continue to help our clients develop their businesses and achieve great success in new and emerging markets.

StaffStaffJune 3, 2020


Executive Spotlight: Tyler Robson 


Title: Chief Executive Officer and Director 


Company: The Valens Company 


Years at current company: 8 years 

Education profile: Bachelor of Science in Biology at the University of Saskatchewan, which he attended on a Football scholarship. 

Most successful professional accomplishment before cannabis: Tyler began his journey in the Cannabis space cultivating and growing licensed medical marijuana plants at an early age to support patients including his father. Since then he knew, understood, and believed in the wide spectrum of benefits created by the cannabis plant and he knew it was his mission to bring this category and its benefits to the masses. Tyler took a break from growing to pursue his studies in Biology at the University of Saskatchewan, graduating with a BSC, which he attended on a football scholarship. Passionate about Academics as well as Athletics, he has always known the value of teamwork, perseverance, and grit. After University he returned to the Cannabis category to start and manage a number of growing operations which eventually led to the creation of Valens GroWorks, now The Valens Company. After returning to Kelowna, Tyler pursued research and development, plant innovation and life sciences, with an emphasis on medical cannabis and its applications in the treatment of seizures, chronic diseases, pain control, and neurological symptoms, and was eventually appointed as CEO of the company. 

Company Mission: Our mission is to become the world’s most trusted partner for best-in-class cannabis extraction, testing, formulation, product development, and custom manufacturing.

Company’s most successful achievement: In just a few years since its founding in 2017, Valens has become the largest publicly traded third-party extraction company in Canada with an annual capacity of 425,000 kg of dried cannabis and hemp biomass at our purpose-built facility in Kelowna, British Columbia which is in the process of becoming European Union (EU) Good Manufacturing Practices (GMP) compliant. Today, the Company is quickly establishing a leadership position in Canada’s Cannabis 2.0 phase, offering consumers a wide range of product formats, including tinctures, two-piece caps, soft gels, oral sprays, and vape pens as well as beverages, concentrates, topicals, edibles, injectables, natural health products with a strong pipeline of next-generation products in development for future release. In March this year, the company launched a line of cannabis-infused beverages, produced under a white label agreement with A1 Cannabis Company (a subsidiary of Iconic Brewing). The beverage line includes BASECAMP, a CBD-forward iced tea, and SUMMIT, THC-forward citrus water, both of which are available online at the Ontario Cannabis Store.                          

 Has the company raised any capital (yes or no): Yes 

If so, how much? In 2018, the company raised $41M in capital. In April 2019, $43,125,000 gross proceeds were raised through bought deal financing providing a strong cash position to be able to execute on the company’s growth plan.

Any plans on raising capital in the future? Valens has a strong balance sheet with $44.3 million in cash and short-term investments and a networking capital position of $80.4 million as of February 29, 2020. We are confident in our ability to sustainably manage our growth, having reported three straight quarters of profitability and benefiting from revenue visibility as a result of our multi-year contracts. As we continue to invest in building out our infrastructure and seek to enter new markets, we will continue to assess how best to generate and allocate capital in order to optimize ROI for our shareholders.

Most important company 5-year goal: Over the next five years, The Valens Company will be strategically focused on the following goals: 

  • Broaden End-product and Delivery Capabilities: Broadening its white label offerings to become the largest third-party cannabis product development and manufacturing company in the world.
  • Operate With Global Standards: Continuing to ready its business model for exportation to high-value international markets.
  • Provide Unique, Customized Offerings: Further developing our unique, IP-based product technology platform offering customized white label services.
  • Increase Capacity: Significantly increasing existing extraction capacity of 425,000 KG of hemp and cannabis to keep up with expected demand.
  • Build Reputation: Gaining more partnerships and establishing itself as the trusted partner of choice by various leading Canadian and international brands, including CPG companies.

