Media Archives - Green Market Report

Debra BorchardtDebra BorchardtFebruary 7, 2018


CannaBIZ and Company will be live today at 1 pm eastern on Facebook. 

Join us for our weekly half-hour CannaBIZ and Company broadcast LIVE on our Facebook page. Hosted by Jamie Cooper and Debra Borchardt and powered by Cannabiz Connection and Green Market Report.
Debra will be interviewing Cannabis Benchmark’s CEO Jonathan Rubin on wholesale cannabis prices. Rubin will be talking about how harvest season is testing the national bottom in prices. You don’t want to miss that!


Debra BorchardtDebra BorchardtJanuary 29, 2018


Advertising Week and PRØHBTD MEDIA have extended their exclusive strategic partnership to further develop content and consulting services for brands in the cannabis space and beyond. The two companies first teamed up last year at Advertising Week in New York where PROHBTD impressed the New York crowd with its video stories on emerging cannabis brands like the chocolatier Defonce.

The partnership is starting strong with a video docuseries called “Branding Bud,” along with an editorial platform and a podcast series that will examine cannabis brands. There will be a special focus on what goes on behind the scenes of building a brand in the cannabis world and how that effects design, marketing, and diversity.

PRØHBTD MEDIA CEO and founder, Drake Sutton-Shearer, said, “We’re honored that Advertising Week has chosen to continue working with us. With the cannabis industry positioned to exponentially grow beyond $40 billion within the next five years, cannabis brands need help telling their stories to mainstream audiences and potential acquirers. Mainstream brands also need guidance to communicate with cannabis consumers in genuine and brand-safe ways. This partnership enables PRØHBTD to continue our mission of connecting brands with consumers via the Advertising Week platform.”
Advertising Week APAC, which takes place from 30 July and 2 August 2018, will see the debut of the “Cannabis in Australia” sessions to help educate and introduce leading cannabis brands to the Australian market, before returning to the United States for Advertising Week in New York in October 2018.
“The Advertising Week platform has always been about helping brands and marketers navigate what’s coming next in the technology and marketing space,” said Lance Pillersdorf, Advertising Week co-founder, and COO. “We’re excited to expand our partnership with PRØHBTD MEDIA to ensure the Week continues to bring a fresh perspective and provocative global conversations to delegates all around the world.”
Advertising for cannabis companies is a huge challenge since many of the traditional outlets are off limits. Cannabis companies are finding that building a brand name is harder than normal since even social media outlets reject the most innocuous ads. Last year’s cannabis sessions at Ad Week in New York were heavily attended as there was a large desire to learn more about cannabis branding.

Debra BorchardtDebra BorchardtNovember 15, 2017


Public relations company  KCSA Strategic Communications has taken the lead among New York media companies to get involved with cannabis industry companies. As a result of this commitment, KCSA has launched a new podcast called “The Green Rush.” The podcast has been launched in conjunction with a dedicated public relations branch with investor relations and a social media cannabis practice. The new website created for this new arm will serve the specific needs of leaders in the cannabis industry across the entire supply chain.

KCSA is using “The Green Rush,” hosted by Managing Partner Lewis Goldberg and Managing Director Anne Donohoe, as a platform for conversations with industry leaders, the media, cannapreneurs and public advocates about the big issues facing this dynamic industry. The company has been working with clients in the cannabis space for more than five years and has deep institutional knowledge as well as access to decision-makers, investors, entrepreneurs, and analysts who are writing the rules for this new marketplace.


“The Green Rush is real. With nearly 300 publicly listed cannabis companies, tens of thousands of retail investors, and a seemingly insatiable appetite in the mainstream and trade press for stories about cannabis companies, the opportunity to help shape this industry was too interesting to ignore,” said Mr. Goldberg. “While the cannabis industry is still very young, and sits in a regulatory gray area, we believe that we are only at the very beginning of defining this growing industry.”

