Media Archives - Green Market Report

StaffStaffJanuary 16, 2020
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4min2030

​​​​​​Wikileaf Technologies Inc. (CNSX: WIKI) founder Dan Nelson will step down as the Chief Executive Officer and become the company’s, Chief Growth Officer. One of the company’s early investors and advisors Derek Firth has been appointed as the CEO of the Company. Wikileaf is a price comparison platform for recreational and medicinal cannabis consumers and it gives consumers real-time price comparison of cannabis strains and brands based on a user’s location.

Firth said, “Over the past five years, Dan has been dedicated to creating Wikileaf and growing it into the third-most-trafficked cannabis website in the U.S. I’ve been working closely with him since 2017. His vision and passion for this industry are what attracted investors like Nesta and myself to the company. Dan will continue to be the innovative driver of Wikileaf and I thank him for establishing the foundation for a company that is very well-positioned to lead in the emerging cannabis technology space.”

Firth will receive incentive stock options to purchase up to 1 million common shares exercisable at a price of C$0.12 per common share. The options have a term of 10 years and vest over tranches and based on achievement of milestones over a period of 24 months as follows:

  • 250,000 shall vest automatically one year from the Effective Date;
  • 250,000 shall vest if on or before the year ended December 31, 2021, the Corporation reaches the Break-Even Point as evidenced by the audited financial statements of the Corporation for the relevant period;
  • 250,000 shall vest if on or before the year ended December 31, 2021, the Corporation achieves greater than $5 million USD in revenue as evidenced by the audited financial statements of the Corporation for the relevant period; and
  • 250,000 shall vest if on or before the year ended December 31, 2021, the Corporation achieves greater than $10 million USD in revenue as evidenced by the audited financial statements of the Corporation for the relevant period.

Wikileaf stock was lately trading at C$0.12 a share and began trading on the CSE in September. The company has a market cap of C$12 million according to Yahoo Finance.

Nelson said, “When I started this company, I had one goal: to assist cannabis consumers with finding legal, location-based pricing information. Wikileaf has and will continue to be guided by this principle. But, I also realize, as a publicly-traded company, I owe it to our supporters, shareholders and team members to ensure the best leadership is in place. I have worked closely with the Board and Derek to ensure this transition is successful. I look forward to working with Derek and benefiting from his experience as an entrepreneur with an over 20-year history of launching and driving profitable digital properties.”

 

 


Debra BorchardtDebra BorchardtJanuary 6, 2020
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6min5240

Hightimes Holding Corp. told investors that it accepted the resignation of Kraig G. Fox as the Company’s Chief Executive Officer and President Effective December 24, 2019. On January 6, 2020, Stormy Simon, one of the Company’s independent directors and former President of Overstock.com Inc., was appointed to the position of Chief Executive Officer of the company by the board of directors. Following her appointment, she will also continue serving as a director on the Company’s board of directors.

Stormy Simon

The change is happening as the cannabis publication prepares to develop its physical and virtual distribution businesses. Having spent the last year acquiring Cannabis media publications and web sites, High Times now looks to monetize its audience of millions of users across the globe. Fox was just hired in April with the intent to finally bring the company public, a move that has been discussed for years at this point. Instead, the launch of the publicly traded stock got delayed again. Fox’s background as a Senior Managing Director of Guggenheim Partners where he focused on Guggenheim’s overall strategy in the media and entertainment spaces as well as the management of its media and entertainment investments was seen as an asset.

Fox was also a founder and Chief Operating Officer of Core Media (previously CKX, Inc.) where he oversaw all operations of this publicly-traded company including Core’s interests in the estate of Elvis Presley and the intellectual property rights of Muhammad Ali as well oversight of its wholly-owned subsidiary, 19 Entertainment, which included American Idol (including television, records, lives tours, artist management and sponsorships) and So You Think You Can Dance. It was anticipated he would capitalize on the name brand of High Times through licensing deals.

Recently, Fox had suggested the company would pivot into consumption cafes and dispensaries and away from cannabis content. Now, it seems there is another pivot away from that idea and Fox has left.

“I’m honored to take on this role at such a pivotal time for this iconic brand. The cost of customer acquisition has plagued the cannabis industry thus far, but utilizing the High Times brand’s global audience, we should be able to monetize our traffic by connecting consumers to cannabis products at an unprecedented scale,” Stormy Simon stated. “Like millions of other people, I have trusted High Times for years and I can’t wait to use my experience to help develop the next iteration of our business: delivering the best products into consumers’ hands.”

