Media Archives - Green Market Report

Video StaffVideo StaffOctober 5, 2018

3min3060

New York Comic Con features only the hottest pop culture characters. With cannabis becoming legalized in over 30 states, one would think that there would be more cannabis references in comic books. However, it remains a taboo to have cannabis in a comic book.

Some people may think that comic books are only for kids and thus, cannabis shouldn’t be featured. But there are numerous adult level comics that feature scantily clad women and most of the attendees at NYCC are adults, so it really isn’t just for children.

Weed Magic is published by Bliss on Tap publishing. The company President Brian Phillipson said he had been kicking around the idea for years and always assumed someone else would do it, but they never did. “Stoners like reading comic books, but they had no heros and no books for them,” he said. So he decided to break the taboo and publish his own.

The story is as follow: It’s 4/20 and two lovable stoners – Moe and his best friend Bunny – find themselves (and the whole city) completely dry.
When local vagabond My$tic gifts the boys a strange and exotic strain of cannabis (along with a cryptic warning), Moe and Bunny soon discover that this “magic” weed provides potent yet fleeting super-human powers of body and mind.
The love child of “Pineapple Express” and “The Greatest American Hero,” Weed Magic will delight the sober and stoned alike.  Red Eyes.  Full Bong.  Can’t Lose.

History

There have been stoner comics in the past. The Fabulous Furry Freak Brothers came out at the end of the 1960’s. It was created by Gilbert Sheldon and the characters were based on hippies from Sa Francisco. It spawned famous catchphrases like, “Dope will get you through times of no money better than money will get you through times of no dope.”—Freewheelin’ Franklin.

Director Kevin Smith issued a short-lived comic called Bluntman and Chronic published by Oni Press in Oregon. According to Wikipedia, “In the first issue, after encountering several comic book references, Jay and Silent Bob win the lottery and decide to become superheroes. After Bob handles most of the gadget work, the two don the names Bluntman and Chronic.” The comic was featured in the film Chasing Amy.

 

 

 


William SumnerWilliam SumnerOctober 4, 2018
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3min3930

The United States largest radio broadcaster is getting into cannabis. According to a report in The Wall Street Journal, iHeartMedia Inc. (IHRTQ) has entered into an agreement with High Times Holding Corp. to provide up to $10 million in advertising inventory in exchange for a five percent stake in High Times.

Under the agreement, High Times will have access to iHeartMedia’s creative services, as well as its digital and radio advertising inventory. High Times will use this access to advertise for the company’s Regulation A+ offering. The company is offering up to 4,545,454 shares of Class A common stock with an offering price of $11.00 per share. With a goal of $50 million, High Times so far has raised $12.5 million from more than 9,000 investors.

With approximately 855 radio stations and more than 110 million listeners every week, iHeartMedia is by far one of the largest radio broadcasters in the United States. In 2017, iHeartMedia reported $6.17 billion in revenue; which makes the company’s investment in High Times seem somewhat small in comparison.

However, the deal marks a turning point for both the cannabis industry and High Times. When High Times was first launched in 1974, cannabis was illegal in all 50 U.S. states, and the general public had an overwhelmingly negative opinion of the substance.

More than four decades later, the cannabis industry is one of the fastest growing markets in the United States, with corporate giants like Constellation Beverages and iHeartMedia making significant investments within the industry.

In addition to the Regulation A+ Offering, High Times is expected to list its stock on the Nasdaq Stock Market by the end of October or early November. In preparation for the listing the company’s stock on the Nasdaq, High Times has been on an acquisition spree; including Green Rush Daily and Culture Magazine. Most recently, the company acquired Dope Media for $11.2 million.


William SumnerWilliam SumnerOctober 4, 2018
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4min2820

With adult use cannabis sales set to become legal in Canada later this month, the world of cannabis media is starting to heat up. Most recently, High Times announced that it would acquire DOPE Media for $11.2 million and the cannabis lifestyle platform PRØHBTD announced that it secured roughly $12 million in investment. As entrepreneurs and investors alike are looking for ways to corner this emerging market, one cannabis publication hoping to get a piece of this investor action is The Fresh Toast.

