Technology Archives - Green Market Report

Kaitlin DomangueKaitlin DomangueNovember 23, 2020
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5min1380

Paying for cannabis at a dispensary has always been challenging for both the customer and the dispensary owner. The refusal of major banks and credit cards to work with cannabis companies has resulted in a patchwork of increasingly creative ways to replicate the experience of using debit and credit cards. Many dispensaries often just install an ATM machine in the store for cash purchases, frequently hitting the consumer up for yet another expense to buy legal cannabis. Or the stores create some kind of electronic workaround that has been called into question by banking regulators. Now there is a new product that looks like it will have solved these problems but without the questionable financial gymnastics.

Tech company KindPay has created a closed-loop payment system, which means that it is able to be used only with specific merchants. Similar to other retail stores and industry mobile apps, users can credit their KindPay account with money from their debit and credit card. The mobile app will be able to be used by specific people in the cannabis industry, including dispensaries, growers, and consumers. KindPay is powered by Herring Bank, and according to the company, it is the cannabis industry’s first true closed-loop payment system. It is FDIC-insured and can be used with various debit and credit cards, including Visa, MasterCard, and Discover. 

“The development and launch of KindPay has been long-awaited by the cannabis industry,” said KIND Financial founder David Dinenberg, “This new app will allow dispensaries, growers, and consumers alike, to transact transparently and safely. Also, due to the pandemic, contactless and cashless transactions have become safer ways to pay.”

KIND will support participating merchants by providing devices for merchants to process transactions with, as well as an Application Programming Interface (API) to allow virtually any point of sale system to integrate with KindPay. 

KIND’s seed-to-sale software systems 

Leading up to this groundbreaking mobile app launch, KIND provided software that allowed regulators, in real-time, to know where and how much cannabis and hemp is being grown, processed, or sold. They are a well-respected seed-to-sale tracking software, and now they are getting involved with the payment system side of things. With KindPay’s launch, cannabis merchants that have been traditionally declined will have a reliable and safe payment system to use. Traditional banks tend to decline cannabis businesses, even non-plant touching and ancillary businesses, because cannabis is seen as very high-risk. Due to cannabis’ Schedule I classification, it is federally illegal and therefore banks will more than likely not want to work with those in the industry – even those operating legally at the state level. 

This cashless system also provides additional comfort for people worried about the coronavirus and physician transactions. The software will be available for legally operating cannabis business owners and operators. 

The app will be free for consumers and available on the Apple App Store and Google Play Store. 


Debra BorchardtDebra BorchardtNovember 16, 2020
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8min1460

Before there was the iPhone, there was the Blackberry. Everyone who was anyone had a Blackberry. It was a status symbol and a very functional piece of technology. It was also groundbreaking until it wasn’t. First-generation technology has its place as a pioneer, but it’s the next generation that is typically a better consumer experience. 

Cannabis tech company Strimo is a textbook example of next-generation software that is better than its predecessors. CEO Helkin Berg learned that many cannabis companies were unhappy with the existing first-generation software options on the market. In the early days of the cannabis industry, Berg says the pioneers were creating frankensoftware to address the industry’s specific compliance requirements. “Seed-to-sale” didn’t exist before legal cannabis came along. So the pioneers were tasked with creating a new product in a short amount of time. This cobbled-together software, while somewhat functional, was in Helkin’s mind, flawed.

First Generation Headaches

“It was often software built on top of older software from other industries and made to look new,” she said. “The underlying technology was not flexible.” She also felt the software was only designed to solve specific problems and wasn’t designed to harness big data or IoT (Internet of things). Operators only had a few options to choose from because, in the early days of legalization, the stigma of working in cannabis remained strong among traditional software companies. In addition to that, many of these options took months to implement and, in the fast-moving pace of the cannabis industry, companies don’t have 9 months to install a software program.

Another challenge for the early pioneers of cannabis software was the ever-changing legislation. Each jurisdiction created its own set of rules and regulations, which changes at the municipal and county levels. As the programs have matured, jurisdictions tweak the rules, which sometimes set off a new round of software updates. In addition to that, some U.S. states select their regulatory software provider and cannabis companies have to ensure that their software provider can exchange data with several different state-run programs. 

And then there is cost. Mainstream big names like Oracle or SAP command price tags anywhere from $150,000 to upwards of $1 million each year. This is a price tag that most in the cannabis industry, especially startups, can’t afford. In addition to the price tag, these companies’ implementation time can often take half a year or more.

