Media Archives - Green Market Report

Debra BorchardtJune 8, 2021
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12min20744

It is truly a labor of love to put out a regular print publication. A combination of writers, artists, printers, and distributors. Not to mention the trying to sell the advertising to pay for all of this. While most of us consume our media on our phones, there is something deeply satisfying when reading a story on paper accompanied by beautiful photographs. The pictures on our phones just don’t have the same impact. Plus, who doesn’t love to see themselves or their company featured in a print publication? So with that said, we put together a list of the top cannabis industry print publications. They are listed in alphabetical order.

A Different Leaf

http://differentleaf.com

Michael Kusek founded A Different Leaf magazine in 2018. They are based and focused in Massachusetts. Their premier issue debuted in the summer of 2019. A Different Leaf provides a roadmap to the landscape of cannabis for new and experienced consumers in Massachusetts. Their issues feature medical, legal, and social topics. Other topics include food, nutrition, and fitness, travel and tourism, arts and culture as well as products. Their bi-weekly podcast features conversations with personalities and experts from across the United States and the cannabis industry.

Broccoli Magazine

https://broccolimag.com

Current editor-in-chief Anja Charbonneau founded Broccoli in Portland Oregon. The magazine prides itself on its all-women editorial team. They encourage the discovery and intelligent appreciation of cannabis through experimental and engaging explorations of art, culture, and fashion. Broccoli is published three times a year. Their podcast, Broccoli Talk, is published every two weeks. Vogue has said, “uncharted territory seems to be Broccoli’s preferred environment.” Dazed said about the magazine, “Charbonneau and her all-woman team underline what is actually no surprise to anyone: that ambitious and creative women smoke.”

Cannabis Business Times

https://www.cannabisbusinesstimes.com

Cannabis Business Times was founded in 2014 by Tim Hermes and Noelle Skodzinski. The publication is based in Valley View, Ohio. Their focus is to help accelerate the success and acceptance of the legal cannabis market. They provide intelligence to help all aspects of the business – from seed to sale – succeed and grow. They focus strictly on the business of legal cannabis for medical and recreational use and aims to provide timely information to help their readers make informed decisions on running their business better and more profitably. In 2018, CBT was awarded three recognitions by the American Society of Business Publication Editors. The first was Magazine of the Year. The second, National Gold Award for Best Company Profile by the ASBPE in 2018. And finally, the Silver Regional.

Cannabis Now Magazine

https://cannabisnow.com

Cannabis Now magazine was founded in Los Angeles, California, in 2010. Its founder is Eugenio Garcia. The magazine focuses on the most relevant news, political happenings, cannabis legislation, horticultural advancements, among others. Their goal is to enlighten, educate and entertain by providing the information their readers need to stay informed and on the cutting edge of industry innovations. Their social following is over 4.2 million. In 2019, their CBD retail store opened in Beverly Connection in Los Angeles, California.

Edibles Magazine

https://ediblesmagazine.com

Edibles Magazine was founded in 2010. Their headquarters is in Los Angeles, California. The magazine’s purpose is to be a resource for readers to find medical and recreational edible products. Their mission is to help medical marijuana patients locate smokeless medication alternatives. They connect vendors, patients, and dispensaries with one another.

Emerald Magazine

https://theemeraldmagazine.com

Emerald Magazine was founded by Christina DeGiovanni in 2012. The publication is a news and culture magazine focused on living better with cannabis. Their audience is individuals looking to enhance their lives through CBD and cannabis. Their primary focus is culinary and recreational use. However, the magazine explores industry events, travel destinations, and trends related to cannabis. Emerald provides product reviews and up-to-date information on the community. They have a readership of 15,000. The magazine is based out of the Emerald Triangle with its headquarters in Humboldt County, California.

Honeysuckle Magazine

http://honeysucklemag.com

Honeysuckle magazine was founded in 2013 by journalist, filmmaker, and publisher Ronit Pinto. The magazine was born in Detroit, Michigan, but is now based in New York. Honeysuckle is a publication that emphasizes diverse voices by exploring gender and sexuality, racial politics, the environment, and pop culture. The platform gives a voice to the underrepresented and they offer the opportunity to create fair representation for the communities and individuals they report on. They pride themselves on the “live what they write” attitude they allow for their writers. Honeysuckle’s journalism aided in the compassionate release of DaReta Gail Stevenson, who was incarcerated for 22 years. The publication received the New York State Assembly’s Citation Award from Assemblywoman Inez E. Dickens for her significant contribution to the culture and community of New York City. Likewise, Honeysuckle received praise from State Senator Brian Benjamin for a progressive stance on the social and economic issues that plague society.

