Extraction Archives - Green Market Report

Frances ArcherFrances ArcherSeptember 28, 2018
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9min3460

Editor’s Note: This content has been contributed by Vaping Daily.

Vaping is one of the fastest developing industries in the world. It’s a good tactic for you as an entrepreneur to focus your efforts where the profit may be more lavish. The global vaporizer market is expected to be worth $61.4 billion in 2025, growing at a rate of 20% by then.

But since the opportunities for business ventures are promising, more and more manufacturers, retailers, and other groups spring up to service it. Be ready to face stiff competition.

To become a successful businessman, you must have a plan and a vision. And you must know where exactly you want to go. Here’re 5 helpful tips:

1. Come up With an Idea.

There are several opportunities for entrepreneurs starting out in the e-cigarette industry:

  • A vape shop. That’s an option for those who have the capital for renting (or building) your own store.
  • An online vape shop. That’s a cheaper option. And since e-commerce is booming, you have favorable conditions for developing your start-up.
  • Vape products, components or accessories as an additional offer. If you own a shop that sells things like glass pipes and bowls for the consumption of tobacco or cannabis, why not to expand the list of goods and add various vape products?
  • A line of e-liquids. This business idea is for those who are good at mixing things and experimenting with flavors. You’ll still need a platform to sell it.

2. Understand Your Target Market 

Your customers will fall into 2 groups:

1) Tobacco consumers who want to quit and look for alternative methods. You can reckon them to buy Vapingdaily e-cig vaporizer by mentioning the advantages of switching to vaping, including health and financial ones.

2) Current vapers that usually know what they want or look for some new vaping experience. To win this type of customers, bring a variety of quality products, offer unique e cigs for true enthusiasts, and make sure the price is also smart.

Additional tip: Choose the shop location that is close to tourists attractions. Many vape entrepreneurs ignore this, but travelers can be a consistent flow of customers.

3. Prepare for the Costs.

Like any other start-up, launching a vape shop means investing a lot of money. Industry experts estimate a budget of $25,000 for a small shop and $50,000 for a large one monthly. The budget includes the following points:

  • Rent – $2,500-$5,000 per month, depending on your location
  • Inventory (electronic cigarettes, parts, and accessories) – $7,500
  • 10 bottles of e-liquid 15ml each in 20 flavors – $15,000
  • iPad and point of sale software – $2,500
  • Electric bill – $150-250 per month
  • Liability insurance – $150.

If you are going to join the franchise system, the initial franchise fee will cost you between $10,000 and $20,000.

Know that it will be tough to get funding. Banks put you in the same high-risk category for loans as the adult entertainment industry. You can try to get a grant from Ventury Capital that has funded a few vape businesses. Fundera helps small businesses find funding but does not originate the loans. It connects people to options from its network of lenders some of which will fund vape shops (although some don’t.)

4. Legal Vape Business Concerns.

Many states are still figuring out vaping regulation. It’s mandatory to keep up to date with the latest laws. The last thing you want is to do a remarkable job of creating your shop and then realize you overlooked your legal bounds. So, research the specific laws in your area. If you have some questions, hire a legal expert for guidance.

Here’s a list of the things you should consider:

  • forming a legal entity
  • registering for taxes
  • opening a business bank account
  • setting up an accounting system
  • getting all necessary licenses and permits
  • getting business insurance.

5. Promote and Market Your Vape Shop

Now that you have a solid plan for your vape shop, it’s time to think about how to attract visitors. The best way of advertising is building online buzz for your retail products.

  • Create social media pages, such as Facebook, Twitter, Instagram, or Reddit. Be active across these media channels even before opening. That will create hype around a new launch.
  • To reach the guests of your city, (travelers we mentioned above), put your shop on Google Maps and Apple Maps. Add it to sites like Yelp.
  • Devoted vapers attend different vape events, like contests and exhibitions. That’s your chance to publicize your shop. It’s also a perfect place to build business relationships with the best e-cig distributors.

Additional tip: before introducing your company to consumers, you should define your brand vision. It’s something that makes your business unique. Customers must understand what you offer and in what way you differ from others.

Do You Really Want to Be a Vape Entrepreneur?