Headquartered in Seattle, Washington, The Fresh Toast (TFT) was founded by JJ McKay, a lifelong entrepreneur, and publisher with a background in company building and consumer marketing. Supporting TFT is a team of experienced journalists and executives, including TFT President Eric Snow.

JJ McKay, Founder of Fresh Toast

Billed as a lifestyle website with a side of cannabis, TFT aims to become one of the most trusted voices in the cannabis by appealing to the majority of cannabis users who don’t fall into the stereotypical stoner/counter-culture mindset.

To that end, TFT produces content for the curious and casual cannabis user, with articles ranging from hard cannabis news to everyday pop culture. So far, the strategy seems to be working. The Fresh Toast has 3 identified streams of income with the directory being the primary followed by advertising and data.  Currently, it ranks as the number three trafficked directory site and has emerged as one of the top six digital cannabis websites.

Since launching in 2016, TFT has secured syndication partnerships with 1,800 daily newspapers and regional television stations, inked a syndication deal with Men’s Health Magazine, and became the first cannabis publication to run beer and wine advertisements.

Earlier this year, TFT formed an exclusive media partnership with Skipta, a social network of specialized online medical communities for verified healthcare professionals, to provide information on cannabinoid medicine to over 800,000 medical professionals throughout the United States.

In terms of audience, approximately 1.8 million people visit TFT every month, with roughly a quarter of visitors going to the site daily. Demographically speaking, 45% of site visitors are women, and 75% of all traffic comes from those under the age of 50.

Hoping to build off of their success, TFT is seeking to raise $2.5 million in a Series A Seed Round and is offering 900,000 incentive compensation units, which will be converted into stock options upon the closing of Series A.

Already TFT has attracted several high-profile investors and supporters, including former Seattle Times President, Carolyn Kelly; Dan Nordstrom; former EVP/ President Alaska Air Group, Glenn Johnson; John Hudak, Senior Fellow at The Brookings Institution; and even a former U.S. Surgeon General.

Once equity funding is secured, TFT expects to become profitable within a year. The end goal for TFT is a 2021 transition event just as the cannabis market in states like Florida and California start to mature. With fundraising still ongoing, interested investors may contact jj@thefreshtoast.com for more information.

Full Disclosure: Fresh Toast reprints the Marijuana Money weekly video from Green Market Report.


Anne-Marie FischerAnne-Marie FischerOctober 3, 2018
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5min1810

PRØworks brings new leadership that brings “cannabis from the black market to the supermarket”

PRØHBTD, which markets itself as the “premier online destination for modern cannabis enthusiasts” has just announced a new consulting arm PRØworks, that brings a heap of experience from the mainstream CPG and entertainment worlds to the table.

PRØHBTD has been recognized for producing digital and online content and representing over 60 of the cannabis industry’s most recognizable brands like Defonce.

“Our company’s mission is to bring cannabis from the black market to the supermarket,” said PRØHBTD CEO Drake Sutton-Shearer, “This requires enterprise-ready capabilities that business leaders can engage with to help them understand the complex and challenging world of cannabis”

This new arm of their company brings four notable executives to the consulting team of PRØworks, creating a wrap-around consulting strategy for brands they work with.

Craig Binkley, a veteran of Coca-Cola with a strong portfolio of global work will help companies understand the cannabis consumer, product, and market to inform and support their strategic initiatives. He specializes in transformational marketing that will undoubtedly bring an asset to PRØHBTD clients as they navigate how to reach the modern cannabis consumer among strict marketing regulations.

Leading PRØHBTD’s finance team and strategic mergers and acquisitions initiatives are Frank Carrère, former SVP of corporate development at 21st Century Fox and CFO/COO at Fun Technologies. His experience in scaling businesses has contributed to a 20x exit for its investors through a Canadian public listing and is motivated to bring this to PRØHBTD.