StaffStaffMay 15, 2020


Kimberly Stuck was the first Marijuana Specialist for the Denver Department of Environmental Health, and therefore, the first Marijuana Specialist for a public health authority in the Nation. Conducting compliance inspections, license sign-offs, running pesticide investigations, writing press releases, conducting recalls, conducting shelf stability and CBD source approvals, she’s done it all. The industry lovingly started calling her the “weed-whacker,” primarily because she has disposed of 28 million dollars of Cannabis/Cannabis products in 2016 alone, due to non-compliance. She has greatly helped Colorado develop requirements, and has also helped California Department of Public Health (CDPH) develop their regulations. She has knowledge of all local, state and federal cannabis and health regulations. During the years as a regulator, she grew a love for the industry and the people in it. While working as a regulator, she noticed a huge gap in the industry when it came to Compliance Consultants. She knew she could make a huge difference and save cannabis companies millions through active preventative measures, if she started her own company, and has already been named one of the 13 women who will help shape the cannabis industry. With the support of the industry, she decided to launch Allay Cannabis Consulting. The company’s goal is to help the cannabis industry thrive on a global scale.

Title: Founder/CEO

Company: Allay Consulting, LLC

Years at current company: 3 years in July

Education profile: BA in Human Nutrition, CP-FS, CQA.

Most successful professional accomplishment before cannabis:  Becoming a CP-FS (Certified Professional – Food Safety) and being a Public Health Investigator for the DDPHE (Denver Department of Environmental Health), it was a great job and I was fortunate to be offered the position. I had a lot of food safety training before taking on this job, but it was this position that gave me the opportunity to first work in the cannabis industry. Without that opportunity, I would have never been able to reach the goals I have so far, in the industry that I love. 

Company Mission: To use our unique set of knowledge and skills to assist the cannabis industry in producing safe, consistent, and compliant products. We also want to help protect cannabis workers, and to help normalize the cannabis industry, as a whole, through education and certifications.

Company’s most successful achievement: We recently assisted with the Colorado CHAMP initiative (Colorado Hemp Advancement & Management Plan), and helped write the Colorado Hemp plan, which will be submitted to the USDA. We have partnered with four accredited certifying bodies that have agreed to certify cannabis companies to cGMP and ISO standards, and have helped many companies in the industry achieve their certification goals. We also opened another location in Portland, OR in December, and are continuing to grow our team.

Has the company raised any capital (yes or no): No. I saved enough money once I knew what I wanted to do, to be able to launch without a partner or outside capital. 

Any plans on raising capital in the future? Not at this time. We have done pretty well without it so far, but I never say never. 

Most important company 5-year goal: To continue to do good for the industry, treat our clients like family, and support them in any way we can to help them succeed. We want to keep growing the business organically, and only hire team members with the same love for the industry that our current team has. We are and will continue to be, involved in regulatory affairs in new, up-and-coming states, training regulators, and fighting for fair and safe regulations within the cannabis industry.

StaffStaffMay 7, 2020


Executive Spotlight: Wendy Alison Berger

Title: Board Director / Member of the Board

Company: Green Thumb Industries OTC:GTBIF / CannaVu

Years at current company: 5 years / recent

Education profile:

Syracuse University: Bachelor of Science, Finance and Marketing, 1988

Northwestern University Kellogg School of Management; MBA, Finance and Real Estate, 1993

Most successful professional accomplishment before cannabis: Following my entrepreneurial dream and creating WBS Equities, LLC which specializes in ground-up construction, renovation, development, sale-leaseback transactions and acquisitions of food manufacturing and food distribution facilities.  I’m also incredibly proud of having co-founded Illinois Women in Cannabis in 2014 with GTI’s Senior Vice President of Government and Regulatory Affairs Dina Rollman. IWC connects, educates, mentors, and supports Illinois women of all ages and backgrounds in order to maximize their opportunities in the emerging Illinois cannabis industry.

Company Mission: GTI’s mission is to promote well-being through the power of cannabis. CannaVu’s is to provide advertisers the ability to purchase digital advertising while meeting and exceeding state and federal requirements.