Solving The Problems

Helkin’s vision for Strimo was to solve for cost and time. It needed to be affordable and quick to set up. It also needed to be consistent, reliable, and keep the customer’s data secure. Strimo has quickly emerged as a leading player in the cannabis tech world and is winning customers over with its improvements over existing cannabis software options. 

As Helkin talked with cannabis business leaders during the Strimo research and development phase, many expressed their dissatisfaction with the options on the market. There had been data security issues and dependability problems with first-generation solutions. Executives complained of rigid platforms that were outdated and didn’t properly provide inventory management, traceability, or data insights such as costing. Plus, many cannabis companies are in multiple states and expanding into multiple countries. Flexibility was critical.

“Companies were outgrowing those first-generation options and I saw an opportunity to fill that gap,” she said. “We can meet cannabis businesses where they are today and scale with them.” Berg’s talent lies in bringing second and third-generation products to global markets. Her background is in highly regulated industries with former clients like Bank of America, Novartis, and PricewaterhouseCoopers. She chose Bret Cline as Strimo’s lead engineer. He brings over 25 years of experience in building warehouse and inventory management programs in the beverage industry. He has also designed RFID tracking systems for big names like CAT, Raytheon, and even the Department of Defense. 

Strimo’s Solution

Together, they created the Strimo platform that optimizes cannabis business operations. It’s like a multi-tool for cannabis executives and operating teams. Instead of stitching together several tools, top executives can rely on Strimo to capture their key data, from seed-to-sale, and operating teams can support daily processes. Strimo handles compliance and quality control for both cultivation and manufacturing. The Strimo platform manages all cannabis and non-cannabis inventory with full cost accounting support.  

It does all of this in a secure environment. “The Strimo platform is hosted in the Microsoft Azure cloud, so in addition to having peace of mind, you and your team can access data from any device,” said Berg. 

Strimo employs a global attitude to its product. The software is multilingual and can handle multiple currencies. A big bonus for global cannabis companies. Berg said, “Our platform allows for the flexibility to send compliance data to any regulatory authority, including Metrc, BioTrack, Health Canada, Thai authorities, etc.” 

Strimo captures mission-critical data, makes it historically searchable, and helps teams forecast and plan ahead. By tackling resource planning, the platform helps executives make informed decisions instead of relying on gut instinct or “educated guesses”. 

Rising Star

Strimo was recently named the best of ERP (enterprise resource planning) Software company for the cannabis industry by ERP Focus. The reviewer wrote, “Several common ERP components are included in Strimo. Production lets you take control over your entire process, cultivation, extraction, packaging, and track your batch manufacturing.  Accounting meets GAAP, SSAE16, ISAE accounting and audit standards, and helps manage your organization’s finances.” Strimo also made the top ten list of ERP Software Providers when counted by states in a recent Cannabiz Media Software Stack report. 

As the word gets out that Strimo is making cannabis tech problems easier (not harder!) to solve, this company is one to watch. Cannabis tech has been a favorite channel among those with capital for the cannabis industry and investors are undoubtedly putting them on their radar. 

 


StaffStaffNovember 4, 2020
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6min1000

Editors Note: This is a sponsored post.

2020 has been a terrible year for retail, but one brick and mortar that has fared fairly well is cannabis. While many dispensaries did have to close during lockdowns, many quickly pivoted to curbside and home delivery. Several reported that sales rebounded once the lockdowns were lifted. Surviving Covid-19 has been a testament to a company’s ability to survive. It was also the moment of truth for cannabis companies and whether they had chosen the right partner for its retail software.

Dispensaries that used Cova Software found themselves well-armed to fight the Covid-19 battle. The company isn’t new to retail and has over 20 years of experience and powers over 20,000 locations. The company has had virtually no downtime, whether it’s Black Friday, 4/20, or a global pandemic.

Cova point-of-sale software in use at a Native Roots dispensary.

Not only were cannabis companies forced to pivot to a new retail model, many states were equally pushed to suddenly change regulations to allow for curbside delivery and home delivery. That meant that some compliance laws changed almost overnight. Luckily for Cova, its software integrates with government systems like BioTrackTHC, Leaf, and Metrc. The company was able to deftly make changes and make sure its cannabis clients remain compliant with state laws. In Canada, it can generate compliance reports for provincial regulators.

