Executive Spotlight: Alex Levine, Co-CEO, Green Dragon
Title: Co-Founder and Chief Development Officer
Company: Green Dragon
Years at current company: 5+
Education profile: Tufts University
Most successful professional accomplishment before cannabis: My entire professional career has been in every aspect of cannabis, from cultivation to manufacturing and retail. I have been involved in real estate transactions, acquisitions of new licenses, operations, and logistics. Green Dragon is now one of Colorado’s largest retail chains and I’m proud to have been integral in building a start-up business into the company that it is today. Outside of the office, I am an accomplished musician, and I play both piano, guitar, and drums.
Company Mission: Our mission is to provide premium products at the most competitive prices, with the best service and lowest operating costs in the industry. Cannabis consumers deserve access to a quality experience at an affordable price point, but too many dispensaries follow an outdated model with high-pressure sales, tiered pricing, or daily promotions. Green Dragon set out from the start to offer every day, Low Pricing, which is how we have established such a loyal customer base in Colorado. Our customers know to expect the best products at the best prices.
Company’s most successful achievement: Growing Green Dragon from a small company of three stores to one of the largest and most profitable chains in Colorado, as well as growth outside of the state with a recent acquisition of a Florida license, are accomplishments that we are very proud of. Staying profitable while operating in the most competitive cannabis market in the country is a top achievement for us. We’re a dispensary in a space where there are more dispensaries than there are Starbucks locations. To remain successful, we continue to focus on our core value of always improving the shopping experience, which guides our decision-making as we adapt to today’s challenges and expand to new markets.
Has the company raised any capital (yes or no): No
Any plans on raising capital in the future? Yes
Most important company 5-year goal: To become a key player in the Florida market. As one of the few approved Medical Marijuana Treatment Center Licensees in Florida, Green Dragon will be opening cultivation, production and extraction facilities, and medical marijuana dispensaries across the state. I was born and raised in Florida, and I’m ready to bring my cannabis knowledge and experience back to my home state.