Halloween Is The Third Biggest Cannabis Holiday For Sales

Cannabis sales are going higher at Halloween as legalization has changed the way people are partying. According to Eaze delivery service, Halloween now ranks as the number three top holiday for cannabis sales. April 20 is number one and Green Wednesday (the day before Thanksgiving) is number two.

According to BDS Analytics, in Colorado cannabis sales increased 10.3% from 2015 to 2016 for Halloween. Last year, Halloween was on a Monday night, which wasn’t a great night for celebrating, but for that weekend, $3.21 million in sales were recorded. 54% of the sales were in flower, with 22% in concentrate and only 14% was edibles. The breakdown in the category wasn’t much different from 2015.

Oregon has only had one year of Halloween sales and they clocked in at $964, 629. The breakdown in categories was also similar to Colorado with 58% of the sales in flower, 23% in concentrates and only 7% in edibles.

Washington state had the largest increase in sales from 2015 to 2016, with a 51% jump in sales. 2015 logged $1.39 million in sales and the number jumped to $2.11 million in 2016. They too purchased 59% in flower, with 21% in concentrates and once again, only 8% in edibles.

This could explain why there aren’t more Halloween themed edibles being made and sold. Having said that, there is a Caviar Gold Pumpkin Spice CaviCone. According to Krista Whitely of Elevate Cannabis products, Caviar Gold is the world’s strongest medicine, so this pumpkin spice is a special treat. She said that organic pumpkin extracts are infused into every cone and that Caviar Gold combines the most premium cannabis flower with their patent-pending cannabis oil infused evenly through the cannabis flower.

“Halloweed is our favorite holiday, which happens to fall in Las Vegas just in time for the annual LGBTQ Pride Parade,” said Whitely. “Altitude Products and Social Media Unicorn are sponsoring the Uni-Rhino from Burning Man, who will be joining us to celebrate equality for all. With room for 50 of our closest friends, we will be in full costume as unicorns parading through downtown Las Vegas on Friday, October 20th. The art of transformation and celebration of acceptance is on full display in Sin City throughout the month of October, culminating in several dispensaries throwing Halloweed parties.”

Since concentrates are the number two product of choice for Halloween cannabis consumption, DaVinci vaporizers have a new product that is being launched ahead of the holiday. “We actually have a new limited edition green IQ vaporizer that we are debuting just in time for Halloween. I think that we’ll officially launch the 5000 piece limited run on October 18th, with some influencer push prior. In addition, we will be unveiling a connoisseur kit upgrade available for another $99, which includes an engraved wooden branded Davinci box, glass stash jar, carrying case, stash hat, and some swag.”

Oakland-based cannabis company GOOD CO-OP launched the edible blondie exclusively on the Eaze delivery platform, a marijuana marketplace that’ll ensure your treat gets delivered in 20 minutes or less. A delicious mix of organic pumpkin, spice, and everything nice (10mg of THC), the blondie is a perfect treat to snack on while watching your favorite scary movie on a cozy night in or to liven up a Halloween potluck.

Since all cannabis consumers are over the age of 21, most don’t have to worry whether it’s a school night or not. They can start their parties over the weekend and even continue to celebrate on Tuesday night. As more states legalize cannabis for adult-use, Halloween sales are expected to grow.

Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.

 Sign up

About Us

The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


Recent Tweets

Get the latest cannabis news delivered right to your inbox

The Morning Rise

Unpack the industry with the daily cannabis newsletter for business leaders.