Executive Spotlight: Maria Testa

Maria Testa is the Co-Founder of Moose Labs, where she handles branding, social media and customer relations. It was Maria’s “aha” moment that led to the development of the MouthPeace product line. In a predominantly male-run industry, her female perspective of the market and its associated problems have been a driving force behind the growth of Moose Labs. Before joining Moose Labs full-time, Maria worked for Halo Top Creamery, which was the #1 selling pint of ice cream in the U.S in August 2017, and in the same year was named one of the top inventions of the year by Time Magazine. Maria graduated from Nichols College in 2012 with a BSBA and her MBA in 2013 before fulfilling her lifelong dream of moving to California.

Full birth name: 

Maria Testa 




Moose Labs LLC 

Years at current company: 

4 Years 

Education profile: 

MBA & BSBA, Nichols College in Massachusetts 

Most successful professional accomplishment before cannabis: 

Before committing to Moose Labs full-time, I worked for Halo Top Ice Cream, which was named one of Time Magazine’s top inventions of the year in November 2017.

Company Mission: 

Moose Labs creates alternative innovations for the cannabis industry. Our mission is to provide a more enjoyable cannabis experience by producing innovative harm reduction products that solve the problems of the everyday cannabis consumer. 

Company’s most successful achievement: 

Our most successful achievement is taking our idea from a simple sketch to an internationally distributed product that has sold millions of units. Moose Labs was first to market with a germ prevention product for the cannabis industry. Before releasing the MouthPeace, there were no real options for germ conscious consumers. When we released the first universally fitting mouthpiece in 2015, it was an instant success and resonated with consumers across the board. From there we continued to innovate; taking our harm reduction focus one step further with the release of the newly designed MouthPeace and Filters in 2019. In the age of Covid19, we’re seeing the industry move more rapidly in a positive direction– one that is more health and safety-conscious overall. 

Has the company raised any capital (yes or no): 

if so, how much?: 

In 2017, Moose Labs participated in an Arcview Investor Forum and secured funding. Fortunately, since our initial investment, Moose Labs has become profitable and has been able to continue expanding without raising additional capital. 

Any plans on raising capital in the future? 

We do not have plans to raise capital at this time. 

Most important company 5-year goal: 

Our focus is to continue to grow and expand our product line and build out a more robust ecommerce/subscription platform. We’re hopeful to see marijuana legalized at the federal level and we plan to broaden our international distribution channels, while simultaneously growing our brick and mortar presence domestically and abroad. 


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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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