In addition to having a Los Angeles office, New York-based Mattio Communications announced the launch of MATTIO+FIORE Media, a new cannabis-focused paid media and performance marketing agency. The new company will be led by Mattio Communications CEO Rosie Mattio and Madison Fiore, the former Head of Growth at Hawke Media. The new company will be a subsidiary that will focus on growth strategy, media buying, email and SMS marketing, creative and campaign development, including photo, video, animation and design assets, and managing listings on third-party platforms such as Weedmaps, Leafly, I Heart Jane and springbig.
“MATTIO’s ability to consistently drive client success is rooted in our commitment to offering forward-thinking services that meet the evolving needs of cannabis companies,” said Rosie Mattio. “Madison is a true pioneer in cannabis marketing with a demonstrated track record of executing compliant and impactful paid media and performance marketing campaigns. He has a keen understanding of the intricacies of this landscape and his strategic marketing approach will be a tremendous asset to both MATTIO and the wider industry.”
Most people within the cannabis industry know that traditional methods of advertising have been unavailable to them. That has pushed cannabis public relations firms and other media outlets to think outside the box. To help cannabis companies capitalize on the potential paid media opportunities, Rosie Mattio decided to partner with Madison Fiore to create MATTIO+FIORE. As the former Head of Growth at Hawke Media, Fiore helped increase the agency’s annual recurring revenue by 1,300% between 2017 and 2021, executing million-dollar advertising campaigns on behalf of some of the most successful cannabis and CBD brands in the U.S., including Papa & Barkley, Heavy Hitters, EAZE, Miss Grass, Prima, WYLD, Kadenwood Brands and Parallel.
“MATTIO+FIORE’s mission is to eliminate the existing friction points in cannabis marketing by proactively building the infrastructure to execute effective paid media campaigns on mainstream platforms,” said Madison Fiore. “Paid advertising remains an underutilized tool in cannabis, and after developing campaigns for some of the most respected brands over the past five years, I recognized an opportunity to help businesses navigate this uncharted territory on a larger scale. MATTIO+FIORE’s services will be essential to brand growth once cannabis e-commerce hits its stride, and I am thrilled to partner with Rosie to push the needle forward within the realm of cannabis marketing.”
In 2021, U.S. digital ad spending exceeded $183 billion while the value of campaigns increased by 37% year-over-year. As more cannabis markets mature, effective paid media campaigns will provide companies with the competitive edge to drive brand awareness and sales growth. MATTIO+FIORE said in a statement that it will focus on driving clients’ awareness, traffic, and revenue through paid media and performance marketing strategies. “Committed to clients every step of the way, the new agency will develop campaigns and execute creatives while honing in on attribution, full-funnel marketing audits, LTV, CRO and strategic partnerships.”