Kind Magazine

https://kindmagazine.ca

Kind Magazine was founded in 2019 by Joshua Nagel. They are a Canada-wide print magazine that’s printed on post-consumer waste paper. They’re an inclusive “live your best life” 19+ magazine and online community. Coverage includes news, culture, arts, food and drink, health and wellness, travel and adventure, and science and tech. They’re the fastest-growing magazine in Canada and the first and only free print lifestyle magazine found in cannabis retail locations throughout B.C., Alberta, Saskatchewan, Manitoba, and Ontario.

MG Magazine

https://mgretailer.com

Darren Roberts founded MG magazine in 2015. It’s based in Woodland Hills, California. They’re a monthly magazine covering the recreational and medical cannabis industries. MG’s focus is heavily on the people, plants and products “that fuel the unprecedented growth of the evolving cannabis industry.” They pride themselves on being different from other magazines in the industry because of their access to the industry’s most influential people.

Sensi Magazine

https://sensimag.com

Sensi was voted “best publication” in 2017 and 2018 at CannaCon. They were founded in 2015 by Ron Kolb and they’re based in Denver, Colorado. Forbes Magazine recognized it in 2020 for “best startup employers” in America. They’re one of the fastest-growing, nationally recognized media enterprises in North America. They’re well-known as an industry leader and culture creators whose core values “elevate people and cultivate community.” Sensi publishes print and digital magazines, creates community events, and connects people in local markets. Their focus is on fun-loving, healthy lifestyles. Cannabis Business Award named them “Best Publication” They exist to make a positive impact on both the people in their organization and the world at large. Their editor-in-chief and co-founder Stephanie Wilson is a 2020 Folio Top Women in Media Honoree.

Terpenes & Testing

https://terpenesandtesting.com

Founder John MacKay started Terpenes & Testing in 2016. The magazine is based in San Luis Obispo, California. They call themselves a “scientific backdrop” and focus on botanical and cannabis news. They also cover compliance, regulation, chemistry, analytical testing and horticulture science. Terpenes & Testing prides themselves on making science fun and digestible without taking away from its power. They discuss how scientific innovations shape the young, wide-open worlds of botanical and cannabis wellness. Their website is read by laboratories, extraction facilities, growers, dispensaries, glass shops and living rooms all around the world. They embrace the responsibility of standing alone at the forefront of the botanical and cannabis publishing space.

 


Debra BorchardtMay 26, 2021
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On the surface the new Mattio Communications influencer marketing subsidiary, Confluence Agency looks like a typical influencer public Relations service, but it is much more than that. To be sure, the group does specifically focus on finding great brand ambassadors for its clients. However, Mattio Communications Founder and CEO Rosie Mattio envisions Confluence having a much bigger impact than just helping clients connect with great influencers. Part of this goal is centered around the new CEO of Confluence, Victoria “Tori” Baek.

Victoria Baek

Baek was the head of influencer marketing at MATTIO before taking on the new role of CEO. Before entering the world of cannabis, she was head of influencer marketing and brand partnerships at HARMAN International where she spearheaded the JBL Master Class series, a monthly program featuring electronic producers and hip-hop artists that not only brought the HARMAN portfolio to millions of new deal but also generated new brand deals. She has also worked with legacy consumer brands including Coca-Cola, Taco Bell, Disney, and Forever 21.

“Tori’s really such a rock star,” said Mattio. She said she immediately recognized Baek’s talent and said she wanted to help set her up as a CEO. “Helping another female entrepreneur become the CEO of a company is coming full circle. I’m paying it forward and it makes me super proud. Maybe we can be an incubator for other female CEO’s in communications. This can be the future for us as well.” Baek now has a team of three reporting to her.

While Baek left the traditional product world to come to Mattio, a communications firm known for its focus on cannabis companies, Confluence will return her to sectors like fashion, beauty, food, home, tech, lifestyle, and travel as influencer marketing becomes an integral aspect of building brand value across all industries.

Importance of Influencers

Over the past ten years, influencer marketing has become a preferred strategy for brands to engage with target audiences. A print magazine ad may be pretty to look at, but brands can’t measure how many eyeballs actually see the ad. If an influencer has 100,000 or even a million followers, the reach becomes much easier to measure.  Increased social media usage has allowed brands to drive sales and improve brand awareness with curated content generated by micro and macro-influencers. According to Insider Intelligence, the value of the influencer marketing industry is projected to reach $15 billion by 2022 as more brands invest in building authentic long-term consumer relationships.

“Our clients were looking for this,” said Mattio. “It’s a great medium for cannabis clients because we lack access to traditional advertising. Plus, we provided other services to our clients like IR (investor relations), media, and content. So when they asked if we could bring influencers into the picture, we started to create this group and that’s when we found Tori. We now have around 15 clients in the cannabis space that use influencers.”

