Unique service to capitalise on emerging markets launches
For British marketplace tech-preneurs, Neil Tunbridge and James Storie-Pugh, a trip to the States two years ago sealed their fate with CBD. Seeing first-hand the explosion that was happening stateside, the pair wasted no time in researching and outreaching to their marketplace network, discovering CBD was increasingly being adopted on home shores.
In the middle of the pandemic, Neil and James soft-launched mellow – the UK’s marketplace for global hemp and CBD wellness brands. mellow is fast gaining a reputation as the most trusted (and trustworthy) destination for consumers to buy global CBD and hemp brands in the UK’s burgeoning wellness and alternative healthcare space. Last year the UK’s CBD market reached £300 million, with that figure set to triple in the next five years.
Now, the duo is turning their sights to helping CBD and hemp brands, across the globe, who are looking to launch into, and capitalise on the rich growth opportunities within both the UK and broader European markets.
Launching later this month is ‘Grow by mellow’, a complementary B2B service and the first of an expanded offering under the mellow umbrella. It will make the mellow brand one of the world’s first end-to-end eCommerce and technology businesses in the Cannabis space.
Grow by mellow offers a tiered structure of diverse eCommerce services which includes leveraging their bespoke backend technology and frontend design, build and operate services for brands wanting a new UK/EU eCommerce site. Additionally, brands can also utilise the warehousing and operations, brand management, as well as marketing and sales functions that are also included in the Grow by mellow service offering. Any brand complying with CBD rules and regulations in the UK and EU markets is able to take advantage of this service.
According to co-founder, Neil, the new service is designed to take the headache and guesswork away from already successful brands who are keen to enter the increasingly lucrative UK and EU markets, by providing them with an extremely easy and cost-effective suite of complete operational and brand management solutions, adaptable to each individual brands’ needs.
“When it comes to CBD, each market within the UK and Europe is unique. One of the beauties of Grow by mellow is that brands can also draw on our expertise in navigating and leveraging local complexities, cultural behaviours and opportunities,” says Neil.
“We can get a brand properly to market in around a two-month timeframe. This means they can have a fully-functioning site – front and backend – with analytics, warehousing, payment processing, CRM and access to our inhouse marketing services, all up and running, and operated by us,” Neil continues.
“There’s been demand from the get-go. Our brand partners were increasingly asking us to provide a ‘build and operate’ service to help them enter the UK and wider European markets because they often weren’t set up for this themselves,” James, mellow co-founder, adds.
Five brands have already signed up to the service, with a significant queue forming behind them, ahead of the official launch later this month.
“Just like us, our brand partners are very ambitious, so we’re definitely keeping a close eye on emerging CBD markets in other parts of the world to see where the next opportunity might lie,” says Neil.