Glenn Frese is working with PRØHBTD to help brands build digital and physical marketing programs to connect cannabis brands to global audiences. He brings experience as a former executive at Sony, Maker Studios, and Disney where he has overseen digital and traditional marketing, social media, and direct to consumer initiatives. Frese will oversee all aspects of consumer and B2B marketing, social media, content marketing, events, strategy and lead generation for PRØHBTD and its PRØworks clients.

Stepping into the role of Executive Producer at PRØHBTD is Gary Bryman, who will produce on-demand videos through the PRØworks division called RØCKET. He brings over 20 years of Hollywood production experience, successfully executing of creative content including content for Disney, Universal, MTV, ABC, NBC, Netflix, and ads for Super Bowl XXXVII.

In June, PRØHBTD announced plans to go public in Canada after raising $12 million through fundraising, following acquiring seed funding totaling $4 million. The company planned to invest their funds into content creation and staffing, which includes this new announcement of hiring these notable executives to represent PRØworks and the PRØHBTD brand.

“We are honored to have these fantastic new folks join us in our journey as we continue to accelerate the mainstreaming of cannabis through audience, content, and products,” says Sutton-Shearer.

Content from PRØHBTD is syndicated across 15 different networks, including Apple TV, Roku, Amazon, Android TV, Dailymotion, allowing cannabis brands to reach 100 million consumers.


Debra BorchardtDebra BorchardtSeptember 25, 2018
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7min11600

Longtime cannabis publication High Times has acquired print magazine Dope Media in a deal valued at $11.2 million. The deal is a combination of stock and cash. High Times has been building a portfolio of cannabis titles including Green Rush Daily and Culture.

“DOPE is a very strategic acquisition for our portfolio offering key complementary assets to our existing platforms and opening the opportunity for economies of scale to improve the performance of all our entire publication group,” said Adam Levin, CEO of High Times. The statement also noted that Dope holds its largest Dope Cup events in Seattle and Portland and the company sees this as an additive event to the existing Cannabis Cup events where High Times earns a majority of its revenue.

High Times said that there would be no staff changes at this time. DOPE’s CEO, George Jage, founders Dave Tran, James Zachondi, and Evan Carter will all remain. Jage, was once the President of Marijuana Business Daily and the driving force behind Marijuana Business Conference [MJBizCon], has received numerous distinctions for his work including the Nevada Entrepreneur of the Year award from In Business Magazine, Jerry Valen Award of Distinction “Hospitality & Convention Executive of the Year” and most recently was on the cover of Trade Show Executive in May 2017 following receiving the award for the Fastest Growing Tradeshow in the U.S. for two consecutive years.

“This is the perfect marriage of two like-minded businesses. As the largest cannabis consumer media company, High Times offers immense visibility across the country, and globe, like no one else in the space,” said George Jage, CEO of DOPE Magazine. “Utilizing their expertise we will be able to rapidly expand our footprint across the country and offer state-specific advertising solutions at a speed that wouldn’t have been possible before.”

Scott McGovern, the founder of Green Rush Daily was named Executive Vice President at High Times when his company was acquired. However, McGovern is already out of the company and only worked at High Times for about a year. He is now the Co-founder of a blockchain news site call Blockler.

Crowdfunding

Just a week ago High Times said that it had received subscriptions and funds in excess of $5,000,000 from investors which enabled it to complete the $5 million financial milestone in its proposed maximum $50.0 million Regulation A+ offering of up to 4,545,454 shares of Class A common stock at an offering price of $11.00 per share.  High Times also decided to extend its deadline for investing in the company to October 31, 2018.

Levin said the company had received support and purchases from over 6,000 investors. With 6,000 investors only bringing in $5 million, many of these investors must be on the small side. The company did not provide clarification on the average amount invested.

