Executive Spotlight: Co-Founder & CEO, Green Mile Holdings

Darren Roberts is the Co-Founder and Chief Executive Officer of Green Mile Holdings, a provider of community-based consumer mobile products and enterprise technology systems for the cannabis industry. GMH is an industry leader in cannabis product data insight, proprietary technologies and machine learning with two verticals: HighQ, a consumer data platform, and High There!, a cannabis social network with over one million users. Roberts previously worked in the financial lending sector as a Managing Partner, and has invested in both the public and private sectors for over 23 years.

Title: CEO and Co-Founder

Company: Green Mile Holdings, http://greenmileholdings.com/

Years at current company: 2015-Present

 

GMR Executive Spotlight Q&A:

 

Most successful professional accomplishment before cannabis:  Prior to cannabis, I worked in the financial lending sector as a Managing Partner, and have invested in both the public and private sectors for over 23 years.

Company Mission: Green Mile Holdings is an industry leader in cannabis product data insight, proprietary technologies and machine learning with two verticals: HighQ, a consumer data platform, and High There!, a cannabis social network with over one million users. 

Company’s most successful achievement: Green Mile Holdings has developed a market and consumer insights system that gives us a remarkable overview of the North American cannabis industry.

We leverage the power of artificial intelligence (AI) and machine learning (ML) to intelligently layer over 20 million consumer reviews on standardized product data. By utilizing our data management platform (DMP) with first party consumer preferences as well as demographic and conversational data, we are able to create a true market with consumer and product insights.

Our ML systems have also enabled us to develop the first version of our cannabis recommendation system. By tracking online menus for thousands of dispensaries across North America, our technology permits us to make accurate and highly personalized recommendations of products. These recommendations allow consumers to make informed decisions based on location and price comparisons. 

Any plans on raising capital in the future? Absolutely.

Most important company 5 year goal: Green Mile Holdings will continue to build proprietary technology in order to create more consumer experiences through our social platform, High There!, as well as provide more enhanced insights for not only companies within the space, but for the cannabis community as a whole.

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