Dean Watershas been executing successful media/marketing strategies for a variety of Fortune 500 brands for over 30 years. After founding VIMBY, he forged a substantial alignment with Mark Burnett resulting in various nationally awarded creative campaigns. Last year, Dean founded The Flowertown Platform and The Flowertown Agency as a two-pronged approach designed to educate new consumers entering the marketplace and also to give cannabis brands the proper marketing tools for normalization.
GMR Executive Spotlight Q&A –
Full birth name: Dean Evan Waters
Company: Flowertown, LLC
Years at current company: 1.5 years
Education profile: Started working in Media at age 18
Most successful professional accomplishment before cannabis: Worked in the cable industry from 1990-2004, many successes in the massive growth cable industry. Started my own company that is still operating (2006-current day) called VIMBY. VIMBY started as a destination website and ended up becoming a very successful brand studio after partnering w Mark Burnett. Many successful campaigns and awards with Mark Burnett as a partner for 9 years. We were the Mark Burnett Content Studio. VIMBY is still in existence in Burbank, CA.
Company Mission: To equip new consumers with the confidence to explore the positive life-changing possibilities of cannabis, free of the existing stigmas.
Company’s most successful achievement: We’ve secured an executive team comprised of award-winning creatives, producers and strategists along with strategic partnership with CohnReznick that is poised to be the industry leader in reaching new consumers entering the cannabis space.
Has the company raised any capital (yes or no): Yes
If so, how much?: $2.5M
Any plans on raising capital in the future? Yes
Most important company 5 year goal: To be the trusted household name in cannabis education, content, and product/retail recommendations at the standard of current CPG markets.