Another adjustment that cannabis retailers had to make during the pandemic was customer interaction. Meeting a customer in the parking lot was a big change for many budtenders. This meant the days of a 20-minute chit chat at the counter about products was over (at least for the time being) and speed efficiency became the name of the game. Cova says its dispensary POS (point-of-sale) offers ID scanning for registering and checking in customers, which also automatically applies taxes and discounts based on membership levels.

Another aspect of the effect on cannabis retailers during the pandemic was the need to rely on more e-commerce. Consumers often had to make purchases through the company’s website and then arrange a pickup or delivery. A basic website with a smattering of inventory offerings was no longer acceptable. Cova said that data shows that online customers reorder 2.5 times within 30 days and spend an average of $75–$100 per order. Cova made sure its software worked well with the Leafly, Dutchie, and Weedmaps platforms as dispensaries had to up their e-commerce game.

Cova can also adapt to whichever payment system the cannabis company chooses. Since the major banks and credit card companies won’t work with cannabis, retailers have had to get creative with payment methods. Legislation to address the banking problems in the cannabis industry has bi-partisan support, but cannabis laws have been a low priority. Hopefully, whoever is elected will make progress towards this issue, but in the meantime, it’s a bonus to know that even if the payment option changes, the retail software doesn’t necessarily have to change along with it.

One thing that Cova doesn’t do is seed-to-sale. The company said that based on its research, cannabis companies preferred to use a separate dedicated system for cultivation facilities. It prefers to put all its focus on retail as opposed to be a jack of all trades. “We have vertically integrated customers with both cultivation facilities and retail use that are happy with Cova,” said a company spokesman. “We fill the gap for our customers who vertically integrated their operations with best-in-class partners like Flourish. We have out-of-the-box integration with them, so the manifest, inventory and product information flow through both systems automatically.”

Another thing that has changed for dispensaries during the pandemic is customer product preference. Since Covid-19 was a respiratory virus, vape products once again took a back seat. Although flower sales continue to be strong, even though that is an inhalant product, consumers opted for traditional over convenience. Also, since many people were no longer commuting and working from home, the need for discreet vape pens declined. This type of information about what customers are purchasing is critical to maintaining the right inventory, especially since some states don’t allow for normal retail promotional activity. Having a software program that can generate detailed reports helps a retailer make good purchasing decisions.

How cannabis companies respond to this crisis will be dependent on the tools they have chosen to work with.  Since it doesn’t look like the pandemic is going away anytime soon, it’s critical to have retail software that is adaptable at a moment’s notice.


StaffStaffOctober 13, 2020
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2min12050

Drop Delivery, the all-in-one cannabis delivery management solution, raises $1M through equity crowdfunding.

The Drop Delivery platform offers advanced technology that empowers cannabis retailers with their white-labeled mobile app, a dashboard to manage inventory, dispatch and driver logistics, automated marketing tools, and a built-in digital loyalty program.

“We are extremely excited to have raised capital through equity crowdfunding,” said Drop Delivery’s CEO, Vanessa Gabriel. “We have always wanted to offer the opportunity for people to join us on this journey. This route was a better fit for us than traditional capital. “

Drop Delivery was the first company to raise $1 million on the crowdfunding platform Equifund. Funds from this round will be used for product development, accelerate sales efforts, and fuel expansion into new markets in 2021.

Equity crowdfunding has been fully legal since 2016, and it allows a business to secure capital from unaccredited investors in the United States. Like with any investment, crowdfunding is a risk, but those who provide capital can stand to profit if the business succeeds.

Drop Delivery is the first all-in-one delivery management platform designed to help cannabis retailers safely – and compliantly – sell cannabis products, collect digital payments, handle supply chain management, and manage last-mile delivery. It provides retail cannabis companies with a fully branded solution to grow their business and re-engage customers.


StaffStaffSeptember 22, 2020
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5min4430

El Planteo, a Spanish-language media outlet dedicated to delivering news on cannabis, hemp, CBD, psychedelics, gender issues, ecology, investing, local culture, trends, and more, announced its official launch in partnership with Benzinga, a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content, coveted by Wall Street’s top traders.

“We noticed a lack of good financial content related to emerging industries and progressive topics in the Spanish-speaking world. Being from Argentina, I felt like we had to be pioneers in this space, providing a young readership in Latin America and Spain with information on business, finance, and culture,” said Javier Hasse, CEO, and Co-Founder of El Planteo. “We want to engage our readers with interesting, diverse content, while also empowering them to build their own businesses and invest in others.”

