Executive Spotlight: Meg Sanders

Canna Provisions CEO Meg Sanders is a powerhouse and a connecter of people and talents. She took $5mil+ business and turned it into a thriving and growing $100mil+ company in US cannabis. Canna Provisions’ home base is Lee, MA – a small Berkshires rural town. Next on her deck is finding thoughtful new investors that support the vision of what Canna Provisions has successfully built. Her focus on the future is to embolden the Smash Hits proprietary line of cannabis by Canna Provisions, and supercharge the business and bring it to the next level, while continuing to pay good wages and embolden people’s journey wherever they are in their career or life.”My calling has really been to inspire people to be better people, and as an operator of a $100mill+ vertically integrated cannabis brand in Western Massachusetts, I get to practice that every day with Canna Provisions. I’ve been in the industry over 10 years, previously having been CEO of MindFUL in Colorado (I came from compliance and had never stepped foot in a dispensary before 2010), and have seen pretty much everything there is to see and experience in legal cannabis from seed to sale.”

Full name:

Megan Sanders 




Canna Provisions

Years at current company:  


Education profile:  

University of Colorado, Metro State University


Most successful professional accomplishment before cannabis:

Before opening Canna Provisions, and before my time as CEO of MindFUL dispensary, I began a youth football club in my hometown of Boulder Colorado. My first year I had 300 kids and 40 coaches and we won two championships. I was basically the proto-female Ted Lasso (call me Theadora Lasso). But also, I started a fly fishing gear company for infants and babies called Anglerbaby when my daughter Taylor was a baby, 1999-2003 or so. My biggest customer was specialty outdoor recreation merchandise retailer Cabela’s, whose catalogue is shipped to all 50 states and to 120 countries. 

Company Mission:

At Canna Provisions our mission is to make life’s journey better by providing premium cannabis products our team gathers in order to present the best of the best to make your supply stop at Canna Provisions a joyous occasion. At each Canna Provisions dispensary in Massachusetts, you will find a great selection of related cannabis products that will “Better your Journey”. We aim to provide and showcase the absolute zenith of customer service and satisfaction within the cannabis space in Massachusetts, carrying only the best partners available in the Commonwealth, while cultivating the best available craft cannabis and exclusive genetics through our proprietary Smash Hits line of Chemdog-grown cannabis.

Company’s most successful achievement:

Besides creating an environment for customer service, education, and community above all else, becoming an award-winning dispensary, being featured in major outlets like the Wall Street Journal and the New York Times, and launching Greg “Chemdog” Krzanowski’s first ever legal cannabis line after changing cultivation and cannabis 30 years ago – all within the first 2 years of business operations – is a track record of success that just keeps expanding.

Has the company raised any capital (yes or no): Yes.

If so, how much?: $5mil equity/$3mil debt which is just about paid off.

Any plans on raising capital in the future?

Yes. We are looking to recapitalize from a small group of thoughtful investors savvy enough to appreciate what we have successfully built in a short time (and through an unprecedented global pandemic) while remaining industry stewards within our communities we operate in through Western Massachusetts.

Most important company 5 year goal:

Besides closing on our third retail dispensary, most important is to fully realize our business plan – which is maximizing our cultivation capacity (at our currently operating Sheffield location, as well as our forthcoming Lee location), and commence manufacturing of both our own products as well as partnering with and launching thoughtful brands who are looking to enter the Massachusetts market with a leading award-winning retail dispensary and cannabis brand.  

Says Meg: “The humans are integral and a priority for us in our company – and a priority for me. And that doesn’t mean this is a place for everyone. It has to be a right fit for the business, even in discussions with our board who are always concerned about payroll. I believe investing in humans is always worth it.”

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