Company’s most successful achievement:  It’s hard to choose one “most successful” achievement for Green Thumb but I think what stands out most is how we’ve created the right team to thrive in a highly dynamic and evolving industry, and our diligent approach to capital allocation. CannaVu is the best at what it does and I’m excited about the achievements we’ll make this year.

Has the company raised any capital (yes or no): Yes

If so, how much?: GTI has raised $250 million in equity since 2018 and $105 million in debt.

Any plans on raising capital in the future? We like the position of our balance sheet. With our recent sale and leaseback transactions and the cash flow generated from our business operations, our growth plans are funded, and we are optimistic about our future. CannaVu may raise capital this year.

Most important company 5-year goal: GTI wants to continue to expand access to Green Thumb’s branded cannabis products such as Beboe, Dogwalkers, Dr. Solomon’s, Incredibles, Rythm, and The Feel Collection that help the well-being of so many people. CannaVu wants to remain the premier platform for canna-compliant digital advertising.

StaffStaffApril 14, 2020


Würk is the leading human capital management company for the cannabis industry. Keegan Peterson founded Wurk in 2015 after recognizing that cannabis businesses didn’t have access to the same scalable HR technology solutions as mainstream companies.  Under his leadership, Wurk now serves hundreds of clients across 33 states, including some of the largest publicly traded cannabis corporations in the nation. Würk now pays one in ten employees in the cannabis industry.

Prior to founding Wurk, Peterson spent over a decade working for high-growth HR technology companies, developing a deep understanding of how to build and scale software solutions that automate critical HR functions of business operations.

Peterson is active in lifting up other entrepreneurs in the cannabis space. He is a mentor at Canopy Boulder and Canopy San Diego, a mentorship-driven, early-stage investment program for startups in the cannabis industry, with a focus on ancillary products and services. He is an outspoken public advocate and thought leader for the cannabis industry and is an associate producer on the 2018 documentary Weed The People, which aims to educate mainstream audiences about medical cannabis as a human rights issue.

Full name: Keegan Peterson

Title: CEO and founder

Company: Würk

Years at current company: 5 years

Education profile: Keegan holds a BBA in Finance from Florida Atlantic University, graduating Cum Laude.

Most successful professional accomplishment before cannabis: Prior to founding Wurk, Keegan spent over a decade working for high-growth HR technology companies, developing a deep understanding of how to build and scale software solutions that automate critical HR functions of business operations.  

Company Mission: Wurk was founded after Keegan recognized that cannabis businesses didn’t have access to the same scalable Payroll and HR technology solutions as mainstream companies. Despite numerous advancements in the legalization movement, cannabis companies still repeatedly experience cumbersome and preventable growth challenges, including being dropped by traditional workforce management vendors. Wurk exists in order to provide an HR and payroll platform specifically to serve the rapidly growing cannabis industry.

Company’s most successful achievement: Würk currently handles payroll for 1 in 10 employees in the cannabis industry nationwide, and powers some of the biggest names in cannabis including: Acreage Holdings, Aster Farms, Canndescent, Harvest, Flow Kana, Vangst, Curaleaf, GTI, and iAnthus.

Has the company raised any capital (yes or no): yes

if so, how much?: $18M

Any plans on raising capital in the future?  Wurk is not actively pursuing additional financing at this time but open to investments that accelerate the growth of the company.  

Most important company 5-year goal: Empower all the people of cannabis with 100% access to proper workforce management and payroll technology so they can continue to grow their companies. 


StaffStaffApril 8, 2020


Woman-owned and operated Peak Extracts was the first adult-use edibles producer licensed in Oregon and currently holds a position as the #2 cannabis chocolate manufacturer in the state. Originally founded in the Oregon Medical Marijuana Program in 2014, Peak Extracts is locally owned and based on principles of quality and integrity. Every Peak cannabis and hemp product is made using a proprietary in-house Terp-Lock™ extraction process that retains the character and effects of the original material.

