Executive Spotlight: Judy Yee, Co-founder & Co-CEO of K-Zen Beverages

Judy Yee is the co-CEO and co-founder of K-Zen Beverages, a new cannabis drinkables company committed to sharing the benefits of cannabis beverages by delivering consistent formulas, crave-able flavors, and rapid, predictable effects. A seasoned executive with 20+ years in healthy food & beverage, Judy’s expertise in new product innovation along with her passion for bringing fresh and healthier products to consumers are the driving forces behind her work to create great tasting cannabis beverages and brands people deeply enjoy and trust. Prior to K-Zen Beverages, Judy served as the Executive Vice President of Marketing and Innovation for Crystal Geyser Water Company, re-igniting company growth through new products, eCommerce and new market expansions. She was an early pioneer in expanding the consumer adoption and accessibility of organic food as Chief Marketing Officer at Earthbound Farm.. Judy has served on Boards of nonprofit organizations focusing on women leadership and development, environmental stewardship and advised various early-stage CPG Companies.

Title: Co-founder and Co-CEO

Company:K-Zen

Years at current company: Less than 1 Year

 

GMR Executive Spotlight Q&A:

Most successful professional accomplishment before cannabis: My most successful professional accomplishment before coming to cannabis was establishing organics food and beverage as an iconic category. 

Company Mission: K-Zen Beverages is committed to becoming a leader in the emerging cannabis beverage category. Its mission is to share the benefits of cannabis beverages by delivering consistent formulas, craveable flavors and rapid, predictable effects. 

Company’s most successful achievement: We launched our first brand, S-Shots, since the company’s founding within the last 6 months. 

Has the company raised any capital (yes or no): Yes. if so, how much?: In 2019, K-Zen announced $5 million in seed funding from global venture capital firm DCM. 

Any plans on raising capital in the future? Yes, likely in 2020 

Most important company 5 year goal: Our foremost goal is to establish K-Zen as the most preferred consumer brands for cannabis beverages over the next five years.

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