High Times never did close on its deal with Origo Capital. If you’ll recall, Origo Acquisition Corp. (OACQ) filed to change its name to High Times Media on December 29, 2017, and convert from a Cayman Islands company to a Nevada corporation and change its symbol. Origo merged with High Times Holding Corp., the publisher of High Times Magazine in July of 2017. Following the merger, the company has applied to be listed on the Nasdaq exchange under the symbol HITM. Its been months since the two companies announced a merger, but it has yet to close. The deal deadline continues to be extended. Levin has said it could still happen.

Leafly Ousts CEO

Separately GeekWire reported that cannabis review website Leafly ousted its CEO Chris Jeffrey, who wasn’t even in the position for a year. Privateer Holdings that owns Leafly issued this statement to Geekwire,

“This morning the Board of Directors of Leafly removed Chris Jeffrey from his role as Chief Executive Officer. The Board made the decision to replace Mr. Jeffrey as CEO after careful consideration due to concerns about his management of the company. The Board has full confidence in Leafly’s senior leadership team and has initiated a search for a new CEO. Out of respect for CJ and the contributions he has made to Leafly, we are not going to go into detail about the circumstances surrounding his departure.

Leafly is experiencing rapid growth with more than 150 employees on the ground in 5 countries and 7 states. The health of Leafly’s business and the strength of the company’s team are stronger than ever before. Leafy has positive momentum and we have never been more excited about the global growth prospects in front of the company.”

Leafly has been receiving a lot of attention as its fellow Privateer company Tilray (TLRY) has taken the cannabis stock market by storm. Cowen & Co. analyst Vivien Azur has said she believes that Tilray’s access to Leafly’s data will help the company stay on top of consumer trends.

Leafly hasn’t been able to deliver as big of a footprint as its competitor WeedMaps, but then Leafly has chosen to not work with unlicensed operators. Jeffery cut back on headcount when he came to the company and boosted engineers to improve the company’s technology.


Anne-Marie FischerAnne-Marie FischerSeptember 17, 2018
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4min2410

Chris Russo is asking for the help of the cannabis community to finish Lady Buds, a documentary following California 6 women in the cannabis industry for over a year as they transition from the grey to legal markets.

Calling them “modern-day superheroes”, the film follows Karyn Wagner, who supports farmers in Humboldt County; Felicia Carbajal, a restorative justice advocate for minorities; Chiah Rodriques, a second-generation cannabis farmer; Sue Taylor, who is opening a dispensary for seniors; and long-time cannabis culture participants The Bud Sisters.

Each woman has unique struggles, from their social justice quest to hold industry officials accountable, to getting farmers’ products to the legal market, to facing licensing issues while opening a dispensary.

“I had a panic attack,” says Chiah Rodriques of the new regulations for legal cannabis in Calfornia. “To have the threat of the looming industry, the tsunami wave coming, we’re all feeling trepidatious and nervous about it,” she explains as she prepares to move into legal markets.  

The profiles of each woman offer a “personal portrait” into the struggles, and triumphs, of this new era of legalization in California.

Kickstarter Campaign

The Kickstarter campaign comes after recognizing that resources to finish production of Lady Buds have run dry, with Russo describing the project as “mostly self-funded on sweat and credit cards”.

“We can change hearts and minds around cannabis healing through the power of film,” says Russo in her Kickstarter campaign, “I have reached a point where I can’t bring this film to completion on my own, which is why I’m turning to you and the community at large for support on Kickstarter.”

“Lady Buds is not just my film — it’s OUR film,” says Russo.

The film promises to be filled with twists and turns when some truths about the legalization process come to the surface.

Why should the cannabis community rally around Lady Buds?

“Because you support women’s films, you care about social justice, and you care about cannabis as medicine,” says Russo, “You’re helping expose the truth about legalization.”

So far, the Kickstarter campaign has reached half of it’s $50,000 goal.

