Driven Deliveries Sees 31% Jump In 420 Sales

California-based cannabis retailer and direct-to-consumer delivery company Driven Deliveries Inc.  (OTCQB: DRVD) has reached its third consecutive sales record and noted that during its 420 sales campaigns it exceeded previously set sales record by another 31%.

“We are beyond grateful to have such strong partnerships with our suppliers and loyal relationships with our customers,” said Christian Schenk, CEO Driven Deliveries Inc.  “Our staff stepped up to the occasion and delivered the goods to our customers in record time while our supply chain team ensured availability of products across California to ensure the demand created by our marketing organization was fulfilled as committed,” he added.

420 Specials

The company’s retail divisions, Ganjarunner and Budee, ran concurrent sales promotions in partnership with leading cannabis brands. The promotions ranged from BOGO (buy one get one free) to percentage savings and even a few swag giveaways, including ganjarunner branded rolling trays, which were made available to consumers. In-app promotions were pushed through notifications to iOS and Android users of the company’s Weedwaves mobile application.

Both Ganjarunner and Budee introduced its “High Roller Club” to its big-spending customers, even offering year-long savings to members who spent more than $420 on the infamous 420 cannabis holiday. The campaigns drove sales in excess of $100,000 in less than a 12 hr period and resulted in over 1,000 deliveries. The push also had the added benefit of bringing in new customers with more than 300 first time orders that mostly came from organic marketing efforts versus traditional advertising.

Big Sellers

With all the kids at home, it may be that cannabis shoppers had to resort to more discreet forms of consumption. Driven Deliveries said that the largest grossing product category by volume was edibles, followed by flower, then concentrates.

“The operation and technology continue to provide scale and growth for our business,” said Sal Villanueva, President of Driven Deliveries Inc. “We were able to deliver the increased volume with our existing capacity and staff while maintaining our 90-minute promise to more than 92% of California,” he added. “We will continue to push the boundaries and exceed our goals day after day.”

Here’s a list of the 420 promotions that were offered:

ALIVE & KICKING

  • 3 CBD pre-rolls for $99

ALPINE VAPOR

  • BOGO 65% off vape cartridges
  • Save $15 when you buy 1 Alpine cart and 1g of Alpine Flower

ASTER FARMS

  • Save $100 when you buy 8 jars of flower

CLAYBOURNE CO.

  • Save $19 on grams when you buy any 1/8 flower jar

DABBLICIOUS

  • 4 grams of live resin for $140 ($40 off)

DEFONCE

  • 3 Chocolate bites for $40 ($50 off!)

HONEY

  • 3 vape cartridges for $90 ($15 off!)

HOUSE OF SAKA

  • BOGO bottles! ($45 off!)

KAMATREE

  • ½ oz flower for $120 ($20 off when you buy 4)

KOROVA

  • 3 bags of cookies for $50 ($10 off!)

KUSHY PUNCH

  • 4 boxes of gummies for $60 ($20 off!)

NORTHERN EMERALDS

  • Save $30 when you buy any 5 pre-rolls (5 for $50!)
  • Save $40 when you buy 4 jars of flower

MISS MIRUMS

  • 4 gummy tins for $60

OLD PAL

  • Old Pal Rolling papers included with any Old Pal purchase while supplies last

ORCHID

  • Vape Cartridge and battery kit for $70 ($15 off)
  • Save $20 when you buy 2 vape cartridges

PURE BEAUTY

  • Buy 2 PB products and get an exclusive face mask for a penny
  • 2 cigarettes for $80 ($20 off!)

REBEL COAST

  • 2 bottles of cannabis-infused beverages for $75 ($15 off!)

SENSI CHEW

  • 20% off entire brand of edibles

SMOAKLAND

  • 4 grams concentrates for $120 ($20 off!)
  • Smoakland vapes 4 for $100 ($40 off!)

TRUE FARMA

  • 2 tinctures for $50 ($30 off!)

 

Debra Borchardt

Debra BorchardtDebra Borchardt

Debra Borchardt is the CEO, Co-Founder, and Editor-In-Chief of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Masters degree in Business Journalism from New York University.


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