Eastern Washington native Katie Stem started her first business at age 22 while in the Americorps VISTA entrepreneurial division. A graduate from Carleton College in 2002, majoring in pre-med and literature, she has extensive business and management experience, as well as more than 10 years of laboratory science background. While working for Washington State University and Oregon Health & Science University, she experimented in the fields of physiology, pharmacology and neurology using natural products and pharmaceutical interventions for human diseases. In 2010, she completed her degree in traditional Chinese medicine and became a nationally-certified licensed herbalist and acupuncturist.

Stem’s skills as both a scientist and herbalist are invaluable to Peak in formulation, R&D, and educational outreach. A medical cannabis patient since 2004, Katie has been heavily involved and connected within the community since the early days. Her battle with Crohn’s disease led her to explore alternatives to dangerous biologic and immunosuppressive drugs. Cannabis has been a powerful tool to manage her disease and she is a passionate educator and advocate within the industry. Stem maintains an acupuncture and herbal medicine practice in Portland that she’s had since 2010.

Full birth name: Katie Stem

Title: Founder and CEO

Company: Peak Extracts

Years at current company: 6

Education profile: B.A. in Pre-Med, English Literature Carleton College 2002, Masters of Acupuncture and Oriental Medicine (MaOM) Oregon College Of Oriental Medicine, 2010.

Most successful professional accomplishment before cannabis:  

  • Starting and running a private Acupuncture and herbal medicine practice from 2010-present.

Company Mission: Using proprietary extraction techniques, Peak Extracts manufactures high-quality cannabis and hemp products that are uniquely customizable due to our Terp-LockTM process. Each strain-specific product has different medicinal and subjective effects, allowing the consumer to tailor their experience as they see fit.

Company’s most successful achievement:

I believe we’re in the midst of it! We’re maintaining operations with zero layoffs during a global pandemic and nationwide shut down. We’ve changed all of our procedures to uphold better than recommended sanitation and social distancing, and are still expanding our product line in anticipation of increased interest in online sales.

Has the company raised any capital (yes or no): No, we are entirely self-funded thus far.

Any plans on raising capital in the future? Yes, hopefully sometime in 2020.

Most important company 5 year goal: Continued expansion of Peak Extracts’ hemp product line to reach the entire US and many venues abroad.

Peak’s hypoallergenic topical salve Rescue Rub is critically acclaimed and based on an exclusive combination of traditional Chinese herbal medicines used to treat inflammation, pain and blunt-force trauma. Peak Extracts’ vaporizer cartridges feature a focus on CBD, terpenes, and CBG and are the only CO2 cartridges available in the market that retains 95% or more of the original terpenes and flavonoids.

Peak Extracts’ best-in-class creations are found in more than 150 carefully selected retailers across Oregon. Find Your Peak — http://www.peakextracts.com



StaffStaffApril 6, 2020


For Rick Batenburg III, a venture capitalist’s primary purpose is being a centralized ignition point to connect ideas, people and resources. Creating something tangible and meaningful out of nothing is the best way he knows how to contribute to society.

Through his venture fund, Cliintel Capital Management Group, Batenburg has acquired, built and grown cannabis companies across the supply chain, preparing for ubiquitous legalization across the globe starting in the epicenter of the cannabis universe, Colorado. Batenburg’s path to VC started with the early influence of his father, Richard Batenburg Jr., a cable industry executive and angel investor.

After Rick finished high school, he spent nearly four years playing Junior Hockey in Canada, followed by Business School at Nichols College in Massachusetts. He cut his teeth at Merrill Lynch in its Private Wealth division. His early work with his father in private deals, then again with Merrill Lynch, is where he developed a taste for venture capital and began looking for an entry point outside of the constraints of a large firm.

The list of companies that Batenburg has funded, founded, or bought include: 5156 Systems; Bonsai Cultivation; Breckenridge Vipers Hockey; Clear Cannabis Inc.; The Clear; The Clear CBD; Cannabis Industry Institute; Hinton Promotions; Infinity Star Ventures; Infinity Closet; IMM Media; Intigo3D; Subtle Escape; Subtle Relief; and Vita-Meds.

