Executive Spotlight: Alex Levine

Executive Spotlight: Alex Levine, Co-CEO, Green Dragon

Title: Co-Founder and Chief Development Officer

Company: Green Dragon

Years at current company: 5+

Education profile: Tufts University

Most successful professional accomplishment before cannabis: My entire professional career has been in every aspect of cannabis, from cultivation to manufacturing and retail. I have been involved in real estate transactions, acquisitions of new licenses, operations, and logistics. Green Dragon is now one of Colorado’s largest retail chains and I’m proud to have been integral in building a start-up business into the company that it is today. Outside of the office, I am an accomplished musician, and I play both piano, guitar, and drums.

Company Mission: Our mission is to provide premium products at the most competitive prices, with the best service and lowest operating costs in the industry. Cannabis consumers deserve access to a quality experience at an affordable price point, but too many dispensaries follow an outdated model with high-pressure sales, tiered pricing, or daily promotions. Green Dragon set out from the start to offer every day, Low Pricing, which is how we have established such a loyal customer base in Colorado. Our customers know to expect the best products at the best prices.

Company’s most successful achievement: Growing Green Dragon from a small company of three stores to one of the largest and most profitable chains in Colorado, as well as growth outside of the state with a recent acquisition of a Florida license, are accomplishments that we are very proud of. Staying profitable while operating in the most competitive cannabis market in the country is a top achievement for us. We’re a dispensary in a space where there are more dispensaries than there are Starbucks locations. To remain successful, we continue to focus on our core value of always improving the shopping experience, which guides our decision-making as we adapt to today’s challenges and expand to new markets.

Has the company raised any capital (yes or no): No

Any plans on raising capital in the future? Yes

Most important company 5-year goal: To become a key player in the Florida market. As one of the few approved Medical Marijuana Treatment Center Licensees in Florida, Green Dragon will be opening cultivation, production and extraction facilities, and medical marijuana dispensaries across the state. I was born and raised in Florida, and I’m ready to bring my cannabis knowledge and experience back to my home state.

2 comments

  • Avatar
    lucille H weisbein

    August 5, 2020 at 10:11 pm

    Congratulations dear Alex. Your Bio is amazing. & I am so proud to know & love you. I feel certain you will be successful
    with Green Dragon entering the FL market. Hopefully, I will see you on a regular basis when you are in Fl!
    Much success & happiness.
    Love
    MomMom Lucille
    Eileen sends best wishes too

    Reply

  • Avatar
    Webb

    November 22, 2020 at 9:48 pm

    From an original employee of green dragon, this guy built nothing! His dad came into Colorado and bought everything up, the REAL original players. Green dragon was built and operated forn3 years before his dad came and wrote a check for it.
    Must be nice to have a career in a in an industry people have been imprisoned for, over multiple generations, bought and paid for by your daddy.
    I’d bet 1000 dollars this ass hat can’t even roll a joint. Actually I know it. Ever lived the life at the possibility of going to prison for it? NO, homeboy was in a paid for dorm room somewhere!

    Reply

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