Executive Spotlight: Howard Lee, CEO & Co-founder of SōRSE Technology

Howard Lee is the CEO and co-founder of SōRSE Technology, a Seattle-based food and beverage tech company. Lee’s background spans both the startup and Fortune 500 world. Prior to SōRSE, Lee founded and fund-raised for two successful startups, served as CEO for Photo Works, a NASDAQ listed company, and as Senior Vice President at Disney, where he ran a division with thousands of people and millions of dollars in revenue.

GMR Executive Spotlight Q&A – 

Full birth name: Howard Lee

Title: CEO and Co-founder

Company: SōRSE Technology Corporation

Years at current company: 3+

Education profile: I attended College but didn’t graduate. Instead, I decided to go to Silicon Valley and work on start-ups in the early 80’s.

Most successful professional accomplishment before cannabis:

  • I founded two successful companies that were Venture Backed. One was successful for investors and the other wasn’t.

  • I was the CEO of a NASDAQ listed company called Photo Works.

  • I was Senior Vice President of Disney Ecommerce & Catalog.

Company Mission: Our mission is to make working and consuming cannabis safer, easier, and more fun. We aim for our emulsion technology to be the standard for quality and safety in the industry. With the SōRSE emulsion, CBD, other cannabinoids, and terpenes can be added to any food, beverage, or topical product with even distribution, predictable onset, and without the cannabis taste or smell. The emulsion is also easily incorporated into any manufacturing process. These are differentiators that we see strengthening and improving the industry and benefiting producers and consumers in a significant way.

Company’s most successful achievement: Scaling the use of our emulsion to produce 10,000 units every 15 minutes for our customer(s).

Has the company raised any capital (yes or no): Yes.

If so, how much?: $10,000,000 to date.

Any plans on raising capital in the future? We do not have plans to raise additional capital; we are cash positive and profitable.

Most important company 5 year goal: Expanding our emulsion technology world wide and more thoroughly in North America

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