Donate to the campaign here, where you can get incentives for your donation from credit in the film, to a consultation with Russo, or be invited to the Lady Buds wrap party: https://www.kickstarter.com/projects/ladybuds/lady-buds-the-definitive-documentary-on-women-in-w/description


Debra BorchardtDebra BorchardtAugust 9, 2018
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5min83620

The longest-running marijuana media company High Times is launching an unfiltered “over-the-top” online streaming-video product called High Times TV. The channel is live now on tv.hightimes.com and available as an app for iOS, Apple TV, Android and Roku.

HTTV  was created in order to give a home to the best cannabis-related videos across the internet. In turn, creators and fans will get a much-needed resource to find entertainment and information that continues to come under fire from traditional outlets that have tried to restrict content featuring marijuana. You may recall that recently, YouTube began deleting Spanish language cannabis related channels. 

With a heavy focus on the end user, High Times partnered with Unreel to help develop HTTV apps. The platform has been integrated with Unreel’s digital ad networks – including Roku and Google Ad Manager – in an effort to create new monetization opportunities for creators in the space. Notable talent already using the platform include CustomGrow420, StrainCentral, Ruffhouse Studios, High Rise TV, Stoner Mom, The Green Market Report and That High Couple with new content from Now This Weed, Doug Benson’s ‘Getting Doug with High’ and more coming soon.

“While High Times has built a powerful subscriber base across print, digital and social media, it’s not enough to just produce content for those platforms,” said High Times CEO Adam Levin. “The huge demand for mobile-friendly premium video includes a real hunger for the cannabis-related content that social-media sites are all too often blocking. High Times’ new channel intends to satisfy that hunger, ensuring that we can reach our loyal audience wherever they may be, on whatever platform they use. It’s another way to serve our fans.”

Through a standalone, ad-supported web channel, High Times will aggregate and curate the best of that content in one place, providing a one-stop shop for fans and brands alike to connect with the best of Cannabis creative content. High Times TV will feature such content as cultivation and extraction lessons, comedy shorts, behind-the-scenes exclusives from High Times’ Cannabis Cup events, and vlogs from some of the industry’s most notable influencers

“Even in 2018, the truth about cannabis use is being silenced by major platforms,” said Joshua Young, founder of StrainCentral. “Social Media doesn’t want us to exist and propaganda is ruining society’s views on a harmless plant. Just as High Times has done since the 70’s, we’re here to provide a voice for the unspoken, and to champion this gift of the earth.”

“HTTV allows society to see actual insight into cannabis use and its users, and provides us creators with the means to keep up the fight,” said Young. “In a time where YouTube is demonetizing, and Instagram is purging our pages, High Times is a safe space.”

High Times recently launched a crowd funding campaign as it continues its plans to become a publicly traded company. Initial indications were that the company was met with a positive response from retail investors eager to get in early on a cannabis IPO.

 


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7min2450

Part 4 of 8 of the 2018 Cannabis Trends: Welcome to Hollyweed

Another emerging trend in the cannabis industry is the growing level of comfort between Hollywood and cannabis. Although it’s no secret that many Hollywood stars have been known to indulge in cannabis use from time to time, most have been reluctant to publicly open up about their affinity for cannabis. But now that recreational cannabis is legal in California, it seems like every celebrity with even a modicum of fame is rushing to cash in on the legal cannabis industry.

Before recreational cannabis became legal in California, there were already a handful of daring celebrities that launched their own cannabis brands.

As an ardent medical cannabis advocate, Montel Williams was one of the first celebrities to dive feet first into the cannabis industry. In 2016, Williams launched the medical cannabis lifestyle brand Lentiv; which sells hemp-based CBD supplements and cannabis oils.

Melissa Etheridge was also one of the first celebrities out of the gate; in 2014 she released her own brand of cannabis wine called Know Label. Although marketed as a wine, Know Label is technically classified as a tincture as current California law forbids the selling of products that mix alcohol and cannabis.

