Martha Stewart Launches Pet CBD Products

The doyen of lifestyle branding Martha Stewart has launched her line of hemp CBD products for dogs. Martha Stewart CBD for Pet was created in collaboration with Canopy Animal Health, a division of Canopy Growth Corporation (NASDAQ: CGC) which is focused on improving pet health through evidence-based CBD therapies.
“My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own,” said Martha Stewart. “Just as CBD can support human wellness, it’s been shown to improve the quality of life for pets as well. With the help of the scientists and veterinarians at Canopy Animal Health, I’ve created CBD oil drops and savory soft-baked chews designed to support the health of dogs of all ages, sizes, and breeds in delicious gourmet flavors that your canines won’t be able to resist.”
Stewart had initially begun using CBD for personal use and launched her CBD gummy line in September 2020. This is her entry into the pet side of the business. She partnered with the veterinarians and researchers at Canopy Animal Health to formulate an irresistible, easy to administer product to support dogs’ emotional and physical wellbeing. These premium gourmet-flavored CBD wellness solutions for dogs were developed by Stewart and inspired by her beloved Chow Chows and French Bulldogs.
The portfolio of wellness supplements is specially formulated to deliver functional products with carefully controlled CBD content for customized daily use in dogs of all sizes and ages. All Martha Stewart CBD for Pet products carries the NASC quality seal, denoting strict adherence to manufacturing, labeling, testing, and marketing guidelines – ensuring the best quality product for your pet. All products are corn, soy and wheat-free, and contain no artificial flavors, colors or preservatives.
Launching online today, Martha Stewart CBD for Pet features savory soft-baked chews for Wellness, Calm, and Mobility and gourmet oil drops in canine-approved flavors such as chicken, blueberry, and cranberry, tailored for both large and small breeds and accessibly priced from $19.99 to $39.99.
  • Soft-Baked Chews for Wellness (Chicken, Blueberry + Anise flavor, 30 ct)
  • Small dogs (5-35 lbs), 7 mg/chew for $19.99
  • Large dogs (36-110 lbs), 19 mg/chew for $22.99
  • Soft-Baked Chews for Calm (Chicken + Cranberry flavor, 30 ct)
  • Small dogs (5-35 lbs), 9 mg/chew for $22.99
  • Large dogs (36-110 lbs), 26 mg/chew for $24.99
  • Soft-Baked Chews for Mobility (Chicken + Blueberry flavor, 30 ct)
  • Small dogs (5-35 lbs), 11 mg/chew for $22.99
  • Large dogs (36-110 lbs), 32 mg/chew for $24.99
  • Wellness Drops (Chicken flavor, 600 mg CBD/bottle) for $39.99

“Canopy Growth is committed to upholding only the highest standards for animal health, with products backed by a wealth of comprehensive CBD research, and the confidence of our dedicated team of cannabidiol scientists and researchers,” said Dr. Bob Menardi, DVM, Director of Veterinary Technical and Educational Services at Canopy Animal Health. “Martha Stewart CBD for Pet is the happy marriage of Canopy’s science-first approach to animal well-being and Martha Stewart’s passion for providing animal lovers with the tools to enrich their pets’ lives. Together, we’re bringing consumers an accessible and effective way to live better.”

Martha’s Cannabis History

Stewart is known for her home show and lifestyle empire that includes a magazine, television shows and numerous products. One of her shows was a cooking program with cannabis king Snoop Dogg called “Martha and Snoop’s Potluck Dinner Party.” While Snoop frequently brought up cannabis in the show and episodes featured cannabis-friendly guests like Whiz Kalifa and Seth Rogen, Stewart always remained coy on the subject. Although she has said that the second-hand smoke on the set probably led to a contact high for her. Conversely, Snoop is not much of an alcohol drinker, but Stewart would often get him to share a drink with her on the set.

All products from the Martha Stewart CBD for Pet collection are available beginning January 26, 2021, on Canopy Growth’s one-stop e-commerce destination, www.shopcanopy.com,www.marthastewartcbd.com, www.directcbdonline.com and www.vitaminshoppe.com.
Debra Borchardt

Debra BorchardtDebra Borchardt

Debra Borchardt is the CEO, Co-Founder, and Editor-In-Chief of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Masters degree in Business Journalism from New York University.


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