Levin will remain in his role as Executive Chairman. He said, “Stormy Simon, who rose through the ranks at Overstock.com during her 15-year tenure with the company, has extensive international business relations and marketing experience and is highly skilled at breaking down and rebuilding departments. Stormy revolutionized Overstock.com’s marketing department, and then its customer service department, during an uncharted time in e-commerce history, eventually leading Overstock.com to increase its revenues from $20 million to over $2 Billion.”

Salary

According to the company’s filings, Ms. Simon will receive a base salary of $300,000 per year, payable in equal monthly installments, provided that the Base Salary shall initially be fixed at $215,000 and the remainder of the Base Salary shall accrue until, and be payable at, such time as the Company shall have raised an additional $10 million. In addition to the salary, Simon will get an annual bonus of up to $225,000 for each calendar year of her employment with the company depending on the High Times’ ability to achieve certain performance goals.  She will also have an option to buy 200,000 shares of common stock at an exercise price of $11.00 per share. One-third of those options vest on January 6, 2020, and the balance of such option shares vesting in equal monthly increments over the remaining two year period.

Simon will also receive a $3,000 travel stipend for company travel between San Jose and Los Angeles for the first six months of employment.

Fox will continue to receive his director and officer insurance policy, and High Times agreed to reimburse Mr. Fox for certain previously incurred business expenses (within five days) of successful completion of sales of an additional $5 million of equity securities or $10 million of proceeds from the sale of debt securities. He is expected to be reimbursed $125,000 with respect to expenses and lease payments for which Fox provided the company with receipts.

 

 

 

 

 


Debra BorchardtDebra BorchardtDecember 5, 2019

4min4160

Mostly known for Pax and Juul sales, Greenlane Holdings Inc.(NASDAQ: GNLN) is now launching a line of functional glassware decorated with the imagery of legendary graffiti artist Keith Haring. The smoking accessories include small glass pipes, larger water pipes ashtrays and regular rolling trays.  The K.Haring Collection launches November 21, 2019, in Higher Standards stores and will be available online on November 25, 2019, at haringglass.com.

“As a longtime admirer and supporter of Keith Haring, his art, and his legacy, I am thrilled to introduce the K.Haring Collection,” said Sasha Kadey, Chief Marketing Officer of Greenlane and Creative Director for the K.Haring Collection. “The art world has long had an intertwined relationship with cannabis and has in many ways been instrumental in the advancement of the industry. The K.Haring Collection will help our mission to destigmatize and elevate the cannabis experience.”

Kadey said he has looked at numerous deals for branding efforts, but none resonated as strongly as the Haring artwork. The artist is not only well-respected in the art world, but as a graffiti artist, he also brings street cred amongst the cannabis community.

Haring passed away in 1990 at the age of 31 in Manhattan from the Aids disease. The Haring Foundation has a mission to continue to promote the artwork but is also known for supporting not-for-profit organizations that help underprivileged children, as well as organizations involved in education, prevention, and care related to AIDS. Haring doesn’t have any cannabis images in his artwork, but his skateboard images are loved by the skateboard community which does support the cannabis community.

Kadey said there was a lot of crossover between cannabis, the art world, and skateboarding which led to the company’s launch party that combined a show of the new products with apparel from Diamond Supply that featured Haring artwork. The event was held in Manhattan and drew a combination of cannabis industry insiders, as well a some of the top city skateboarders.

The ten-piece collection consists of high-quality glassware that may be used as décor and includes all of the essentials for an elevated smoking experience. Kadey made a point of mentioning that the company didn’t just grab and glass product and slap an image on it. The items were specifically designed for this project. Each piece is distinguished by Haring’s designs with four different colorways to be released in the coming months.

The Keith Haring Glass Collection includes:

K.Haring x BiC© Lighter, $5
K.Haring Taster, $30
K.Haring Tray, $60
K.Haring Dog Bat Catchall, $60
K.Haring Bat Man Catchall, $60
K.Haring Angel Catchall, $60
K.Haring Spoon, $50
K.Haring Bubbler, $120
K.Haring Rig, $180
K.Haring Water Pipe, $220

Kadey said he has since been inundated with other artists wanting a similar brand launch, but for now, he is being very selective. “We are looking forward to offering this sophisticated glassware collection to Higher Standards customers both in stores and online as we continue to grow our house of brands and expand our direct to consumer business, offering innovative designs and products to consumers across the U.S.”