To the surprise of no one, Snoop Dogg and Tommy Chong launched their own cannabis brands; Leafs by Snoop and Chong’s Choice.

As legalization spread throughout the country, becoming more of a question of when than if, more celebrities have come out of the woodwork. Willie Nelson has Willie’s Reserve, Gwyneth Paltrow’s lifestyle brand Goop recently teamed up with the cannabis dispensary chain MedMen, and Whoopi Goldberg has Whoopi & Maya.

Not every cannabis loving celebrity wants to start their own brand, however, some just want to consume it. For those famous folk, a whole host of high-end luxury cannabis brands have started to take Hollywood by storm.

To start, the boutique hotel group Standard International has teamed up with the edibles maker Lord Jones to open a retail cannabis shop in the lobby of the Standard Hollywood, located on Sunset Boulevard. Once open, the shop will be stocked with high end cannabis products; both edible and smokeable.

During this year’s Academy Awards, the artisanal cannabis distributor Flow Kana became the first cannabis brand to hand out cannabis gift bags at the awards ceremony. Each bag contained several pre-rolled joints and jars of cannabis.

While stoner comedies have been a staple of Hollywood for decades, the same cannot be said of television; that is, until the last couple of years. The web series High Maintenance, which centers on a cannabis delivery man in New York, was picked up by HBO in 2016 and has been met with rave reviews.

Similarly, the streaming giant Netflix has already produced two cannabis-centered television shows, Disjointed and Cooking on High. Although neither show has been met with particularly favorable reviews, the fact that its subject matter is no longer controversial demonstrates the far reaching mainstream appeal of cannabis.

For all intents and purposes, cannabis has gone mainstream in Hollywood. In the short-term future, look for more celebrities entering into the cannabis industry, either with their own brand or as a partner with an existing company. Most of these brands will either fail commercially or simply fail to distinguish themselves; although the brands that lean into the luxury market will have a better chance of survival. Expect to see more awards shows and elite events embrace cannabis and don’t be surprised when joints become as common as a glass of champagne.

In the long-term, however, expect to see cannabis become boring. With more celebrities coming out about their cannabis use, more television shows about cannabis being produced, and more cultural institutions generally embracing cannabis; smoking a joint will no longer be seen as cool or edgy or anything other than normal.

You can download the 2018 Cannabis Trend Report for free by clicking here.


StaffStaffJuly 18, 2018
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16min21850

Part 1 of 8 2018 Cannabis Trends: Female leadership on the rise.

They say the future is female, and there are few places where that is more apparent than in the cannabis industry. Once thought of as a male-dominated industry, women have quickly claimed their place as leaders in this burgeoning industry.

According to Marijuana Business Daily, women make up approximately 27% of C-Suite level positions in the cannabis industry, which doesn’t sound like much until you realize that the national average is only 23%. What is unsettling, is that in 2015 women held 36% of executive control. That is almost a 10% loss of leadership positioning in less than 3 years.

As the market matures, and continues to begin attracting more institutional capital, female entrepreneurs will have to work at keeping the industry a level playing field. And collectively, that is what the trends reveal that they are doing.

For women in cannabis, it has become a badge of honor to know that within their new burgeoning industry ready to take the globe by storm, they hold the largest percentage of ownership, management and control of any industry in the world for their gender. Therefore upon recognition of the possibility of losing that title, the women have begun to band together and work toward the goal of making cannabis the first industry in the world to achieve 50% female control.

When you drill down into specific segments of the cannabis industry, you start to see even more women in leadership positions.

For example, among cannabis dispensaries, women make up approximately 35% C-Suite level positions. That number rises even higher for ancillary cannabis brands, of which women comprise approximately 42% of executive level positions. Canadian medical cannabis company Tilray has the first female majority board of directors in the industry.

But the board room is not the only place in the cannabis industry where women are shining. Over the last few years, there has been a groundswell in the number of cannabis industry organizations made for and by women.

