House Of Saka Adds Spark, Aaron Silverstein

House of Saka is continuing its push to become the leading luxury cannabis-infused beverage. Last month the company launched its first single-serve sparkling beverage called “Spark” and the first flavor on the shelf is “Mimosa.” It uses an organic cannabis emulsion with a Mimosa-strain-specific live resin that delivers all the taste and feels of a traditional mimosa without the hangover. It is available in single-serve, 187ml champagne bottles with a micro-dose of 5mg THC per bottle.

Following that product launch, House of Saka announced that it has added Aaron Silverstein to the role of Vice President of Production and Business Development. Silverstein is one of the world’s leading experts on cannabis-infused wine and is considered an authority on non-alcoholic wine and cannabis-infused beverages. With a degree in Enology and Viticulture from Cornell University in New York, he has worked for multiple years as a winemaker, producing traditional wines in Europe and the United States. In his new role, Silverstein will be responsible for driving new strategic business partnerships and revenue sources, bringing the luxury experience of House of Saka to consumers wherever cannabis is legal.

“I’ve always been enamored with the House of Saka brand,” said Silverstein. , “Joining House of Saka feels more like going home than starting a new position.”


Prior to joining House of Saka, Silverstein was the Managing Director at non-alcoholic beverage manufacturer BevZero, where he led the development, manufacture, and commercialization of more than twenty different cannabinoid-infused wines.

“We couldn’t be more excited to welcome Aaron to the House of Saka team,” says House of Saka CEO, Tracey Mason. “As an authority on alcohol-removed wine, Aaron makes another great addition to our team of world-class beverage professionals.” Aaron serves on the Board of the Cannabis Beverage Association and, in 2020, was named by Benzinga as one of the most pivotal players in the cannabis and hemp-infused beverage sector.

 

Editors Note: Green Market Report Co-founder Cynthia Salarizadeh is a C0-founder of House of Saka.

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