Green Market Report Midwest Women in Cannabis Awards: Dr. Michele Glinn

Viridis opened in 2019 and has two locations in Lansing and Bay City, Michigan.

At the Green Market Report Midwest Women’s Cannabis Business Summit in Chicago on Nov. 2, we recognized some of the stellar industry players with the GMR Midwest Women in Cannabis Awards.

The science/research award went to Dr. Michele Glinn, owner and chief science officer at Viridis Laboratories in Michigan.

Dr. Michele Glinn, Ph.D.

Glinn, a longtime professional biochemist with a doctorate in the subject, launched Viridis in 2017, just prior to Michigan’s legalization of adult-use marijuana in 2018. The lab opened for business in 2019, and now serves the Michigan cannabis industry through its two locations in Lansing and Bay City.

“I’m really proud of everything we’ve done here,” Glinn told Green Market Report, noting that she’s even had a peer-reviewed scientific paper on cannabinoid testing published in the Journal of Forensic Sciences.

“There’s been data on the illicit market going back for decades. But the legal market is very different. So I’m very proud to be able to contribute that amount of information to the field,” Glinn said.

The biggest hurdle Glinn said she’s run up against, as a scientist, is a serious lack of established testing standards, best practices, and testing thresholds for contaminants such as heavy metals or pesticides in cannabis. That’s left labs such as hers often flailing in search of guidance.

“We’re trying to figure this out. There are people who are kind of working in this industry who don’t have a lot of either science or regulatory background, and we’re growing together. So there have been some growing pains there,” Glinn said. “I imagine in the next 20 years all that’ll kind of smooth out. But it’s been a little bumpy.”

When asked what she’s looking forward to as the industry continues to grow, Glinn said she’s eager for a “smoothing out” of the “Wild West” atmosphere, more steady predictability in the business landscape.

“It would be nice if it was just sort of an accepted industry where things are kind of a little bit more predictable and a little a little bit less volatile,” Glinn said. “It’ll just take some time. We’re in the exciting phase of the industry, which could be good or could be bad, but it’s been very rewarding for me. I’ve learned a lot.”

John Schroyer

John Schroyer has been a reporter since 2006, initially with a focus on politics, and covered the 2012 Colorado campaign to legalize marijuana. He has written about the cannabis industry specifically since 2014, after being on hand for the first-ever legal cannabis sales on New Year’s Day that year in Denver. John has covered subsequent marijuana market launches in California and Illinois, has written about every aspect of the marijuana trade, and was part of the team that built the cannabis industry’s first-ever trade show, MJBizCon. He joined Green Market Report in 2022.

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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