Perhaps the most well-known industry group for women in the cannabis industry is Women Grow. Founded in 2014 by cannabis personality Jane West, the group’s original goal was to help make the cannabis industry the first women-led billion dollar industry.

When initially launched, Women Grow was massively successful and soon dozens of chapters began sprouting up all across the country. But in recent years the organization has run into trouble; chapters have been closing and key leaders have left. Women Grow is currently in a transitional period. Hopes for a healthy, strong future have become possible for the organization with a new leadership team in place. However, the obstacles that Women Grow have faced has not stopped others from stepping in and helping to fill the void.

There are credible organizations that were created to help women in the cannabis industry in a general capacity, such as Ellementa, and Industry Power Women (IPW), that specifically bridge the gap between female entrepreneurs and the resources they require to succeed in business. Other organizations have been created to specifically help women of color, like Supernova Women and Women Abuv Ground.

In addition, women have come together and organized their efforts, creating groups that promote support, collaboration and solidarity. These networks are being forged through platforms like Facebook. The most popular one, Women Entrepreneurs in Cannabis, spearheaded by Kadin Academy and the creator of Cannabiz Connection, provides an exclusive environment for industry-specific discussions. Members of the network are approved for inclusion based on a set of criteria intended to keep the group focused and beneficial to women in cannabis business.

IPW has developed a multi-media production series in partnership with Benzinga and DCN Media titled the “Wonder Women of Weed.” This series highlights the most accomplished and exceptional women in the cannabis industry, and has been featured on Yahoo Finance, Entrepreneur, CNN Money and other mass media outlets. Furthermore, Entrepreneur Magazine’s new cannabis focused publication, Green Entrepreneur, now has a regular column titled “Women In Green.”

Conferences and events geared specifically towards connecting and advancing a sense of camaraderie among women in the cannabis industry have increased significantly since the beginning of 2018. Workshops such as those conducted by the Cannabis Women’s Empowerment Society are frequently conducted to help women navigate operation of all aspects in running a cannabis business.

Newer groups such as High Times Women’s Council of High Times Magazine host their popular Women of Weed event series. MJ Lifestyle Magazine, IPW and even the investor network Arcview Group are now hosting regular brunches centered specifically around women.  

On the consumer side of the cannabis industry, women are also starting to take center stage. One survey by the Cannabis Consumers Coalition found that 53% of respondents were women, compared to 42% for men. Although the survey did not provide a complete snapshot of cannabis, it nonetheless underscores the growing importance of women as cannabis consumers.

This growing importance has also given rise to an explosion of women-centered cannabis brands. A great example is Garden Society, which offers low-dose, high-end edible cannabis products for women. There are also brands like Treat Yourself, Moxie Meds, Kikoko, Quim Rock, Mary Jane’s Medicinals, Strain Print, Baked at Home, and the list goes on. Perhaps the most famous cannabis brand for women is Whoopi Goldberg’s line of medical cannabis products designed to help provide relief from menstrual discomfort, Whoopi & Maya.

Not only are there a growing number of women-oriented cannabis brands, there’s also a huge uptick in the number of investment opportunities for women. Since its founding in 2011, Pipeline Angels has helped more than 50 female-owned companies raise more than $5 million. Other services, like Ellevest, help provide the tools and assistance for women to become the investors themselves.

Recognizing the increased power of women investors, some sites have even taken to aggregating women-centered investing resources; such as 37 Angels and Crunchbase.

According to Forbes, fewer than 6% of decision-makers at venture capital firms in the United States are women. In 2016, while male entrepreneurs received more than $58 billion in funding, female entrepreneurs received 1.46 billion, approximately 2.5% of what men received.

Within the cannabis industry, female investors such as Emily Paxhia, Tahira Rehmatullah and Vivien Azar lead the way in financing the best deals the space has to offer, while providing special attention to promising female entrepreneurs. Lori Ferrara, Gaynell Rogers and Lindy Snider have come together to form a fund specifically targeting women owned and operated cannabis businesses called Treehouse Global Ventures.

