This week the all new media platform, Flowertown, a rapidly growing cannabis media and marketing brand, and CohnReznick LLP, one of the largest accounting and consulting firms in the country, announced that they will be teaming to deliver a comprehensive suite of services to the cannabis industry.
The strategic relationship was a response to an opportunity in the burgeoning cannabis marketplace that the two groups recognized and decided to collaborate to fill. The goal is to work together to provide comprehensive professional resources for industry participants looking for strategic growth and the delivery of compliance services. Additionally, the two intend to accelerate reliable consumer education.
Flowertown CEO, Dean Waters, told Green Market Report that, “In a time where consumers have so many questions about cannabis, Flowertown aspires to be the Good Housekeeping for the industry. Its education first mantra holds the hand of consumers while educating and then guiding them to safe, legal, and trusted brands and retailers.”
Flowertown is comprised of a group of marketing professionals that have been moving the needle in crowded,
general consumer markets for years. The Flowertown platform, advertising services, and influencer network has a unique offering that the company feels has cracked the code in introducing the benefits of cannabis to the general consumer market. This new relationship with CohnReznick creates an even more robust offering on a level the industry has yet to see.
“We are always looking to bring other trusted advisors to the table for our clients in this ever-changing and developing industry,” said Waters. “CohnReznick brings a tremendous amount of professional experience and technical expertise in the cannabis space. Our marketing sensibilities combined with their proven track record with both established and emerging industries creates a suite of services that will be paramount as cannabis brands and retailers break into the mainstream marketplace.”
Ira Weinstein, Cannabis Industry Leader for CohnReznick added, “We have been serving the cannabis industry for over two years and see the challenges companies are experiencing when it comes to synthesizing finance, tax and accounting issues in support of sophisticated marketing and building a brand. Flowertown’s commitment to consumer education and normalization aligns perfectly with CohnReznick’s commitment to professionalism and corporate responsibility in this space. We believe our collaboration with Flowertown brings a new level of sophisticated professional solutions that will help push this industry forward.”