William SumnerWilliam SumnerSeptember 10, 2019
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4min8220

On September 11th, 2019, investors, entrepreneurs, and branding experts will gather to dissect the economics of cannabis business brands at The Green Market Summit in Los Angeles, California. Following a sold-out event in Chicago, The Green Market Summit will bring its business acumen to the world of cannabis branding and provide exclusive industry information on topics such as the celebrity effect on cannabis, how to manage brand perception for public companies, and the world of luxury cannabis.

“Our conferences are unique within the glut of cannabis events in that we zero in on one topic and then dig in with both hands,” said Green Market Media Co-founder and CEO, Debra Borchardt. “This makes it more valuable for our attendees because they walk away with real value-added information. You can’t get this type of nitty-gritty detail from a general topic cannabis conference.”

The event will include an in-depth examination about how to develop an authentic cannabis brand, led by legendary musician Melissa Etheridge and involve Kevin Bell, the COO of Tyson Ranch founded by boxer Mike Tyson, and Courtney Zalewski from Lowell Herb, which has developed a strong outreach to influencers in cannabis.

The summit will also feature a panel discussion about celebrity athletes, cannabis brands, and their relationship with CBD. As the CBD market continues to grow at an explosive rate, more athletes than ever are turning to CBD to help relieve pain, turning many into passionate advocates for cannabis.

The panel will include former NFL offensive lineman and founder of the Gridiron Cannabis Coalition, Kyle Turney; former professional ice hockey left winger and  Athletes for CARE co-founder, Riley Cote; NCAA national champion and Mendi founder, Rachel Rapinoe; former NFL player and Athletes for CARE Ambassador, Nate Jackson; and Athletes for CARE Executive Director Anna Valent.

The keynote event will star accomplished CNBC reporter Jane Wells, who will go one-on-one with a market leader in the edible cannabis market, Jake Heimark.

With more than three decades experience, Wells is a journalism veteran who has received numerous accolades throughout her career, including a 1992 Peabody Award and a DuPont Award for live coverage of the Rodney King Trial and a Los Angeles Emmy Award for her investigative reporting.

Heimark is the co-founder and CEO of PLUS Products, a publicly-traded California-based branded products cannabis company. During his tenure as CEO, Heimark has helped steer the company to become the #1 and #2 best-selling branded cannabis products across all BDS Analytics tracked markets, building a core following in the most influential market in the world, with over 1 million units of its signature PLUS gummies sold last year alone.

“PLUS is excited to partner with the Green Market Report for their Summit in LA to continue to educate individuals on the exciting opportunities within our emerging industry,” said Heimark. “We look forward to sharing our story and the progress we have made towards building an international cannabis brand.”

Attendance to the Green Market Summit is limited and is expected to sell out quickly. To get your ticket, please visit https://www.greenmarketsummit.com/tickets/.


Anne-Marie FischerAnne-Marie FischerAugust 9, 2019
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9min9520

“Don’t fail before you start,” says Wick & Mortar CEO and Founder Jared Mirsky when Green Market Report caught up on him regarding the latest shakeup in the cannabis industry regarding the Woodstock brand and name. 

The promise of a 50th-anniversary concert in honor of Woodstock 1969 came and went, yet stir around the Woodstock name over the last couple of years in the cannabis industry cast a big cloud over the “peace and love” vibe that the event tries to promote, and it wasn’t cannabis smoke. 

It started in February 2018, when Woodstock Ventures, the founders of the original 1969 festival and the established brand tied to the festival, sued Woodstock Roots, a Pennsylvania holding company that sells hemp rolling papers, vaporizers and other extracts under the consumer brand Woodstock American Products. Woodstock Roots countersued, filing a preliminary injunction against Woodstock Ventures, stating that Woodstock Roots had already filed for a trademark in 2013 to use the Woodstock name at the festival. The injunction sought to prevent the original brand from entering into licensing agreements to sell products at the 50th-anniversary concert that was to take place this summer.

Woodstock Ventures had been working with MedMen (MMNFF) to create cannabis products under the Woodstock brand, stepping on the toes of Woodstock Roots, who thought they had the monopoly on selling Woodstock-branded cannabis, even donning the tagline “since 1969”.