However, even this aspect of marketing in the cannabis industry brings challenges. Cannabis companies can’t pay influencers, but they can provide them with products. This means Baek must find people who are real believers in the product. Mattio said it forces her to be more creative and find true brand ambassadors since they aren’t getting paid and it lends authenticity.

“We also don’t cross-pollinate,” said Mattio. “An influencer that makes sense for Canndescent, isn’t going to be the same person for say Curaleaf (OTC: CURLF). We want real partners, not someone who makes one post and moves on.”

Making the task even harder is the intensely local nature of cannabis companies. Someone who may be an influencer in the Los Angeles market, may not be the best person for the Detroit market. Baek has been able to tap into her extensive network to find people within the various states that will resonate far better than maybe a nationally known person. Mattio said Baek has been able to build out an influencer network in small markets as well as large ones.

“The influencer industry has evolved from one-off transactions to valuable, long-term partnerships. Online communities allow brands to connect authentically with audiences in a way that drives measured performance,” said Victoria Baek, CEO of Confluence Agency. Baek has also been able to create a crossover effect as the stigma around cannabis lessens. She’s been able to draw in influencers from more traditional industries to cannabis and pull cannabis influencers to more traditional consumer brands.

Confluence Agency manages influencer marketing strategies for brands from start to end. From identifying celebrity and/or niche influencers to creating content guidelines to handling the logistics of gifting programs, the Confluence team takes a goal-oriented approach to every campaign in order to track progress.


Cynthia SalarizadehApril 20, 2021
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For the 50th anniversary of 4/20, we decided to highlight and honor the original “OG” cannabis journalists. These are the pioneers who covered this plant, the industry overall and its community for decades. 

The evolution of the cannabis industry and its reversal from prohibition is one of the most interesting topics to witness in our lifetimes. Sitting front row, and the ability to chronicle these changes, has been a priceless experience to each one of these individuals.

Writing for everything from High Times to Rolling Stone, as well as book deals, this is a list of a few of the most important writers to ever document the plant. Today we would like to thank Danny, Mary, Steve and Sharon for their hard work in this industry. 

 

About Dan Vinkovetsky (formerly Danny Danko of High Times)

Danny Danko is a Cannabis editor, writer, and photographer who was the Senior Cultivation Editor of High Times Magazine for 18 years. He has personally selected HIGH TIMES’ annual Top 10 Strains of the Year since 2005 and is also the creator and founder of the HIGH TIMES Seed Bank Hall of Fame. He has judged more Cannabis Cups than anyone else on Earth.

Danny is the author of “The Official High Times Field Guide to Marijuana Strains” (2011) and “Cannabis: A Beginner’s Guide to Growing Marijuana” (2018). Danny hosted the podcast HIGH TIMES presents Free Weed from Danny Danko” from 2011-2018. He currently hosts the podcast “Grow Bud Yourself!” and is the editor of Northeast Leaf Magazine since July 2020.

Links:

Podcast: https://shows.acast.com/freeweed

Patreon Page: https://www.patreon.com/dannydanko

Amazon Book Link: https://amzn.to/2HHvVnJ  

Instagram: https://www.instagram.com/dannydankoht  

Twitter: https://twitter.com/DannyDanko

Facebook: https://www.facebook.com/danny.danko

 

Northeast Leaf Magazine

https://neleafmag.com/

@northeastleafmag on Instagram

Facebook https://www.facebook.com/Northeast-Leaf-Magazine-106484277804820

Twitter: https://twitter.com/NELeafMag

 

 

About Mary Jane Gibson 

Actress, writer, and former culture editor at High Times, Mary Jane Gibson is a prominent female voice in one of the largest emerging industries and worldwide cultural shifts in modern times, traveling the world tracking the legalization of medical marijuana, adult-use cannabis, and CBD with integral public figures, brands, and personalities since 2007. She’s the co-host of the top-rated Weed + Grub podcast alongside fellow actor/comedian Mike Glazer. Raised in Newfoundland, Gibson performed in theater and film in Montreal, Dublin, London, Paris, Seattle, and New York City before moving to Los Angeles. Her unique perspective in cannabis and world culture has earned her work with numerous media outlets, including Rolling Stone, Playboy, and PBS, and the title “one of the 15 most powerful women in the weed industry” from Complex Magazine. Complementing her writing, film, production, and performance credits, Gibson’s received the Overall Excellence in Performance Award from FringeNYC, the William and Eva Fox Foundation Fellowship, and two Seattle Fringe Festival PONCHO Artistic Pick awards (2002, 2003). Gibson is a graduate of the British American Dramatic Academy: Midsummer in Oxford and the National Theatre School of Canada. She also performs voiceover work using a range of regional American, Canadian, European and Australian dialects. Gibson has conducted in-depth celebrity interviews with Margaret Cho, Melissa Etheridge, Awkwafina, Charlie Sheen, Jim Belushi, Laganja Estranja, and the Super Troopers. She also created and starred in the piece “Fatal Attraction in 10 Minutes” with Reggie Watts for his show Radio Play at PS122.