Prior to starting a business, it’s important to understand what it means to be a vape entrepreneur. Assess your skills and abilities.

That’s what your typical day at a vape shop will be:

  • interacting with customers
  • networking with other representatives of the industry
  • checking inventory
  • placing orders
  • ensuring workspace is clean
  • completing administrative tasks
  • managing staff and delegating responsibilities

As an owner of a shop specializing in electronic cigarette technologies, you should keep up with current events in this field. Industry news, tendencies, trends, and fads will help you see new business opportunities.

I suppose you already are a fan of vaping. If not, become it quickly. It’s so much easier to advertise and talk up something that you strongly believe in.

Some people who will visit your shop will be real aficionados, and the ability to help the conversation on is necessary. The vape community enjoys discussing new e-cigs, flavors, or rising vape stars. Every loyal customer that you manage to earn will put you one step closer to having a prosperous vapor shop.

Entrepreneurship is always risky and challenging. But it can also be rewarding. Just make sure your every step is well thought-out.

Good luck with your vaping business venture!


Jack SmithJack SmithSeptember 19, 2018
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4min9850

The cannabis market has received a bit of good press recently, as Coca-Cola said it is “eyeing” the cannabis-infused drink market, following Constellation Brands investment in Canopy Growth last month.

But it’s one sub-sector of the market, cannabis concentrates, which may be the true star of the show.

Cannabis market intelligence and consumer research firm BDS Analytics has issued a new report showing that cannabis concentrates are expected to hit sales of $2.9 billion in 2018, up 49 percent year over year. That would make the concentrate market the second largest, behind only flower, according to the report.

“As the cannabis industry matures, we’ll likely see new product categories catch fire with consumers,” said Troy Dayton, CEO of the ArcView Group in a statement. “Concentrates are the first category to do that, but it’s just the beginning of a revolution in how cannabis is consumed now that it’s becoming legal around the world.” Arcview partnered with BDS on the report.

By 2022, concentrate sales are expected to nearly surpass flower sales in terms of size, at $8.4 billion, compared to $8.5 billion for flower sales.

“For consumers, it’s a discreet and healthier choice that will likely make cannabis consumers of people who would never dream of inhaling smoke,” Tom Adams, Editor in Chief of ArcView Market Research wrote in the report. “That will cause the category to represent ever more retail display space, and likely spawn vape-only stores and on-premises consumption venues.”

Adams added that concentrates are able to cut costs at different parts of the supply chain, making them more efficient to extract and distribute.

“But the main savings will be at the agriculture level, where expensive warehouse and greenhouse grows designed to provide pretty buds give way to traditional outdoor growing of a commodity crop. The cost savings—and broader consumer appeal of concentrates—will prove critical as the legal market struggles under the weight of heavy tax and regulatory loads to compete with the illicit market,” he wrote.

The concentrate market, which includes products such as vaping, is expected to grow to 27 percent of all U.S.-related cannabis sales in 2018. That’s a stark contrast from 2014, when it was just 10 percent of cannabis sales, indicating healthy and growing consumer demand for these products, experiencing 70 percent annual growth.

Of that exceptional growth, 58 percent of spending will come from prefilled vaporizers, deemed to be a “market dominance likely to grow over the next five years.”

“Technology is revolutionizing a product category that began as hand-rubbed hash in the Middle East centuries ago,” said Adams in the statement.

Adams continued: “We believe the growth of the concentrate market will continue as the cannabis industry evolves and consumers look toward new and innovative delivery methods that fit their lifestyles.”


Anne-Marie FischerAnne-Marie FischerAugust 21, 2018
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8min42271

As the July 1 regulations had most California cannabis companies scrambling to meet compliance standards for cannabis products, two companies implemented the best practices they had been planning since January 1 and are now dominating the California cannabis industry.

Headset, a real-time data source for the cannabis industry released their Insights Report where Caliva and Papa & Barkley are creeping up to the top, holding 50 top-10 rankings across the state of California.

Smoking Sensations

Caliva is leading in the flower, pre-roll and vape categories, proudly showcasing information about the testing standards completed for phase II compliance in California. The San Jose based retailer offers some of the industry’s finest pre-rolls, including “House Doobies” and Dogwalkers, and Toasties, rolled into the Caliva Collection.