The case got stuck in court, leaving the two companies in a standstill as to who would be able to sell products under the Woodstock name, and no matter what these companies could do to push the case forward in court, everything seemed to be against them. 

The original ruling judge died, making the case take a few steps back until late-July, just days before the concert was canceled, when a new judge denied Woodstock Roots’ request for a preliminary injunction, ruling that Woodstock Ventures would be the only company permitted to carry on cannabis product sales using the Woodstock name.

Now, with the 5oth anniversary concert of Woodstock officially canceled, the case itself may be moot for selling cannabis at Woodstock festivals, but it certainly brings up a large issue for the cannabis industry in terms of branding and naming cannabis companies.

“There seems to be a big misunderstanding in terms of what you can and can’t do in terms of naming,” says Wick & Mortar’s Jared Mirsky. Wick & Mortar is the first branding and marketing firm in the world that provides services exclusively to the cannabis industry. It has been in operation for over ten years under Mirsky’s leadership. 

“Trying to take licenses of a company so tied to a culture I feel is an infringement,” says Mirsky, “The execution of a product so closely tied to a brand like Woodstock, could be detrimental to the established Woodstock brand.”

Mirsky says that the naming process is a large part of the services that Wick & Mortar take clients through when branding and marketing their products. “If a client has chosen a name that we have advised against, we ask them to sign a waiver acknowledging this,” says Mirsky, who has seen too many instances of brands getting themselves in hot water by infringing on other brands or established brand cultures.

According to Mirsky, choosing a name that is too closely aligned with another brand, or choosing a name that will fail to translate into global markets, is one of the biggest “faux pas” that cannabis brands can undertake. “This happens all the time,” says Mirsky, “Companies fail to do their due diligence, or even worse, they don’t care and take names anyway, figuring that they’ll remain unseen in the dilution of brands, and when it comes to it, they’ll eventually have the wealth to battle any brand infringements in court.”

Mirsky says originality is key when choosing a name. “When you have a brand name that is far more original, you increase your brand equity valuation,” explains Mirsky, “Wick & Mortar helps brands establish brand valuation by focusing on brand equity.” An example of brand equity is the ability to transfer a name to different SKUs and products, or the ability to bring brands to the global front, and have the name translate culturally.

“If a company is doing CBD pre-rolls, and now wants to move into providing topicals, or capsules, or any other cannabis product, there already could be another established brand offering those products under the same name,” explains Mirsky. When a brand fails to be able to translate across different products or SKUs purely due to the name already being taken, their brand equity valuation decreases. 

Brands who don’t take cultural translation into account may also have trouble expanding globally. Take for instance the cannabis company Puff Cannabis Co. Standing for “People United For Flower”, Puff seeks to celebrate the 1970s and flower power movement through its developing brand. “While this word certainly resonates within the North American cannabis industry,” says Mirsky, “The word ‘puff’ means something else in other cultural contexts,” he goes on, referring to the word being a slang British term to refer to homosexuals. “This brand would have difficulty going global.”

What can companies do to avoid mishaps in their name and branding? “Be original!” says Mirsky, “Choose a name unlike anything else, a name that allows you to do whatever you want with it.” Mirsky also suggests that creating names from made-up words, or synonyms of words relating to the industry can help build originality and avoid any naming infringement mishaps.

As far as naming a company “Canna” anything, that is far overdone, according to Mirsky. Even the word “canna” in your name could fail to translate to global markets, even if you’re offering legalized products derived from cannabis, like hemp-CBD. “The market is saturated with canna this, and canna that,” says Mirsky, “Don’t fail before you start. Start with a strong brand name, because in the end, you’ll be worth more because you’re different.”

 


Debra BorchardtDebra BorchardtAugust 1, 2019
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5min18050

The medical and recreational marijuana industry just received a major boost with consumers.   Like Walmart, Kroger, CVS, Amazon, and other retailers embrace CBD, now mainstream media is working to give consumers the knowledge on how to use and where to shop.   Tribune Publishing Co. (NASDAQ: TPCO), the owner of the Chicago Tribune, NY Daily News, Orlando Sentinel, South Florida’s Sun-Sentinel, Hartford Courant and more along with syndicating content to over 500 United States newspapers, has entered a partnership with The Fresh Toast, one of the largest cannabis media companies in the industry.

The relationship should ensure the marijuana and CBD industry each reaches $20 billion in sales by 2022. That’s because millions of average Americans will be exposed daily to cannabis content in one of their familiar news sources – their local newspaper.