https://www.thisismaryjane.com

Mary Jane wrote and edited for High Times for over a decade. She was named one of the “15 most powerful women in the weed industry” by Complex and was featured in Forbes. She now writes for a number of outlets including Rolling Stone and Playboy. Mary Jane covers cannabis culture, entertainment, and cutting-edge trends, and has interviewed stars like Margaret Cho, Melissa Etheridge, the Super Troopers, Awkwafina, and Reggie Watts. She co-hosts the Weed + Grub podcast with comedian Mike Glazer. Vulture called them “true experts in comedy and marijuana.” Mary Jane is also an award-winning actor and playwright. Follow her on IG @thisismaryjane_.

https://www.thisismaryjane.com

 

 

About Steve Bloom

Steve Bloom is a longtime journalist and author with 32 years in the cannabis community. His credits include:

Publisher of CelebStoner.com, one of the leading sources for marijuana and celebrity news on the web since 2007.

Former editor of High Times from 1988-2007, and producer of the Stony and Doobie award shows and the two Hempilation benefit albums for NORML (1995 and 1998) while at High Times.

Former editor-in-Chief of Freedom Leaf magazine and freedomleaf.com from 2014-2019.

Former Editor-in-chief of two Centennial Media titles, Marijuana Goes Mainstream and The Complete Guide to CBD from 2019-2021.

Co-author of Pot Culture: The A-Z Guide to Stoner Language and Life (Abrams Image, 2007) and Reefer Movie Madness: The Ultimate Stoner Film Guide (Abrams Image, 2010) with Shirley Halperin.

Recipient of NORML’s Media & Culture Award in 2004, Cannabis MVP by the Cannabis Business Awards in 2018 and New York NORML Activism award in 2019.

Has appeared as a moderator, panelist and speaker at many marijuana-reform events, including the NORML Conference, the Drug Policy Alliance Conference, International Cannabis Business Conference, Cannabis Media Summit, Seattle Hempfest, Boston Freedom Rally, Cypress Hill SmokeOu, the NYC Cannabis Parade & Rally and more.

Board member and co-organizer of the annual NYC Cannabis Parade & Rally.

Discovered 420 in 1990.

Founder and organizer of the Teapot Party with Willie Nelson since 2009.

Founder and commissioner of the New York Media Softball League since 2007.

Author of Video Invaders (Arco, 1982) and Watch Out for the Little Guys (St. Martins Press, 1989). 

Lives in Bronx, NY.

Contact Info

bloom@celebstoner.com

Facebook, Twitter, Instagram, Linked In

 

 

About Sharon Letts

Sharon began her professional career as a gardener at the age of 24 in Southern California, with many assuming she grew cannabis. In reality, she designed, planted and maintained flower beds for high-end homes in Southern California for 17 years, before becoming a producer for television, then advocating for the plant.

Gardening turned to television when she was asked to host and produce visiting gardening show, In and Out of the Garden, for local television in Southern California. This led to executive producing travel series, Off the Beaten Path,  for PBS in California, which led to producing national documentary and magazine shows in Los Angeles.

Sharon was brought up to Humboldt County in Northern California to produce a news show, then became the lead features writer for the Times-Standard, the longtime daily paper in the county.

While working in media in the cannabis capital of the world, Sharon presented with breast cancer and was given cannabis oil made by Pearl Moon of the Bud Sisters of Southern Humboldt. Much to her surprise, the oil successfully put the cancer into remission, while simultaneously doing away with upwards of 10 prescription medications and supplements taken for numerous ailments.

Since she already had a voice in the media Sharon followed the calling and has written exclusively and extensively on cannabis as medicine ever since. Called one of the most prolific and informative writers in the space, for the past ten years she’s written for just about every cannabis publication and platform, penning patient profiles, telling successful stories of healing with cannabis.

Sharon also shares her own stories of healing regularly, penning essays on her own cancer experience in using cannabis as medicine, treating and preventing colds, flu, the coronavirus, broken bones, fractures – and replacing opioids with cannabis oil. She’s even included her dogs in the mix, from their rescue near death, to their current healthy lifestyle that includes dosing daily with cannabis and/or CBD.