With a potential adult-use market of over 500 million people, a patient population close to 5 million, and low production costs, Latin America is quickly becoming one of the most significant cannabis markets in the world. According to a 2018 study by Prohibition Partners, the combined adult-use and medical cannabis market in Latin America is expected to reach $12.7 billion by 2028. El Planteo is headquartered in Argentina, with offices in Detroit and Los Angeles. The outlet is bridging the gap in knowledge and technology between first-world countries and developing nations in regards to sustainability and green alternatives.

Recognizing the importance of this rapidly developing market, Benzinga teamed up with cannabis journalist and best-selling book author Javier Hasse, who currently serves as Managing Director of Benzinga Cannabis, to create a platform where Latin American readers and entrepreneurs can stay up to date about industry news and trends, culture, investing tips, and much more more.

“When we brought up the idea of expanding into the Spanish-language market, Javier mentioned he had a project of his own that needed funding. After analyzing the idea, market potential and necessary budget, we decided this would be a great course of action to supplement our larger Spanish offering through Benzinga España, with a more locally-focused media outlet, El Planteo,” added Benzinga CEO Jason Raznick.

Initially released as a beta test, El Planteo has proven to be extremely successful, with very strong traffic (doubling consistently month over month over the last six months) and a large amount of content, both original and translated from a long list of media partners around the world.

El Planteo’s content has been republished on Benzinga, High Times, Forbes Argentina, Investing.com, Ámbito Financiero, Flipboard, Yahoo, and others. Content partners include Benzinga, DoubleBlind Magazine, Confident Cannabis, Goldleaf, Pick Up The Fork, Flowertown, Green Market Report, Aunt Zelda’s, The Medical Cannabis Community, Weedmaps, The Cannigma, Hoban Law Group, Cannabis & Tech Today, and others.

Green Market Report provides some content to El Planteo.


StaffStaffSeptember 22, 2020
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6min6260

The CBD market is one of the fastest growing industries in the United States. In 2017, U.S. CBD sales topped out at around $190 million. Three years later, the U.S. CBD market is a billion-dollar industry that is poised to reach $16 billion in annual sales by 2025. Enabling this rapid market expansion was the 2018 Farm Bill, which federally legalized the production, sale, and distribution of hemp and its derivatives (CBD chief among them).

Yet while the Farm Bill paved the way for this billion-dollar industry, CBD brands themselves are still struggling to access even the most basic of financial services, such as credit card payment processing. Although CBD is technically legal, it is still a substance that remains unregulated by the Food and Drug Administration.

CBD’s unregulated status creates a host of issues for brands and the ancillary companies that service them. On June 29, 2020, the U.S. Financial Crimes Enforcement Network (FinCen) issued comprehensive guidance to financial institutions working with hemp-related businesses.

Among other provisions, the memo removed the requirement that financial institutions automatically file a Suspicious Activity Report (SAR) on all hemp-related customers, making it easier for banks to service the industry.

Noticeably absent from the memo is any word regarding CBD-related businesses, due in large part to the substance’s unregulated status. Consequently, mainstream payment processors have been reluctant to embrace the CBD industry.

The only companies thus far that have been willing to service the industry are those offering high-risk merchant accounts.

A high-risk merchant account is essentially a processing account for businesses that banks would consider “high-risk.” Typically, the types of companies that open these accounts are from industries such as adult entertainment, gambling, alcohol, etc.

While a typical merchant account will charge companies around 1%-2% per transaction, high-risk merchant accounts will often charge between 3%-9% per transaction. Most notably, the payment processor Square charges CBD brands 3.9% plus $0.10 per transaction for in-person transactions, and 4.2% plus $0.30 per transaction for online purchases.

Such steep fees can make it difficult for CBD brands to prosper, especially when it comes to those that depend on online sales.

A recent report by Brightfield Group found that approximately 45% of consumers are purchasing CBD solely from the internet due to concerns from the COVID-19 outbreak. Unsurprisingly, online CBD purchasing increased by 61% from Q1 to Q2 of 2020.

The banking issue is a particularly frustrating problem for the CBD industry because, unlike the cannabis industry, CBD is legal at the federal level. For many in the industry, the assumption was that once the Farm Bill legalized hemp and CBD, that it would become easier to conduct business, but little has changed.

