Executive Spotlight: Ed Keating

Full birth name:  Ed Keating

Title:  Co-founder & Chief Data Officer

Company:  Cannabiz Media

Years at current company: 5

Education profile:  I received a BA in Russian Studies with a minor in Economics from Hamilton College.  After moving to Chicago, I got an MBA from the Kellogg School at Northwestern University with concentrations in Strategy and Marketing.

Most successful professional accomplishment before cannabis: While working for a Fortune 500 publisher I launched a workflow practice system that helped public companies create, manage and file their key Securities & Exchange Commission filings electronically.

Company Mission:  At Cannabiz Media, we are proud to be the leading provider of go-to-market solutions for the cannabis and hemp industry by breaking down barriers brought on by confusing state-specific licensing and regulations. As the industry’s verified source of license holder contact information and operational data, we are fanatical about creating a simplified experience that holistically supports business development strategies by fusing lead generation, email marketing, and analytics, up-to-date regulatory information and news, compliance verification, and a sales CRM all within one easy-to-use platform. 

Company’s most successful achievement:  Bootstrapping a cash flow positive and profitable company in the tumultuous cannabis space.

Has the company raised any capital (yes or no): No

if so, how much?:

Any plans on raising capital in the future? No plans at this point.

Most important company 5-year goal:

Our goal is to better understand and penetrate the cannabis economy.  Worldwide we are tracking almost 100,000 cannabis and hemp licenses along with the companies that own them and the people who work in these businesses.  In the coming years, we’ll be increasing our relationships with key trade associations and the vendor community. This will provide our customers with one place to see and interact with the entire cannabis ecosystem.

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