Friday Book Club: Branding Bud

Branding Bud: The Commercialization of Cannabis

By David Paleschuck

As we have seen the rapid social and legal acceptance and proliferation of cannabis usage/sales we are also seeing a warp speed commercialization taking place right before our very eyes. This trend shows zero signs of slowing down.

To this end, author David Paleschuck has done us all the solid of putting together a very valuable compendium that expertly breaks down the trends we are seeing take shape in this emerging market that has so many of us excited.

“Branding Bud: The Commercialization of Cannabis” takes the reader on a thorough tour of the cannabis industry and will help you to glean interesting and useful information on the trends, tactics, and emerging niches within this industry.

-Topic Focus-

Which companies are killing it in the cannabis industry and what sets them apart from the pack? What kind of marketing tactics are veterans of the marijuana industry utilizing with positive results? You can learn about all this and so much more in this fascinating book.

You can also enjoy learning about the wide array of the most popular THC-infused products available in modern dispensaries and how these trends have evolved.

This book has serious intel for any entrepreneur/business owner that is looking to ride this green wave and understand the strategies that the successful are leveraging.

-About the Author-

Author David Paleschuk is no stranger to the wonderful world of the marijuana business and has a background in brand-building, consumer marketing experience, and product development with organizations such as MasterCard, Microsoft, PepsiCo, and American Express.

He is the founder of PALESCHUCK LLC and serves as a consultant in the cannabis industry. He also worked with Dope Magazine for over ten years and has his writing published on platforms such as New Cannabis Ventures, High Times, and more.

David currently lives in Seattle, Washington where he focuses on pursuing his entrepreneurial cannabis endeavors.

-Reading Experience-

It’s not easy to find such a competent amalgamation of intel when it comes to the exciting growth of the cannabis industry that is written with such clarity and this factor really helps the book to stand out among others.

The level of analysis when it comes to marketing strategy is worth exploring whether or not your business takes place in the world of legal cannabis sales, products, and services.

It’s hard not to be impressed by the sheer amount of viable information present in this book. It truly is a reliable resource for the cannabis entrepreneur in that regard.


It’s always a treat to dive into a book that leaves you feeling as though you could go out and make money by leveraging what you just learned. “Branding Bud” Does exactly that by empowering you with the knowledge to go out and get your cut in the modern marijuana market.

The content itself is clearly written by a professional who knows what’s what and will serve as an excellent guide for anyone looking to make their way in the cannabis industry today.


You can get your copy here:

Noemi Gonzales

Noemi and her partner Joe are a dynamic duo that tackles a wide variety of business endeavors together and has a special place in their hearts for the Cannabis Industry. Years of experience in journalism, covering cannabis events, interviewing fascinating people in the cannabis industry, and hard research helps to keep us on our toes when it comes to reporting on the Cannabis industry

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