Recognizing the frustrations felt by those in the CBD industry, cannabis-focused compliance companies like Akerna (Nasdaq: KERN) have started to build out their platforms to support CBD brands as well. Akerna is a Denver-based compliance technology company best known for their seed-to-sale software MJ Platform.

Most recently, the company announced that they signed an agreement with Priority Technology Holdings, Inc. (Nasdaq: PRTH), to provide the hemp-CBD industry with payment processing solutions. Offering ACH, card-not-present, recurring payments, and automatic credit card information updates; Akerna aims to offer a seamless all-in-one service to both current and future CBD clients.

Looking forward, the company also hopes to leverage this agreement to help position the company as a national payment processor for the cannabis industry as well.

“With this solution, we are making it easier for our CBD and hemp clients to process payments,” said Akerna CEO, Jessica Billingsley, in a statement. “We are also well positioned to activate payment solutions through Priority for traditional cannabis sales pending legislative action at the federal level.”

Given the limited number of payment processing solutions, much less those designed specifically for the CBD industry, Akerna currently enjoys the first-mover advantage. Inevitably competitors will arise, but for now it is lonely, and profitable, at the top.

 


StaffStaffApril 29, 2020
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4min13680

FlowerHire, a leading Staffing and Talent Strategy firm serving the regulated cannabis industry has signed an exclusive Partnership with Leafwire, “The LinkedIn of Cannabis,” which connects over 30,000 professionals across all cannabis verticals – including VCs, investment holding firms, supply chain operators, distributors, manufacturers, extractors, and retailers.

To help the industry and those companies still looking to hire and grow, Leafwire and FlowerHire are also offering 30% off normal placement fees for the rest of Q2. You can contact FlowerHire for more info on the discounted ‘pandemic rates’ at leafwire@flowerhire.com.

According to Leafwire CEO, “We want to do what we can to help more it more affordable for those innovative companies, who continue to move forward and thrive, even in these difficult times. We think it’s a huge opportunity for companies to secure some very talented team members, right now, as there are people currently looking for work, who are otherwise almost always employed. It’s a prime time to be hiring.”

“By joining forces with Leafwire, we have not only broadened our ability to deliver best-in-class executive recruitment and talent services to their passionate user base, but we will also be able to help facilitate meaningful networking and innovative partnership opportunities that will undoubtedly advance the industry,”  says David Belsky, CEO of FlowerHire. 

Since its inception in 2017, FlowerHire has played a critical role in building, scaling, and retaining world class teams for the North American cannabis industry.  Clients include many of the “rising stars” of cannabis, such as DNA Genetics, Papa & Barkley, Kiva, Ascend Wellness, Pleasantrees, and Glass House Group, FlowerHire has placed more than 300 professionals across ten states to date.

“Our mission has always been to build a conscious cannabis infrastructure and community, one hire at a time,” Belsky says. “Through strategically aligning with Leafwire — which represents some 13,000 companies worldwide with members hailing from areas as diverse as Australia, India, Germany, and Colombia, among others — we will be taking our mission to amazing new heights.” 

“Discussions about job growth in the U.S. tend to focus on industries such as technology and health care, but the biggest boom over the past couple of years has been taking place in cannabis. Now, more than ever, with cannabis retailers having been deemed ‘essential’ during this coronavirus pandemic, we will start seeing our burgeoning industry among the fastest-growing job markets in America. Leafwire’s partnership with FlowerHire will help exponentially accelerate this growth. We’re truly excited to bring FlowerHire’s expertise onto the Leafwire ecosystem,” says, Leafwire CEO Peter Vogel.

 


StaffStaffApril 7, 2020
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12min36240

Editors Note: This is a guest post.

When cannabis became legal in Canada for recreational use in July 2018, the path to legal weed seemed simple. When the Government of Canada appointed ex Toronto Police Chief Bill Blair to head up the legalization process is when the train came off the rails. 

Numerous delays along the legalization process started raising red flags in the budding cannabis industry. Later it became clear that the Canadian Government was not going to release its grip on the fledgling cannabis industry. The inexperienced parliamentarian’s designed complicated laws and regulations which they believed were going to allow for a smooth transition to legalized cannabis.  

Complicated Licensing and Regulations Force Boutique Growers Out

By the time the Liberals finished with the legalization process, it was almost instantly clear that the regulations encouraged large corporations to own the market. At the same time, smaller boutique growers wouldn’t be able to afford the extreme costs of licensing and meeting regulations. 

