Scott Vickers is the co-founder and CTO of Headset, Inc., turning retail data into real-time cannabis market insights.
Headset helps companies in cannabis succeed by promoting better decision making via market intelligence offerings and operational insights in a sleek, intuitive and easy-to-use package.
Prior to founding Headset, Scott co-founded Leafly in 2010. Scott built and managed the web and mobile applications used by millions, helping to grow Leafly into the world’s largest cannabis information resource. When not wrangling data at Headset, he enjoys spending time outside hiking in the Pacific Northwest.
GMR Executive Spotlight Q&A –
Full birth name: Scott Vickers
Headset, Inc. (https://www.headset.io/)
Years at current company: 4
Education profile: BS Computer Science, Cal State Fullerton
Most successful professional accomplishment before cannabis: Throughout my high school and college career I worked as the sole developer at a small company providing services for mortgage banks. That company expanded and grew and was eventually acquired, teaching me a lot about the business of SaaS along the way.
Company Mission: Our mission is to help businesses easily understand the cannabis industry through data analytics and market intelligence, enabling them to make better-informed decisions, unlocking success and pushing the industry forward.
Headset has built a data analytics platform that fosters a technology ecosystem to streamline cannabis retail and business operations, provide actionable insights, and help manage the increasing amount of complexity and fast pace of this nascent yet highly competitive industry.
From retail and vendor operations to deep market intelligence, Headset helps with business decisions across the cannabis supply chain.
Company’s most successful achievement: One of our most successful achievements is having struck strategic alliances with companies like Deloitte, Nielsen and Cowen to offer them and their clients best-in-class recreational cannabis market intelligence. It is a big validation for our mission and the quality of our platform and products.
Has the company raised any capital (yes or no): Yes
if so, how much?: In January 2019 we announced the completion of our Series A round of financing. Headset secured $12.1 million in funding from a group led by Poseidon Asset Management and AFI Capital Partners. Canopy Rivers Inc. also participated in the investment round.
Any plans on raising capital in the future? Having completed our Series A funding a few months ago, we are laser focused on executing towards our short and mid-term goals, which are: improving current products and services; expanding the company’s offerings to additional U.S. states and international markets; supporting Headset’s partnerships and strategic alliances, and serving new customers within the cannabis industry and from the CPG, beverage/alcohol, and financial industries, who are taking an increased interest in this market.
Time will tell whether we’ll be raising more capital in the future. Right now, it is all about execution.
Most important company 5 year goal: Our 5-year goal is to become the standard for Cannabis Market Intelligence across companies investing and operating in the US and other international markets where cannabis legalization ensues.
However, the only certainty, especially in this industry, is change, sometimes, very dramatic changes, from local and federal regulations to other market conditions, there’s a lot of moving pieces. Our 5-year goal could change based on those market conditions, but for now our north star is the one previously mentioned.