By passing the California cannabis standards that came into effect July 1, in regards to packaging, testing, labeling, using child- and tamper-proof technology, and using prominent wording on labeling, Caliva rose to the top.

“We started preparing for July 1 regulations in earnest by January 1st. It wasn’t easy,” says Dennis O’Malley, CEO of Caliva. “We cycled through a couple different testing labs until we felt confident we found the best.”

From the consumer perspective, it was the trust that customers feel in the Caliva experience. “Trust means providing a pristinely compliant product that does what it claims to do every time,” says O’Malley, “At Caliva, we are obsessed about delivering the products the consumers want in the manner and channel of where and how they would like to purchase.”

The Caliva Collection is an excellent example of the best practices in packaging, labeling, and engaging the customer experience.

Topical and Tincture Trailblazers

Papa & Barkley is dominating the California cannabis industry in the way of cannabis tinctures and topicals. Their strategies began early with an “all hands on deck” approach to the changing packaging and labeling regulations. In the ever-changing industry, they never see their job as complete, “We are currently working on flexible on-demand packaging systems in anticipation of more regulation changes,” says Kimberly Dillon, CMO.

Of their success in topicals, Dillon attributes ease of use and a demand for non-psychoactive products; “Topicals are an easy introduction to use as a wellness product,” Dillon says.

Providing products ranging from balms to patches, to body oils, to body soaks under the Releaf brand, Papa & Barkley provides clear labeling on both their products and on their website. Tinctures and capsules allow oral ingestion for those who are looking to use cannabis without smoking or vaping.

When Preparation Meets Opportunity

It required a strong investment to get cannabis products up to snuff for California’s regulations. “We did not predict the large impact that the July 1 regulations would have on the industry,” says Caliva’s O’Malley, “We took our lumps in Q1 of this year,” in preparation for the July 1 regulations.

For Papa & Berkley, the process is continuously evolving as they come out with new product lines and anticipate new regulation changes, demonstrating the need to be nimble in the industry.

Both companies are seeing new opportunities emerge and are working those into their strategies. “Products need to fit into consumers’ daily lives and for the vast majority of the new cannabis consumer, there needs to be micro-dosed options,” says O’Malley. Caliva plans to release products marketed as “fun for you”, “good for you”, and “relief for you” to help consumers get their best cannabis experience.

For Papa & Berkley, it’s all about helping people use tinctures and topicals to explore the vast array of products and medical cannabis therapies available to people. “Some portion of the [new user] cannabis cohort will graduate into other form factors and use cases,” says Dillon. The company plans to expand into new product lines under the Releaf brand, including Whole Plant CBD products that will allow those who aren’t in legal states to access the benefits of their award-winning products.

As new companies emerge, and existing companies merge to pool resources for compliance regulations that are ever-changing, Caliva and Papa & Berkley serve as excellent models of the way for cannabis product best practices in California and across the industry.

 


Debra BorchardtDebra BorchardtJuly 10, 2018
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10min15370

Happy July 10. 710 is a thing for cannabis consumers. If you don’t know what that is, it’s okay. We’re here to help you learn. July 10 is or 710 is becoming a big sales promotion day and is growing in popularity. Cannabis consumers are always happy to find a new reason to celebrate and since 420 has been adopted by even non-cannabis consumers, 710 or Dab Day is the latest insider holiday.

If you turn the numbers upside down, it loosely resembles the word “OIL.” So, fans of cannabis oil as using that as an excuse to celebrate. Not convinced?

According to MJ Freeway, point-of-sale (POS) data from thousands of cannabis retailers across the U.S., Monday, July 10, 2017 sales were 15% higher than average Monday sales. The 15% increase can be wholly attributable to increased concentrate purchases. Concentrate category sales jumped 18% on July 10, 2017.  In the last three years, year-over-year 710 holiday sales growth has averaged 19%.

In addition to that, MJ Freeway predicts a sales spike of more than 25% today. Of course, these sales pale in comparison to 420 sales, but it is significant enough for dispensary owners to recognize it. Plus since 420 has been so heavily commercialized, it gives cannabis consumers a new secret handshake.

