Akerna, the parent company to MJ Platform, announced a new offering, Akerna Connect, this month.
Akerna Connect is a mobile marketing platform for cannabis retailers that provides marketers with a suite of tools that are both effective and easy to use. Akerna Connect empowers operators with responsive online menus, mobile ordering, and loyalty rewards and enables them to communicate directly with consumers’ mobile phones and devices for a variety of different applications such as marketing campaigns and order reminders.
Unlike many eCommerce offerings, Akerna Connect is designed to be customizable and brand-able so that the consumer accessing the dispensary/brand’s menu will only see the company’s branding, not “Akerna Connect” – furthering that company’s brand recognition with their consumer base.
While POS systems like MJ Retail provide dispensaries with a smooth in-store experience, Akerna Connect gives them the ability to engage with customers after leaving the facility.
For both the consumers shopping at dispensaries and retailers offering Akerna Connect, the software will keep them updated on store promotions, place orders online, and engage with staff in real-time.
Dispensaries running the software have already seen success from the platform.
“The tools that Akerna Connect provides our dispensary are game-changing. Akerna Connect is a central component of our marketing strategy that drives our foot traffic daily. We trust that our text messages and promos reach our customers’ phones when and how we expect them to, and the eCommerce tools help us provide a continuous brand experience after the customer leaves our building,” said Natalia Rivera, President of Emerald Cannabis Wellness Center.