Number of the Week: 10%

10% – Percentage of cannabis consumers who prefer strains with 6%-10% THC content

A common theme resonating through many recreational cannabis markets is: How high can we get the THC level? But low-THC strains may be gaining in popularity. This year, more consumers have said they prefer this range of THC percentage than ever before. But these products can be hard to come by. With 1-in-10 flower users preferring this range, there’s a solid opportunity for sales.

Source: Brightfield Group, U.S. Cannabis Consumer Insights, Q3 2023

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The Green Market Report focuses on the financial news of the rapidly growing cannabis industry. Our target approach filters out the daily noise and does a deep dive into the financial, business and economic side of the cannabis industry. Our team is cultivating the industry’s critical news into one source and providing open source insights and data analysis


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