Dispensaries Expecting Big Sales Prior To 420 Holiday

Enterprise software company Akerna (Nasdaq: KERN) just released a Flash Report tracking buying trends related to this year’s 4/20 cannabis consumption holiday, and the news for the industry is favorable. The weekend preceding 4/20, which lands on a Tuesday this year, is pegged by Akerna’s predictive data as the most significant sales weekend of the year. On Friday, April 16, the Flash Report anticipates a 50% growth in daily sales from its 2021 average, with a total industry sales figure of $85,000,000. Saturday through Monday look strong as well, with figures ranging from $50,000,000 (on Sunday, historically the lowest cannabis sales days) to $78,000,000 on Saturday. By the time Tuesday hits, the daily retail sale of legal cannabis is expected to gross $95,000,000 nationally, bringing total 4/20-related sales to $370,000,000 in the U.S. if Akerna’s data proves accurate.

The Flash Report offers a breakdown of category sales and sales percentage by demographics such as gender (using a male and female binary) and age. Flower is forecast to top products sales in the five days of 4/20 spending, constituting 49% of sales (up 4% from the 2021 daily average). Cartridge pens are predicted to come in at 31% while Concentrates and Infused Edibles sit in third and fourth place at 11% and 8%. Men are likely to lead women in purchasing, with 63% of males stocking up to ring “Weed Day” over 38% of females.

According to Akerna’s numbers, 30-40 year-olds will make up 31% of consumers during this period, with under 30’s coming in at 29%, 40-50 year-old’s at 20%, 50-60 year-olds at 12%, and just 8% of folks over 60 hitting the dispensaries, shops and online retailers. The average order total will likely be up about $10, boosting the average spend per customer from $93.48 to around $105.00. The number of products purchased is predicted to go up as well, with a 30% increase from 2021.

The data used to inform Akerna’s Flash Reports is derived from MJ Platform, a provider of cannabis compliance software for the marijuana industry. Sales projections are based on market adjustment calculations and represent the entire US market as an aggregate. In a previous Flash Report, Akerna noted that the St. Patrick’s Day stimulus check drop led to the largest cannabis sales day of the year, which may contribute to the projected boost in 4/20 sales as well. Expanding legalization measures, a competitive retail market, and creative product development to reach a broader demographic of consumers may also contribute to the uptick. Whatever the main drivers may be, Akerna’s sales predictions herald a very happy 4/20 for the cannabis industry.

Julie Aitcheson

Julie Aitcheson is a freelance writer who has had articles published in Echo Quarterly, Communities Magazine (formerly Talking Leaves Magazine), Isabella, and All Things Girl. She received a full fellowship to the 2013 Stowe StoryLabs and won second place in the 2014 San Miguel Writers’ Conference nonfiction writing competition. She has published two young adult novels and is currently at work on her next book.


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