Many of the regulations designed by the Government to ensure that the medical-grade bulk CBD oil producers were providing customers with clean, quality cannabis products seemed to go by the wayside when the corporate weed companies took over. “Corporate weed,” as I like to call it, is lower quality and contains more contaminants and costs more than cannabis available from any other market, including the illegal market.

If that wasn’t enough to turn customers off the legal cannabis bandwagon, the Government also staggered the release of dry herb, edibles, and concentrate products. 

The Start of Really Bad Cannabis Products

While our Government’s incompetence was creating a market full of overpriced, low-quality cannabis products produced by corporate cronies, consumers got wise quickly. They went back to their black-market dealers who provided cheap, better quality weed. Even with a lack of product selection, consumers have made it clear that government corporate weed isn’t going to cut it. 

 Based on the poor experience, cannabis users had to accept and the fact that most consumers prefer to shop online as a matter of convenience, online dispensaries began to explode online. 

As the average person reads this article, most of you won’t be aware that people have been buying cannabis products online from BC dispensaries for over a decade. That’s a fact, and I know because I’ve been illegally purchasing cannabis from online dispensaries in British Colombia for as long as I care to remember. 

Ordering Cannabis Online is the Clear Choice 

The benefits of ordering online from BC have always been clear and haven’t changed much in a decade. British Columbia started its road to legalization many years ago. Since the beginning, growers and dispensaries in BC have been figuring out what the market wants, the quality they expect, and the price they are willing to pay. That head start allowed competition to grow and develop over time, naturally leading to better products, more product variety, and fair prices. 

Edibles and concentrates have been available online from BC for as long as I can remember. The market has matured in BC, and products have improved during that process. A healthy level of competition has stabilized the price per gram and created higher product quality demands. 

There are several reasons why I buy my cannabis products online and will continue to do so. We’ve already discussed the convenience of shopping anywhere and anytime using your phone or computer. Still, there are better reasons why I won’t change my ways. 

I Care About My Privacy

For me, privacy is a big deal! I don’t like people knowing my business, and I certainly am not interested in the American Government knowing my purchasing habits when I cross the border. Shopping at online BC dispensaries does improve your privacy over shopping at a legal government store such as the OCS store in Ontario. 

Small private dispensaries do require you to upload a photo of your driver’s license to prove that you are of age. Still, they don’t digitize your driver’s license and enter your information into a database like Government stores are doing. 

Government Stores are larger targets for hackers seeking to steal information or credit card data. At the same time, small dispensaries remain too small to justify a hacker’s time.

 Buying Cannabis Online is Easy and Secure

I like that I don’t need to go anywhere or talk to anyone when making my cannabis purchase online. I want to do my research and answer my own questions as much as possible. Still, if I do have a problem, I want fast and easy access to customer support services via email, phone, or live chat support. 

 Are you wondering how you could buy cannabis online and know that it will be a good quality product? I know it seems strange at first not being able to smell or touch the product before you buy it, but online dispensaries have this sorted out too. 

Use Cannabis Review Sites to know what you Are Buying

Most good online dispensaries, like the dispensaries listed on this cannabis review site, provide very detailed descriptions and details about all the products they stock. Excellent quality closes up images are used to show you every aspect of the bud’s character. The closer to knowing what product to buy is the honest user reviews that are collected by the customers who are purchasing the products. Any dispensary I shop at will have a lot of reviews from many users that is the only way I make my final buying decision.

Online Dispensary = Choice and Savings

Price is also a significant factor in where I purchase cannabis products. As a consumer, I’m searching for a perfect combination of quality and price when purchasing online. Having many dispensary options to choose from helps consumers by allowing price and product comparison shopping. 

If you’re looking for a common strain, you should be able to locate it at multiple dispensaries. Having that particular strain available at numerous dispensaries offers the consumer more opportunity to select the quality/price option they want.

Generally, online dispensaries have a more extensive customer base than traditional brick and mortar shops. Having a more extensive customer base allows online dispensaries to purchase their product in larger discounted volumes. Those savings are passed on to the customer to ensure that the store is competitive and busy.  

 How to be safe when buying weed online in Canada?