Recently, her path has brought her full-circle back to media, developing television series from the series she’s written for magazines for years . Her two series, What’s in Your Stash?, written for High Times for the past two years, and Weed Traveler, a travel series for Weed World Magazine in the UK, are currently being shopped by Montel Williams as executive producer, with ten more show concepts on her list.

She’s currently being represented by Pam Pho of D4EO Literary Agency, with an equally long list of book concepts, also based on the series she writes, being developed and shopped now.

This past weekend Sharon’s work was honored by Cannabis Activism Now Magazine, voted Best Writer in the cannabis industry by readers. 

You can read Sharon’s work, as follows: High Times: Higher Profiles, What’s in Your Stash? (TV); Weed World Magazine: Kitchen Apothecary, Weed Traveler (TV); Women of Weed World; Vegas & Tahoe Cannabis Magazine(s): Daily Dose, A Day in the Life of a Cannabis Patient; Dope Magazine: Road Trip: In Search of Good Medicine,  Cannaopolis (eBook/Amazon & scripted TV series); The Emerald Magazine: Humboldt Medicine; Humboldt Stories, eBook/Amazon (winner 2016 Tokey Awards); Toke Signals: Toke Stories; Educated Stoner: essays of personal healing. Self-syndicated globally in several languages.

Email: sharonlettsgardens@gmail.com
URL: http://www.sharonletts.com


StaffNovember 25, 2020
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8min9580

The holiday shopping season is the holy grail for consumer brands, particularly for those looking to recapture markets lost during the pandemic. However, this season is also the most competitive when it comes to marketing, and it can be a challenge to break through the chatter without breaking the bank. 

For CBD brands, the added difficulty is to resonate with target audiences while staying squarely within regulations. However, with the right digital strategy, it is possible to optimize budgets and achieve meaningful results.

Holiday marketing in a pandemic

Already a growing trend, eCommerce has become the new normal during the COVID-19 pandemic. Most Americans are stuck at home and spending more time on devices, and nearly two-thirds are expecting to change their buying habits by the end of the pandemic. 

To capture these audiences and convert those who are open to new brand preferences, it’s important to keep campaigns running and maintain a full sales funnel, with messaging, marketing tactics, and a customer experience that is sensitive and tailored to the pandemic and to the holiday season. 

Meanwhile, brands should not lose focus on their loyal base. Remind customers what makes your brand special with regular communication and messaging that conveys a solid grasp on current events and emphasizes gratitude for their continued patronage. Building a positive, emotional relationship with customers is one of the strongest moves that businesses can make during this difficult time.

Businesses should also keep in mind that Q1 has become an important shopping season in itself, and extending campaigns into the beginning of 2021 can bring significant returns. Most platforms allow for 180 days of audience data storage, providing a perfect opportunity to retarget and remarket when costs per impression are much lower. 

CBD marketing 101

Given the added hurdles of marketing CBD products, success during the holidays will depend on a clear understanding of where you can advertise, where you can’t, and where it may not be worth it in the first place. 

Most importantly, CBD brands will run into problems advertising on Facebook and Google. While it was reported that Facebook lifted their ban on CBD ads, in practice compliance with their rules can be very difficult, with the rules themselves changing quickly. And though Google does seem to be trending in the right direction, neither platform is worth the risk at this time. 

CBD marketers can also make mistakes when it comes to targeting. While there is overlap with THC audiences, keep in mind that consumers use the two products for very different reasons. Rather than promoting CBD to the same audiences that use recreational THC, fine tune targeting to focus on fitness and health management audiences. 

Despite these pitfalls, marketers can find more fertile ground with programmatic, social, and search marketing. 

  1. Programmatic 

When it comes to CBD marketing, programmatic benefits from much easier compliance and limited regulation compared to other forms of digital advertising. With a multichannel approach, programmatic empowers marketers to find nearly anyone across platforms. Focus on leveraging multiple ad types, including display, native, programmatic audio, preroll, and connected TV, to capture the full benefits of programmatic campaigns. 

       2. Search

While CBD brands are not able to use paid search, organic search will be a cornerstone of effective digital marketing and lead-generation. Consider content marketing at each stage of the funnel, and when structuring campaigns consider three rules: Who do you want to reach? What do you want to say? And what do you want audiences to do?

When creating content, high-quality educational material is the gold standard. Focus on differentiators such as price or quality, and remember that great content itself can be a differentiator.

        3. Social

Social compliance can be incredibly challenging – however, Snapchat may be one worth pursuing. Though it’s technically complicated to market CBD on the platform, when done correctly these ads can have an impressive impact, with as much as fifteen to seventeen dollar return on ad spend. Snapchat also has a number of new tools for advertisers, such as AR/VR, brand profiles, dynamic ads, and the Snapchat audience network.