Cannabis oil can also be described as concentrates or extracts and has become one of the fastest growing categories for sales. It’s been well documented that flower sales have either stalled or declined as oil sales increased. MJ Freeway noted that the flower category share as a percent of total product sales has declined 14% since 2014. Comparably, edible category share growth is up 2% since 2014.

The company went on to say that on average, individual cannabis retail locations have experienced the following product sales growth since 2014:

  • Concentrate sales have grown 412%
  • Edibles have grown 272%
  • Flower sales have grown 149%

Flowhub Data

Cannabis data provider Flowhub has also picked up on this trend in sales growth. The seed-to-sale software company tracked a sample set of cannabis consumers on this holiday over the course of one year. They found that there was an 88% growth in concentrate sales when comparing 7/10/2016 against 7/10/2017 for the same sample set of customers. ($15,053.75 in 2016 and $121,802.14 in 2017). In comparison to an average Monday, sales of concentrates increased 34% on Dabs Day 2017, and in comparison to an average Tuesday, sales of concentrates increased 26% on Dabs Day 2017.

Promotions 

Cannabis oil companies aren’t missing the opportunity to use the holiday to promote their products. The Green Solution is offering up to two grams of NectarBee shatter, wax and pie crust concentrates for $24.95 each on July 10. If there isn’t a dispensary in your area, the online cannabis catalog on iheartjane.com currently has over 20,000+ cannabis products specific to the “extracts” category, which is the largest offering in the world.

If companies aren’t sure how to approach this holiday, MJ Freeway has created two retail guides:

 

 

 


Jack SmithJack SmithJuly 10, 2018
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4min9342

Vape pens, a discreet way to let people consume and smoke cannabis, continues to see strong growth in Washington, Colorado, and Oregon, new research shows.

Investment firm Cowen, combined with Headset, which is described as a “leading data provider in the U.S. cannabis industry,” shows that vaping has continued to gain in popularity, outpacing other forms of cannabis consumption.

“Across these three states, vapor is showing notable growth from a category share perspective (averaging 14.7% share),” Cowen analyst Vivien Azer wrote in the investment note. “The growing popularity of vapor looks to be fairly consistent across all three of these geographies, which is similar to the trends that we are seeing for nicotine consumption (where consumers, and in particular younger consumers, are increasingly moving away from combustion).”

Azer added that in markets like Colorado and Washington, vapor share is now at between 13 and 15 percent, up from January 2017. In Nevada, it’s even higher at 18.7 percent, compared to an initial reading of 15.7 percent.

“The distinct trends noted in today’s report around pricing, disruptive form factors and shifting consumer preferences are squarely based on sales data drawn from states representing nearly one-quarter of the total U.S. population residing in jurisdictions that have legalized cannabis for adult-use,” Azer said in a statement, discussing her research.

The findings are significant, as these three states generated more than $2 billion in sales, with Colorado the biggest market at $1.1 billion in 2017. Washington generated approximately $928 million in cannabis sales, while Nevada saw $198 million in sales in the first six months the data was available.

In addition to being popular with consumers, value-added products, which may include vapor pens, as well as other products such as edibles and topicals, could see pricing power, Azer wrote in the note.

“In particular, we see healthier pricing trends for tinctures & sublingual products, topicals and edibles,” Azer wrote. “We believe this better pricing could reflect the appeal that these products have among less sophisticated cannabis consumers.”

Conversely, products that are combustible, have seen a decline in popularity in the aforementioned states. Flower now has a 52.1 percent market share and pre-rolls account for 7.7 percent as of May 2018, but they are ceding market share fast.

“Over time, we would expect to see consumers continue to move away from whole flower purchases as innovative products offer more consumer control and convenience,” Azer wrote in the note.

Azer estimates the U.S. cannabis industry could reach $75 billion in sales by 2030.

 


Debra BorchardtDebra BorchardtMarch 23, 2018
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4min11590

Canadian-based CBD manufacturer Isodiol International Inc. (ISOLF) announced that it has signed a letter of intent to acquire 100% of KURE™ Corp.  The company, a leading specialty vape retailer headquartered in Charlotte, North Carolina, calls itself the ‘Starbucks’ of the vape industry. The amount was not disclosed, but KURE reported unaudited annual revenues for fiscal 2018 of $8.8 million. The deal is expected to close by the end of April 2018.