“We continue to serve readers with topical, engaging information,” said Colin McMahon, Chief Content Officer of Tribune Publishing.  “We look forward to collaborating with The Fresh Toast.”

Tribune Content Agency, a division of Tribune Publishing, is capitalizing on a growing public interest in marijuana and related products, including cannabidiol (CBD), as well as the medical marijuana movement that has already made doctor-supervised cannabis use legal in two-thirds of US states. Today eleven states plus the District of Columbia have legalized adult-use marijuana.

Many mainstream publications – from AARP to Fox News to the New York Times – have included stories on the industry.   Retailers and brands should get a boost from the deal as marijuana products become more mainstream and customers develop a user comfort level.

This is also a big win for The Fresh Toast, who already partners with Canada’s leading newspaper company Postmedia which makes them the largest voice in the Canada marijuana space.  The majority of marijuana sites focus on the lifestyle cannabis consumer, not unlike Wine Spectator or Wine Enthusiast.    The Fresh Toast targets the other 91% and their content has been very successful on Apple News, newspapers and on Facebook.

The Fresh Toast has the largest organic traffic and caters to a broad audience.   The timing has also been very good for the company as it also comes as it is close to completing an investment raise.

“We are proud to partner with a respected media company like Tribune” says JJ McKay, founder/publisher of The Fresh Toast.  “Our team works hard every day to provide useful content that meets the consumer/reader where they are and at their interest level.”

The Fresh Toast has identified itself as the mass market media in a crowded space.   High Times, Dope, Civilized and other media companies have expanded into the special event space to earn revenue. MJ Business Daily is an industry site with a large conference component and Prohbtd is a sponsored content/sales site.    The Fresh Toast has had breakout success in expanding past the stoner market into the mass audience.

The Fresh Toast also works in the medical professional space, currently working with over 50,000 physicians to help them understand medical marijuana and giving them opportunities to engage the patient in general treatment options.   The Tribune partnership will open doors to patients who can benefit from medical marijuana and better guide conversations. Tribune is expected to publish its second-quarter earnings on August 7 after the market closes.


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3min12490

This week the all new media platform, Flowertown, a rapidly growing cannabis media and marketing brand, and CohnReznick LLP, one of the largest accounting and consulting firms in the country, announced that they will be teaming to deliver a comprehensive suite of services to the cannabis industry.

The strategic relationship was a response to an opportunity in the burgeoning cannabis marketplace that the two groups recognized and decided to collaborate to fill. The goal is to work together to provide comprehensive professional resources for industry participants looking for strategic growth and the delivery of compliance services. Additionally, the two intend to accelerate reliable consumer education.

Flowertown CEO, Dean Waters, told Green Market Report that, “In a time where consumers have so many questions about cannabis, Flowertown aspires to be the Good Housekeeping for the industry. Its education first mantra holds the hand of consumers while educating and then guiding them to safe, legal, and trusted brands and retailers.”

Flowertown is comprised of a group of marketing professionals that have been moving the needle in crowded,
general consumer markets for years. The Flowertown platform, advertising services, and influencer network has a unique offering that the company feels has cracked the code in introducing the benefits of cannabis to the general consumer market. This new relationship with CohnReznick creates an even more robust offering on a level the industry has yet to see.

“We are always looking to bring other trusted advisors to the table for our clients in this ever-changing and developing industry,” said Waters. “CohnReznick brings a tremendous amount of professional experience and technical expertise in the cannabis space. Our marketing sensibilities combined with their proven track record with both established and emerging industries creates a suite of services that will be paramount as cannabis brands and retailers break into the mainstream marketplace.”

Ira Weinstein, Cannabis Industry Leader for CohnReznick added, “We have been serving the cannabis industry for over two years and see the challenges companies are experiencing when it comes to synthesizing finance, tax and accounting issues in support of sophisticated marketing and building a brand. Flowertown’s commitment to consumer education and normalization aligns perfectly with CohnReznick’s commitment to professionalism and corporate responsibility in this space. We believe our collaboration with Flowertown brings a new level of sophisticated professional solutions that will help push this industry forward.”