No effective marketing campaign is complete without a strategy to meaningfully track success. Keep a close eye on the actual dollars and cents being spent on advertising — and how they translate into ROAs — as well as metrics such as attribution and spend from each channel. 

Meanwhile, keep in mind that CBD customers can be much more loyal than most other CPG categories. Metrics such as predictive lifetime value, cost of new email sign-ups, and net new people are efficient means to gather and retain a loyal base. 

Holiday marketing is about working smarter, not harder. This is doubly true for CBD brands, who can tie themselves into knots solving compliance problems and never get a solid foot out the door. Use this as a guide to help simplify holiday marketing during COVID-19, and spend ad budgets with confidence. 

Scott Waldman is a Senior Account Executive at digital marketing agency Adtaxi. A native Californian, he graduated from the University of California, Los Angeles. Prior to joining Adtaxi, Scott has dedicated himself to numerous industries focused on sales & marketing pursuits for various verticals over the last 18 years including e-commerce, CBD, Consumer Electronics, Education, Health & Beauty, Automotive, Tech, Brick & Mortar retail, and numerous others. Scott enjoys travel and cooking in his spare time and believes that helping other people is the key to accomplishing your goals.


StaffSeptember 22, 2020
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El Planteo, a Spanish-language media outlet dedicated to delivering news on cannabis, hemp, CBD, psychedelics, gender issues, ecology, investing, local culture, trends, and more, announced its official launch in partnership with Benzinga, a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content, coveted by Wall Street’s top traders.

“We noticed a lack of good financial content related to emerging industries and progressive topics in the Spanish-speaking world. Being from Argentina, I felt like we had to be pioneers in this space, providing a young readership in Latin America and Spain with information on business, finance, and culture,” said Javier Hasse, CEO, and Co-Founder of El Planteo. “We want to engage our readers with interesting, diverse content, while also empowering them to build their own businesses and invest in others.”

With a potential adult-use market of over 500 million people, a patient population close to 5 million, and low production costs, Latin America is quickly becoming one of the most significant cannabis markets in the world. According to a 2018 study by Prohibition Partners, the combined adult-use and medical cannabis market in Latin America is expected to reach $12.7 billion by 2028. El Planteo is headquartered in Argentina, with offices in Detroit and Los Angeles. The outlet is bridging the gap in knowledge and technology between first-world countries and developing nations in regards to sustainability and green alternatives.

Recognizing the importance of this rapidly developing market, Benzinga teamed up with cannabis journalist and best-selling book author Javier Hasse, who currently serves as Managing Director of Benzinga Cannabis, to create a platform where Latin American readers and entrepreneurs can stay up to date about industry news and trends, culture, investing tips, and much more more.

“When we brought up the idea of expanding into the Spanish-language market, Javier mentioned he had a project of his own that needed funding. After analyzing the idea, market potential and necessary budget, we decided this would be a great course of action to supplement our larger Spanish offering through Benzinga España, with a more locally-focused media outlet, El Planteo,” added Benzinga CEO Jason Raznick.

Initially released as a beta test, El Planteo has proven to be extremely successful, with very strong traffic (doubling consistently month over month over the last six months) and a large amount of content, both original and translated from a long list of media partners around the world.

El Planteo’s content has been republished on Benzinga, High Times, Forbes Argentina, Investing.com, Ámbito Financiero, Flipboard, Yahoo, and others. Content partners include Benzinga, DoubleBlind Magazine, Confident Cannabis, Goldleaf, Pick Up The Fork, Flowertown, Green Market Report, Aunt Zelda’s, The Medical Cannabis Community, Weedmaps, The Cannigma, Hoban Law Group, Cannabis & Tech Today, and others.

Green Market Report provides some content to El Planteo.


Cynthia SalarizadehSeptember 18, 2020
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Haus of Jane announces Women in Plant Medicine Virtual Summit! to be held on September 30, 2020. The online event brings together women working in the stigmatized plant medicine industry to build community, network for business and inspire political activism. Tickets are on sale now: http://hausofjane.com

“By bringing women together on a global level we have the opportunity to make our voices heard politically, find the support we need in growing our businesses and strengthen the women’s movement at home,” Kyra Reed, Co Founder, Haus of Jane. ‘The event will be packed with opportunities to network, make friends and build community.”

What: Haus of Jane is hosting women in a virtual environment that facilitates networking, education and engagement on a dynamic platform.
When: September 30, 2020 –10 am PT to 6 pm PT
Where: Online, sign up now: http://hausofjane.com

Guests will find a DJ on the Main Stage, Salons type group networking and over 30 presentations to learn about how women in plant medicine are advancing the industries in which they work.

“Whether you are new to plant medicine as a career and you’ve been leading the charge against prohibition for decades, you’ll find inspiration, new information and a community of like minded women to explore how plant medicine can heal the world,” added Reed.