KURE has tried to differentiate itself from other vape shops by creating the KURE Vaporium & Lounge, a retail environment, and lounge catering to the vaping community. The company operates a total of twelve e-juice bars and lounges today, with plans for international expansion.

“We believe KURE to be the Starbucks (SBUX) of the specialty retail vape industry,” said  Craig Brewer, Chairman & CEO of KURE Corp. ” With over 200,000 customer transactions per year and growing, KURE’s knowledge base in the vape industry is exceptional. In joining the Isodiol family, we will now be able to provide our devout customers the very best CBD products on the market.”

KURE specializes in the retailing of vaporizers and e-cigarettes, e-juices, and related accessories. Its products are available online and throughout its store locations across the United States. KURE Vaporium & Lounge, KURE Society, Kuriousity, Kurators are all respective trademarks of KURE  Corp. Its e-Juices can be purchased pre-bottled or freshly mixed by its staff of “Kurators”, well-trained and experienced mixologists who can “blend” over 500,000 unique flavors from the KURE Juice On Tap bar.

“KURE’s executives are highly experienced business entrepreneurs that have done a tremendous job in building the KURE™ brand,” said Marcos Agramont, Chief Executive Officer of Isodiol.  “Not only does this further entrench our footprint in the vaping and e-cigarette industry, but through KURE retail stores, the Company will set up its own distribution channels for its family of brands, including ISO-Sport and Be Tru Wellness.”

“When we acquired Bradley’s Bioscience, we were excited about the prospects of providing safer alternatives to smoking, while at the same time being able to enter a market poised to be worth over $60 billion by 2025,” said Agramont.   “With this partnership, we will further entrench our footprint in this fast-growing industry, and we look forward to the global opportunities it presents for the Company.”

Isodiol stock was lately trading at 90 cents, down from its 52-week high of $1.69.


StaffStaffMarch 14, 2018
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3min7070

CannaRoyalty Corp. (CNNRF) through its subsidiary, Trichome Yield Corp. will provide up to $2.5 million to 180 Smoke to fund an expansion of its retail footprint in anticipation of Canadian adult-use cannabis legalization.

180 Smoke was co-founded by world-renowned heart surgeon Dr. Gopal Bhatnagar, and is an Ontario-based vape products company. 180smoke.ca is the highest trafficked vaping website in Canada and currently attracts 64% of Canadian vape-related web traffic. The money will support 180 Smoke’s retail and cannabis product offering expansion and help the company open 11 new stores as well as expanding the company’s cannabis hardware offering. 180 Smoke and CannaRoyalty’s subsidiary, CR Advisory, will also work together to bring cannabis products to the Canadian marketplace.

“Forming a relationship with leading Canadian omnichannel retail leader 180 Smoke ahead of adult use legalization represents a compelling and unique first deal for Trichome. It also presents CannaRoyalty shareholders with multiple paths to value creation,” said Marc Lustig, CEO of CannaRoyalty. “180 Smoke’s harm reduction platform has enabled the company to develop an authentic and responsible Canadian retail experience that has served Canadian cannabis consumers for years. This unique model makes them a stand-out – not just in Canada – but also positions them favorably against established cannabis retailers we have seen in the mature California market, where we have benefited from investing in and securing distribution pipelines into retail sales channels.”

According to the statement, 180 Smoke will receive up to $2.5 million from the financing, with an initial investment of $500,000 to be followed by additional investments up to the $2.5 million maximum, subject to satisfactory due diligence and other customary conditions. The Financing will be secured against the assets of 180 Smoke. Further, 180 will issue warrants to acquire shares of 180 Smoke at a pre-determined exercise price for a three-year term.

180 Smoke reported $7.7 million in net sales for 2017 and currently has 16 retail stores in its network. 87% of its net sales come from vape and nicotine related products, while only 12% comes from cannabis vape products.