Executive Spotlight: Richard Michael Batenburg III

Title: Chief Investment Officer and Founding Partner

Company: Cliintel Capital Management Group, LLC 

Years at current company: 5

Education profile: Graduated from Nichols College (Massachusetts) with a degree in Business Finance and Management

Most successful professional accomplishment before cannabis: I went to Merrill Lynch directly out of college. There I raised and managed $170 million in assets and took care of the syndicate “buys” for IPOs and secondary issues. In this role, I developed a specialty in bringing private equity alternatives to my portfolio.

Company Mission: Cliintel Capital Management Group (CCMG) is a venture firm focused on emerging markets, specifically cannabis. Our mission is broad: Acquire and build brands that will become the market leaders of the emerging international cannabis market. We will accomplish this by targeting acquisitions and partnerships with purpose; we are emotionally and financially invested in the success of our partners.

Company’s most successful achievement: CCMG became the first Qualified Institutional Investment capital firm in Colorado to own THC licensed facilities through a unique cannabis, blind pool venture fund. This led us to successfully acquire one of the most prolific brands in cannabis, The Clear line of concentrate products.

Has the company raised any capital (yes or no): Yes.

Any plans on raising capital in the future?: Yes, we are always raising money to put into projects. Cannabis is a recession-proof investment, which means we can never stop looking for opportunities.

Most important company 5-year goal: Building household cannabis brands that consumers can create strong emotional connections with. We are set up to accomplish this by tirelessly searching for innovative new brands and products that have the potential to become widely recognized in North America and beyond. At the Infused Products Conference in Denver, Colorado, we will be holding an innovative pitch competition where entrepreneurs will be pitching us their most inspired cannabis product ideas. We will invest in the winner’s company and also provide them with the resources to bring their product to a national level.

StaffStaffApril 3, 2020


Executive Spotlight: Chef Lauren Gockley, Director of Edibles, Coda Signature

Title: Director of Edibles

Company: Coda Signature

Years at current company: Five years—I was one of the original founders when we started Coda Signature in 2015.

Education profile: I’m a classically trained chocolatier. I completed my studies in France at L’Ecole du Grand Chocolat in Tain-l’Hermitage, home of the Valrhona Chocolate Company.

Most successful professional accomplishment before cannabis: I worked my way up in the culinary world for a decade, including upscale restaurants such as Jean-Georges Vongerichten’s Bank in Houston and Thomas Keller’s Per Se in New York. Along the way, I developed a fascination for the potential of chocolate as a superfood—and also how it influences our psyches. It has a powerful ability to transport you to moments of nostalgia, to communicate love, to get you through tough times. I’m proud of the fact that I have been named one of Dessert Professional’s Top 10 Chocolatiers in North America and have gained so much knowledge about natural cacao while working as a raw, vegan chocolatier.

Company Mission: Coda Signature seeks to elevate the sensory experience of cannabis the way music elevates life. Inspired by both classical music and classical confections, Coda Signature creates cannabis-infused products full of imagination. The company has established itself as a leading luxury brand with products featuring bold flavor combinations and top-quality, natural ingredients.

Company’s most successful achievement: We have created a new standard for affordable indulgence in cannabis. Since we launched our original line of hand-painted truffles in 2016, we’ve defied industry norms, both in cannabis and in the mainstream culinary world. At a time when the rest of the industry was taking a formulaic approach to edibles, we were looking for ways to do it differently, experimenting with unexpected flavor combinations and beautiful designs. Now we’re seeing competitors out there bringing new flavors and inventive products, and we hope we’ve inspired the industry as a whole to move forward.

We don’t rest on our laurels, though. My goal is always to find new ways to innovate, whether expanding our medical product portfolio or breathing new life into the infused gummy. When developing products, I aim to create a moment in time. When someone tries a Coda Signature Coffee & Doughnuts chocolate bar, I want them to feel that perfect relaxing moment of a morning coffee break. When someone tastes a Coconut & Lime Fruit Note, I want them to get an immediate beachy, tropical vibe. We infuse our creations with emotion and excitement as much as we infuse them with cannabis.

Has the company raised any capital (yes or no)?: Last year we raised $24.4 million in a  Series A funding round.