In the short-term, expect to see women take charge and become drivers in the cannabis industry. This is a trend that you can see in almost every aspect of the economy, but its presence is felt most in the cannabis space where there are fewer entrenched interests than in other industries. The long-term projection for women in the cannabis industry is more or less the same as the short term. Women will continue to grow their power and influence in the cannabis industry and will most likely achieve greater equality than in other sectors of the economy.  

You can download the 2018 Cannabis Trend Report for free by clicking here.


StaffStaffJuly 17, 2018
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6min7950

So far, 2018 has been a huge year for the cannabis industry; but where is it all heading? In AxisWire’s 2018 Cannabis Trend Report, we take a look at some of the biggest developments in the cannabis industry so far this year and provide insight as to where the market trends suggest they will be headed.

Here’s a sneak peak:

Women in Cannabis
Women are gaining greater ground in the cannabis industry. Women hold approximately 27% of C-Suite level positions in the cannabis industry. The last year has seen an explosion of industry organizations dedicated to advancing women in the industry, like IPW and Women Grow. There is also a growing number of women-owned cannabis brands, like Garden Society, as well as brands marketing specifically to women, such as Whoopi & Maya.

Cannabis Stocks
Bolstered by legal cannabis in Canada and by increasingly impotent federal enforcement in the United States, the number of cannabis companies going public is on the rise. Companies like Canopy Growth and Cronos Group have gone public on the New York Stock Exchange and NASDAQ, respectively. Additionally, several US companies are gearing up to go public in Canada; including Acreage Holdings, Dixie Brands Inc., and MJIC Inc.

AgTech
Agricultural technology in the cannabis industry is set to see some big changes. Cannabis giants like Aurora and Canopy are starting to build massive grow operations and as such as are looking for ways to increase efficiency and reduce costs. Cannabis growers are beginning to favor CMH lighting over LEDs and HPS lighting, primarily due to its low costs and high Color Rendering Index Score. Automation is also an avenue that cultivators are exploring to reduce costs, including cannabis trimming robots.

Welcome to Hollyweed
Hollywood is slowly becoming more comfortable with its relationship with cannabis. Encouraged by recreational cannabis becoming legal in California, there has been an upswell of celebrity cannabis brands; such as Montel Williams’ Lentiv. Likewise, there has been an increase in cannabis-related television shows, and award shows like the Academy Awards have started allowing cannabis gift bags.

Infused Cannabis Beverages
Beverages infused with cannabis stand to be the next big thing in the industry. Several large beer companies have already expressed interest in making craft cannabis beverages; including the brewing company Lagunitas. Independent cannabis companies have also begun to branch out into the world of cannabis beverages; including a number of cannabis-based wines, such as the new luxury brand coming to market SAKA.

Blockchain and Cryptocurrency
Like other industries, cannabis has fallen head over heels for cryptocurrencies and blockchain. Due to the disconnect between state and federal cannabis laws, some companies have resorted to launching Initial Coin Offerings as a way to raise money. Additionally, larger cannabis companies have begun to develop blockchain-based software systems to help manage seed-to-sale tracking as well as point-of-sale technology.

International Trade
Cannabis’ newfound legality in Canada has led several cannabis companies to seek out international markets. A lack of infrastructure in medical cannabis markets, such as Germany, have presented an opportunity for cannabis companies to gain some short-term profit and some long-term benefits. By setting up in developing markets, larger cannabis companies have the chance to establish a footprint before local businesses even get off the ground.

Music Industry & Cannabis
A growing number of famous musicians are starting to stake a claim in the cannabis industry. Legends like Snoop Dogg and Willie Nelson have launched their own cannabis brands, and business savvy rock stars like Gene Simmons have started to make investments in this growing industry. Some aspiring musicians are also hoping to make a name for themselves by using cannabis itself to spread awareness of their music.

You can download the 2018 Cannabis Trend Report for free by clicking here.

 



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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