Tracey Mason is a 25–year veteran of the adult beverage industry with experience in nearly every facet. She has held executive–level marketing positions at some of the world’s largest beverage companies, including Diageo, where she worked her way up from sales management to Director of Commercial Innovation, and Fosters Wine Estates, where she held the position of Vice President of Marketing/Innovation until 2006, when she left to pursue her dream of running a small business.
As Vice President of Sales and Marketing at Epic Wines, a mid–sized, California–based distributor of fine wines, Tracey honed her leadership and financial management skills while leading the company toward extraordinary growth. She left Epic in 2008 to take an equity position at ProVina Inc, a Silicon Valley startup focused on technology–based innovation in winemaking, and began consulting to a number of established and start–up companies, including Golden Star Tea and Clos de la Tech Winery.
In 2010, Tracey was drawn back into the corporate world to take the role of Executive Vice President of Global Marketing at Goelet Wines Estates (GWE). There, she championed the repositioning and renaissance of the iconic Clos Du Val Winery, solidifying her position as a brand renovation specialist.
Tracey left GWE in April 2013 and launched M3G, Inc. Today, M3G is leading brand marketing, PR, innovation and renovation projects for some of Northern California’s most renowned companies, including Valley of the Moon Winery, Silverado Vineyards, ZIATA Wines and others.
Title: Co-founder & CEO
Company: House of Saka, Inc.
Years at current company: 1.5
Green Market Report Executive Spotlight Q&A:
Most successful professional accomplishment before cannabis: President and Creative Director of M3G-Inc, My own consulting company.
Company Mission: To create the most luxurious and consistent female-centric cannabis-infused product experience ever offered.
Company’s most successful achievement: Acting as true innovators and trailblazers to bring our beautiful products to market in the manner in which we envisioned.
Has the company raised any capital (yes or no): Yes
Any plans on raising capital in the future? Yes, Series A pending, Q1 2019
Most important company 5 year goal: To be broadly acknowledged as the leading female-run company in cannabis in the US as determined by category leading brands, meaningful philanthropy, success-driven company culture, shareholder value and, of course, profit.