StaffStaffJune 19, 2019
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4min10080

A veteran media and entertainment executive, Kraig Fox oversees High Time’s day-to-day operations, which now include Dope Magazine, Culture Magazine, Green Rush Daily, and a number of events, including the Cannabis Cup Festivals. Fox was once a Senior Managing Director of Guggenheim Partners where he focused on Guggenheim’s overall strategy in the media and entertainment spaces as well as the management of its media and entertainment investments. Prior to joining Guggenheim, Fox was a founder and Chief Operating Officer of Core Media (previously CKX, Inc.) where he oversaw all operations of this publicly traded company including Core’s interests in the estate of Elvis Presley and the intellectual property rights of Muhammad Ali as well oversight of its wholly owned subsidiary, 19 Entertainment, which included American Idol (including television, records, lives tours, artist management and sponsorships) and So You Think You Can Dance.

Prior to Core, Fox was a founder of SFX Entertainment (now Live Nation) where he was Chief Development Officer from 1995 until 2000 overseeing the global consolidation of the live entertainment industry into the world’s largest owner and operator of live entertainment promoters and producers.

GMR Executive Spotlight Q&A –

Full birth name: Kraig Fox

Title: President and CEO

Company: High Times Holdings

Years at current company: <1

Education profile: I received my bachelor’s from SI Newhouse School of Public Communications at Syracuse University and my Juris Doctorate from Hofstra University School of Law

Most successful professional accomplishment before cannabis: Prior to my work in cannabis, I was a founder of what is now Live Nation and a Board Member of the Muhammad Ali Center

Company Mission: High Times’ mission is to connect cannabis consumers to endemic and non-endemic brands through our events, trade shows and digital assets.

Company’s most successful achievement: High Times is the only globally known brand in cannabis and has been connecting cannabis consumers with brands for nearly five decades. High Times has also been staging Cannabis Cup events for three decades and holds over a dozen live events a year spanning Europe, the United States and Canada, each of which draw tens of thousands of attendees who gather to celebrate the cannabis lifestyle, music and products. The Company recently expanded its international platform through its acquisition of Spannabis, one of the most prolific events in the cannabis ecosystem and one of the most well-known annual festivals within the EU.

 Has the company raised any capital (yes or no): Yes

if so, how much?: Above $25M. 

Any plans on raising capital in the future? Yes.  We are currently finishing our highly successful Reg A + public offering and plan to list on a stock market shortly. 

Most important 5 year company goal: Our focus will continue to remain on driving and growing our global brand presence.

 


StaffStaffJune 5, 2019
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9min11051

One of the most interesting and exciting elements to the, now emerging, legalized cannabis trade is how cannabis’ image, its past connotations and all of the potential uses that it has open to it, affects its sales and sales potential. Given that we’re talking about image, we’re really talking about marketing, and how you could creatively market something which was previously not only illegal most places, but actively frowned upon and associated with all sorts of negative concepts and behaviors. It’s a great challenge for any marketing team, so let’s go ahead and look at how to generate effective digital marketing schemes for this product.

  1. The Internet

Digital marketing normally involves it, but I can’t stress enough how important the internet is going to be in terms of the marketing and successful sales campaign for a cannabis company. The reality is that, for the expanding part of the market, meaning the people who are drawn to it now that they can attain it legally, there is still a stigma. The stigma exists with cannabis, regardless of the legislation. Its recreational uses are still tinged with its previous illegality. So, the internet becomes the most appealing way to purchase it. Just in the same way that the sex toy industry thrives online, cannabis purchases thrive most in the discreet anonymity of the online shopping cart.

  1. Using Influencers

Influencers do what it says on the tin: they influence. For people who are curious but not confident enough to push themselves into making a purchase, seeing their favorite YouTuber or Instagram Fitness Coach recommend a product containing cannabis can have an enormously relieving and comforting effect on them. The important thing is picking the right sort of influencer, ideally someone whose image doesn’t align at all with previous stereotypes about cannabis usage. The more relatable they are, the better.

  1. Free Samples

One potentially very useful tool that a cannabis company might have is the idea of free samples. “If the payoff is a new email for the mailing list, increased interest and likelihood of future purchase and maybe even some free marketing amongst the friends of the person in question, then sending a small sample for free to people can be very much worth the small cost it is to your company”, says Rachel Macpherson, digital marketer at EliteAssignmentHelp and StateOfWriting. For some people, taking the leap of actually spending money is a difficult hurdle, so seeing if they like a cannabis product can be the thing to nudge them into purchasing. Of course, check each state and make sure that giving samples is legal. 