Buying online cannabis has been a fantastic option for me. Still, when I first considered purchasing online, I was understandably nervous just like you are right now. A bunch of worrisome thoughts popped into my head. Is this dispensary legit, will the product be as advertised, will the package be confiscated by Canada Post or worse would the police come knocking on my door?

Well, I can assure you everything worked out, time and time again. I have run into the odd minor issue when trying out a new dispensary, mostly problems with receiving the wrong product or the product not being exactly as advertised. Not once has a package gone missing, or a police officer showed up to arrest me. 

Today you have no reason to feel anxiety over ordering online. The legal status of cannabis has changed in Canada and the rules that govern the way Canada Post screens in-country packages. It’s legal to send marijuana through the mail and against our constitutional rights for privacy. 

In 2020, the online dispensary market has matured and become the leading access point for legal cannabis products. Having better prices and more selection than local legal dispensaries or online government options such as the OCS store continues to drive cannabis users online. 

The Only Real Options for Accessing Cannabis are Online or Black-market

Black-market cannabis remains the most significant section of the cannabis market and is showing little sign of change anytime soon. Calling your local “guy” is easy and fast and, most of all, the cheapest option, which is what the average cannabis user is looking to access. In time cannabis users will be forced to look to the online marketplace if they are interested in edibles, concentrates, top-shelf quality, and variety. 

 

 

 


StaffStaffMarch 2, 2020
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5min25790

Cannabis and CBD advertisers have historically had a hard time finding the right customers. But doing so just got easier, thanks to a partnership between CannaVu and Tamoco. Cannavu is a curated collection of compliant advertising for Canna-/CBD marketers. Tamoco is a sensor-driven location data network. Together, they’ll provide insights into more than 5,000 medical and recreational dispensaries in the United States, enabling marketers to determine which devices have visited them, how frequently they’ve visited, and how recently.  High-speed processing of precise data sets will enable clients to unlock business intelligence in real-time.

“Combining precise POI (points of interest) measurement with CannaVu’s powerful ad stack gives Canna-/CBD marketers an effective way of reaching the right audiences and segments,” said Daniel Angel, CEO of Tamoco. “We’re excited to see how this partnership can grow as brands can see the value of precise targeting and a better understanding of visits to Canna-POIs.”
CannaVu overcomes the industry’s marketing limitations by accessing ad impressions on Canna-Compliant mainstream and endemic publishers and vendors. Publisher partners set standards on types of advertisers, campaigns, creatives, geographies, and device types. The Tamoco Visits product analyzes large amounts of first-party location data to understand a visit to a point of interest (POI). The visits product goes beyond location and uses fields such as altitude, motion, and dwell time to more accurately understand the number of visits to a POI.


Privacy is of great significance to both companies: CannaVu follows state, federal, and FDA requirements on where companies can advertise and what types of creative can be used. It enforces an advertiser “Code of Conduct” more stringent than typical state and local requirements. Likewise, Tamoco’s Consent Management Platform (CMP) and Privacy SDK allow consumers to opt in at the point of data collection. This provides a shared and local record of consent which can be revoked by the user at any time. These preferences are stored and communicated with vendors in real time.  Benefits of the partnership include:

  • First-party data and robust visits methodology – knowing when someone actually visits a dispensary (rather than any ping inside a geofence around a POI).
  • Frequency and other metadata – knowing how recent visits were, which type of dispensary, and so on. This facilitates simple yet powerful segmentation for advertisers.
  • Ability to protect consumer privacy, especially with regards to the CCPA – Tamoco has built a CMP that integrates with a publisher’s app. When a device is recognized as being in California, Tamoco enables publishers to deliver a custom dialogue to ask for consent. Users have the ability to opt-out, hit “do not sell” or request to see any data Tamoco has related to their devices.

“Our field is highly competitive and regulations vary state by state. Advertisers in the cannabis and CBD categories working with us will be working with the most privacy-focused company in the business,” said Miles Dennison, CEO of CannaVu. “Our customers will know they are reaching cannabis intenders in a compliant manner and getting results.  We are closing the loop on digital to store to sale.”


Video StaffVideo StaffFebruary 24, 2020

1min12550

Front Range Biosciences is sending hemp tissue cultures to space. CEO Dr. Jonathan Vaught met with Green Market Report during the Northeast Cannabis Business Conference in Boston to explain why the company was involved with the studies on hemp in space. Thank you for watching the Green Market Report! Be sure to subscribe to stay up to date on all of GMR’s videos.



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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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