Haus of Jane Co-Founder, Lisa Snyder, adds, “It is imperative as women that we take this opportunity to strategize and unify with an intentional desire to connect with like minded individuals who support global health and the well-being of all humans on this planet.”

Many well-respected industry leaders are showing resounding support for the Haus of Jane community including White Buffalo SpiritMCS Accounting ServicesCannasitePotencyACS LaboratoryNternal / XternalClark Howell & Barbari.

“The Women In Plant Medicine Summit is produced and curated by women working in cannabis with the goal of creating a virtual conference that fosters conversation, establishes unity among women in the industry and informs with real, raw presentations on science, policy and what it means to be a woman working in stigmatized plant medicines,” explained Snyder. “Whether you’re new to plant medicine as a career or you’ve been leading the charge against prohibition for decades, you’ll find inspiration, new information and a community of like minded women to explore how plant medicine can heal the world.”

Haus of Jane is an events series focused on creating networking experiences for women in cannabis. Founded as a collaboration between Women Empowered in Cannabis and Tokeativity.


StaffSeptember 15, 2020
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Cannabis is one of the fastest growing markets in the United States, employing thousands of workers and generating billions of dollars in sales revenue. Nevertheless, federal law still considers the industry an illicit market, making it difficult for even the most successful of cannabis brands to raise money. One of the ways the cannabis industry has adapted to this frustrating reality is through Shark Tank-style pitch events where companies pitch their brand to interested investors.

One such event is Retail Alchemy. Hosted by the cannabis-focused brokerage firm Cannabis10x, the event offers to open their “inner sanctum of investors” to a host of cannabis brands hoping to secure critical funding and win the ever-coveted Cannabis Crown. 

The pitch contest will take place in two stage. The first event, scheduled to take place on September 16,2020, will feature 40 cannabis brands, selected by Cannbis10x founders Jason Tropf and Holly A. Ford, who will have two minutes to make their pitch to judges. From there, the Top 15 brands selected by the judges will go on to the finals, scheduled to take place on September 26, 2020.

In addition to high net-worth investors and hungry cannabis brands, Retail Alchemy will feature cannabis legend Cheechr Marin, who will deliver the keynote address along with Tropf and Ford. While any event featuring Marin promises to include his signature style of comedy, Tropf says that events will deliver more than just laughs. 

“Pitch events like Retail Alchemy are always a lot of fun, but there’s more to it than that,” says Tropf. “The cannabis industry has an unprecedented opportunity to empower the public and raise our collective consciousness, and that’s something we take seriously.”

Tropf goes on to say he expects Retail Alchemy to carry on the success that previous events organized by Cannabis10X has enjoyed. Earlier this summer, Cannabis10x hosted another pitch event which attracted a collection of investors worth a collective trillion dollars and an international audience spanning 14 countries. 

 


StaffSeptember 12, 2020
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New Jersey: Ballot Advocacy Using Banner Planes

  • New Jersey votes on cannabis legalization in less than two months and entrepreneurs are getting creative to get-out-the-vote.
  • Educational events company Accelerate Cannabis is flying planes over the Jersey Shore to redirect public attention to advocacy groups and legalization messaging.
  • The State only has a handful of fully-vertical MSO’s currently and legalization will open the market to the industry at-large.

In less than two months, New Jersey voters might start a chain reaction on the East Coast to legalize cannabis and create a fertile market sandwiched between New York and Philadelphia – that is, if nothing goes wrong for advocates clinging to a close polling margin.

“It’s so easy to get trapped just talking to people on our side,” said Ellie Siegel, producer of Accelerate Cannabis events and lead sponsor for the Aerial Advocacy Campaign, “we needed a way to reach millions in the State with clear reasons why they should ‘Vote Yes’ and to tell everyone they know to make it down-ballot to the referendum.”

With social distancing in effect, Siegel sees this campaign as a way for businesses to reach both everyday voters and industry actors, “webinars and virtual conferences don’t tend to attract newcomers in the same way and as New Jersey becomes one of the hottest markets in the world, our mission has been to educate and create a sophisticated network of service providers and advocates who are ready for expansion.”

From 500 ft in the air, six feet of separation seemed to matter less as visitors flocked to the Jersey Shore over Labor Day Weekend. Accelerate Cannabis is flying a banner again this Saturday to keep the momentum going and hopes to continue mass market advocacy as the season changes.

Supporters of the Aerial Advocacy Campaign include Longview Strategic, an industry consulting firm focused on licensing and expanding emerging markets, as well as Women Grow, a female-led cannabis networking community, and Trichome Analytical, a local testing lab in the State. “We are all coming together to draw attention to the advocacy efforts of #NJCAN2020,” Siegel continued, “this coalition has been formed by people who have dedicated their careers to trying to get legalization right and we want the public to turn to them for information and resources about the ballot question.”