  1. Content Marketing

Hearing what people have to say, your company included naturally, about cannabis products can be a great way to persuade people to purchase and to boost your sales. The difficulty is then the content creation itself, which can be tough for anyone. Here are some tools to help with your written content:

Studydemic and AcademAdvisor – Content writing guides, for general tips on creation.

Academized and PaperFellows – Some online editing tools, to make sure you get it right every time.

MyWritingWay and SimpleGrad – Two grammar checkers, for ensuring this tricky element is in order.

AustralianHelp – An online proofreading tool, to help you catch those little mistakes, mentioned here.

WritingPopulist and ViaWriting – Useful for generating titles, subtitles, and keywords.

BigAssignments and OxEssays – A pair of content formatting tools, an increasingly important area to get right in the digital realm.

  1. Packaged Deals

Paraphernalia, previously a dirty word used by police officers to refer to the trappings that go along with cannabis consumption is now one of the most difficult elements of marketing cannabis products. A lot of cannabis products require you to use a variety of other items to complete the consumption of it. In this instance, it’s also an opportunity for an online company to offer deals where all of the related objects come with the major product, something which is most achievable in an online store.

  1. Mobile Interface

Creating an app is a normal step for a lot of different online stores, but for cannabis companies, it’s a particularly good move. It serves not only as a convenient way for users to shop, given the enormous numbers of mobile users, but also as a hub with all the information that users, people who might be unfamiliar and intrepid at the thought of cannabis consumption, can use to reassure themselves and to find out information and connect with the rest of the userbase for advice and help.

Conclusion

As an emerging market which is guaranteed to increase the more that legalization spreads, cannabis marketing is going to become an extremely important and valuable tool. It presents a unique opportunity for some really innovative digital marketing, as well as a unique set of historical challenges to conquer.

Nora Mork is a marketing and business journalist at Boom Essays and PhD writing service. She helps businesses create effective marketing strategies, and writes blogs at Essay Roo.

 


Ricardo PereydaRicardo PereydaApril 23, 2019
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5min22371

Last Saturday, people all over the world came together to celebrate cannabis culture. In Northern Ireland, and the United Kingdom thousands of people peacefully marched in the streets for their right to cannabis, and in South Africa they came together under a banner of love and mutual respect, enjoying fellowship with like-minds. In Los Angeles, I was at the BudTrader Ball.

The big dream used to be getting to Amsterdam for the cannabis cup, where shops like the Grasshopper and Bulldog were on the must visit list. Now, the reality of the situation is, if you want to attend a 4/20 event in a “legal” state, you just find the one closest to you and plan a vacation. As anyone who has ever been to Los Angeles and paid attention to their surroundings knows, there are many dispensaries in the area. The peeps at  BudTrader.com make it their job to let you know where these are at, if you are having difficulty spotting green crosses.

I fully understand that what is described in this article is not reality for everyone reading it. Get involved, vote, and hold politicians accountable. Cannabis policy has crossed the point of no return out of prohibition. In today’s green rush, many cannabis companies are expressing themselves and our culture through events such as those held on 4/20. They go solo, partner with like-minded brands, or reach out to the greater community outside of the cannabis space.

Each of these approaches have merit, and in their own way are impactful, based upon the goals of the company, and the people they serve. This is replicated myriad ways throughout the cannabis empire. In the City of Angels, epicenter of the cannabis industry, the professionals let their hair down for an interactive, art filled event.

The 2019 BudTrader Ball at Wisdome in Downtown Los Angeles’ Arts District “was an opportunity to meet other high-caliber cannabis industry business people, influencers, and investors in an environment that allowed us to celebrate the cannabis plant.” Said Tim McGraw, CEO of Canna-Hub.

It was an experience like no other I’ve had in the cannabis space to date. The art was exceptional, food delicious, music rocking, and cannabis plentiful. The people weren’t so bad either. I felt good to be in a proper space that was also used by the general public, not isolated from every living thing, and being able to partake in the herb without feeling out of place. It felt, normal.

 

 

 

 


***All photo credits belong to Michael Allen Howard of BudTrader.com except for the final photo which was provided by the author Ricardo Pereyda



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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⁦@hellofyllo⁩ Acquires ⁦@CannaRegs⁩ To Create Data Powerhouse. Congratulations to Amanda, a lovely person and good…

@GreenMarketRpt – 3 days

Welcome to a new feature. The Friday Book Club. Every Friday we will feature a book. This week’s Friday Book R…

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