Any plans on raising capital in the future? Yes, we are looking to expand our operations to other markets in North America.

Most important company 5-year goal: As consumer tastes change and the culinary world evolves, Coda Signature will be pushing those trends forward in the cannabis world. For instance, we’re seeing demand for more wellness-conscious products, which is why we developed vegan, gluten-free Fruit Notes gummies—more to come there.

We’ll also be prioritizing market expansion. In five years, our hope is that customers across the nation will continue to find their moments of indulgence. Everyone who wants a quality cannabis consumption experience should be able to access it, and with each new market and product offering, we get closer to that goal.

StaffStaffMarch 26, 2020


DaVinci has been leading the vaporizer market for almost 10 years (the company launched its original vaporizer in 2012). Founder Cortney Smith (Cort) is known for engineering vaporizer devices that set the industry standard.  When Apple banned vaping apps, his team created the first on-device dosage control in just 3 days, to make sure every user has access to their dosage information. Cort has a vision for clean, responsibly built vaporizer devices that can put the cannabis industry at the forefront of mainstream consumer technology.

Executive Spotlight: Cortney Smith, CEO, and founder, DaVinci

Title: Founder, Inventor, and Chief Executive Officer

Company: DaVinci

Years at current company: Nine; I founded DaVinci in 2011.

Education profile: Graduated from Brigham Young University with a degree in Chinese and International Relations.

Most successful professional accomplishment before cannabis: Before becoming a cannabis entrepreneur, I brought bungee jumping to China in the 1990s. I moved to China as part of my college education, and in 1991 I founded Bungee International, which designed, manufactured and installed large-scale theme park attractions across China. Bungee International became the world’s largest bungee jumping company, with over 2 million jumpers and 70 locations throughout Asia. My passion for extreme sports also led me to produce China’s first X Games event in 1998.

Company Mission: I founded DaVinci with the desire to change the world’s imagination of what is possible for plant-based wellness. Drawing from my history in manufacturing and hardware design, DaVinci’s mission is to innovate cannabis consumer tech while bringing responsible consumption to the forefront.

Company’s most successful achievement: We continue to design and produce new advanced devices that cannabis consumers deserve while tackling the challenges of the vaporizer market. From the 2019 vaping injury outbreak to the Apple App Store ban on vaporizer apps, we’ve weathered quite a few obstacles just in the past year.

Fortunately, our team has built responsibly from the start with clean, medical-grade hardware—and we have the ability to pivot at a moment’s notice. We started 2020 with the launch of the DaVinci IQ2. Our engineers designed an exceptional portable device that works with both flower and concentrates, and has new features that really resonated with cannabis aficionados. To overcome Apple’s app ban, for example, we developed the world’s first Load Your Own & Know Your Dose feature that gives consumers their dosage information right on the device. And the IQ2’s adjustable airflow is another innovation for which we’ve received a lot of positive feedback.

Necessity is the mother of invention. When you’re an inventor, you need to believe that anything is possible with human ingenuity. Without that inventor mindset, you don’t open yourself up to the new solutions that must be created in times of uncertainty. The cannabis companies that will succeed are the companies with a culture of possibility. That’s how you win in a market that faces as many barriers as cannabis does.

Has the company raised any capital (yes or no): No, we have no debt and have always operated as a boot-strapped organization.

Any plans on raising capital in the future? Yes, we will be seeking capital in the future to aid in the expansion of the company.

Most important company 5-year goal: Consumers need quality cannabis brands they can trust. As the leading vaporizer brand, DaVinci has a responsibility to continue our legacy of safety and innovation in everything we do, and that comes from delivering a consistent product experience, whether that’s our debut Classic vaporizer that’s still on the market or a more recent model. Our goal for the next five years is to expand our product offerings while building brand loyalty and trust that we’re already known for. From the IQ2 to other new product categories we have in the works, we’re supporting cannabis consumers and moving the market forward for years to come.

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

@GreenMarketRpt – 24 hours

“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have…

Back to Top

You have Successfully Subscribed!