William SumnerWilliam SumnerFebruary 27, 2018
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3min39580

AXIM Biotechnologies (AXIM) announced today that it has successfully executed current good manufacturing practices (CGMP) methods to extract and microencapsulate cannabinoid molecules. AXIM claims it is the first company in the world to successfully perform the procedure; allowing the company to provide Active Pharmaceutical Ingredients (APIs) of unparalleled purity in various pharmaceutical delivery formats.

CGMPs are the United States Food & Drug Administrations main regulatory standard for ensuring pharmaceutical quality for human pharmaceuticals. Although several companies are currently in the process of developing cannabis-based pharmaceuticals, including GW Pharmaceuticals (GWPH) with its flagship product Epidiolex, none so far have been able to successfully manufacture a product that is CGMP compliant.

CGMP regulations include establishing strong quality management systems, comprehensive operating procedures, the ability to detect and investigate product quality deviations, as well as maintaining reliable laboratory testing conditions.

As the only company currently capable of producing CGMP compliant APIs, AXIM stands to profit greatly from the head start. According to a report by Ackrell Capital, the legal cannabis market is expected to grow to over $100 billion by 2029, half of which will come from cannabinoid-based pharmaceuticals.

The company’s proprietary process was developed in the Netherlands in accordance with regulatory guidelines, beginning with the initial growth of the cannabis plant. APIs are extracted from the cannabis plant using a two-step, solvent-free, extraction process.

The cannabinoids are then protected from oxidation and degradation using a microencapsulation process, allowing them to be manufactured into pharmaceutical-grade cannabis products. In addition, the company believes that the new extraction process can also be used to take unusable cannabis flow, such as those tainted by pesticides, and turn it into containment free cannabis oil.

We’re thrilled to be able to announce this new method to the industry,” said George E. Anastassov, CEO of AXIM Biotech, in a statement. “Our innovative extraction process achieves reliable and effective results while providing a high purity level. By microencapsulating these molecules, we are able to protect them and preserve the APIs while increasing their bioavailability and the potential therapeutic benefits for a variety of pharmaceutical applications.”


Debra BorchardtDebra BorchardtDecember 15, 2017
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4min25400

In the latest Green Market Report Executive Spotlight, meet Bloom Farms, Sally Nichols.

Sally Nichols started as an investor in California cannabis company Bloom Farms and ended up as the company President of distribution. Her classic Ralph Lauren look draws the inevitable comparison to Mary Louise Parker from the television show Weeds, but unlike the character, Nichols is strictly legal business.

“I’ve invested in several other cannabis companies, but with Bloom Farms I really fell in love, not just with the brand, but more importantly the people managing and building the company,” said Nichols. “The relationship slowly evolved until they asked me to come and build out distribution and sales with them.”

The Nichols, the family behind K-Swiss, sold the company in 2012. Sally and her husband then moved to New York from California and made numerous investments in cannabis. “I had been in medical and healthcare startups before and then I just gravitated towards cannabis. After living in California, I wasn’t unfamiliar with the industry.”

She chuckles that she’s the least likely person you would think is flying back and forth between Westchester New York, building, selling and distributing marijuana products. She said for the first couple of years, she kept it quiet, but now she’s very open about it.

Nichols believes that brands win. She describes Bloom Farms cannabis as a clean, fresh product. “We’re basically a lifestyle brand that is focused on bringing relief, relaxation, and creativity to people’s lives versus the highest high in the world.” She compared Bloom Farms to the soft drink Coca-Cola, which started as a medicine and ended up becoming one of the most popular beverages in the world.

Bloom sources its cannabis from sustainable California farms for its vape, pre-rolled flower products and oil pods for PAX vape products. The company supports local small farms and uses that as the source for its single origins line of products.

“It’s really our belief that cannabis as an agricultural product has the ability to be transformative for local, for agricultural communities and urban communities alike. It is also a socially responsible company. With every purchase, the company provides a meal to someone in need. It also works against the negative stigma of cannabis. “It’s shocking how many people that work in farming can’t afford to feed themselves,” she said. The products are consumer friendly with suggestions like ‘daytime friendly’ or ‘nighttime friendly.’

“I’m amazed every day that this is the fork I chose to take in the road,” said Nichols. “At this point in my life, I’m a suburban mom living in New York who is working in the California and Colorado weed business.”



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