KCSA has always been a forward-looking public and investor relations agency, and it is with that in mind that they decided to launch this practice, headed up by Mr. Goldberg on the public relations team and Managing Director Phil Carlson from the investor relations team.

“Companies need the ability to tell their stories effectively to investors, market participants, regulators, legislators and even consumers. KCSA has a proven track record of working with entrepreneurial companies, C-suite executives and boards to define and deliver a clear message, call to action and then measure the impact that we have on a company’s bottom line,” continued Mr. Goldberg.

Mr. Carlson added, “The appetite among institutions for information about publicly traded cannabis companies has never been greater. While there is a massive reticence to invest institutional dollars in this sector, the flow of capital from high-net-worth individuals, family offices and general partners at hedge funds and private equity firms into cannabis companies is accelerating. Facilitating access to these types of individuals and capital is the type of value that our cannabis practice brings to our clients every day.”

“The Green Rush” podcast is a weekly, 30-minute show and can be found on iTunes, Stitcher, iHeartRadio, and other popular podcatchers. Mr. Goldberg and Ms. Donohoe will be speaking with lawmakers, investment bankers, CEOs, entrepreneurs and investors, among others who are transforming cannabis away from the shadows of the black market into a thriving, legitimate industry.

Initial guests on “The Green Rush” include Alan Lien, Founder and President of Solis-Tek, Alan Brochstein, founder/creator of 420 Investor and New Cannabis Ventures and Debra Borchardt, Co-Founder, CEO, and Editor-In-Chief of Green Market Report.

Debra BorchardtDebra BorchardtNovember 2, 2017


The Federal government says marijuana is illegal but is sanctioning cannabis advertising in an airport. Organa Brands, one of the largest privately owned cannabis companies launched the first ever in-airport public service announcement (PSA) about cannabis. SecurityPoint Media is the company behind the campaign and whose programs have been vetted by the Transportation Security Administration (TSA).

The campaign will debut in airports in Southern California with branded trays across all terminals at security checkpoints. The message will read, “Cannabis is legal, traveling with it is not. Leave it in California.” It is expected to be seen by 15 million people.

Organa Brands approached SecurityPoint Media with the idea and is paying for the PSA. The airport has the ultimate say over the campaign and its wording. “The TSA doesn’t get involved in ad copy,” said Joe Ambrefe, Chief Executive Officer of Security Point. “All the airport people approved of it,” he added. Ambrefe did concede that the TSA does have its eye on it and would step in if it was problematic. “It’s a positive message,” he said.

TSA officers do not search for marijuana, but if they observe it can refer the matter to a law enforcement officer. The TSA was established in 2001 following the September 11 attacks to detect terrorism and was moved to the Department of Homeland Security in 2003.

“When we first came up with the plan, we thought there was no chance that the airport or the TSA would ever approve us running a PSA in this space. We are still so amazed to see them in use at the airport,” said Brittany Hallett, Marketing Director at Organa Brands. Organa Brands believes this public service announcement will lead the movement for the next generation of cannabis advertising and legitimize their position as a cannabis powerhouse.

“This is a step in the right direction toward further acceptance of cannabis as a mainstream business,” says Jeremy von Heidl, Co-founder, and President of Organa Brands International. “We wanted to get out ahead of recreational legalization in California with a meaningful public service announcement. The security trays have been a great way to reach our consumers and the reaction has been overall very positive. I think it’s a huge sign of changing perceptions around cannabis that you can walk into an airport and see our brands and our messaging in security trays at the checkpoint.”

The 12-month campaign is seeking to educate cannabis consumers as California enters its first year of legalized adult use marijuana. In a statement, the company said, “By running a public service announcement in a major airport for the first year that California offers recreational marijuana, Organa Brands hopes to ensure the focus at the security checkpoint remains safety and security.”

Hallett said, “The message the trays carry is an important one. We’re very excited for the public to have better access to this information as we move into a new recreational market in California.”

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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