The campaign also links to Headcount’s Cannabis Voter Project, a multi-tiered effort through the entertainment industry to get-out-the-vote. With fewer venues, concerts, and live events offering spaces for mass market advocacy, people are finding new ways to support the legalization message and remain socially distant.


StaffJuly 10, 2020
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Four former senior staffers at High Times Magazine have partnered with Northwest Leaf Magazine to launch Northeast Leaf, a free monthly print magazine focused on the growing Cannabis communities and businesses in the eight states of the region. Making the move from High Times are Former Senior Cultivation Editor Dan Vinkovetsky (previously known as Danny Danko), Editor-In-Chief Michael Gianakos, Director of Technology Pete Thompson, and Advertising Executive Michael Czerhoniak.

Distribution is planned for September 2020, New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine will be represented. Northwest Leaf is a ten-year media brand that is currently publishing in five markets covering California, Oregon, Washington, Alaska, and Maryland.

Leaf Nation Founder & Publisher Wes Abney says, “With targeted media showing no signs of losing relevance, we’re elated for this opportunity to bring such an amazing stable of proven veterans into the Leaf family. The world needs honest Cannabis education and entertainment and it is our promise to stay true to the plant and the people as we grow the Leaf Nation into the global leader for Cannabis journalism.”

Dream Team

The team that Northeast leaf has assembled comes with a stellar pedigree. Gianakos was the former Editor-in-Chief of High Times from 2006-2020. He is the co-host and producer of Grow Bud Yourself! podcast. Danny “Danko” Vinkovetsky has written about cannabis for over 18 years at High Times and was most recently the Senior Cultivation Editor. He is the author of The Official High Times Field Guide to Marijuana Strains and Cannabis: A Beginners Guide to Growing Marijuana.

Vinkovetsky said, “With several popular magazines all having gone out of print, it makes perfect sense for us to continue our passion for the written word with such a respected, proven brand as The Leaf. And I love that it’s free to the public!”

Co-owner of The leaf and former syndicated radio personality, Mike Ricker, also shared in the merriment. “I’m elated to bring my 20 years of corporate broadcast experience to the next level as we expand our magazines, multimedia platforms, podcasts, and world-class events while building the most revered brand in the blooming Cannabis industry and beyond!” Ricker received the Billboard Award for Rock radio Personality of the Year in Seattle in 2008.

Rounding out the team, Thompson was the digital director at High Times from 2013-2014 and Black was a 21-year veteran of High Times. Black is the host of the podcast Blazin’ With Bobby Black and the Co-founder of High Way Travel. Czerhoniak was the advertising director at High Times for 15 years and is currently the Registration & Event Director for CHAMPS Trade shows.


StaffJune 30, 2020
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HBO Max has become the latest production company to use cannabis products as a marketing tool. The company is partnering with Sunderstorm’s Kanha Cannabis Infused Gummies and online cannabis marketplace Eaze to launch a collection of character-inspired CLOSE ENOUGH edibles.

“Close Enough, is a surreal animated comedy about a married couple, their five-year-old daughter, and their two divorced best friends/roommates all living together on the east side of Los Angeles. The series is from the creator  JG Quintel, creator of the Emmy Award-winning “Regular Show” and begins streaming on July 9.

“Kanha’s partnership with HBO Max is an exciting opportunity to showcase our delicious, award-winning gummies to a brand new audience,” says Cameron Clarke, CEO of Sunderstorm the parent company of Kanha. “We can’t think of a more playful, fun collaboration to announce to our fiercely loyal fans. We’re thrilled to partner with one of entertainment’s biggest media giants to help bring the adult characters in their new show to life through our gummy flavors and profiles.”

The Close Enough collection is inspired by each of the adult characters in the series. The products are marketed in for moods like relax based on the character Josh, get things done like Emily, get lost in thought like Alex, or be a social butterfly like Bridgette.

“It has been so thrilling for my team and I to create a campaign that feels so authentic to Close Enough,” said Peter Sherman, SVP of Program Marketing at HBO Max. “When crafting any campaign, our aim is always to create an experience for the audience that feels genuine and exciting, and this partnership with Kanha hits the nail on the head. We’re so excited about this one and we can’t wait to see how fans react.”

Starting on June 29 and through the end of July, while supplies last, Close Enough Cannabis-Infused Gummies are available at over 20 select, licensed retailers in California. They will also be available for purchase and delivery via Eaze in Los Angeles, San Francisco, and San Diego throughout the month of July, while supplies last.


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